Hold onto your socks for this Holiday Mashup episode!!! (never been done before)
Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc. **Big Outline of the discussion points at the bottom**. Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:
- Ryan Hanley (Host of the Content Warfare Podcast)
- Mike Brooks (Host of the Nuclear Chowder Marketing podcast)
- Dino Dogan (Founder of Triberr.com, Co-Host of the Road To TED podcast)
Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup. It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online. My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.
About Ryan Hanley and his Content Warfare Podcast:
What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.
About Mike Brooks and his Nuclear Chowder Marketing podcast:
Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services. He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan. Follow Mike on Twitter @michaelsbrooks
What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do. It breaks all the rules by checking in at almost two hours. But the content was fantastic. Chris mentioned the idea of this being a mastermind. I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies. We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content. And then creating real relationships with people and groups who can help you get the message out. It’s all about quality.
About Dino Dogan:
Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcast. Dino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.
What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters. I love breaking the rules and seeing what happens. I love that I get to see how the experiment plays out.
Some Discussion Points/Notes from this episode:
The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.
- Many of us overlook important facets of our expertise. *Perception bias – you think everything you know, everyone else knows. You think your reality is everyone else’s reality.
- Who are you talking to? (Who is your content for?)
- Brainstorm a list of important questions, and then answer each one in a blog post.
- Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
- Integrate content creation into everything you do. Record yourself (audio).
- Benefits and dangers of having other people write your content for you.
- Production quality: Amateurish content was OK 10 years ago, but not today. Because the cost of producing high quality content has come way down.
- Most important thing is to create content that people want to consume. (regardless of the production quality) Do you agree? Ryan didn’t totally agree 😉
- Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”
- Where should I put my content? “Be where your audience is” is overrated. Find the platform that’s the best for you to create content – the platform that most fits you.
- Our content is like a tree in a forest. Dino gave an example of a free event with an open bar that actually found it difficult to fill the place. (Nobody cares what you’re up to because they’re doing their own thing).
- What is the value to other people? Social media is simply an amplifier.
- Is it possible to get noticed without being extremely shocking? Gary V. sells a belief structure. Build a belief and tell story with your content. (which is HARD work!) If you are counting on shock value, folks only want to see the car wreck.
- Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.
- Going Viral or going Bacterial 😉
- What’s the magical moment are you creating for people?
- Devra Prywes: Vice President, Marketing and Insight, Unruly. They study how videos go viral.
- Do you really want your content to go viral anyway?!
- Are the current popular platforms here to stay?
- Singlecasting – reaching out to people personally. But if you’re on a giant mailing list, it’s totally different.
- Have you ever produced content for a single person?
- Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman. Maybe you can be bold and appoint yourself to the position you want to be in???
- Willingness to fail. WD-40 stands for Water Displacement 40th attempt. Luckily, these days, failure is so inexpensive.
- Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
- Content production is now a required job skill like being able to type, etc. All employees, etc. A culture of content creation.
- The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
- The dangers of employees creating content.
- Our culture will complete the last mile for the creative class.
THANKS EVERYONE!!! HAPPY HOLIDAYS!