The Funniest Podcast About Social Media
That Helps You Grow Your Business

Former Blue-haired Seattle-ite Helps Manage Twitter with Meshfire! – Ep.40

This week we welcome Amber Osborne, CMO of Meshfire! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amber Osborne - CMO of Meshfire

Amber Osborne – CMO of Meshfire

This week on Social Media Unscrambled we had an excellent conversation about the power and potential of using Meshfire to manage Twitter more effectively with CMO Amber Osborne.

First we started the episode with our the news item: Twitter is changing its layout of profiles by making the “cover” picture bigger, etc. Amber agreed with David that the new layout will be less confusing and actually look more like Facebook.

Meshfire

Then we really dug into how Meshfire can help you and your brand manage multiple Twitter profiles simultaneously. Meshfire also has super-efficient functionality for team collaboration (CollaboTwation? Twitoration?) by allowing the integration of numerous profiles into their platform and distributing work among team members.

Amber elucidated on why she thinks Twitter is such an incredibly powerful platform and explained how, before joining Meshfire, she previously helped several companies amp up their social media presence and experience significant business growth. And of course we had to address the fact that she had blue hair for a couple years. …cool 😉

We also reminisced about the olden days of social media — a whopping six years ago — and how Amber and David got onto social media in the first place. It was a walk down memory lane… Chris and Amber also reflected on how they met at New Media Expo which all started with a strange tweet from none other than our good friend Dino Dogan

Finally we shared the Tip of the Week: David found an article suggesting that parents should talk to their kids about the power and potential of social media to hurt them in the long-run with regards to their reputation, employment opportunities, etc. We posted that link on our Facebook page!

Amber Osborne, a.k.a @MissDestructo

…is the Chief Marketing Officer at Meshfire in Seattle and former Vice President at Head of Lettuce Media in Tampa, Florida. An award-winning Social Media strategist with years of consistently delivering pioneering digital media solutions. Diverse client exposure ranging from small start-ups to internationally-known brands.  Specializing in community management, brand development and creating engaging, unforgettable online personalities behind social media accounts such as Bruce’s Yams and social media promotion for events like Foursquare Day, the Audi Roadtrip and the Honda Grand Prix of St. Petersburg.

Miss Destructo has been featured in Forbes, Time, Huffington Post, Mashable, Puget Sound Business Journal, St. Pete Times, MSNBC, ABCnews, LA Weekly, CNN Headline News, Search Engine Journal andFast Company Online. Also recently, a panelist at CES, SXSW 2011, a keynote panelist at IStrategy Amsterdam and voted Creative Loafing’s Best of The Bay 2010 Best Tampa Twitter Personality. Also featured as one of the Top CMO’s On Twitter by Social Media Marketing Magazine.

Thanks Amber!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Focus on Revenue and Growth More Than Social Tools, with Chris Brogan – Ep.32

Ever wonder if he’s a good singer? We cover that 😉 ..and FYI he posted this blog immediately after recording this episode with us.

chrisbrogan-2012-by Kris Krug

Chris Brogan oozes business and social media wisdom. Mostly because he’s been there and done that…and still doing lots. (Publisher of Owner Magazine, CEO & President of Human Business Works, His Blog: www.chrisbrogan.com, New York Times Bestselling author of six books, etc etc etc)

Fact: Chris Brogan was the 10,300th person on Twitter, and almost immediately witnessed it’s usefulness when he was following the happenings at a conference across the country by reading the tweets of participants who were actually on-site. 

Most folks consider Chris purely a social media guy, but he tells us he never really was. He’s a business person who uses social…. like Gary VHe admits social networks are really powerful, but they are not the business. In theory this statement makes all the sense in the world, but in practice I guess most of us get caught up playing with shiny new toys and then complain about our tiny revenue and growth.

Getting starting today on social media with the intention to build up a following: Chris concedes that it’s really hard to make a dent… Everyone seems to be studying each other and doing what everyone else is doing – how can you stand out and get noticed by following that strategy? Chris’s secret: Be helpful. (duh!) He actually gives away 90% of his content for free as a “gateway drug” to get people hooked. In a good way of course 😉

Chris is very focused on his Owner Magazine – a digital publication, a business “how-to” magazine in a world where most magazines are all about the “who” and quite often leave readers confused about how to benefit from what they just read. It’s sister magazine is BossFit – a digital magazine about health and fitness for busy professionals.

And  as Chris Curran hinted on the show, he just joined Chris’s Owner Mastery Foundation Group for owners (OMFG). And started getting the daily emails, etc. Good, practical, and helpful so far 😉 It’s all about more ownership of your life, your choices, and your business. Some of the subject matter covered: Foundation, Daily Practice, Own Your Business, Your Media Empire, Sales and the Owner, Your Digital Presence, Secrets and Stupid Ideas, Time Management, Money Money Money, Content Creation…

How does Chris prioritize his time and effort across so many business building channels? He spends the vast majority of his time talking to the people who he has the good fortune and ability to serve. He knows that the better he serves, the better his results. Period.

Does Chris bury his face in his smartphone everywhere he goes? Is that how he stays so connected? Uhh….No. “We choose not to focus – distraction is easier than focus. When we feel socially awkward, we can look at our device and pretend like we’re doing something important. It’s our pacifier.”

Overview of how he uses his social channels:

  • Twitter: He automates a great deal of business tweets
  • Facebook: only personal stuff
  • Google+: Not so much for business even though he wrote a book about it. He’s still waiting for some good Google+ automation tools
  • Instagram: Personal stuff only
  • YouTube: Only uses a little bit
  • And……..His number one platform: Email. Does that surprise you?! Some folks ask, “Is email social media.” Yes and no – depends how you use it.

From his recent blog post – What’s the difference between an Owner and a Marketer? Marketers look for mentions, reach, etc. Owners look for revenue and growth. “Marketing for the sake of marketing is never useful.”

Chris’s advice for Social Media Unscrambled: …..fyi, we did ask 😉

  • Have guests who are outside of the traditional guest profile, who are using social in new and unique ways to build business
  • Find really weird dudes
  • Go outside the normal story lines – the standard case studies, etc
  • Earn money via ads and sponsorship. Have a community and let the sponsors have access to it

Do you think this episode with Chris Brogan was worthwhile? Did you learn anything? Was it helpful to you?

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New Media Pioneering by the Podcast Hosts of Her Fantasy Football – Ep.28

Big Thanks to our gracious guest, Brandon Marianne Lee (@BrandonHerFFB), co-host of Her Fantasy Football podcast, www.herfantasyfootball.com.

Brandon Marianne Lee

She hosts the show with her two sisters, too – Ashley Williams (@AshleyHerFFB) and Courtney Kirby (@CourtneyHerFFB)!  We found out how and why they started their show, as well as what social media approaches they are using. …Of course we talked about fantasy football and the Super Bowl a bit, too 😉

btw- Our news item this week was a bit disturbing – doctors taking pictures of patients who are laying knocked out in the emergency room, and then posting them on social media with pervy comments.  Sheesh…  And for our Tip of the Week, we quoted a plethora of tips from a cool infographic called The 36 Rules of Social Media (which is posted on our facebook page).

BrandonHerFFB-150x150

Brandon Marianne Lee is your average playwright/performer/executive assistant/fantasy analyst. You could say she loves Excel spreadsheets, but with a little flair. Born in Colorado, she now resides in the Big Apple. In 2013, Brandon and her sisters founded Her Fantasy Football. After playing fantasy football for six years she’s obtained four championships!!! Her fantasy philosophies are in order: 1. It’s a game. Have fun. 2. Excel spreadsheets are fun. 3. In the end, you should go with your gut / lady intuition.

Fantasy Football isn’t just a guy’s game anymore! With not a boy in sight, our father was determined to share his love and passion of football with his girls unaware of the quick-witted monsters he was about to create. Football is the cornerstone of our family, and you better run and hide if you want to question our mother on stats. Football is our life!

All 3 Sisters

Six years ago we started a family fantasy football league and things got seriously out of control.  We got to turn our love of the game into complete fantasy domination. Now we want to share that passion and knowledge with you! Not all the drama on TV is on the Bravo network, ladies! There is PLENTY of drama on and off the field in football and we will discuss it every week along with helping you set your fantasy line-ups to demolish others in your league.

In addition to their website, the girls are on Twitter (@BrandonHerFFB@AshleyHerFFB@CourtneyHerFFB), Facebook, iTunes, Stitcher, Instagram, Pinterest, Tumblr and Soundcloud.

Thanks Brandon!!!

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The Future of Social Media and Net Neutrality, with Amy Nowacoski – Ep.19

Our special guest Amy Nowacoski, Digital Strategist and Founder of Ginger Snap Works, makes a gaggle of good points as to why Twitter’s going public is significantly different than Facebook’s model. How is Twitter going to make money for their shareholders? And how will all social media companies deal with the fact that almost no one is clicking on obvious ads anymore? You’re becoming a smarter surfer, right?

Amy Nowacoski

Then Amy and co-host David Deutsch explore the possibilities of different internet money-making strategies including the freemium and pay to play models. The quality of content can also be radically different depending on the model…and the platform, too.

Net Neutrality (the idea that internet access should be equal to all) is about to be abolished in court, possibly. This could have a big impact on YOUR internet experience, actually. And mobile device data flow, since it’s growing so quickly, seems to be the issue that is turning the tide of the internet access issue. Amy and David make excellent points on this! Do you happen to agree?

Thanks Amy!

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Driving Traffic to Your Blog, with John Paul Aguiar – Ep.18

Experts blurting out social media wisdom all over the place….the fastest 30 minutes EVER… Of course this episode went way past 30 minutes because we were on a roll delivering the goods, and oh yeah a few laughs too 😉

John Paul Aguiar

Our guest John Paul Aguiar, Blogging Entrepreneur helping bloggers with blog marketing and Twitter marketing (@JohnAguiar), helps us understand actual strategies and techniques to grow any online presence using social media and a blog. We get the drift that he transforms companies on a regular basis, and he also has a deep understanding of where social media is and where it will probably go.

Enjoy the madness! Thanks John Paul!!!

By the way – here’s The Fractal Scream’s you heard:

Fractal Scream

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Speaking in Your Authentic Voice – Ep.17

Chris and David discuss effective methods of posting on social media, including speaking in your very own authentic voice. Chris shared various items that frustrate him when it comes to creating, posting and managing the social media posts for so many entities – his studio, radio station, as well as each individual show. It can become pretty confusing, right?

How do you decide what to post and where???

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B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

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The Romance Between Email and Social Media, with John Tully – Ep.14

Which is more effective for marketing: email or social media? Well maybe that’s not the right question……

John Tully

Our special guest John Tully brings a wealth of experience with small business marketing and sales to this conversation – the up-to-date compare and contrast between the big two. At one point, I thought John and David were going to throw down right in the studio!! …not really…. Thanks John for enlightening us with simple truths that are way-too-overlooked!

  • John Tully – Owner of dsm-llc, www.dsm-llc.com, providing sales and marketing assistance for small business

dsm-llc is owned and operated by John Tully. John has worked for and with small businesses for the whole of his working life – in a variety of roles from technical management (VP-level) through sales and marketing as Product, Business Development and Marketing Managers. He understands small business and what makes them tick – what they need and what they don’t need.

..and congrats to The Fractal Stream for launching their internet radio station!!!

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SEO and Social Media, with Bill Treloar and Dino Dogan – Ep.12

How does social media affect your website’s search ranking? Well, our accomplished guests help make things clearer as they share some very effective methods and more – Thanks gentlemen!!

  • Bill Treloar – Owner and Principal SEO Consultant at Rank Magic, www.rankmagic.com
  • Dino Dogan – Founder of Triberr, www.triberr.com

 

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Instagram Insights with Jenn Herman – Ep.10

It is no longer surprising to anyone that photos are being shared with friends and strangers all over the world, all through the miraculous technology that is the internet. Smartphones and cameras enable their owners to take pictures and instantly post them on various webpages. With this interactivity, and just a little bit of narcissism, you can channel these photographic skills into a social media marketing technique that will be fresh and unique – unlike anything you’ve done before.

Jenn Herman

The premier photo sharing website to date is Instagram. It allows users to upload their photography with searchable hashtags, filters to make the photography look professional, and even Cinema, a camera stabilization feature. It has recently developed into a video sharing site as well, allowing users to loop twelve second videos.

Instagram, to the average businessperson, sounds like a “cute idea,” or a nice way for people to display their hobby. But used correctly, as Jenn Herman (http://jennstrends.wordpress.com/) explained on this week’s Social Media Unscrambled, it can be an innovative way to share your product and ideas.

Jenn originally thought that Instagram was kind of a waste of time. She could take and publish her own photography – she was already an avid photographer. She didn’t need to see everyone’s picture of their latest outfit or favorite recipe. But when she became more deeply involved in social media marketing, and started a blog to help others understand social media trends, applications, and benefits, she realized how much Instagram had to offer to her and her readers. She created her own Instagram handle – jennherman31.

When Jenn works with clients, her purpose is to enable them to use social media – correctly. While most business people know that social media is the way to go, they don’t realize the best procedure, policies, and platforms for them. For a while, Instagram fit into a category of seldom used social media practices. However, she now advocates the fun and creative outlet.

Instagram is a photo sharing version of Twitter; a user can constantly post their pictures in real time. Both smartphone owners and digital camera users have the opportunity to upload and edit photography. The feed containing the instant photographs is updated constantly for fresh content. While posting, the photographer can also use a hashtag to label the picture, in order for people to find, like, and share the photograph even after the feed has extended past that time period.

Instagram is comparable with a tweet or Facebook text post in many ways; it shares a concise message of an idea or product that can create conversation and interaction. However, it is also very different; Instagram is meant to be fun. It is meant to be creative in a different way from text posts, even ones with catchy slogans and puns. Pictures, such as those published through Instagram, change the type of interaction that a business can have with its consumers, and enables a more behind-the-scenes look. Clients enjoy an exclusivity factor that a picture can provide – an update on a product, a window into the factory or studio, and an insight to who the producers truly are. Instagram, put simply, is a fun and different way to share content that will make clients feel that they have an extra place.

about-jenn

Instagram is similar to and can be connected with other social media features, especially Facebook. Similar to Facebook, you can find users and photography by searching, or in this case, using the “explore” button. However, Instagram does not have EdgeRank (a fancy Facebook algorithm), so it allows literally anything to come up in the feed, and even allows for more visibility than Facebook posts.

To clarify, Facebook’s EdgeRank determines whether or not certain posts come up in a user’s feed. When a fan interacts with your page, it gives your page a higher ranking to them. The algorithm determines which of your posts to display to them based on when they are online, their other preferences, and many other factors. This can be frustrating to page moderators, since some fans will not see the content.

Jenn gave some great advice on helping your Facebook page get more views and avoid the pitfalls of EdgeRank. Facebook wants you to stay on their site, so links to external pictures, blog posts, and websites will be featured less than simple text posts. However, if you put a link to a blog post or picture, and then later post a link back to that Facebook post, it will enable more viewers to see the post. Additionally, because Instagram is owned by Facebook, Facebook’s EdgeRank will publish Instagram photo links more prominently than links to photos on other photo viewing platforms.

With Instagram, Jenn has informed us that you can allow your customers to see the real you, behind your product or business. It’s a great way to engage, no matter what you are selling. However, make sure to use it appropriately and correctly – yes, Anthony Weiner, we’re looking at you! No more sexting with photos through Twitter.

Thanks for tuning in to the 10th episode of Social Media Unscrambled! As always, you can hear the podcast live on Tuesdays at 1:30 PM EST on The Fractal Stream internet radio station, or anytime on iTunes as a podcast! As hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial depart for the month of August, they leave a final Social Media Tip of the Week.

David recommends using bitly.com in order to shorten your links. This not only leaves more room for content in your social media post, but also tracks the amount of people who click the link. This will allow you to determine what type of post is best for your viewers, as well as the social media platforms where your posts receive the most attention. Google, too, has a link shortener, but it does not track the clicks.

Once again, thanks Jenn! Keep smiling for those photographs!

 

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Effectiveness for Blogging and Twitter, with Mark Schaefer – Ep.8

Many people still have trouble getting a handle on what social media truly is, and besides how to work the basics, what it can be used for. They know that there is Twitter, LinkedIn and Facebook, but what is the purpose of having friends and followers? Blogspot is simple enough to use, but what should you say? How can a small business monetize the increasing social media activity in the world?  Social Media Unscrambled, the podcast radio show broadcast live on The Fractal Stream internet radio station, seeks to help solve many of the questions that the average user has about his or her media.

Mark twitter_4

For these heavy questions, the hosts of Social Media Unscrambled, Chris Curran and David Deutsch, seek advice from another influencer in the social media world. Mark Schaefer, of http://www.businessesgrow.com/, joined the show via Skype from his home in Tennessee. Mark has many claims to his name; besides his successful blog, he also runs a thriving consulting business, teaches at Rutgers, and has authored and co-authored multiple books in the area of social media. And he certainly contributed valuable insights in this episode.

Social media is a constantly updating story, and the news this week proves that. Episodes ago, the hosts shared a story about a Texas student who made a nasty comment on Facebook and subsequently was sent to jail, and was left in there for many months. Recently though, someone (a good Samaritan?!) bailed him out for $500,000. This story once again exaggerates the viewfinder of social media; any comment can be used to reach across the globe, both positively and negatively. Meanwhile, on the other side of the country, sharks were attacking from the air… through the television, at least. “SharkNado,” a movie about falling sharks on Los Angeles, did not do nearly as well on the television as it did on the internet. Twitter users blew up the tag, and it was reported that more people were tweeting about the movie than actually watching it.

This proves that traditional media is being officially dwarfed by the social media. The question @smUnscrambled had for its guest, Mark Schaefer, was- “but how do you monetize that?” Netflix, too, has been using social media to monetize as well as to determine what’s working in their media streaming business.

Mark Schaefer on Fox News

Schaefer started to explain that the most important part of social media is to promote a passion. While people love products, they don’t necessarily talk about them. What a business needs to do is turn their product into a conversation and receive impressions, using social media. New studies by Ogilvy are examining passion for products and consequently how users are sharing about them online. As Mark says, all information can be monetized, because everything “means something, you just have to figure out what.” Twitter is doing this with Nielsen (the market research and ratings company), as they determine that most people have “two screens” in front of them (TV and smartphone/tablet, etc), and are deciding how to monetize that.

Schaefer has also found a different way to monetize– to take his knowledge and publish it into books. He proclaims that he wants a “MarkNado” to rain his books and blog posts all over the world as a tornado, but, as one of his books is already the most sold book about Twitter worldwide, you could already say that he’s had some fair weather. (His internet goal is to eventually become a meme, and through today’s show, he definitely has the spunk.)

51I6eTg-EsL._BBorn to Blog

One of Mark’s books is Born to Blog: Building Your Blog for Personal and Business Success one Post at a Time. Mark frustratingly comments on the lack of business people with blogs. He maintains that anyone seeking a job should have a blog to showcase their talent, especially if they are going into PR, marketing, HR, customer service, or sales. A blog will stay with an interviewer long after the 45 minute interview time slot is up. Being able to move community and make cohesive thoughts based on your passions, emotions, and experience is a very important job skill. Of course some people have no writing ability, and if that’s you, understand it’s not that difficult to write when you have a passion and personal experiences.

Because many of the traditional ways of advertising such as TV, newspaper and radio are going away, a new type of connection is needed with one’s customers.  Content such as blogging, podcasting, and video marketing will help save money. Use your life and stories to explain and connect with people; be emotional more than technical. Every company has the ability to do that, and if they do it will help them be successful. Do they have the courage? Do you?

The Tao of Twitter

The discussion then turned to another one of Mark’s books, The Tao of Twitter: Changing Your Life and Business 140 Characters At a Time. He explains that Taoism, an Eastern religion, means “path,” and there is a path to correctly using any type of media. The first step is to get appropriate content, meaning posting topics and thoughts that are relevant and insightful. After that, you have to grab the right audience and market to them; if you do the work in making yourself an appropriate source of information, people will come to you. Finally, be thoughtful. People don’t want to be sold your ideas, they want to be helped.

If you make your social media activity a conversation instead of marketing, you will establish relationships in order to help others. Once you establish relationships, people will see small, consistent provocations, and eventually you will be able to make sales and establish loyalty.

From speaking with Mark, it is obvious that he enjoys helping people understand social media; that’s why he does consultations. He believes that his competitive advantage is that he’s older than the average user. He has enough perspective to look at an internet marketing strategy and suggest proven ways to help companies get from A to B. He believes that the biggest deficit in business is marketing. While people know how to create something, they don’t always know how to spread and connect it to others. Getting a consultant for help can be very beneficial.

Chris Curran of Fractal Recording and David Deutsch of SynergiSocial signed off with their tip of the week segment. On LinkedIn, you can see who is “stalking you,” or in other words, viewing your profile. Don’t be shy! You can reach out to people with notes such as “thank you for viewing my profile! Is there anything I can help you with?” You can turn their curiosity in a relationship and opportunity. They’re “stalking” you for a reason!

We were overjoyed to have Mark Schaefer as a guest today, and we really appreciated his experience, knowledge and expertise in the world of social media and marketing. Social media can be used to monetize any product, if you learn how to use it correctly – and there’s a ton of help out there.

~ Naomi Barnett, July 16th, 2013

 

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Customer Service via Social Media, with Peter Shankman – Ep.7

It’s been determined that good social media can’t make a bad company better, no matter how hard you try. Today your hosts Chris and David tap the enthusiasm and knowledge of the show’s special guest Peter Shankman to help make social media (especially in terms of customer service) more understandable, more useful, and more fun.

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Peter Shankman, founder of the PR, Social Media, and Marketing Strategy firm The Geek Factory, Inc. and writer behind the blog http://shankman.com/ is also a public speaker, entrepreneur, and author. He has written three books: Nice Companies Finish First, Customer Service, and Can We Do That?!  He is an international and national traveler with stories, experience, and tons of talent.

You’ve probably heard of Peter because of HARO – Help A Reporter Out – a database that allows reporters to find sources and experts to find reporters. He founded and ran the site until it was acquired by Vocus, Inc. In doing this, along with the rest of his acquired knowledge, he learned an important thing about business – it pays to be nice. He did some research and found that when you are even somewhat nice, it is shown that there are 40% product increases. Nice businesses makes loyal people.

This lead to his new book, published early 2013, Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration Is In. The book explains that the “authoritarian cowboy CEO era is over,” or in other words, Machiavelli’s famous thought that it is better to be feared than loved, is just a little outdated.

The discussion of this knowledge on the show lead to David’s assertation that many business people are reportedly sociopaths, but after some analytical chatting with Peter in the self-professed ADHD-fest of an episode, any listener can tell that Peter really wants to help. In fact, since he sold HARO, he’s been consulting with the goal of proving how companies around the world are reinventing customer service.

consulting_top

Peter professes that although he loves social media, he believes that too many businesses are sacrificing customer service in order to use social media. “Social media doesn’t need its own special week, it needs a good swift kick in the ass;” he stated that nothing new can replace common sense or good quality service, and many businesses are now toying with social media based customer service instead of truly fixing problems.

(A fun fact to show that Peter practices what he preaches – see his Top 10 Tweet of 2011 about being met at the airport with a steak from his favorite restaurant, now that’s service!) http://www.cbsnews.com/8301-501465_162-20096527-501465.html

As the episode progressed, the hosts and Peter started to discuss new occurrences and issues in the social media world. Cars can allegedly tweet through your GPS to let people know where you are, and apparently is it now possible for a car to tweet to you that it needs an oil change or gas. As the new Graph Search (a more intensive search on past “likes,”) on Facebook comes about, we realize that any type of privacy died 30 years ago.

This creates a sense of catch 22; to use social media and lose your privacy, or to not use social media and not get ahead in business in this world. Additionally, technology makes us weaker and stronger at the same time – it does our work for us while we are still expected to do things ourselves. However, some lack of privacy is helpful, especially when it comes to revenue. A company that Peter has invested in is called Knod.es, which is up and coming in the fundraising world. The program looks at social media “likes” of the people one interacts with and registers any data they create in a way that will be helpful to an investor. It is using small data information in a smart, intelligent way.

Peter believes that the concepts of “like-ing, fan-ing, friend-ing” are going away. Instead, our relationships will be “seen” by our social media and make updates to our accounts based on the information it gathers about where we are, who we are interacting with, and what we are doing.

But, as David counters, what about narcissism? People will still be friending each other and liking what they choose for an aspect of control. This contributes to the blatant misuse of Facebook. However, due to the diagnosed FOMO, or Fear of Missing Out, everyone wants to be on Facebook, Twitter, Pinterest. Because of this, social media accounts are being used incorrectly, even if one has a good business.

However, we can probably all agree that in time, many of the negative “wrinkles” in social media will get ironed-out. And Peter Shankman definitely contributes to that positive evolution. Thanks Peter!

~ Naomi Barnett | July 9th, 2013

 

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