We show our true delightful-disaster selves for the whole world to see, as we flub and fumble through the first ten minutes, then barely add any value to anyone about anything, ever.
Okay, perhaps that was an exaggeration.
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Chris and David then talk about their mutual friend, Ralph M. Rivera, about the Star Wars phenomenon. Chris said he really enjoyed Episode VII: The Force Awakens, where David thought it was sub-par, in contrast to the sheer number of fans who disagreed with him on that topic. (He still claims to be right.)
So finally we got to the meat of the conversation! David started out by discussing CNN International Affairs expert Fareed Zakaria and how he was the victim of a major trolling effort, initiated by white supremacists who created a fake Tweet which was attributed to him. Nothing he did could stop the onslaught: when he denied ever writing the Tweet, he was accused of deleting it, thus deepening the rage directed toward him. The nonstop swarm of hatred from these people led to Zakaria’s young daughters getting death threats! What can we learn from this? Getting on social media requires embracing all of it, both good and bad. Hopefully you can build your reputation to be good enough to withstand an onslaught. And, if you are not a famous person, this is less likely to happen to you, although it’s not impossible.
Chris then talked about a pretty big error which came from the Seattle Seahawks’ Twitter feed during one of their recent games. Evidently somebody set up their Twitter to have some automatic updates to take place during the game – and as we shall learn in a second, this was a big mistake. So apparently about ½ way through the game someone said “The Panthers are going to have their hands full with Seattle” or something to that effect. This Tweet went out in the middle of the game when the Seahawks were getting crushed! David and Chris talked about this and came to a conclusion: you should never send automatic updates during any live event. If you must, perhaps you could simply add some simple messages and templates which you can copy and paste live during the event to save time. But setting these notifications in advance is a huge mistake. Yuge!
David found an infographic on the best times to share on social media. The results are surprising. This is not a complete breakdown as the article has more detail. But here’s a primer:
- 3:00 PM on Wednesday
- 12:00–1:00 PM on Saturdays and Sundays
- 1:00–4:00 PM on Thursdays and Fridays
- Weekdays from 12:00–3:00 PM and 5:00 PM
- Tuesdays from 10:00–11:00 AM
- Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 AM, at 12:00 PM , and from 5:00–6:00 PM
- Saturdays from 8:00–11:00 PM
- Every day from 2:00–4:00 AM and 2:00–4:00 PM
- Fridays at 3:00 PM
- Mondays and Thursdays at any time except between 3:00–4:00 PM
Chris discussed a rather bad business model for a “podcast” by three co-hosts that he had heard about. Shall we count the ways this was a bad model?
- It was supposed to be one show, but they call each one different things
- They charge money to listen to their podcasts except for one they call one “The Free Show”
- It’s not even a podcast, because technically a podcast goes through an RSS feed which can be received by a podcatcher such as iTunes, Stitcher etc. This was just recorded audio on their website.
- Again, they charged for podcasts! It’s like charging money to listen to 104.3 FM but can get the other stations for free!
- Did we say they were charging for episodes? Because THAT’S NOT A PODCAST!!!!
There, we feel better.
David found an article from Forbes which says that “social media is no longer a marketing channel, but a customer experience channel.” Well, this is right and wrong. First, according to David, social media was never strictly a marketing channel, but good for Forbes for recognizing this. Second, social media is indeed a customer experience channel, but it is so much more than that. Over and over David has said social media is a conversation which is where he thinks firms could get the most value.
Chris shared a story about when he went on Facebook and asked his friends to share what music they were listening to. He got overwhelmed by the responses! People were sharing all kinds of wonderful genres and ideas for Chris to listen to. Chris’ friend John Cogan Coot (yo Coot!) said he wasn’t a big Taylor Swift fan but Ryan Adams covered an entire Swift album! Here’s a link to the album. By the way here’s the song David was referring to in the show: Frank Turner’s song Photosynthesis!
David then heard about a cool thing Metallica did. A Canadian tribute band Sandman got a cease and desist letter from Metallica, which devastated them. Metallica heard about this and publicly said they had nothing to do with it but it came from an overzealous lawyer, whom they later fired. They also gave a big shout-out to Sandman which I’m sure made them very, very happy.
Finally, a letter for the Social Media Therapists:
Dear Cathartic Chris at Doctor David:
I’m not sure, but I think I have social media amnesia. I keep forgetting that I post things, so I say the same things over and over.
Anyway, I’m concerned because… uh, what was I saying? I think it had something to do with hot dogs.
Whatever I was talking about, can you help?
Chris and David suggest the following remedies:
- Activities Log in Facebook
- Can make changes to things you posted
Hope this episode brightened your day – see ya next time, #UnscrambledArmy!
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