A Podcast About Social Media
That Helps You Grow Your Business

When Should I Pivot, and When Should I Quit? – Ep.70

This week on Social Media Unscrambled we didn’t talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

Anyway, for the entire episode Chris, David, Ralph and Carol Lynn discussed the importance of doing what you love first and finding a way to make that work into a viable, at least self-sustaining, business model. Chris and David freely admit they have no idea what they are doing, and at the conclusion of the show Ralph and Carol Lynn offered to facilitate a brainstorming session on what we need to do to make it work.

We then agreed that we should broadcast this episode on the air LIVE so people can offer us suggestions and we can walk through a marketing and social media campaign strategy session. Nothing like this exists that we know of so it should be fun.

Thanks for indulging. See you next time!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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  1. Hi Unscrambled, I enjoyed the show. I know it was a little diversion from your typical show but I did think it was interesting and, hopefully, productive. I hope you don’t mind but I think this comment is going to be longer than the post/show notes. 😉

    First, thank you for inviting me on the show David, I really wish I could have been there because I always have something to say and never know when to shut up. Lol

    I love what you guys do and I think your show is as interesting as any other that I listen to and I listen to A LOT of podcasts. To put that into perspective, Stitcher says I’ve listened to over 1,165 hours since Sep 24, 2013. I have 37 shows in my favorites section that are automatically downloaded and I listen to every episode of those. Social Media Unscrambled is one of those 37. I have about 50 other shows I listen to whenever I get the chance. You guys beat out a lot of big names for my listening choices.

    The reason I bring this up is because, as you can imagine, it would be very easy to get a little burned out on podcasts. That is exactly what was happening because, until recently (the last several months), everything I listened to was strictly business oriented. For the most part, other than the amazing personalities from the business podcasters, there was very little entertainment value.

    It was shows like yours, along with The Grizzly Bear Egg podcast, Pursuing A Balanced Life by Cliff Ravenscraft, The Fizzle Show, and even TWIT, that I was able to keep my sanity and continue as a podcast junkie. I had to move some of the previous podcasts I faithfully listened to into my “second best” folder. I have to believe there are others like myself that NEED some entertainment value, even if disguised as a social media show. Joking lol

    I think David, I’m sorry, I mean David Deutsch, is onto something when he said to add the developments into the show mix. If you made a clear commitment with a defined direction, whether it is a pivot, rebrand, or marketing frenzy, I have to believe it would benefit the exact listener you are targeting.

    Have you heard of the StartUp Podcast by Alex Blumberg? His entire show is based around him getting the funding and putting together a podcast network. You’d think that kind of thing would be boring but it’s an interesting show and seems to very popular.

    I don’t think something like that should be your entire show but what if it was one show a month or even a weekly segment (like 3 ½ tips) as an update? I honestly think you guys have nailed the entertainment part and would hate to see you stray too far from that by scrambling up the content too much. See what I did there, huh?

    Why are you podcasting? It’s all nice and fuzzy to say it’s for the pure joy and love of podcasting but, like you said Chris, if it’s not turning a profit then why invest time and money into it? The percentage of listeners that could potentially become local clients has to be extremely low, I would think. That’s assuming they have to be local, if they don’t then the sky’s the limit. Of course there are other monetization methods like advertising, courses, and group masterminds. And there’s also me, don’t forget about me. I need you to keep going, no matter the cost. 😉

    Speaking of Masterminds, forgive me for saying so but, you guys seem like you need one bad. Not as a group mastermind or paid membership kind of thing, but a real mastermind where you meet with a few specific peers and help workout business challenges with one another.

    You both know you are leaps and bounds ahead of most podcasters. Most don’t make it this far; they had sense enough to quit. Joking again. – Hey, it’s totally your fault that I can no longer stay serious on anything.

    So, you just forgot to move from the New & Noteworthy to the rolling with millions of downloads status (Why’s that sound naughty? Lol). So you just have to take it to the next level. Sorry, that term is sooo overused. You have the talent, the process and equipment. And, wow, that’s a lot of equipment I see!

    Honestly, I think you just need to get real good at gaining exposure. Not at an expense at this point either, things like being guests on other podcasts, maybe a Facebook group rather than FB advertising, and even rallying up support from your fans and listeners, like me. Hey, have you heard of Michael O’Neal of The Solopreneur Hour podcast? He asks us listeners every week for guest recommendations. Your personalities would work well with his and I’d be happy to make that recommendation if it’s something you guys would be open to. I have no clout other than that of a regular listener but he does ask us.

    Carol brought it up several times but it seems like the “live” aspect of the show might be slowing you down. I’m not sure how much added expense and pressure that is but it has to be very limiting on show content, trying to work around a limited schedule like that. I wonder if putting the live part of the show aside for a while would relieve some stress. Just a thought. Even if the intro and outro was live and you introduced pre-recorded interviews, would that make things easier? Hey, you could even pause the playback and make fun of the guests. [Insert Berry voice, “Yeah, oh yeah.”]

    I’m over 900 words and still have way too much to say so I’ll just end it here. I can relate with you Chris, more than you can possibly know. I hope you don’t decide to cut your losses and that you find a viable business plan for the show. I’m not an expert by any means – in fact, you shouldn’t even be reading this. Lol But if there’s anything I can do to help, short of sharing the show (because I’ll already be doing that), let me know. Good luck, Brian

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