The Funniest Podcast About Social Media
That Helps You Grow Your Business

The Man with the Coolest Name in Social Media: Ric Dragon – Ep.43

This week we had a really fun conversation with Ric Dragon (Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search) who just might have the coolest name in all of social media if not the world.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Ric Dragon - Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Ric Dragon – Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Our episode began with our weekly news item, which was how the NYPD completely botched their use of a hashtag to get New York City residents engaged with local police officers. It predictably blew up in their collective faces, humiliating the NYPD with images of officer beating Occupy Wall Street protesters and random acts of violence perpetrated by the force.

Ric wisely noted that they could have taken that opportunity to engage with their citizens, made fun of themselves a little and taken other steps to mitigate the damage. However it seems that they are just not that social media savvy in the department so they wasted yet another opportunity to help themselves.

Also discussed in this episode: The crazy business potential of your “weak ties” on Twitter. Listen to hear more…

Later Ric described the five key elements to social media success, which are also on his DragonSearch website:

  • Brand Maintenance: Brand maintenance in social media means that the organization has all of the typical social media accounts and is posting and responding to mentions of their name. An organization that is fundamentally using social for customer service is using the brand maintenance approach.
  • Community: Community can be about building or nurturing community of all types, including brand ambassadors, people who love your brand, or people who share your passion points. You can be at the center or the periphery of a community, and be a passive or active member.
  • Influencer: The influencer approach is about identifying relevant influencers, closely monitoring their social media activities, and engaging with them as appropriate. It can be about building relationships, too, much in the same way that traditional PR was often based on building relationships with media.
  • Thought Leadership/Reputation: Thought leadership includes proactive and reactive reputation management work in which you are endeavoring to place the brand favorably as having credibility or expertise in your arena. Content marketing typically falls into this bucket.
  • Big Splash: Big Splash approaches are creative programs that are usually intended to get a lot of attention. These include contests, sweepstakes, and viral videos.  While these tactics don’t usually help to foster community or influence, they can be great for awareness and the creation of connections.

Finally we wrapped up with the Tip of the Week which involved aiming for the head, not the heart, when using social media. Most people don’t buy from what they know, but rather what they feel. To this point Ric indicated that no Red Bull ads feature how horrible their product tastes, but rather their ads surround the feelings they are trying to evoke around Red Bull.

Ric Dragon

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Thanks Ric!

And Barry said hello to @MissDestructo again, too 😉

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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LinkedIn Tips and Facebook’s Tricks, with Neal Schaffer – Ep.42

This week we dove deep with Neal Schaffer from Maximize your Social. He is a global social media speaker and author of 3 books – Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Maximizing LinkedIn.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Neal Schaffer - global social media speaker and author of Maximize Your Social

Neal Schaffer – global social media speaker and author of Maximize Your Social

The episode started with an in-depth discussion of Facebook’s newest rollout, Nearby Friends, which can alert you when your Facebook friends are nearby – physically. We all agreed that Facebook’s innovation is healthy and critical for their survival, but David thought they should do a better job of telling the public about big changes like these. Neal countered that they are innovating daily and it would be nearly impossible to tell us about everything they did. Some may perceive this feature as being a bit outside of their privacy boundaries; just because we post content on social that doesn’t mean we should know everything about users, including where they are physically this very moment. Nobody was bashing Facebook outright however, and we all thought that they are doing some very innovative stuff.

Then the conversation turned to LinkedIn. Neal shared with us that you can now tag profiles on LinkedIn to save them for later searches, which is very useful. And that you can integrate your Google account into your LinkedIn account so that your relevant calendar reminders now appear there too.

Neal also talked about LinkedIn Publishing which allows you to publish content on LinkedIn itself. While David would prefer to own the content he creates (because everything posted on social media becomes the property of that platform), Neal found it useful because you can reach thousands of people which you probably could not reach by publishing a regular blog post on your own website.

We wrapped up the talk with a tip of the week, which basically involved how to best use your leftover Easter candy. No, seriously. Kinda useless, but hey. The show ended with David and Neal speaking Mandarin to each other, leaving Chris, and our listeners to wonder what they were saying. Chris still doesn’t trust David and for good reason.

Neal Schaffer

A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization – Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Wiley) and has also published two other award-winning and critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn.

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Thanks Neal!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Former Blue-haired Seattle-ite Helps Manage Twitter with Meshfire! – Ep.40

This week we welcome Amber Osborne, CMO of Meshfire! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amber Osborne - CMO of Meshfire

Amber Osborne – CMO of Meshfire

This week on Social Media Unscrambled we had an excellent conversation about the power and potential of using Meshfire to manage Twitter more effectively with CMO Amber Osborne.

First we started the episode with our the news item: Twitter is changing its layout of profiles by making the “cover” picture bigger, etc. Amber agreed with David that the new layout will be less confusing and actually look more like Facebook.

Meshfire

Then we really dug into how Meshfire can help you and your brand manage multiple Twitter profiles simultaneously. Meshfire also has super-efficient functionality for team collaboration (CollaboTwation? Twitoration?) by allowing the integration of numerous profiles into their platform and distributing work among team members.

Amber elucidated on why she thinks Twitter is such an incredibly powerful platform and explained how, before joining Meshfire, she previously helped several companies amp up their social media presence and experience significant business growth. And of course we had to address the fact that she had blue hair for a couple years. …cool 😉

We also reminisced about the olden days of social media — a whopping six years ago — and how Amber and David got onto social media in the first place. It was a walk down memory lane… Chris and Amber also reflected on how they met at New Media Expo which all started with a strange tweet from none other than our good friend Dino Dogan

Finally we shared the Tip of the Week: David found an article suggesting that parents should talk to their kids about the power and potential of social media to hurt them in the long-run with regards to their reputation, employment opportunities, etc. We posted that link on our Facebook page!

Amber Osborne, a.k.a @MissDestructo

…is the Chief Marketing Officer at Meshfire in Seattle and former Vice President at Head of Lettuce Media in Tampa, Florida. An award-winning Social Media strategist with years of consistently delivering pioneering digital media solutions. Diverse client exposure ranging from small start-ups to internationally-known brands.  Specializing in community management, brand development and creating engaging, unforgettable online personalities behind social media accounts such as Bruce’s Yams and social media promotion for events like Foursquare Day, the Audi Roadtrip and the Honda Grand Prix of St. Petersburg.

Miss Destructo has been featured in Forbes, Time, Huffington Post, Mashable, Puget Sound Business Journal, St. Pete Times, MSNBC, ABCnews, LA Weekly, CNN Headline News, Search Engine Journal andFast Company Online. Also recently, a panelist at CES, SXSW 2011, a keynote panelist at IStrategy Amsterdam and voted Creative Loafing’s Best of The Bay 2010 Best Tampa Twitter Personality. Also featured as one of the Top CMO’s On Twitter by Social Media Marketing Magazine.

Thanks Amber!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Stitcher: On-Demand Radio & Podcasts, with Co-Founder Noah Shanok – Ep.38

This week discussed many things, including the awesomest app, Stitcher! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Noah Shanok, CEO & Co-Founder of Stitcher

Noah Shanok, CEO & Co-Founder of Stitcher

Our guest was fantastic: The Co-Founder of Stitcher, Noah Shanok! Chris met him at — wait for it! — New Media Expo in Las Vegas. Well they didn’t actually meet there; Chris attended Noah’s keynote session and later asked him to be on the show. For some unknown reason he said yes.

We began today’s show with a news item about how LinkedIn is canceling their company pages. As a consultant, David said he has always avoided training clients on LinkedIn Company pages because it was outside the scope of LinkedIn which is a professionals network, not a business network. Still, LinkedIn handled this quite poorly, removing people’s recommendations for the companies they like. Noah generally agreed with David but added that he has great sympathy for LinkedIn who, as a business, has to roll out new features, see how they go, and then pull them back if they don’t work as planned.

Then we got in-depth about Stitcher, how it came about and what it does. And how handy it is – the Stitcher app is available on all smartphones, tablets and computers for Free. It provided personalized, on-demand, and always-current audio content to listeners everywhere, including internet radio and podcasts. Seriously, install the app and have fun browsing and listening 🙂 

Noah said he conceived and gave birth to Stitcher because, after launching his own podcast, he realized there was no really easy or efficient way to share it with others – including his own mother. Thus Stitcher was created!

He also talked about integrating Stitcher into cars, which is already a reality – and it’s a game changer! Ever hear of Ford, GM, BMW, Mercedes, Mazda, or Volvo? Yeah. Awesome. Getting into cars was part of Stitcher’s plan from the beginning although it took longer than Noah originally thought it would. Being in the dashboards of cars has been the big edge for mainstream radio……until now 😉 Oh the times, they are a-changin’

We also learned he mentors at-risk youth in the San Francisco area. This has been very rewarding for Noah, helping people who need guidance in various areas of their lives. David (jokingly) offered to be one of his mentees – which was met with laughter. We interpreted that as “no.”

Additionally, Noah is an auto enthusiast and his car of choice would be a Shelby Cobra from around 1960, which apparently idles at a very loud level.

Later we got to the Tip of the Week: On Facebook, look in your messages tab and see the two inboxes: “Inbox” and “Other.” The Other one is not often used and you don’t even get notified if you get a message there. Noah wasn’t aware of his Other box, so he checked during the show at which point he realized people were indeed messaging him there! Check your Other box and see what messages you may have missed!

As a kind of bonus, Noah also shared some insights into what’s been key for his success so far: Assembling the right team of people. He also emphasized that hazing as a great way to hire people (joking), including creating a henna tattoo company logo on applicant’s foreheads rather than permanent ones. (joking, obviously…)

We then adjourned and agreed that this was an excellent, informative and fun episode. Thanks again Noah for joining us!!!

Noah Shanok

…is furthering the movement to bring personalized, on-demand, quality, and always-current audio content to listeners everywhere. He was the founding VP of Sales for StubHub, an online ticket marketplace that was sold to eBay in January 2007. Noah also worked as a consultant at the Boston Consulting Group and as a fixed-income trader at JP Morgan Chase & Co. He holds an MBA from the Wharton School at the University of Pennsylvania and a BS from Skidmore College. In his spare time, Noah enjoys youth mentoring, mountain biking, skiing, golf (even though he is terrible!) and things that go fast.

*Positive vibes to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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