The Funniest Podcast About Social Media
That Helps You Grow Your Business

A Couple of Horses, Mules, Weirdos and a Russian – Ep.78

Social Media Unscrambled

Welcome to Episode 78 of Social Media Unscrambled! Where a couple of weirdos, Chris Curran and David Deutsch, attempt (and oftentimes fail) at making social media accessible to individuals and professionals who are a little intimidated by using social media.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got a lead from a former Disney exec! It works!

We learned from the old maintenance guy Barry that, to start a podcast, you’re “gonna need a couple of horses, a couple of mules.” Just so you know.

Chris Curran started it off by talking about how Apple has dominated podcasting so far. But now Google will get with the times and include podcasts in the Google Play Music app (soon). A HUGE development in podcasting for sure!

Chris then mentioned another podcast he co-hosts called The Profit First Podcast with Mike Michalowicz. Chris went to promote an episode of that show and found that the guest had blocked him on Twitter! (Turns out, by mistake)! Chris had never been blocked online before. Fortunately Gabrielle Fontaine (the guest) unblocked him, because this really hurt Chris’ feelings. In the email exchange between Mike, Chris and Gabrielle we found out that Chris is, in fact, a Russian porn star.

Also, Chris talks about how Twitter rolled out a new feature which allows you to poll your audience. Chris posted a poll about how they feel about auto direct messages. 4 out of 4 respondents — 190% of them, according to Barry — said they hate auto-DMs. It’s a cool feature to try; look for the “pie chart’ icon when you’re composing a tweet.

David then talked about a fundamental but very important question he often gets: Which social media platform is right for me and my business? The answer is, in a nutshell – it depends on where your audience is. And, crucially, when you are there you can’t just sell but instead give to them. Although this might be counterintuitive it is important that you spend your time on social media offering something to your audience rather than getting something from them. So ask your audience what they want: more money, better job, but mostly they want to eat. So feed them free food and they will come!

Chris then talked about his experience with Yelp after moving. He recently moved to Colorado from exotic New Jersey and went to change his business address on Yelp. Yelp however would not approve the change because (they said) the new address had to be put somewhere else online or they wouldn’t believe it. To fix the problem, Chris had to change the address on his website which allowed them to fix the address issue. While a little annoying it does make some sense – after all, not everybody is as nice and honest as Chris, and oftentimes they will use little tricks to try to scam people.

Speaking of Yelp, David talks about South Park’s episode which takes down Yelp’s business model. It is NSFW (Not Safe For Work.) A must-watch episode: http://southpark.cc.com/full-episodes/s19e04-youre-not-yelping

Chris then shared a difficulty he has with social media: Too many accounts with not enough time to use all of them, coupled with having “content out the wazoo,” as he says. To manage this, Chris uses the Buffer app, which schedules your Tweets in advance. So he dedicates 30-60 minutes every Tuesday morning to schedule his social media content to publish automatically over the next week. It’s a great time-saving tool which takes a lot of his stress away from sharing so much content. The key: Don’t be spammy. Spammy is basically repeating the same content 7x/day and overly self-promotional.

David then talked about Streak, a gmail CRM integration (customer relationship management helps keep track of your sales pipeline.) It also helps schedule emails and see if someone viewed your email. David would also love to see a CRM integration with LinkedIn, which doesn’t seem likely in the near future. David also talked about how the hacker group Anonymous outed several people on Twitter as members of the KKK. Follow #opkkk for more information.

Anyhoo, Chris discussed an event at an event at a local Colorado Springs radio station (KCMJ) and how a woman named JL delivered a presentation. JL did a live Periscope broadcast to connect with her fans before her in-person presentation. It served as a hello and a commercial of sorts for her fan base, allowing them to hear directly from her on location.

David brought up how his friend, Brian, believes that Twitter is useless. One of the greatest ways to use Twitter is using hashtags at conferences and association meetings. This allows people to have open conversations using these hashtags, which allows for a potentially huge global conversation about all kinds of topics. Chris added that people can have their own micro-conversations with their own audiences, too. Chris brought up the issue of Facebook hashtags. Are they useful? Chris doesn’t even know how to search hashtags on Facebook. David says he doesn’t know anyone who uses it effectively; it’s mostly used ironically.

Then Chris discussed LastPass, a way to share passwords securely with others without actually giving away your passwords. Primarily though, it’s a great way to keep all your own usernames and passwords in one safe place. After you allow LastPass to remember your username and password for a particular website, in the future when you log in LastPass will fill in your username and password for you. If you have lots of accounts everywhere this is a great tool.

Chris also mentioned that he’s a member of many Facebook groups and was concerned about how to keep up-to-date with all of them. Good Facebook groups can keep people in touch with each other and foster important, fun conversations. Chris belongs to ABBO (accountants, bookkeepers and business owners) and Voice-Over Camp. He wasn’t sure how to stay in touch with the group. David suggested Chris turns on alerts for those groups which will keep him up-to-date of the discussions happening there. When he gets an alert, he can quickly scan the message and comment if he wants to, and ignore the conversations he doesn’t want to participate in.

Finally, a letter to the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

The other day I was on LinkedIn and got a marriage proposal from a person in Russia. They are quite attractive and claim they have a lot of money in a Nigerian bank account, which I could also access, but only if I became a co-depositor on the account and put $5,000 into it first.

What should I do?

Sincerely,
Lonely on LinkedIn

In a nutshell: don’t do it.

See you next time! #UnscrambledArmy

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A Social Network Anonymously Connecting Individuals Affected by Any Illness – Ep.59

Wonderful chat with Amy Ohm, Founder and CEO of Treatment Diaries! The social network she created is Social but PRIVATE, with complete privacy for those living with illness, newly diagnosed or caring for someone with a medical condition.  …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amy Ohm - Founder and CEO of Treatment Diaries

Amy Ohm – Founder and CEO of Treatment Diaries

Amy is a melanoma survivor and she felt a need to create something for those who are ill – a platform for people to speak anonymously (if they wish.) As David so eloquently put it, she took chicken poop and turned it into chicken salad.

But first we had our news item: nearly everyone knows about the ALS Ice Bucket Challenge. While it is no doubt a good thing that people are donating money for ALS research it turns out the A:S foundation spends nearly half of their annual revenue on staff salaries alone, and another $1 million on lobbying Washington, DC. And they support research on stem cells which people who are anti-abortion will not be pleased with.

Treatment Diaries

We went back to Amy who spoke in detail about some of the benefits of her site. One of the main benefits of Treatment Diaries is that once people who sign up and engage with other patients they learn from others. This leads to better behavior which then makes them feel better. The key with this tool is that you can be an anonymous user if you do not want to share your illness with the wider world. You can be public but you can also be private. This could allow people who otherwise would not seek help be more likely to do so. This may surprise you: Many individuals don’t feel comfortable sharing every single experience and symptom with their doctors but feel completely free to do so here.

She also said that humor plays a big role in the platform as well. Some users specifically focus on making other users laugh so that people can take their minds off their illness and so they have the illness but the illness does not have them.

After having this serious (and sometimes funny) discussion we decided to end the episode with our weekly news item: how to disconnect from someone on LinkedIn, if you so choose.

This was a very important episode and can be very useful; almost all of us know someone, or will know someone, who is sick. This tool can help them engage in the community, feel better and hopefully get better too.

Treatment Diaries

Amy Ohm

After surviving a cancer diagnosis of Melanoma, Amy uncovered an unmet need in the market to keep health experiences private while looking for ways to make is social through the anonymous connections with those navigating a similar experience. Amy was inspired to create Treatment Diaries – an online patient community built at the intersection of personal health, privacy, and social communication. Individual patients, caregivers and health advocates from around the world connect on Treatment Diaries to share their journey and bring personal insight to resources, treatment options and outcomes. The platform now serves as a way to bring personalized adherence, compliance and disease awareness materials to patients in a way that brings each individual closer to the center of their care. Treatment Diaries believes sharing health experiences can help lead to improved adherence and better health.
Amy is committed to the mission of making the Treatment Diaries experience lasting for those in need of support – where they can make authentic, quality, lifelong, and if they wish anonymous connections, and inspire others to live life to the fullest, no matter what their condition.

Amy currently resides in TX with her husband and teenage daughter and is a proud mother to a US Soldier. Amy has a background in software, marketing and is a graduate of California Polytechnic University, Pomona along with a passion for helping those in need of real information, from actual patients and caregivers at a difficult time.

Thanks again, Amy!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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New Media Pioneering by the Podcast Hosts of Her Fantasy Football – Ep.28

Big Thanks to our gracious guest, Brandon Marianne Lee (@BrandonHerFFB), co-host of Her Fantasy Football podcast, www.herfantasyfootball.com.

Brandon Marianne Lee

She hosts the show with her two sisters, too – Ashley Williams (@AshleyHerFFB) and Courtney Kirby (@CourtneyHerFFB)!  We found out how and why they started their show, as well as what social media approaches they are using. …Of course we talked about fantasy football and the Super Bowl a bit, too 😉

btw- Our news item this week was a bit disturbing – doctors taking pictures of patients who are laying knocked out in the emergency room, and then posting them on social media with pervy comments.  Sheesh…  And for our Tip of the Week, we quoted a plethora of tips from a cool infographic called The 36 Rules of Social Media (which is posted on our facebook page).

BrandonHerFFB-150x150

Brandon Marianne Lee is your average playwright/performer/executive assistant/fantasy analyst. You could say she loves Excel spreadsheets, but with a little flair. Born in Colorado, she now resides in the Big Apple. In 2013, Brandon and her sisters founded Her Fantasy Football. After playing fantasy football for six years she’s obtained four championships!!! Her fantasy philosophies are in order: 1. It’s a game. Have fun. 2. Excel spreadsheets are fun. 3. In the end, you should go with your gut / lady intuition.

Fantasy Football isn’t just a guy’s game anymore! With not a boy in sight, our father was determined to share his love and passion of football with his girls unaware of the quick-witted monsters he was about to create. Football is the cornerstone of our family, and you better run and hide if you want to question our mother on stats. Football is our life!

All 3 Sisters

Six years ago we started a family fantasy football league and things got seriously out of control.  We got to turn our love of the game into complete fantasy domination. Now we want to share that passion and knowledge with you! Not all the drama on TV is on the Bravo network, ladies! There is PLENTY of drama on and off the field in football and we will discuss it every week along with helping you set your fantasy line-ups to demolish others in your league.

In addition to their website, the girls are on Twitter (@BrandonHerFFB@AshleyHerFFB@CourtneyHerFFB), Facebook, iTunes, Stitcher, Instagram, Pinterest, Tumblr and Soundcloud.

Thanks Brandon!!!

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Holiday Mashup of Experts: An Overabundance of Content Tips, Plus 2014 Predictions – Ep.26

Hold onto your socks for this Holiday Mashup episode!!! (never been done before)

content-marketing-mashup from Ryans site

Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc.  **Big Outline of the discussion points at the bottom**.  Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:

Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup.  It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online.  My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.

About Ryan Hanley and his Content Warfare Podcast:

Content Warfare Podcast

Ryan Hanley founded the Content Warfare Podcast, an ongoing conversation on how marketers and business owners attract, captivate and convert a profitable online audience. Connect on Google+.

What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.

About Mike Brooks and his Nuclear Chowder Marketing podcast:

Nuclear Chowder Marketing

Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services.  He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan.  Follow Mike on Twitter @michaelsbrooks

What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do.  It breaks all the rules by checking in at almost two hours.  But the content was fantastic. Chris mentioned the idea of this being a mastermind.  I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies.  We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content.  And then creating real relationships with people and groups who can help you get the message out.  It’s all about quality.

About Dino Dogan:

Dino Dogan, founder of Triberr

Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcastDino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.

What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters.  I love breaking the rules and seeing what happens.  I love that I get to see how the experiment plays out.

Some Discussion Points/Notes from this episode:

The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.

GIVING BIRTH:

  • Many of us overlook important facets of our expertise.  *Perception bias – you think everything you know, everyone else knows.  You think your reality is everyone else’s reality.
  • Who are you talking to?  (Who is your content for?)
  • Brainstorm a list of important questions, and then answer each one in a blog post.
  • Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
  • Integrate content creation into everything you do.  Record yourself (audio).
  • Benefits and dangers of having other people write your content for you.
  • Production quality: Amateurish content was OK 10 years ago, but not today.  Because the cost of producing high quality content has come way down.
  • Most important thing is to create content that people want to consume.  (regardless of the production quality)  Do you agree?  Ryan didn’t totally agree 😉
  • Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”

PUBLISHING:

  • Where should I put my content?  “Be where your audience is” is overrated.  Find the platform that’s the best for you to create content – the platform that most fits you.
  • Our content is like a tree in a forest.  Dino gave an example of a free event with an open bar that actually found it difficult to fill the place.  (Nobody cares what you’re up to because they’re doing their own thing).
  • What is the value to other people?  Social media is simply an amplifier.
  • Is it possible to get noticed without being extremely shocking?  Gary V. sells a belief structure.  Build a belief and tell story with your content.  (which is HARD work!)  If you are counting on shock value, folks only want to see the car wreck.
  • Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.

MARKETING:

  • Going Viral or going Bacterial 😉
  • What’s the magical moment are you creating for people?
  • Devra Prywes: Vice President, Marketing and Insight, Unruly.  They study how videos go viral.
  • Do you really want your content to go viral anyway?!
  • Are the current popular platforms here to stay?
  • Singlecasting – reaching out to people personally.  But if you’re on a giant mailing list, it’s totally different.
  • Have you ever produced content for a single person?
  • ThingsAreOkay.com
  • Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman.  Maybe you can be bold and appoint yourself to the position you want to be in???
  • Willingness to fail.  WD-40 stands for Water Displacement 40th attempt.  Luckily, these days, failure is so inexpensive.

2014 PREDICTIONS:

  • Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
  • Content production is now a required job skill like being able to type, etc.  All employees, etc.  A culture of content creation.
  • The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
  • The dangers of employees creating content.
  • Our culture will complete the last mile for the creative class.

THANKS EVERYONE!!! HAPPY HOLIDAYS!

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