A Podcast About Social Media
That Helps You Grow Your Business

Creation, Curation and Contemplation with Ralph, Carol Lynn and Teddie – Ep.55

This week we welcomed three charismatic individuals into the studio: Ralph M. Rivera, Carol Lynn Rivera and Teddie Mucha from Web Search Social and Rahvalor!. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Quick Note: The written posts of our episodes are an extremely POOR representation of the actual Audio show. Please Listen to get the full effect 😉 It’s simply not humanly possible to capture our weekly “delightful disaster” in words…

Ralph M. Rivera - Founder of Rahvalor Interactive and Web Search Social

Ralph M. Rivera – Founder of Rahvalor Interactive and Web Search Social

This week we talk about content creation vs. curation and the importance of not being an overwhelming nuisance. But first we talked about the news item of the week: someone from AirBnB host who refuses to leave, which she can’t seem to resolve. It’s an important and somewhat scary story worth reading: http://bit.ly/1r79ky8

Ralph spoke at great length about the need to put relevant, consistent content on your social media profile. The question is, how do you do so without adding to the nonstop slew of social noise? Instead you have to spend time to create positive content on social media and not just share other people’s stuff. That just creates too much noise that will ultimately hurt your brand!

Carol Lynn Rivera - Founder of Web Search Social

Carol Lynn Rivera – Founder of Web Search Social

David suggested that, instead of just posting stuff, you should use social media to talk to people which will create the content and make people more likely to interact with you and your brand. Carol Lynn loved the idea and built upon that.

Teddy, our youngest guest, said that she does not like to use Twitter but likes Instagram and, somewhat surprisingly, Facebook. It was surprising because it is “well-known” that young kids are not on Facebook anymore.

Finally, our tip of the week: bit.ly allows you to create custom-branded URLs to co-brand you on Twitter. You can also use Topsy and Social Mention to listen to conversations.

Ralph M. Rivera

Ralph is a programmer and web developer who is the co-owner and technical genius behind both Web.Search.Social and Rahvalor Interactive, where he’s in charge of keeping his team of programmers, coders and developers on track building custom websites and applications. If you need to make things happen on the web in a way that ties into your big-picture marketing goals, Ralph is the one to do it.

He’s been in the business of creative digital services since the late 1980s. He is also an educator, offering his experience and expertise to businesses as they strive to make sense of the world of online marketing, and he teaches web development to inquisitive young minds at Manhattan College in New York City.

Ralph loves whiskey, playing guitar, Halo and relaxing weekend afternoons reading great science fiction by the fireplace.

Carol Lynn Rivera

Carol Lynn is a writer, community manager and your go-to person for planning, strategy and ultimately getting your marketing done. As co-owner of both Web.Search.Social and  Rahvalor Interactive, she builds WordPress sites, manages social communities, writes for email campaigns, blogs or websites, puts together marketing plans and manages the rest of her creative team of writers, designers and developers. She is also the Editor-in-Chief of Web.Search.Social. She has been in the digital marketing business since 1999 and has professionally studied project management as well as search and social marketing.

Carol Lynn loves reading, writing, sunflowers, cupcakes and being able to work with her husband and business partner, Ralph.

Teddie Mucha
Teddie Mucha - Web Development & Social Media Management with Web Search Social

Teddie Mucha – Web Development & Social Media Management with Web Search Social

Teddie is a production assistant at both Web.Search.Social and Rahvalor Interactive where she is quite the Jill-of-all-trades. She helps manage social communities, build websites, create graphics, research, plan and stay organized. When a statistic needs analyzing or a report needs building, Teddie is the go-to person for making things happen.

Teddie loves trying new gluten-free recipes, singing, driving her Prius and anything that comes in the color purple.

Thanks Ralph, Carol Lynn and Teddie!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Triberr, Cashtags and Honing Your Message. Oh my! – Ep.51

Our show was graced by THE global force of badassery known as Dino Dogan! (Founder of Triberr.com) …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Dino Dogan

Dino Dogan – Founder of Triberr

First we started with the news item that Facebook conducted a psychological experiment, without users’ knowledge, to see how they react to various positive and negative content sent to them. While controversial and angering many, David and Dino both agreed that a company has the right to say whatever they want, and there is no obligation to do so.

Then David asked a question about posting something that is not business-friendly on social media. Dino said yes, Chris said no. Will he post it? Time will tell!

Dino then went into great depth and detail about the importance of presenting a good strong message, since social media (and business) is only as good as your message. Dino has, in fact, spent months getting his message together for customers as well as investors. It was a great conversation that should be heard to be fully appreciated because it went into so much great detail.

Finally the Tip of the Week: Twitter has a feature called Cashtags which operate like Hashtags but feature a dollar sign before the word, and these Cashtags are used to monitor stock activity based on ticker symbols. David just learned about this last week, and neither Chris nor Dino had heard of them. So even though we are all fairly Twitter savvy we all learned something new 😉

Dino Dogan

…is a professional speaker with a real job as the Founder and CEO of Triberr, the social network for content creators that sends millions of monthly visitors to its members.

Dino has been the subject of stories pertaining to business and technology in publications like Forbes, Yahoo!News, and BizJournal. His startup has been featured on thousands of blogs, including The Next Web, Yahoo, Technorati, Huffington Post, Business Insider, and INC.

Dino has spoken or consulted for a variety of companies and audiences, including IBM, Rutgers University, Vocus, New Media Expo, 140conf, and many others.

A prolific content creator himself, Dino has been referred to as a “raconteur and champion of bloggers everywhere,” by writer Rosemary O’Neill.

Frequently featured as an expert commentator on new technologies and the latest social media developments on sites like ReadWriteWeb, Dino is also the co-author of the book Engagement From Scratch along with Guy Kawasaki, Mitch Joel, and other notable authors and community builders.

His blog has been profiled by Technorati on multiple occasions and offers an insider’s view into his social networking expertise.

A recovering network engineer and a failed musician, Dino spends his free time doing Mixed Martial Arts, and walking his german shepherd named Dojo.

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Creativity and Telling Your Story, with Cecilie Korst – Ep.36

This week we, Chris Curran and David Deutsch, brought our unique take on the social media world and hopefully helped to, well, unscramble the social media world. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉 We’re using it for the show’s Twitter account, too.

Cecilie Korst - Digital Media Consultant, Podcast Host of The Trailer Talks, and Co-Founder of Chapelure Media

Cecilie Korst – Digital Media Consultant, Podcast Host of The Trailer Talks, and Co-Founder of Chapelure Media

Can Cecilie Korst tolerate us the way previous guests could? We were about to find out. As a side note, Chris met Cecilie at New Media Expo, as usual, and she was a great guest overall. She’s a Digital Media Consultant, podcast host of The Trailer Talks, and Co-Founder of Chapelure Media!

Before we got into the news item, we got a quick call from serial podcrasher Dino Dogan from Triberr. Dino mentioned that he just developed his own personal mobile app, at which point an extended conversation took place where we tried to determine what an app is, how it differs from a website and why everyone (almost) should have one for themselves. (www.amazebrain.com is the place to learn how to develop your own app.)

Finally, 11 minutes after the show started we talked about the News Item, how 31% of Christians will give up social media for lent. We then discussed what Lent actually is. The conversation ended before we started a religious war.

We decided to postpone this conversation but then Dino called again to talk about the need for an app and answer some more of our questions. We agreed to cover this topic in depth on a later episode so today we could focus on Cecilie’s message – the importance of creativity and telling your own story online.

Creativity and storytelling can, according to Cecilie, help people “get out of their own way” and live the creative lives they were always meant to. This is a tremendously powerful concept; creatives can, if they choose to, unshackle themselves from middle management and sterile corporate cubicles and live the lives they were meant to live by telling their authentic stories to the world. Her podcast, The Trailer Talks, started because Cecilie and her friend wanted to live an authentic and creative life. So now they have guests come to their 1970’s camper trailer to join them on their show.

Cecilie’s consulting practice, Chapelure Media, co-founded with her business partner Kathleen Buczko, starts by asking the question “What do you want to be?” And only later addresses “What are the best channels to get your message out there?”

What is her bottom line to living a creative life? Start now! So what if you mess up – just go for it and live the life you were supposed to live!

Finally we discussed our Tip of the Week: Jay Baer says that “Content is your Fire; Social Media is the Gasoline.” We then went back and forth on what that means and if the analogy is backward. So we ended the show in lots of chaos as David totally messed up the analogy. But not really…

Thanks Cecilie!!!

Cecilie Korst

…is a content creator and host of a podcast set in a 1970’s camper trailer, aptly named “The Trailer Talks” where she interviews people who are living creative lives. In 2013, she retired from the Air Force after serving over 21 years as a Civil Engineer and Cyber Operations Officer. Along with her business partner, Kathleen Buczko, Cecilie is the Co-Founder of Chapelure Media, a digital media consulting company set to launch in June 2014. Cecilie also has experience in Corporate Communications, working with the Aerospace Corporation and military sales at Hilti. A creative person herself, (and a glutton for punishing academic schedules), she has a degree in Landscape Architecture from Ball State University and is currently back in school at the Art Institute of California studying web design and interactive media. Obviously, sleep is not one of her top priorities. Catch up with Cecilie via LinkdIN at www.linkedin.com/pub/cecilie-korst/27/355/199/

Company website: http://chapeluremedia.com
Podcast website: http://www.thetrailertalks.com
Personal website: http://la-cecilie.com (This is the craziness I create in my spare time, when there is some.)

And thanks to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Some Pearls and Opinions from the Expert Speakers at New Media Expo – Ep.27

New Media Expo was awesome! Jan. 4-6th, 2014 in Las Vegas, NV. As a content creator and business owner, Chris had fun and learned a ton. Listen as he shares some of the highlights with co-host David.


Of course Chris met up with friend of the show, Dino Dogan, and also attended Dino’s eye-opening presentation on Crowdsourcing Influence. Triberr.com is totally pushing the envelope, actually.

Scott Stratten (of UnMarketing) gave the funniest and most helpful keynote! He encouraged us to do things worth talking about, as well as to focus on what matters – and the nuances of your logo don’t really matter compared to what’s really important to your business or brand. David commented that your “brand” is nothing more than your promise, and your social media can only be as good as your brand.


Chase Reeves (of fizzle.co) was part of a helpful presentation about the structure of producing a podcast show – bits, clocks, working with producers, sound clips, etc.

We discussed Marshall Sylver, hypnotist and platinum sponsor of NMX, too.

It may be obvious, but Chris liked the simple idea of talking to your audience, getting to know them and finding out what they actually NEED. Then find a way to give it to them! Ha!


The most high-level keynote was the impressive panel of Noah Shanok (Stitcher), Norman Pattiz (Podcast One), and Leo Laporte (TWiT). They discussed the future of podcasting, which seems bright since Norm, who started Westwood One 30 years ago, recently launched Podcast One which promotes a stable of popular podcasts and boasts “Madison Avenue” advertisers. And Stitcher is already in the dashboard radios of some Ford, GM, BMW, some Mercedes automobiles, and there will be over 4 million stitcher enabled cars in 2014!

Chris had the privilege of meeting Chris Brogan (Publisher of Owner Magazine, New York Times Bestselling author, and more) and was ecstatic that Chris is willing to be a future guest of this show!!!


Chris was also honored to meet, in person, these tremendously inspiring individuals:

And many more impressive individuals who we’ll discuss soon 😉

You know any of these folks??

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Holiday Mashup of Experts: An Overabundance of Content Tips, Plus 2014 Predictions – Ep.26

Hold onto your socks for this Holiday Mashup episode!!! (never been done before)

content-marketing-mashup from Ryans site

Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc.  **Big Outline of the discussion points at the bottom**.  Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:

Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup.  It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online.  My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.

About Ryan Hanley and his Content Warfare Podcast:

Content Warfare Podcast

Ryan Hanley founded the Content Warfare Podcast, an ongoing conversation on how marketers and business owners attract, captivate and convert a profitable online audience. Connect on Google+.

What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.

About Mike Brooks and his Nuclear Chowder Marketing podcast:

Nuclear Chowder Marketing

Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services.  He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan.  Follow Mike on Twitter @michaelsbrooks

What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do.  It breaks all the rules by checking in at almost two hours.  But the content was fantastic. Chris mentioned the idea of this being a mastermind.  I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies.  We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content.  And then creating real relationships with people and groups who can help you get the message out.  It’s all about quality.

About Dino Dogan:

Dino Dogan, founder of Triberr

Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcastDino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.

What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters.  I love breaking the rules and seeing what happens.  I love that I get to see how the experiment plays out.

Some Discussion Points/Notes from this episode:

The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.


  • Many of us overlook important facets of our expertise.  *Perception bias – you think everything you know, everyone else knows.  You think your reality is everyone else’s reality.
  • Who are you talking to?  (Who is your content for?)
  • Brainstorm a list of important questions, and then answer each one in a blog post.
  • Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
  • Integrate content creation into everything you do.  Record yourself (audio).
  • Benefits and dangers of having other people write your content for you.
  • Production quality: Amateurish content was OK 10 years ago, but not today.  Because the cost of producing high quality content has come way down.
  • Most important thing is to create content that people want to consume.  (regardless of the production quality)  Do you agree?  Ryan didn’t totally agree 😉
  • Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”


  • Where should I put my content?  “Be where your audience is” is overrated.  Find the platform that’s the best for you to create content – the platform that most fits you.
  • Our content is like a tree in a forest.  Dino gave an example of a free event with an open bar that actually found it difficult to fill the place.  (Nobody cares what you’re up to because they’re doing their own thing).
  • What is the value to other people?  Social media is simply an amplifier.
  • Is it possible to get noticed without being extremely shocking?  Gary V. sells a belief structure.  Build a belief and tell story with your content.  (which is HARD work!)  If you are counting on shock value, folks only want to see the car wreck.
  • Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.


  • Going Viral or going Bacterial 😉
  • What’s the magical moment are you creating for people?
  • Devra Prywes: Vice President, Marketing and Insight, Unruly.  They study how videos go viral.
  • Do you really want your content to go viral anyway?!
  • Are the current popular platforms here to stay?
  • Singlecasting – reaching out to people personally.  But if you’re on a giant mailing list, it’s totally different.
  • Have you ever produced content for a single person?
  • ThingsAreOkay.com
  • Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman.  Maybe you can be bold and appoint yourself to the position you want to be in???
  • Willingness to fail.  WD-40 stands for Water Displacement 40th attempt.  Luckily, these days, failure is so inexpensive.


  • Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
  • Content production is now a required job skill like being able to type, etc.  All employees, etc.  A culture of content creation.
  • The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
  • The dangers of employees creating content.
  • Our culture will complete the last mile for the creative class.


Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Quantity vs. Quality of Your Social Media Connections, Dino Dogan & John Susko – Ep.22

Crazy Awesome discussion with two phenomenal guests!

John SuskoDino

We discussed:

  • The quality of your Followers, Friends, Connections, etc.
  • The beauty of LinkedIn and Facebook groups
  • Tip of the Week: Don’t be Annoying!
  • Proper use of automation tools
  • New Media Expo

*Dino mentioned a BIG discount for the New Media Expo, which will be held in Las Vegas January 4-6, 2014. If you purchase tickets on Black Friday you’ll get 50% off plus another 20% if you use the code dino20.


Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

SEO and Social Media, with Bill Treloar and Dino Dogan – Ep.12

How does social media affect your website’s search ranking? Well, our accomplished guests help make things clearer as they share some very effective methods and more – Thanks gentlemen!!

  • Bill Treloar – Owner and Principal SEO Consultant at Rank Magic, www.rankmagic.com
  • Dino Dogan – Founder of Triberr, www.triberr.com


Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.


Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.


Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.


Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

(9 minutes from the 37 minute full show)

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

beta test show: Content Curation, Yahoo/Tumblr – Ep.0

There’s an easy way to stay in the know and up to date on the changing face of internet interactions. It is called Social Media Unscrambled (@smUnscrambled) – and unscramble is what it is setting out to do.

This talk show podcast, broadcast live on The Fractal Stream by Chris Curran and David Deutsch, will be a half-hour long, interactive show focusing on social media tips, top trends, big shots, and news. Chris Curran’s technological recording expertise from his studio, Fractal Recording, pairs with David Deutsch’s media-based background at Synergi Social, to which clients come if they are “terrified of Twitter, frightened of Facebook, or lost on LinkedIn.” The two complement each other as they chat and joke about the topics in a very “improv” style.

In the show’s test run on Tuesday, May 21, 2013, Chris and David covered a variety of topics, ranging from SEO (Search engine optimization), to Triberr, a site where bloggers can join “tribes” of writers who write about similar topics. They also covered news.me, which connects Facebook and Twitter accounts to allow the user to see what content their followers are sharing, and briefly discussed the importance of LinkedIn, the professional connection site, and Tumblr, a blog site, popular for teenagers, which has recently been purchased by Yahoo!

A goal of the show is to be implemented on other social media sties, especially Twitter, as listeners will be instructed to use #smUnscrambled as they listen and post ideas and questions. Special guests will be given an opportunity to share their knowledge and even promote their businesses, as Curran and Deutsch moderate and utilize their own skills.

Although the show was only a half hour beta test, it showed promise and initiative. In the half hour, the hosts ran out of time to talk about their planned topics, and therefore planned for the next show, giving the listeners something to come back for. As the show improves, it will also start to use the social media tips that it mentioned and the listeners commented on– perhaps leaving the listener with a question and an insight, and the motivation to come back for more.

—Post written by Naomi Barnett, May 21st, 2013


Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit