The Funniest Podcast About Social Media
That Helps You Grow Your Business

Social Strategy, Tactics, Content and Google+, with Amy Nowacoski – Ep.29

WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.

News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…

Couple of notes about Facebook:

  • Facebook is currently giving you less access to the fans you fought and paid so much to get.
  • Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.

Some of Amy’s ideas:

Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”

You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.

Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”

Topic for the future: How do you build a social business where most employees are sharing on social, etc?

Google+

  • Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
  • Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
  • The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!

Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.

Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com

Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.

*BONUSDavid Deutsch revealed his 4-pillar approach to Social Media:

  1. Lead Generation
  2. Thought Leadership
  3. Reputation Management
  4. Engagement

He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉

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B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

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The Romance Between Email and Social Media, with John Tully – Ep.14

Which is more effective for marketing: email or social media? Well maybe that’s not the right question……

John Tully

Our special guest John Tully brings a wealth of experience with small business marketing and sales to this conversation – the up-to-date compare and contrast between the big two. At one point, I thought John and David were going to throw down right in the studio!! …not really…. Thanks John for enlightening us with simple truths that are way-too-overlooked!

  • John Tully – Owner of dsm-llc, www.dsm-llc.com, providing sales and marketing assistance for small business

dsm-llc is owned and operated by John Tully. John has worked for and with small businesses for the whole of his working life – in a variety of roles from technical management (VP-level) through sales and marketing as Product, Business Development and Marketing Managers. He understands small business and what makes them tick – what they need and what they don’t need.

..and congrats to The Fractal Stream for launching their internet radio station!!!

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Integrated Marketing Ideas with Joseph Ruiz – Ep.6

Like most settlers of new spaces, there is always more to learn, especially about how to use social media effectively in a business to drive costumer communication. Social media is ever expanding and growing, and as discussed in the news portion of the show, the wrong status update can get you in serious trouble. However, social media can also be an important aspect of business strategy – if you know how to use it. To showcase someone who does, our hosts called upon the expertise of Joseph Ruiz (@SMSJOE) from Strategic Marketing Solutions.

joseph-ruiz

Joseph Ruiz – Strategic Marketing Solutions

Strategic Marketing Solutions, started in 2001, is a service marketing and consulting firm. They “create and execute integrated marketing strategies to build brand-consumer relationships that are engaging, measurable and profitable.” This means that they take all of the mountains and deserts that their customers have and pave the roads to reach new heights.

Ruiz stressed that in order to have effective social media strategies, you must have proper data, timing, and most importantly, the right message. You must know your target audience and proposition, and of course, who you want to appear as. As Deutsch and Ruiz discussed, companies no longer get to control their brands – the people do. Those who are on top of the social media world are able to make and spread messages about companies. The best thing to do in a case like this? Find out what these people are saying and move with it. New sites such as Vizify, which makes a portrait of all of a user’s social media, can help with that.

Joe Ruiz mentioned two large companies that are using social media in different, but equally effective ways – Nike and Starbucks. Nike’s integrative marketing strategy is known as #makeitcount, which focuses on the consumer as the athlete instead of a professional. This makes the social media much more local and mobile, and the people are able to experience the product and spread it to each other in a way that a simple ad would not do.

Starbucks, too, uses social media to communicate with its customers, but in a different way. Starbucks uses email, texting, phone payment, and rewards as a way to spread data and relevant information to their customers. Additionally, Walmart has a mobile app that allows the shopper to access their shopping list and receive help finding their items in the store. (!) Verizon has a twitter based costumer service, as do many others. The big businesses have the right idea. Whichever way you use social media, to get people to speak and engage or to give them correct information, doing it effectively will help a business immensely.

So how do you use social media correctly? The first thing to do is to ask the right questions; the answers will not just appear. Start exploring. You have to understand the costumer, where they want to go, and what platforms they are already using. Make a map. Then you can go into what Joe is fluent in: Integrated marketing ideas, or “how to tie everything together.” Start moving. You can measure the effectiveness by collecting data in any way that works for you; there’s no perfect way. Reflect on how far you’ve traveled.

Anyone can discover use the new foundations of social media for their business, big or small. As long as you know what you’re looking for and what you want it to do, you can keep on exploring. …Bon Voyage!

~ Naomi Barnett | July 2nd, 2013

 

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Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

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beta test show: Content Curation, Yahoo/Tumblr – Ep.0

There’s an easy way to stay in the know and up to date on the changing face of internet interactions. It is called Social Media Unscrambled (@smUnscrambled) – and unscramble is what it is setting out to do.

This talk show podcast, broadcast live on The Fractal Stream by Chris Curran and David Deutsch, will be a half-hour long, interactive show focusing on social media tips, top trends, big shots, and news. Chris Curran’s technological recording expertise from his studio, Fractal Recording, pairs with David Deutsch’s media-based background at Synergi Social, to which clients come if they are “terrified of Twitter, frightened of Facebook, or lost on LinkedIn.” The two complement each other as they chat and joke about the topics in a very “improv” style.

In the show’s test run on Tuesday, May 21, 2013, Chris and David covered a variety of topics, ranging from SEO (Search engine optimization), to Triberr, a site where bloggers can join “tribes” of writers who write about similar topics. They also covered news.me, which connects Facebook and Twitter accounts to allow the user to see what content their followers are sharing, and briefly discussed the importance of LinkedIn, the professional connection site, and Tumblr, a blog site, popular for teenagers, which has recently been purchased by Yahoo!

A goal of the show is to be implemented on other social media sties, especially Twitter, as listeners will be instructed to use #smUnscrambled as they listen and post ideas and questions. Special guests will be given an opportunity to share their knowledge and even promote their businesses, as Curran and Deutsch moderate and utilize their own skills.

Although the show was only a half hour beta test, it showed promise and initiative. In the half hour, the hosts ran out of time to talk about their planned topics, and therefore planned for the next show, giving the listeners something to come back for. As the show improves, it will also start to use the social media tips that it mentioned and the listeners commented on– perhaps leaving the listener with a question and an insight, and the motivation to come back for more.

—Post written by Naomi Barnett, May 21st, 2013

 

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