The Funniest Podcast About Social Media
That Helps You Grow Your Business

Chattin’ about Vocus and Hootsuite with Kimberly Penney, Y’all – Ep.48

We welcome eCommerce, PR and Internet Marketing expert Kimberly Penney, Owner of Visage Inc.!

Kimberly Penney - Owner of Visage, Inc.

Kimberly Penney – Owner of Visage, Inc.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

As always we started the show with a news item – in fact, this week we had two news items to share. The first came from listener and previous guest Kathy Kelly who submitted this very interesting news item: A guy who stole a woman’s purse later added her as a friend on Facebook causing him to be caught. David suggested that you should never rob someone. But if you must, by all means, friend them on Facebook as soon as possible! The other news item came from a homophobic restaurant in Texas whose tactics backfired when people went online and announced that the restaurant (which does not accept gay customers) was in fact a very gay-friendly place, so far as calling it “Big Gay Al’s” (which is a reference to South Park).

Then we dove right into talking with our guest Kimberly Penney who (among many other services) manages various social media accounts for her clients. We were surprised to learn that most of her clients were actually remote and not local to Texas. She primarily uses two social media management tools: Vocus and Hootsuite. We discussed each platform, some of their capabilities and differences. Kimberly said you have to be careful using each because you really have to respect the culture of each platform as well as the social media sites they are posting to. Sometimes it’s important to share on the native site, especially when it comes to LinkedIn groups, which does not allow posting from either of these 3rd party tools.

Our tip of the week: What do you do when someone adds you on LinkedIn and you don’t know them? Well, our approach is to simply reach out to them and ask them who they are and how you can help them (before you accept their connection request!). David explained how to do this, and this actually generated a potential lead for David a couple of hours before this episode.

This was a content-rich episode with lots of conversation happening on Twitter real-time. Join us live next time so you can join in too! …with #unscrambled

Kimberly Penney

Kimberly Penney is the owner of Visage Inc. She is a Certified Software Project Manager and has 20 years of experience with eCommerce Development, Project Management, Public Relations Search Engine Optimization and Social Media Management. She currently commands a team of 20 developers and Social Media / SEO professionals. She also owns a bathroom remodeling company called SafeShowers.com and is an owner / investor in a Bertram, Texas winery and tasting room called PilotKnobVineyard.com.

In her spare time, she enjoys appearing on TMZ Live as a guest commentator, going to music festivals, wine tasting, cooking, and mocking her pets named Dangerpants, Bruiser and Bevo.

Thanks again, Kimberly!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Smartify Your Digital Marketing, with Carla Bourque – Ep.44

This week we welcomed Carla Bourque, CEO of Smartify! Carla was very professional and, of course, Chris and David were not, so we think we scared her off. (just kidding, kind of…)

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Carla Bourque - CEO of Smartify

Carla Bourque – CEO of Smartify

First, the weekly news item: The New York Times listed social media platform usage by political beliefs. According to the data, we were surprised to learn that, except for Pinterest, nearly every popular social media platform is used by Democrats more frequently than Republicans. David thought Republicans were much more effective than Democrats on Twitter. Who knew?

Carla presented a lot of great content about using data to amplify your digital marketing reach. Her company, Smartify, is a technology that marketing agencies can use to help their brands engage in a, well, smarter way with their audience using a few key steps:

  • Defining Success
  • Creating and Launching
  • Motivating and Rewarding
  • Gaining Insight and Driving Action

Obviously this kind of technology will not be as effective if the client doesn’t know fully what they are trying to accomplish. And by the way, Carla also suggested that small businesses could use data more usefully than large brands.

Then we chatted with Carla about ‘Conversions.’ What does that word really mean? Because not all conversions are equal 😉 and quite often folks misuse this term. A must-know for businesses: What conversions matter most to you. Yes, that’s the beginning of any successful digital marketing effort.

We also talked about consumer behavior, too.

Our Tip of the Week was a few great ideas on how to optimize your LinkedIn profiles, including a professional profile picture, your tagline and creating a customized URL to your LinkedIn profile.

Carla Bourque

Carla Bourque brings 15 years of experience in sales, marketing, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue, operations, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, and Jupiter Media Metrix. Prior to joining Smartify, Carla was the Senior Vice President at Echo, a leading real-time content platform, where she led Sales and Marketing, and directed key client relationships including ESPN, AMC, Scripps, Universal Music, WWE and Sony.

Carla is a thought-leader and frequent guest speaker on data and analytics, brand strategy, social media, and digital advertising with key industry organizations, including: eTail, Internet Advertising Bureau (IAB), Digital Hollywood, Inside Network, Digiday, and the Online Media and Marketing Association (OMMA). Her most recent speaking engagements included a 2014 panelist spot at eTail West (on the topic of mobile conversions), 2012 panelist spots at OMMA Global, All Facebook Conference, eTail West, and MediaPost and Digiday Brand Summit in 2011.

Carla earned a B.A. in English from the University of New Hampshire, with a concentration in Media and Communications.

Thanks again, Carla!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Social Strategy, Tactics, Content and Google+, with Amy Nowacoski – Ep.29

WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.

News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…

Couple of notes about Facebook:

  • Facebook is currently giving you less access to the fans you fought and paid so much to get.
  • Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.

Some of Amy’s ideas:

Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”

You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.

Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”

Topic for the future: How do you build a social business where most employees are sharing on social, etc?

Google+

  • Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
  • Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
  • The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!

Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.

Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com

Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.

*BONUSDavid Deutsch revealed his 4-pillar approach to Social Media:

  1. Lead Generation
  2. Thought Leadership
  3. Reputation Management
  4. Engagement

He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Driving Traffic to Your Blog, with John Paul Aguiar – Ep.18

Experts blurting out social media wisdom all over the place….the fastest 30 minutes EVER… Of course this episode went way past 30 minutes because we were on a roll delivering the goods, and oh yeah a few laughs too 😉

John Paul Aguiar

Our guest John Paul Aguiar, Blogging Entrepreneur helping bloggers with blog marketing and Twitter marketing (@JohnAguiar), helps us understand actual strategies and techniques to grow any online presence using social media and a blog. We get the drift that he transforms companies on a regular basis, and he also has a deep understanding of where social media is and where it will probably go.

Enjoy the madness! Thanks John Paul!!!

By the way – here’s The Fractal Scream’s you heard:

Fractal Scream

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

SEO and Social Media, with Bill Treloar and Dino Dogan – Ep.12

How does social media affect your website’s search ranking? Well, our accomplished guests help make things clearer as they share some very effective methods and more – Thanks gentlemen!!

  • Bill Treloar – Owner and Principal SEO Consultant at Rank Magic, www.rankmagic.com
  • Dino Dogan – Founder of Triberr, www.triberr.com

 

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Instagram Insights with Jenn Herman – Ep.10

It is no longer surprising to anyone that photos are being shared with friends and strangers all over the world, all through the miraculous technology that is the internet. Smartphones and cameras enable their owners to take pictures and instantly post them on various webpages. With this interactivity, and just a little bit of narcissism, you can channel these photographic skills into a social media marketing technique that will be fresh and unique – unlike anything you’ve done before.

Jenn Herman

The premier photo sharing website to date is Instagram. It allows users to upload their photography with searchable hashtags, filters to make the photography look professional, and even Cinema, a camera stabilization feature. It has recently developed into a video sharing site as well, allowing users to loop twelve second videos.

Instagram, to the average businessperson, sounds like a “cute idea,” or a nice way for people to display their hobby. But used correctly, as Jenn Herman (http://jennstrends.wordpress.com/) explained on this week’s Social Media Unscrambled, it can be an innovative way to share your product and ideas.

Jenn originally thought that Instagram was kind of a waste of time. She could take and publish her own photography – she was already an avid photographer. She didn’t need to see everyone’s picture of their latest outfit or favorite recipe. But when she became more deeply involved in social media marketing, and started a blog to help others understand social media trends, applications, and benefits, she realized how much Instagram had to offer to her and her readers. She created her own Instagram handle – jennherman31.

When Jenn works with clients, her purpose is to enable them to use social media – correctly. While most business people know that social media is the way to go, they don’t realize the best procedure, policies, and platforms for them. For a while, Instagram fit into a category of seldom used social media practices. However, she now advocates the fun and creative outlet.

Instagram is a photo sharing version of Twitter; a user can constantly post their pictures in real time. Both smartphone owners and digital camera users have the opportunity to upload and edit photography. The feed containing the instant photographs is updated constantly for fresh content. While posting, the photographer can also use a hashtag to label the picture, in order for people to find, like, and share the photograph even after the feed has extended past that time period.

Instagram is comparable with a tweet or Facebook text post in many ways; it shares a concise message of an idea or product that can create conversation and interaction. However, it is also very different; Instagram is meant to be fun. It is meant to be creative in a different way from text posts, even ones with catchy slogans and puns. Pictures, such as those published through Instagram, change the type of interaction that a business can have with its consumers, and enables a more behind-the-scenes look. Clients enjoy an exclusivity factor that a picture can provide – an update on a product, a window into the factory or studio, and an insight to who the producers truly are. Instagram, put simply, is a fun and different way to share content that will make clients feel that they have an extra place.

about-jenn

Instagram is similar to and can be connected with other social media features, especially Facebook. Similar to Facebook, you can find users and photography by searching, or in this case, using the “explore” button. However, Instagram does not have EdgeRank (a fancy Facebook algorithm), so it allows literally anything to come up in the feed, and even allows for more visibility than Facebook posts.

To clarify, Facebook’s EdgeRank determines whether or not certain posts come up in a user’s feed. When a fan interacts with your page, it gives your page a higher ranking to them. The algorithm determines which of your posts to display to them based on when they are online, their other preferences, and many other factors. This can be frustrating to page moderators, since some fans will not see the content.

Jenn gave some great advice on helping your Facebook page get more views and avoid the pitfalls of EdgeRank. Facebook wants you to stay on their site, so links to external pictures, blog posts, and websites will be featured less than simple text posts. However, if you put a link to a blog post or picture, and then later post a link back to that Facebook post, it will enable more viewers to see the post. Additionally, because Instagram is owned by Facebook, Facebook’s EdgeRank will publish Instagram photo links more prominently than links to photos on other photo viewing platforms.

With Instagram, Jenn has informed us that you can allow your customers to see the real you, behind your product or business. It’s a great way to engage, no matter what you are selling. However, make sure to use it appropriately and correctly – yes, Anthony Weiner, we’re looking at you! No more sexting with photos through Twitter.

Thanks for tuning in to the 10th episode of Social Media Unscrambled! As always, you can hear the podcast live on Tuesdays at 1:30 PM EST on The Fractal Stream internet radio station, or anytime on iTunes as a podcast! As hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial depart for the month of August, they leave a final Social Media Tip of the Week.

David recommends using bitly.com in order to shorten your links. This not only leaves more room for content in your social media post, but also tracks the amount of people who click the link. This will allow you to determine what type of post is best for your viewers, as well as the social media platforms where your posts receive the most attention. Google, too, has a link shortener, but it does not track the clicks.

Once again, thanks Jenn! Keep smiling for those photographs!

 

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.

mikebcropped-200x267

Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.

nukelogonew2

Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.

 

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Integrated Marketing Ideas with Joseph Ruiz – Ep.6

Like most settlers of new spaces, there is always more to learn, especially about how to use social media effectively in a business to drive costumer communication. Social media is ever expanding and growing, and as discussed in the news portion of the show, the wrong status update can get you in serious trouble. However, social media can also be an important aspect of business strategy – if you know how to use it. To showcase someone who does, our hosts called upon the expertise of Joseph Ruiz (@SMSJOE) from Strategic Marketing Solutions.

joseph-ruiz

Joseph Ruiz – Strategic Marketing Solutions

Strategic Marketing Solutions, started in 2001, is a service marketing and consulting firm. They “create and execute integrated marketing strategies to build brand-consumer relationships that are engaging, measurable and profitable.” This means that they take all of the mountains and deserts that their customers have and pave the roads to reach new heights.

Ruiz stressed that in order to have effective social media strategies, you must have proper data, timing, and most importantly, the right message. You must know your target audience and proposition, and of course, who you want to appear as. As Deutsch and Ruiz discussed, companies no longer get to control their brands – the people do. Those who are on top of the social media world are able to make and spread messages about companies. The best thing to do in a case like this? Find out what these people are saying and move with it. New sites such as Vizify, which makes a portrait of all of a user’s social media, can help with that.

Joe Ruiz mentioned two large companies that are using social media in different, but equally effective ways – Nike and Starbucks. Nike’s integrative marketing strategy is known as #makeitcount, which focuses on the consumer as the athlete instead of a professional. This makes the social media much more local and mobile, and the people are able to experience the product and spread it to each other in a way that a simple ad would not do.

Starbucks, too, uses social media to communicate with its customers, but in a different way. Starbucks uses email, texting, phone payment, and rewards as a way to spread data and relevant information to their customers. Additionally, Walmart has a mobile app that allows the shopper to access their shopping list and receive help finding their items in the store. (!) Verizon has a twitter based costumer service, as do many others. The big businesses have the right idea. Whichever way you use social media, to get people to speak and engage or to give them correct information, doing it effectively will help a business immensely.

So how do you use social media correctly? The first thing to do is to ask the right questions; the answers will not just appear. Start exploring. You have to understand the costumer, where they want to go, and what platforms they are already using. Make a map. Then you can go into what Joe is fluent in: Integrated marketing ideas, or “how to tie everything together.” Start moving. You can measure the effectiveness by collecting data in any way that works for you; there’s no perfect way. Reflect on how far you’ve traveled.

Anyone can discover use the new foundations of social media for their business, big or small. As long as you know what you’re looking for and what you want it to do, you can keep on exploring. …Bon Voyage!

~ Naomi Barnett | July 2nd, 2013

 

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013

 

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Snapchat, Zynga, Instagram, Facebook, Tom Ando – Ep.3

We discussed Snapchat and their rumored optimistic growth plans, Zynga and their $200 million dollar investment which they shut down, as well as how Tom Ando (Up The Mountain Video) leveraged his Instagram and Facebook accounts to cultivate four significant relationships. Thanks Tom! (FYI- here’s Tom’s Facebook page that was mentioned: www.facebook.com/lostinamerica66)

The show hosts started the show by explaining some recent news in the area of social media. The first was that Snapchat, a smartphone app which allows users to send photos which disappear seconds after viewing, is trying to raise $500 million for their product.   This lead into a conversation about another piece of news; the collection of metadata by the government, and a recent online leakage. Then, in the world of Facebook, it was discussed that the company Zinga, which made the popular FarmVille, slashed 18% of its workforce, closing two offices. Two weeks ago they also shut down their branch, OMGPop, which they had bought for two million not too long beforehand.

The hosts then discussed Tom Ando and his use of Instagram, before focusing on other merits and demerits of social media, which has been active in America for close to eight years. Since Tom, along with many others, is using social media correctly and effectively, many observers attempt to quantify and understand social media uses. Although social media is an important and productive way to increase business and relationships, it is not the only answer. As Jason Falls wrote on his social media blog, “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” The purpose of social media, as discussed on the show, is not to use social media as a life, but to use it to help aid in the possibilities that life brings. As was wisely commented on air, “social media is just like talking, no different… it can open new doors but can’t close those deals.”

This idea, which seems to be the center piece of the show, expresses the idea that Social Media Unscrambled hopes to provide. Social media is useable and malleable for any purpose, but only if one uses it correctly. For example, content, or what you post, is king. One must know their audience and not only talk about themselves, which will not keep the audience interested. As Marc Shafter stated, “content is the currency of the social web.”

The show closed with the question of if “Likes” on Facebook were still important. It was discussed that good content is not about you, you have to “give ‘em what they want.” If likes are important to a user, they will work on their content to provide likable information for their audience. However, as Tom Ando shared, the importance behind social media is doing what you love to do. He would continue to photograph around the country no matter who was watching, (but you should go pay attention, since his photographs are beautiful.) Social media allows you to do something for yourself, but then you receive the gratification when you let the rest of the world comment, like, and share later.

More on Tom Ando:

Tom Ando is no longer your typical photographer. Even though he has been in photography for his whole career, (and even crosses into video production with his company Up the Mountain Productions,) he’s taking steps to change the way people share their photography experiences. Using the social media site Instagram, which allows users to share their photography in creative ways, Tom has used his passion to forge relationships, create memories, and even market his business.

Tom’s Instagram and Facebook page, “Lost In America,” highlights his photography from the American Midwest and especially Route 66. While Tom could simply post his photography on his professional website, using social media accounts allows him to connect with other users in a way a website never could. Social media sites allow anyone from anywhere to see the work of a user, and this has allowed Tom’s “Lost in America” set to become a small, yet growing, global fanbase.

Not only does social media enable Tom to post and share his photography, but it also provides him a tool in order to communicate and create conversation with his fellow photographers and travelers. They share each other’s photos, stories, and businesses, and are therefore inclined to use their love of the road in a way which helps each other.

Tom’s use of Instagram is a perfect example of how social media can be used to aid a person or business, as Social Media Unscrambled details. Social Media Unscrambled, hosted by Chris Curran of Fractal Recording and David Deutsch of Syngergi Social, serves to explain social media events, tips, and uses in an understandable, friendly way, so that even those who have a hard time with social media are able to appreciate its uses.

—Post written by Naomi Barnett, June 11, 2013

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit