The Funniest Podcast About Social Media
That Helps You Grow Your Business

You’re using WHAT to draw on your Snapchat? – Ep.82

Chris and David and friends in Central Park, NYC

Chris and David and friends in Central Park, NYC

In this very fine episode of Social Media Unscrambled Chris and David discussed myriad topics about social media and how it can grow your business.

Yeah right.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month.

OK, so, MOST importantly, David and Chris are giving back to you! Yes we want to have some fun helping you – if you sign up at www.socialmediaunscrambled.com/givingback we will promote your business on Twitter, and another secret marketing channel as well  ; ) …So sign up!

We kicked off this episode by discussing current events in our lives. David recently saw Star Wars: The Force Awakens and was not impressed. Neither was Chris, and although the movie is clearly well made, we both felt it repeated the previous movies too closely.

Chris just landed a new client, Dr. Dan Peters, who will be launching a podcast show to support his Parent Footprint platform. He got a rousing round of applause from the #UnscrambledArmy – even if it was a bit delayed applause 😉

David kicked off today’s stories talking about how honest is the best policy on social media, and brutal honesty can do amazing things. On a previous SMUN episode (79 to be exact) David talked about how he got fired from a client. He then shared this as the headline of his weekly news round-up and got the most amount of clicks on that particular item. Chris asked when a person should be brutally honest about their experience, and David’s response is: Whenever a mistake is made and you learn something from it, share that experience. Microsoft once hired Robert Scoble to be an evangelist but was allowed to be critical of the firm. So honesty is the best policy on social media, and brutal honesty can be fantastic.

Chris shared his frustration with attempts to promote his business colleagues and acquaintances on Twitter only to find out that they are not on Twitter! Why, Chris asks, would anyone not want to be on Twitter these days? It is among the most powerful information (not just social) network. David then reminded everyone that they do not need to be on Twitter or any other social media. They also don’t need a phone. All they need is food, water, shelter and clothing. That’s all.  So you can certainly skip using social media, but those people are missing potentially amazing opportunities.

David then mentioned his colleague Rachel Durkan who posted on LinkedIn about the top-rated social media apps of 2015. The list included:

  1. Facebook Messenger
  2. Timehop
  3. Periscope
  4. Pinterest
  5. Instagram
  6. What’s App
  7. Snapchat

Based on this list Chris discussed how he found SnapChat to be completely baffling and didn’t understand its  impact or usage. David wondered if people actually used their fingers to draw on snaps, leading Chris to nearly choke on himself. Also, neither David nor Chris had used Timehop, which allows users to look back at their social media content from that day in the past.

Chris then talked about the second season of the Serial podcast, a highly-produced and very popular series in which an investigative reporter examines various criminal cases. In Series 1 the show was looking into a case where a teenager was probably wrongfully convicted of murder. In the second season, which started a few weeks ago, the show is reviewing the puzzling story of Bowe Bergdahl, including his 5 years of captivity with the Taliban and his recent court marshall. Chris believes this season, although very good, isn’t as compelling as the first season, a view critics share as well. This turned into an extended riff on how sequels are almost always inferior to the original, especially when it comes to movies.

David shared an article from Mashable where a taco shop in Las Vegas used security footage of someone breaking into their restaurant as a commercial for their place. It went viral and ended up being a brilliant marketing move. The lesson? This social media marketing stuff is only as limited as your imagination. In this case, the idea was brilliant.

Chris shared his thoughts on those times when you have a ton of time to participate on social media but you just don’t want to. First of all, if you don’t feel like doing it, then don’t try to force it. People can tell when you are trying too hard. Second, if you don’t feel like “speaking,” maybe you can use that time to listen instead. You can get great value from social listening, not just speaking.

Finally, our letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I have been told I have Oppositional Defiant Disorder on my social media posts. It’s not true! It’s not true at all! And if you agree with me, then you will be wrong, and then I do have the disorder!

What should I do? Or not do?

Sincerely,
It’s Not My Fault!

Clearly this relates to their mother.

ALL THE BEST in 2016, and we’ll be with you soon! #UnscrambledArmy

.

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….*14 day FREE Trial Offer… and be sure to use Coupon Code “unscrambled” for 15% OFF the first month when you sign up 😉

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A Couple of Horses, Mules, Weirdos and a Russian – Ep.78

Social Media Unscrambled

Welcome to Episode 78 of Social Media Unscrambled! Where a couple of weirdos, Chris Curran and David Deutsch, attempt (and oftentimes fail) at making social media accessible to individuals and professionals who are a little intimidated by using social media.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got a lead from a former Disney exec! It works!

We learned from the old maintenance guy Barry that, to start a podcast, you’re “gonna need a couple of horses, a couple of mules.” Just so you know.

Chris Curran started it off by talking about how Apple has dominated podcasting so far. But now Google will get with the times and include podcasts in the Google Play Music app (soon). A HUGE development in podcasting for sure!

Chris then mentioned another podcast he co-hosts called The Profit First Podcast with Mike Michalowicz. Chris went to promote an episode of that show and found that the guest had blocked him on Twitter! (Turns out, by mistake)! Chris had never been blocked online before. Fortunately Gabrielle Fontaine (the guest) unblocked him, because this really hurt Chris’ feelings. In the email exchange between Mike, Chris and Gabrielle we found out that Chris is, in fact, a Russian porn star.

Also, Chris talks about how Twitter rolled out a new feature which allows you to poll your audience. Chris posted a poll about how they feel about auto direct messages. 4 out of 4 respondents — 190% of them, according to Barry — said they hate auto-DMs. It’s a cool feature to try; look for the “pie chart’ icon when you’re composing a tweet.

David then talked about a fundamental but very important question he often gets: Which social media platform is right for me and my business? The answer is, in a nutshell – it depends on where your audience is. And, crucially, when you are there you can’t just sell but instead give to them. Although this might be counterintuitive it is important that you spend your time on social media offering something to your audience rather than getting something from them. So ask your audience what they want: more money, better job, but mostly they want to eat. So feed them free food and they will come!

Chris then talked about his experience with Yelp after moving. He recently moved to Colorado from exotic New Jersey and went to change his business address on Yelp. Yelp however would not approve the change because (they said) the new address had to be put somewhere else online or they wouldn’t believe it. To fix the problem, Chris had to change the address on his website which allowed them to fix the address issue. While a little annoying it does make some sense – after all, not everybody is as nice and honest as Chris, and oftentimes they will use little tricks to try to scam people.

Speaking of Yelp, David talks about South Park’s episode which takes down Yelp’s business model. It is NSFW (Not Safe For Work.) A must-watch episode: http://southpark.cc.com/full-episodes/s19e04-youre-not-yelping

Chris then shared a difficulty he has with social media: Too many accounts with not enough time to use all of them, coupled with having “content out the wazoo,” as he says. To manage this, Chris uses the Buffer app, which schedules your Tweets in advance. So he dedicates 30-60 minutes every Tuesday morning to schedule his social media content to publish automatically over the next week. It’s a great time-saving tool which takes a lot of his stress away from sharing so much content. The key: Don’t be spammy. Spammy is basically repeating the same content 7x/day and overly self-promotional.

David then talked about Streak, a gmail CRM integration (customer relationship management helps keep track of your sales pipeline.) It also helps schedule emails and see if someone viewed your email. David would also love to see a CRM integration with LinkedIn, which doesn’t seem likely in the near future. David also talked about how the hacker group Anonymous outed several people on Twitter as members of the KKK. Follow #opkkk for more information.

Anyhoo, Chris discussed an event at an event at a local Colorado Springs radio station (KCMJ) and how a woman named JL delivered a presentation. JL did a live Periscope broadcast to connect with her fans before her in-person presentation. It served as a hello and a commercial of sorts for her fan base, allowing them to hear directly from her on location.

David brought up how his friend, Brian, believes that Twitter is useless. One of the greatest ways to use Twitter is using hashtags at conferences and association meetings. This allows people to have open conversations using these hashtags, which allows for a potentially huge global conversation about all kinds of topics. Chris added that people can have their own micro-conversations with their own audiences, too. Chris brought up the issue of Facebook hashtags. Are they useful? Chris doesn’t even know how to search hashtags on Facebook. David says he doesn’t know anyone who uses it effectively; it’s mostly used ironically.

Then Chris discussed LastPass, a way to share passwords securely with others without actually giving away your passwords. Primarily though, it’s a great way to keep all your own usernames and passwords in one safe place. After you allow LastPass to remember your username and password for a particular website, in the future when you log in LastPass will fill in your username and password for you. If you have lots of accounts everywhere this is a great tool.

Chris also mentioned that he’s a member of many Facebook groups and was concerned about how to keep up-to-date with all of them. Good Facebook groups can keep people in touch with each other and foster important, fun conversations. Chris belongs to ABBO (accountants, bookkeepers and business owners) and Voice-Over Camp. He wasn’t sure how to stay in touch with the group. David suggested Chris turns on alerts for those groups which will keep him up-to-date of the discussions happening there. When he gets an alert, he can quickly scan the message and comment if he wants to, and ignore the conversations he doesn’t want to participate in.

Finally, a letter to the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

The other day I was on LinkedIn and got a marriage proposal from a person in Russia. They are quite attractive and claim they have a lot of money in a Nigerian bank account, which I could also access, but only if I became a co-depositor on the account and put $5,000 into it first.

What should I do?

Sincerely,
Lonely on LinkedIn

In a nutshell: don’t do it.

See you next time! #UnscrambledArmy

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Australian Chickens and Unscrambled Armies – Ep.77

Foursome

Welcome to the return of Social Media Unscrambled! Episode 77 is about the 3rd rebirth of our show where we show you how to use social media effectively for your business. Not only are we talking social media, we are building a community called The Unscrambled Army where we will leverage each other’s knowledge to grow our respective businesses.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Amber Osborne, aka Miss Destructo, shared on Facebook a story about an Australian fast food restaurant that is using a chicken pecking on a keyboard to compose tweets. The results were hilarious and are worth checking out: https://twitter.com/ChickenTreat …enjoy

Chris Curran then talked about how he used TribeBoost to actually generate a high quality lead for his business – a business author and former Disney executive. TribeBoost had connected with the woman on Twitter on behalf of Chris, so she followed Chris back, then checked out his website and called him! How cool is that? Also, David offered the following tip: DON’T SEND AUTO DIRECT MESSAGES ON TWITTER! They are annoying. Just don’t do it.

Chris followed-up with an interesting story about how he is getting involved in voice-overs in part because of his amazing audio equipment. He signed up for a webinar based on his contacts’ referral (Jared Easley). Chris enjoyed the webinar presentation but forgot the woman’s name (which, it turns out, is Carrie Olsen), at which point David made the declaration that “Nobody cares about you.” Chris remembered the content from the webinar, not who delivered it. So when we go on social media, we have to remember that nobody cares about us and we should keep our audience in mind.

After a series of weird transitions, David spoke about the stupid girl in Florida who used Periscope to boast about her drunk driving (LIVE while she was doing it) and was later arrested. Note to friends: DON’T BOAST ABOUT DRUNK DRIVING ON SOCIAL MEDIA EVER!

About 20 years ago Chris Curran was working as a music engineer in NYC. One studio where he worked, Soundtrack NY, became like family but everyone lost touch. Recently he got re-friended on Facebook by someone at the studio who began organizing a reunion party! After being added to a Facebook group to discuss the reunion, Chris got so many notifications that he turned off the notifications, and sadly and mistakenly keeps forgetting to check that group discussion. Deep question: How to minimize notifications but not lose track of the discussion?…?

David also belongs to a bunch of Facebook groups including the Social Media Managers group. Recently David got onto a thread where a woman insisted that LinkedIn was useless. After a bit of back and forth David ended the conversation with the idiotic woman. But then, a woman from New Zealand, Jenny Wilmshurst (He said Willburn on the episode, sorry!!!) actually jumped into the argument on David’s behalf. David and Jenny later had a few Skype conversations and began exploring ways to work together.

Chris then talked about how he is looking to expand his national Meetup group (Pause Your Life) from 3 cities to many more. Apparently Meetup is slowly rolling out “Meetup Pro” which allows an organizer to have unlimited Meetups groups as well as advanced communication tools. It is for far more flexibility, although for businesses it costs a fair bit ($35/month/group). Interesting inside scoop!

Then Chris mentioned a community radio station in Colorado Springs (KCMJ) where he will be volunteering a bit. He may even host a local live show there. He is also going to meet the volunteers who are managing the stations social media accounts and see what magic they are performing using social media. David chimed in and wanted to know if terrestrial radio relevant.

David smoothly transitioned to talk about his friend, a Los Angeles-based attorney named Gregory Rutchik, posted on Facebook about a recent complex transaction he executed for a family office. (A family office is a company which is exclusively designed to preserve the wealth of very wealthy families.) David called Gregory out of the blue and offered to connect him with some people he knew who also work with family offices. This led to more conversations and Gregory ended up sending two good leads to David in return. So it goes to show you that giving first is the best way to use social media, and that paying attention to what other people say on social can benefit them and you.

Finally David read a letter addressed to the Social Media Therapists, Dr. David and Cathartic Chris:

Dear Cathartic Chris and Dr. David:

With the elections only 13 months away I am not sure who to vote for. My Facebook friends said I should vote for Donald Trump. But then I read on Twitter that I should vote for Bernie Sanders. I think I am suffering from social media electile dysfunction.

What do I do?

Sincerely,
Socially Confused (aka Sagging Socially)

Our advice? Don’t bother, it’s stupid. And we have no idea what we are talking about.

It was a great episode – see you all in a couple of weeks!

Now go join The Unscrambled Army!

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Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Evan Dunn - Digital Marketing, PR, Performance Poetry, Linguistics,  and the Intersection of Each

Evan Dunn – Digital Marketing, PR, Performance Poetry, Linguistics,
and the Intersection of Each

First we started with our news item: SnapChat is partnering with Square to launch SnapCash, a quick way to send money to others. VentureBeat says

Snapcash is initially only available to Snapchat users 18 years and up in the U.S., though it will presumably expand to other countries later. The only other requirement you need to fulfill is having a Visa or MasterCard debit card. After you enter your debit card number into Snapchat, the company says it is securely stored by Square, which handles the actual payment processing.

This is an interesting development. We’ll see where it goes.

On this episode, our discussion addressed two main broad topics: 1. What exactly is social listening and what does it encompass, and 2. How can small business use it to grow.

Evan spoke at length about the need for businesses to use social media listening tools to monitor their reputation through sentiment analysis, research competitors, conduct market research and dive deep into data about current and potential customers. Using proactive social listening doesn’t have to be very time-consuming or expensive: while some tools cost $50,000 a year and aren’t necessarily very good, Mention.com is a great way to inexpensively monitor your reputation by setting alerts etc. While this does not have as deep data like Radian6, but it does offer fairly robust information at a low price point. (Or you can just hire Evan’s company.)

Other tools Evan mentioned –>

Top enterprise social listening tools:

Small biz listening tools:

We also discussed the future of the show. Basically for the rest of the year we will not be hosting live shows, but focusing on rebranding and relaunching our show. This will involve a series of brainstorming sessions with various professionals which we will share with you as podcasts and relaunch the show next year. We will still have the same philosophy of laughing and learning but in a much-needed rethink of how to take us to the next level.

See you LIVE in 2015!

Thanks again, Evan!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Mandy McEwen - Founder and President of Mod Girl Marketing

Mandy McEwen – Founder and President of Mod Girl Marketing

First our news item: most people know about how the iPhone6 is allegedly bending in people’s pockets. Now reports are coming out that they are also sticking to people’s hair and beards, prompting the #HairGate hashtag, as if it is some sort of scandal on par with Nixon’s illegal break-ins and his subsequent resignation from the Presidency.

Then we went right into speaking with Mandy who gave lots of tips on how to blog effectively for your business. In fact she took us straight into our new segment: 3-1/2 tips for busy entrepreneurs!

Tip #1: Get organized: content calendars are key! We LOVE Google Docs. I have been using Google Docs religiously since day 1 of starting my business years ago.  Create content schedules so you aren’t stressed about creating last minute content b/c you forgot the night before! Do your research ahead of time. Of course improvising is great so if there is news you want to blog about last minute or post on social, awesome – but  you can’t base your content strategy off breaking news stories, unless of course you are the Huffington Post!

Tip #2: Plan ahead: this goes along with #1 if you have content calendars you can plan ahead. Schedule blog posts ahead of time. Schedule tweets, FB posts, linkedin posts , all social media posts ahead of time. We also post spontaneously but always make sure we have daily posts going out that are scheduled. You can use tools or you can use the platforms like WordPress, FB and Twitter ads to schedule posts ahead of time.

Tip #3: Use tools: This goes with #2 and #1 –  Take advantage of content management tools like hootsuite, manageflitter, wordpress, raven tools, sprout social – the list goes on and on!

And the 1/2 tip: I find auto-direct messaging on Twitter to be _________.

Many audience members filled in the blank on Twitter and the consensus can be summarized by saying auto-direct messaging on Twitter are annoying, unfriendly and not cool. Although Mandy did mention that in some RARE creative cases they could be useful.

In terms of sharing blog content, Mandy suggested the best time to share is Monday through Thursday before 3PM EST is the best, and that you should post to multiple accounts several times. She even suggested that you post the same blog three times on the first day with different descriptions, and then the rest of the week.

A question from Twitter asked: how does she come up with content? Ideally the clients come up with content (and a schedule) but sometimes they will create content for companies who are too busy to do so for themselves. When this happens she will create content that is in line with Google’s keywords to maximize SEO for search.

Mandy also said advertising on Facebook is very powerful because you can micro-target exactly who you want to view your content. However you have to offer something to your audience on your social ads because if you don’t you will be ignored.

Finally we are altering our Tip of the Week and first asked Mandy on how to set up a Twitter profile. She suggested you add in links to your best online presence.

David also provided a tip of the week which is non-social media related, at least directly: he said you should network at least once per week to make real relationships with real people and then convert them to online contacts.

Mandy McEwen

Founder and President of Mod Girl Marketing and author/blogger of 8 Ways in 8 Days. Experienced Digital Marketing and SEO Consultant. She excels at building brands from scratch and boosting existing brands from virtual obscurity to top Google rankings and prominent social media exposure.

Thanks again, Mandy!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Davin Rosenblatt - Comedian, Writer, Producer

Davin Rosenblatt – Comedian, Writer, Producer

Our first troubled call-in guest in search of social media therapy was “Steve” (Ralph Rivera from Web.Search.Social) and his wife “Janice” (Carol Lynn Rivera from Web.Search.Social). After some silliness and a pretend cover-up on the air we cut away to another caller, “Cletus” (Mike Brooks of Nuclear Chowder) where we made sure he loved his own Tweets over and above any response or engagement he might get or not get 😉

After that goofiness was done we switched to the “real” show where we interviewed Davin about his radio show, comedy career and how he helps the Pentagon identify and stop Internet scams. He also talked about the perils of cyberbullying while on social and how kids can take this too personally.

We spoke about his favorite platforms: he likes Facebook but finds Twitter unsatisfying. And he spoke about how his online community turned into a community of people who communicate with one another and has taken on a life of its own.

He also spoke about how he and his team help expose Internet scams and prevent problems from happening, saying that scammers set up fake profiles, lure people to faraway places and rob, rape and murder them. He works with the Pentagon to identify and stop these crimes from happening, which is a large divergence from his comedy work.

His radio show is on Tuesday evenings from 6:30 – 9:30 PM ET, and its called Davin’s Den.

Davin Rosenblatt

New York based comedian Davin has been entertaining audiences throughout the world for over 15 years. His likeable, yet confident, style leaves audiences wanting more of his unique perspective on current events, social issues, every day life and more. “He is not your stereotypical mild-mannered Jewish comic. He is bold, full of confidence, and in complete control of the audience and the stage,” raved one prominent New York comedy club manager. He is always in tune with whatever is going on in the room and often deviates from the “script” and engages in off the cuff, unscripted comedy which makes every show a unique experience. Davin has experienced many things that his audiences have and a few that nobody should ever experience. Either way, his enthusiasm and love of the craft will leave everybody sharing in his life.

Davin’s versatility enables him to perform in a vast variety of venues. He routinely works in destination resorts, private parties, major clubs, colleges, and corporate events. It is the constant work in the kaleidoscope of venues that makes him the chameleon of comedy. You may have seen him performing at New York Comedy Club, NY; Ha Comedy Club, NY; Funny Business Comedy Clubs, various; Comedy Zone, various; Catch a Rising Star, various; Many universities & colleges including Montclair State University, NJ; Cornell University, NY; Johnson & Wales University, RI; A few prestigious festivals including New York Underground Comedy Festival, and the Toyota Comedy Festival. Davin was featured on Comedy Central’s “Fresh Faces of Comedy.” He headlined a tour on Liberty Travel’s Cruise Line, “The Regal Empress.” Davin also excels in live radio. He hosts his own weekly radio show, Davin’s Den, which has been carried by WTBQ in NY and for a time was broadcast out of Anthony Cumia’s (Opie & Anthony) studio. Davin’s Den is currently carried by I Heart Radio. The show has received awards and been credited in newspapers for investigative reporting. Davin was also featured on New York’s number one drive time radio show, WFAN’s Mike’d Up “The Mike Francesa Show.” He has also been featured on News 12 NJ & Channel 10 News in NJ & the YES Network. Davin has also gone to Iraq, Japan, Korea, & Kuwait to perform for our troops. In addition, Davin has worked with such nationally recognized talents as Jimmy “JJ” Walker, Judy Tenuta, John DiResta, Pam Stone, Aries Spears, & The Shirelles.

When Davin was asked why he abandoned a promising career in the profession of law to pursue comedy fulltime he remarked, “I’d rather make people laugh than cry.” This former Romper Room star did not peak at age 4. He is a rising star. If you are looking for something completely captivating, Davin is your man.

Thanks Davin!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Miss Destructo Returns! – Ep.49

For some reason unknown to anybody, we had a return guest: Ms.  Amber Osborne, CMO of Meshfire! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amber Osborne - CMO of Meshfire

Amber Osborne – CMO of Meshfire

She is an amazing guest, not just because of her wealth of knowledge and experience, but because she actually managed to endure two — count them TWO — appearances here!

We started today with a news item: that Sir Mix-a-Lot turned his seminal song Baby Got Back into a classical music piece. This segued into a conversation about how Amber actually knows Mister Mix-a-Lot (whose real name is Anthony) and how they had a barbecue with him a couple of days ago.

The conversation then turned into a discussion about celebrities on Twitter and how to engage with them. Amber’s advice is to treat celebrities like regular people and give them something valuable. Because of this approach, she is followed by megastars like Sir Mix-a-Lot himself as well as Joss Whedon. Very cool stuff.

When it comes to using Twitter she also suggested that you bundle different Twitter followers into lists which allows you to keep track of those people. So if you attend a trade show you can put attendees into that list and stay in touch. She also recommended that bands use Twitter to help other bands which, in the long run, will help them as well.

Amber Osborne, a.k.a @MissDestructo

…is the Chief Marketing Officer at Meshfire in Seattle and former Vice President at Head of Lettuce Media in Tampa, Florida. An award-winning Social Media strategist with years of consistently delivering pioneering digital media solutions. Diverse client exposure ranging from small start-ups to internationally-known brands.  Specializing in community management, brand development and creating engaging, unforgettable online personalities behind social media accounts such as Bruce’s Yams and social media promotion for events like Foursquare Day, the Audi Roadtrip and the Honda Grand Prix of St. Petersburg.

Miss Destructo has been featured in Forbes, Time, Huffington Post, Mashable, Puget Sound Business Journal, St. Pete Times, MSNBC, ABCnews, LA Weekly, CNN Headline News, Search Engine Journal andFast Company Online. Also recently, a panelist at CES, SXSW 2011, a keynote panelist at IStrategy Amsterdam and voted Creative Loafing’s Best of The Bay 2010 Best Tampa Twitter Personality. Also featured as one of the Top CMO’s On Twitter by Social Media Marketing Magazine.

Thanks Amber!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Recording Artists and the Music Biz on Social Media, with Dave Philp – Ep.47

This week Chris Curran and David Deutsch hosted the one and only Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of Music Biz 101 & More radio show and podcast, and founder of YouChoose Music.

Dave Philp - Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

We started with a couple of news items: first, the co-founder of Rap Genius did something not-so-genius: he said the killer in Santa Barbara, CA had an excellent writing style, and of course left his company shortly thereafter. Lesson: don’t extol the virtues of mass killers on social media.

Also, Dennis Edwards connected with David Deutsch on LinkedIn; David asked if they had previously met (Mr. Edwards lives in Kansas City, MO) and Dennis said no, and added that he was a big fan of this show. He even recommended David on LinkedIn for the show! Very exciting.

Then we launched right into an in-depth talk about how bands can, and should, use social media. Prof. Philp spoke at length about various things he teaches in his classes (i.e. helping students use social media effectively for their bands). Then he mentioned the importance of making sure the content shared across various social media platforms is appropriate and respects each tools’ unique culture. We also talked about using the right social tools for where your audience is, including unlikely tools like Meetup to connect with others.

Prof. Philp then discussed his radio show for a little bit. He is co-host of Music Biz 101 & More, broadcast on WPSC 88.7FM from William Paterson University, and then posted as a podcast on Stitcher.

Finally we discussed how Philp is the co-founder of YouChoose Music which helps raise funds for CUMAC, Northern New Jersey’s most pivotal food bank. He hosts live events where music fans make donations to hear specific songs, etc. Great idea!

The Tip of the Week: make sure your content is emotional and not factual. Bands, for instance, can talk about their personal hardships which will make people more likely to know and trust (and ultimately listen to them) instead of only posting their music videos, etc.

It was a great episode, rich with content and useful ideas.

Dave Philp

20+ years experience in the entertainment world working for PolyGram Records, the Universal Music Group, New Video (home video distributor of the A&E Network, History Channel & Biography Channel content), The Edge With Jake Sasseville (independent television show), and Greater Media Broadcasting (WDHA & WMTR radio).  He is currently the music coordinator at the Wayne United Methodist Church and Chief Organizer Guy of YouChoose Music, a live music events company that raises oodles of big dollars for great non-profits.  He has one wife and two children.

Thanks again, Dave!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Our Oldest (and Coolest) Guest Yet, Doc South – Ep.45

This week we welcomed LIVE in-studio – the estimable Doc South (Radio Show Host and DJ). Doc brought such a fresh perspective on some of the basics of using social media that he forced Chris and David to ask some basic questions.

Doc South - Radio Show Host and Oldies DJ

Doc South – Radio Show Host and Oldies DJ

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

First, our news of the week: Nature Valley Granola Bars was hijacked by Anime fans on Twitter. Apparently someone made a comment on their page and someone from the company replied, giving them Anime street cred. Suddenly their entire feed was inundated with Anime fan art and references. Chris asked if this was good; David replied that it is good as long as it doesn’t become tribal resulting in shunning so-called outsiders.

The episode quickly became an excellent exercise in how to effectively use social media. Doc rightly, and intuitively, said that although he doesn’t really use social media (except Facebook) that you should use it as a forum to connect and talk to people while only giving small tidbits every so often about what you are up to. That, in David’s opinion, is at the heart of an excellent social media strategy.

David then explained to Doc the basics of Twitter being a microblog and how powerful they can be. David and Chris then explained how we were engaging in real conversations with Twitter #Hashtags which we also explained to him (and you.)

[we also had some fun with popular acronyms, which Doc knew nothing about ;]

Chris then asked Doc why he doesn’t have a cell phone. In a nutshell Doc doesn’t want to add another expense, nor does he want another addiction. Good thinking Doc.

Later we circled back to discussing how to effectively use social media by almost never talking about yourself but instead giving on social. The Tip of the Week tied directly into that, saying that we should instead of just talking about ourselves we should use social media to search for topics we are interested in, answer questions, ask them ourselves and follow what others are saying. That will improve your social media effectiveness tremendously.

Doc was an excellent guest. Chris and David look forward to having him back on the air!

Doc on Doc:

Most people who meet me after hearing one of my shows will be surprised to find me to be a quiet kind of person. I really don’t talk much. I’m certainly not a highly social creature or a snappy dresser. I tend not to stand out in a crowd at all. I enjoy watching other people go about their day. I don’t smoke or drink (anymore). It’s very important to me to be as kind to others as possible, no matter what their status is in life. I try very hard to see the other person’s point of view.

Although I don’t belong to any one religion, I believe very much in a supreme being. I think our earth is a kind of school for becoming good hearted souls. I can’t imagine how people don’t see all the proof of God’s existence right before their eyes.

I have always loved playing records for people. I got my first record player at the age of three. I’m very awkward, sloppy, and always in total disarray. I love to work at hard jobs with good people. I started doing radio at WVOT in Wilson, NC back in early 1981. I was also a DJ at the Hackettstown-based college radio station, WNTI. And WRNJ also in Hackettstown.

I owe these stations a lot for the experience they gave me, but I’m much happier running my own operation. It just works better for me. Folks can find me being the DJ at all kinds of events in North Jersey. I see I’m using way too many “I”‘s in this self description of me. I think I’d better stop. Anyone who listens to my station will get their own pretty good description of me after a show or two.

As the Chatterbox Drive-In’s Don Hall once said, “With Doc, what you see is what you get!”

Thanks again, Doc!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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The Man with the Coolest Name in Social Media: Ric Dragon – Ep.43

This week we had a really fun conversation with Ric Dragon (Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search) who just might have the coolest name in all of social media if not the world.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Ric Dragon - Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Ric Dragon – Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Our episode began with our weekly news item, which was how the NYPD completely botched their use of a hashtag to get New York City residents engaged with local police officers. It predictably blew up in their collective faces, humiliating the NYPD with images of officer beating Occupy Wall Street protesters and random acts of violence perpetrated by the force.

Ric wisely noted that they could have taken that opportunity to engage with their citizens, made fun of themselves a little and taken other steps to mitigate the damage. However it seems that they are just not that social media savvy in the department so they wasted yet another opportunity to help themselves.

Also discussed in this episode: The crazy business potential of your “weak ties” on Twitter. Listen to hear more…

Later Ric described the five key elements to social media success, which are also on his DragonSearch website:

  • Brand Maintenance: Brand maintenance in social media means that the organization has all of the typical social media accounts and is posting and responding to mentions of their name. An organization that is fundamentally using social for customer service is using the brand maintenance approach.
  • Community: Community can be about building or nurturing community of all types, including brand ambassadors, people who love your brand, or people who share your passion points. You can be at the center or the periphery of a community, and be a passive or active member.
  • Influencer: The influencer approach is about identifying relevant influencers, closely monitoring their social media activities, and engaging with them as appropriate. It can be about building relationships, too, much in the same way that traditional PR was often based on building relationships with media.
  • Thought Leadership/Reputation: Thought leadership includes proactive and reactive reputation management work in which you are endeavoring to place the brand favorably as having credibility or expertise in your arena. Content marketing typically falls into this bucket.
  • Big Splash: Big Splash approaches are creative programs that are usually intended to get a lot of attention. These include contests, sweepstakes, and viral videos.  While these tactics don’t usually help to foster community or influence, they can be great for awareness and the creation of connections.

Finally we wrapped up with the Tip of the Week which involved aiming for the head, not the heart, when using social media. Most people don’t buy from what they know, but rather what they feel. To this point Ric indicated that no Red Bull ads feature how horrible their product tastes, but rather their ads surround the feelings they are trying to evoke around Red Bull.

Ric Dragon

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Thanks Ric!

And Barry said hello to @MissDestructo again, too 😉

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Protecting Your Online Content with Cyber-Security Attorney Khizar Sheikh – Ep.41

This week’s show is packed with excellent information on how to protect yourself online. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Khizar Sheikh - Privacy and Cyber-Security Attorney

Khizar Sheikh – Privacy and Cyber-Security Attorney

We were thrilled to feature Khizar Sheikh from the Law Offices of Mandelbaum Salzberg.

First we started with a news item where Twitter had one of its oddest and most difficult few days in its history. First US Airways sent a Tweet with a toy airplane located in a place toy airplanes were never meant to go. And a girl in Amsterdam sent a threatening tweet and ended up getting arrested the next morning.

We then began speaking about social media and privacy online with Khizar. It quickly went over David’s head as he discussed — in general, non-legally-binding language — various legal questions. Previous guest Amy Nowacoski asked, via our Facebook group, about who owns social media content when it is created and posted on a clients behalf. Khizar pointed out that the ownership rights should be clearly specified in each contract itself…..or else it could get dicey.

Sheikh also said that, in general, if you post something on social media it is technically no longer yours because it is public domain. So the next time you think about blogging on someone else’s platform, consider using your own platform so you can own and control it.

Chris asked about video rights: if you record random other people with Google Glass, for instance, would you get in trouble by posting their faces online? Khizar mentioned that one person actually got punched in the face for refusing to stop recording with their Google Glass! And the Glass wasn’t actually recording anything – the puncher just thought it was!!! …Nobody is really sure where all of this is going.

Khizar also talked about how there is a law pending in California that would allow people under 18 to delete social media content off the Internet — or at least not let it be used against them — because they are (were) under age.

So in a nutshell, online privacy issues are only now beginning to be discussed and the future of these changes is very uncertain. So hire Khizar if you have any questions! hehe

Finally we ended, like we always, do, with a Social Media Tip of the Week. This week was: Don’t do what the idiots did in our news items: Do not post threats to airlines, and don’t allow x-rated content to be shared on your social media accounts.

Khizar Sheikh

Khizar Sheikh is Counsel to the Firm and the chairperson of the Privacy, Cybersecurity & Information Management Group. Khizar provides counsel to his clients in the areas of cybersecurity, fraud, eDiscovery, and corporate governance. He also serves as outside litigation and general counsel. He has a particular focus on technology and healthcare organizations, and the privacy, data security, and confidentiality obligations that these organizations are facing today.

Khizar has been selected as a fellow of Lead NJ and Leadership Morris, published articles and given lectures in the areas of privacy, cybersecurity, records retention, confidentiality, leadership, and civics education, and taught at Seton Hall Law School as an adjunct professor. Khizar has been appointed by the New Jersey Supreme Court to the District XA Ethics Committee.

Thanks again Khizar!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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