The Funniest Podcast About Social Media
That Helps You Grow Your Business

Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.

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Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.

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Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.

 

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beta test show: Content Curation, Yahoo/Tumblr – Ep.0

There’s an easy way to stay in the know and up to date on the changing face of internet interactions. It is called Social Media Unscrambled (@smUnscrambled) – and unscramble is what it is setting out to do.

This talk show podcast, broadcast live on The Fractal Stream by Chris Curran and David Deutsch, will be a half-hour long, interactive show focusing on social media tips, top trends, big shots, and news. Chris Curran’s technological recording expertise from his studio, Fractal Recording, pairs with David Deutsch’s media-based background at Synergi Social, to which clients come if they are “terrified of Twitter, frightened of Facebook, or lost on LinkedIn.” The two complement each other as they chat and joke about the topics in a very “improv” style.

In the show’s test run on Tuesday, May 21, 2013, Chris and David covered a variety of topics, ranging from SEO (Search engine optimization), to Triberr, a site where bloggers can join “tribes” of writers who write about similar topics. They also covered news.me, which connects Facebook and Twitter accounts to allow the user to see what content their followers are sharing, and briefly discussed the importance of LinkedIn, the professional connection site, and Tumblr, a blog site, popular for teenagers, which has recently been purchased by Yahoo!

A goal of the show is to be implemented on other social media sties, especially Twitter, as listeners will be instructed to use #smUnscrambled as they listen and post ideas and questions. Special guests will be given an opportunity to share their knowledge and even promote their businesses, as Curran and Deutsch moderate and utilize their own skills.

Although the show was only a half hour beta test, it showed promise and initiative. In the half hour, the hosts ran out of time to talk about their planned topics, and therefore planned for the next show, giving the listeners something to come back for. As the show improves, it will also start to use the social media tips that it mentioned and the listeners commented on– perhaps leaving the listener with a question and an insight, and the motivation to come back for more.

—Post written by Naomi Barnett, May 21st, 2013

 

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