The Funniest Podcast About Social Media
That Helps You Grow Your Business

You’re using WHAT to draw on your Snapchat? – Ep.82

Chris and David and friends in Central Park, NYC

Chris and David and friends in Central Park, NYC

In this very fine episode of Social Media Unscrambled Chris and David discussed myriad topics about social media and how it can grow your business.

Yeah right.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month.

OK, so, MOST importantly, David and Chris are giving back to you! Yes we want to have some fun helping you – if you sign up at www.socialmediaunscrambled.com/givingback we will promote your business on Twitter, and another secret marketing channel as well  ; ) …So sign up!

We kicked off this episode by discussing current events in our lives. David recently saw Star Wars: The Force Awakens and was not impressed. Neither was Chris, and although the movie is clearly well made, we both felt it repeated the previous movies too closely.

Chris just landed a new client, Dr. Dan Peters, who will be launching a podcast show to support his Parent Footprint platform. He got a rousing round of applause from the #UnscrambledArmy – even if it was a bit delayed applause 😉

David kicked off today’s stories talking about how honest is the best policy on social media, and brutal honesty can do amazing things. On a previous SMUN episode (79 to be exact) David talked about how he got fired from a client. He then shared this as the headline of his weekly news round-up and got the most amount of clicks on that particular item. Chris asked when a person should be brutally honest about their experience, and David’s response is: Whenever a mistake is made and you learn something from it, share that experience. Microsoft once hired Robert Scoble to be an evangelist but was allowed to be critical of the firm. So honesty is the best policy on social media, and brutal honesty can be fantastic.

Chris shared his frustration with attempts to promote his business colleagues and acquaintances on Twitter only to find out that they are not on Twitter! Why, Chris asks, would anyone not want to be on Twitter these days? It is among the most powerful information (not just social) network. David then reminded everyone that they do not need to be on Twitter or any other social media. They also don’t need a phone. All they need is food, water, shelter and clothing. That’s all.  So you can certainly skip using social media, but those people are missing potentially amazing opportunities.

David then mentioned his colleague Rachel Durkan who posted on LinkedIn about the top-rated social media apps of 2015. The list included:

  1. Facebook Messenger
  2. Timehop
  3. Periscope
  4. Pinterest
  5. Instagram
  6. What’s App
  7. Snapchat

Based on this list Chris discussed how he found SnapChat to be completely baffling and didn’t understand its  impact or usage. David wondered if people actually used their fingers to draw on snaps, leading Chris to nearly choke on himself. Also, neither David nor Chris had used Timehop, which allows users to look back at their social media content from that day in the past.

Chris then talked about the second season of the Serial podcast, a highly-produced and very popular series in which an investigative reporter examines various criminal cases. In Series 1 the show was looking into a case where a teenager was probably wrongfully convicted of murder. In the second season, which started a few weeks ago, the show is reviewing the puzzling story of Bowe Bergdahl, including his 5 years of captivity with the Taliban and his recent court marshall. Chris believes this season, although very good, isn’t as compelling as the first season, a view critics share as well. This turned into an extended riff on how sequels are almost always inferior to the original, especially when it comes to movies.

David shared an article from Mashable where a taco shop in Las Vegas used security footage of someone breaking into their restaurant as a commercial for their place. It went viral and ended up being a brilliant marketing move. The lesson? This social media marketing stuff is only as limited as your imagination. In this case, the idea was brilliant.

Chris shared his thoughts on those times when you have a ton of time to participate on social media but you just don’t want to. First of all, if you don’t feel like doing it, then don’t try to force it. People can tell when you are trying too hard. Second, if you don’t feel like “speaking,” maybe you can use that time to listen instead. You can get great value from social listening, not just speaking.

Finally, our letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I have been told I have Oppositional Defiant Disorder on my social media posts. It’s not true! It’s not true at all! And if you agree with me, then you will be wrong, and then I do have the disorder!

What should I do? Or not do?

Sincerely,
It’s Not My Fault!

Clearly this relates to their mother.

ALL THE BEST in 2016, and we’ll be with you soon! #UnscrambledArmy

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And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….*14 day FREE Trial Offer… and be sure to use Coupon Code “unscrambled” for 15% OFF the first month when you sign up 😉

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Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Evan Dunn - Digital Marketing, PR, Performance Poetry, Linguistics,  and the Intersection of Each

Evan Dunn – Digital Marketing, PR, Performance Poetry, Linguistics,
and the Intersection of Each

First we started with our news item: SnapChat is partnering with Square to launch SnapCash, a quick way to send money to others. VentureBeat says

Snapcash is initially only available to Snapchat users 18 years and up in the U.S., though it will presumably expand to other countries later. The only other requirement you need to fulfill is having a Visa or MasterCard debit card. After you enter your debit card number into Snapchat, the company says it is securely stored by Square, which handles the actual payment processing.

This is an interesting development. We’ll see where it goes.

On this episode, our discussion addressed two main broad topics: 1. What exactly is social listening and what does it encompass, and 2. How can small business use it to grow.

Evan spoke at length about the need for businesses to use social media listening tools to monitor their reputation through sentiment analysis, research competitors, conduct market research and dive deep into data about current and potential customers. Using proactive social listening doesn’t have to be very time-consuming or expensive: while some tools cost $50,000 a year and aren’t necessarily very good, Mention.com is a great way to inexpensively monitor your reputation by setting alerts etc. While this does not have as deep data like Radian6, but it does offer fairly robust information at a low price point. (Or you can just hire Evan’s company.)

Other tools Evan mentioned –>

Top enterprise social listening tools:

Small biz listening tools:

We also discussed the future of the show. Basically for the rest of the year we will not be hosting live shows, but focusing on rebranding and relaunching our show. This will involve a series of brainstorming sessions with various professionals which we will share with you as podcasts and relaunch the show next year. We will still have the same philosophy of laughing and learning but in a much-needed rethink of how to take us to the next level.

See you LIVE in 2015!

Thanks again, Evan!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Three Youngsters Teach Us Middle-Aged Folks about Social Media – Ep.60.5

Vanessa (12), Elly (11) and Emma (15) took David and I to school! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Vanessa, Elly and Emma (L to R)

Vanessa, Elly and Emma (L to R)

We discussed Instagram and Snapchat mostly, although we meandered into Facebook a Twitter a bit.

Your hosts got answers regarding:

  • Are you allowed to use your phone or tablet in school?
  • How do Snapchat’s disappearing photos work?
  • Which app is your favorite?
  • Do girls talk to their boyfriends (and vice versa) using these apps?
  • Has Instagram’s video feature killed the Vine app?

Also, here are two of the other apps we discussed:

  • Squaready (iOS only) – Smart Layouter for Instagram
  • YouNow (iOS & Android) – Broadcast, Chat and Watch Live Video

Thanks Vanessa, Elly and Emma!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Snapchat, Zynga, Instagram, Facebook, Tom Ando – Ep.3

We discussed Snapchat and their rumored optimistic growth plans, Zynga and their $200 million dollar investment which they shut down, as well as how Tom Ando (Up The Mountain Video) leveraged his Instagram and Facebook accounts to cultivate four significant relationships. Thanks Tom! (FYI- here’s Tom’s Facebook page that was mentioned: www.facebook.com/lostinamerica66)

The show hosts started the show by explaining some recent news in the area of social media. The first was that Snapchat, a smartphone app which allows users to send photos which disappear seconds after viewing, is trying to raise $500 million for their product.   This lead into a conversation about another piece of news; the collection of metadata by the government, and a recent online leakage. Then, in the world of Facebook, it was discussed that the company Zinga, which made the popular FarmVille, slashed 18% of its workforce, closing two offices. Two weeks ago they also shut down their branch, OMGPop, which they had bought for two million not too long beforehand.

The hosts then discussed Tom Ando and his use of Instagram, before focusing on other merits and demerits of social media, which has been active in America for close to eight years. Since Tom, along with many others, is using social media correctly and effectively, many observers attempt to quantify and understand social media uses. Although social media is an important and productive way to increase business and relationships, it is not the only answer. As Jason Falls wrote on his social media blog, “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” The purpose of social media, as discussed on the show, is not to use social media as a life, but to use it to help aid in the possibilities that life brings. As was wisely commented on air, “social media is just like talking, no different… it can open new doors but can’t close those deals.”

This idea, which seems to be the center piece of the show, expresses the idea that Social Media Unscrambled hopes to provide. Social media is useable and malleable for any purpose, but only if one uses it correctly. For example, content, or what you post, is king. One must know their audience and not only talk about themselves, which will not keep the audience interested. As Marc Shafter stated, “content is the currency of the social web.”

The show closed with the question of if “Likes” on Facebook were still important. It was discussed that good content is not about you, you have to “give ‘em what they want.” If likes are important to a user, they will work on their content to provide likable information for their audience. However, as Tom Ando shared, the importance behind social media is doing what you love to do. He would continue to photograph around the country no matter who was watching, (but you should go pay attention, since his photographs are beautiful.) Social media allows you to do something for yourself, but then you receive the gratification when you let the rest of the world comment, like, and share later.

More on Tom Ando:

Tom Ando is no longer your typical photographer. Even though he has been in photography for his whole career, (and even crosses into video production with his company Up the Mountain Productions,) he’s taking steps to change the way people share their photography experiences. Using the social media site Instagram, which allows users to share their photography in creative ways, Tom has used his passion to forge relationships, create memories, and even market his business.

Tom’s Instagram and Facebook page, “Lost In America,” highlights his photography from the American Midwest and especially Route 66. While Tom could simply post his photography on his professional website, using social media accounts allows him to connect with other users in a way a website never could. Social media sites allow anyone from anywhere to see the work of a user, and this has allowed Tom’s “Lost in America” set to become a small, yet growing, global fanbase.

Not only does social media enable Tom to post and share his photography, but it also provides him a tool in order to communicate and create conversation with his fellow photographers and travelers. They share each other’s photos, stories, and businesses, and are therefore inclined to use their love of the road in a way which helps each other.

Tom’s use of Instagram is a perfect example of how social media can be used to aid a person or business, as Social Media Unscrambled details. Social Media Unscrambled, hosted by Chris Curran of Fractal Recording and David Deutsch of Syngergi Social, serves to explain social media events, tips, and uses in an understandable, friendly way, so that even those who have a hard time with social media are able to appreciate its uses.

—Post written by Naomi Barnett, June 11, 2013

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