A Podcast About Social Media
That Helps You Grow Your Business

Ghost Apps, Cutting Thru Noise, Your SM Identity, and David Got Fired – Ep.79

Chris and David

This picture has absolutely nothing to do with this episode

Welcome to episode 79 of Social Media Unscrambled, featuring Chris Curran, founder of Fractal Recording, and David Deutsch, Social Media Director at Whitman Business Advisors, talking about social media and having a great time along the way.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got ANOTHER lead via TribeBoost!

To kick things off, we had a conversation with Barry about our friends Ralph M. Rivera and Carol Lynn Rivera of the Web.Search.Social podcast. Barry was quite intrigued by Ralph’s, er, appearance and demeanor to say the least.

We then got an update from our last episode regarding Chris joining Facebook groups and was wondering how to monitor them with a busy schedule. With one group he did indeed scan the notifications but did not feel compelled to actually comment on anything. In the other group, he asked a question (in a comment) and got zero responses. Chris believes it was because he asked a common question and group members were probably tired of answering that “same-old question.”  David suggested that groups have an FAQ section, even though he doesn’t ever read those anyway.

Chris mentioned that Twitter has made a change: Instead of “favorites” we now have “Likes,” which beyond being just a Like, is a soft and easy way of making a touch point with someone – a subtle message to acknowledge that you are seeing and reading what someone posted. Liking a tweet also allows you to save that content for later review under the “Like” tab on Twitter.

David brought up an important item: Recently there was a sexting scandal at a high school and it involved something called “Ghost Apps.” These are apps that appear to be normal apps (i.e. calculators etc.) but when you click on them and add a secret code you can save and share all kinds of content, much of which can be lurid. So parents, you need to know that these things exist. Chris and David both wondered why smartphones were even allowed in schools and both firmly believe that they are unnecessary.

So, what does it take to cut through all the social media noise? Given that there are so many conversations taking place on the Internet, how do you stand out? Chris used the example of one of his other shows, The Mystic Show, to illustrate. He has recorded over 150 episodes as of this writing and is now starting to gain traction. He is starting to get emails from people from all over the world. His point: Longevity, consistency and good quality content will eventually lead to the kind of contact that you want to hear. Because David believes that Content is NOT King, but Contact is King, because your Content should drive Contact.

Along these lines, David talked about how he was fired by a client who only used his services for two months. David discussed in some detail (without diving too deeply into what happened) about this clients’ business goals and was surprised when they cut the contract short. Ultimately the client spent a whole lot more money at trade shows and received no money from attending but was only willing to give social media lead generation a two-month window. To be successful on social media, you need to spend a lot more time and energy making sure than simply two months.

Chris brought up a model from Australia who had a meltdown because only 14 people liked her Instagram picture. She started bashing her audience for not paying close enough attention to her. This cracked both David and Chris up because it illustrated just how narcissistic people can be on social media. Ultimately, who cares about her and her vacation, other than her? This kind of self-deluded nonsense is really one of the worst parts of social media in Dvid’s opinion. Also, if you make a mistake on social media, you shouldn’t try to blame your audience for not understanding or make up excuses. Instead, just own up to it and your audience will respect you more.

Recently David heard about a new scam that is really just a play on an old scam: The Secret Sisters Gift Exchange. Evidently if you send in some money, about $10, to this exchange they will send you back 26 gifts in return. This is the same thing that has been done for years and the same thing is happening to this day.  If you see something on social media that is too good to be true, it probably is. David’s buddy Elliott, for instance, recently sent out a notice about some Ray Ban sunglasses that he was allegedly selling. Knowing Elliott, David figured this was false, which it was. So, use the smell test: if an offer seems too good to be true, ignore or report it.

Chris then found a very interesting publishing house called Keyword Press. This is a press agency which publishes only for people who have a built large online audiences. This is a neat new way that people are going back and forth from the online world and the real world. Chris’ point is that, if someone has lots of subscribers on YouTube, it would be very easy for their followers to buy a book, and this publishing house is capitalizing on this new trend. Very interesting model.

Another update: Chris has fully implemented the Getting Things Done system of stress-free productivity and it has changed his life. His main tool is an app called Wunderlist which helps him stay fully organized. He said his life is much less cluttered because all of his to-do’s and ideas are all in one reliable system. This has helped Chris reduce the stress in his life considerably, and you can (and probably should) do the same thing.

Finally, we read a letter for Cathartic Chris and Dr. David, the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

I am a Brooklyn hipster with a big bushy beard and Geek Squad glasses which I say I bought at a thrift store but actually cost me 1 month’s salary. Some people even mistake me for an Orthodox Rabbi, which is totally cool according to my friends who I really don’t care about.

Anyway, I am looking for an ironic social network that nobody else uses but I can brag to my other douchebag friends about because I’m the only one there. In other words, I need to brag about something on social media without anyone knowing about it.

What should I do?


Notta Douchebag

Notta’s solutions:

  • Shave your splotchy beard and get a real job
  • Stop being such a pretentious jerkface

See you next time! #UnscrambledArmy

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