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Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013

 

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Google+ Tips and Chrome Extensions – Ep.1

And we’re back! With the beta test show under their belts, Chris Curran and David Deutsch return for the first official Social Media Unscrambled broadcast, once again broadcast live via The Fractal Stream internet radio station. With their friendly demeanor, the hosts invite listeners to once again comment on the platform and “heart” posts as they appear.

Social Media Unscrambled, a live audio show and podcast, is dedicated to the interpretation and usage of social media for business owners, entrepreneurs and other listeners. David Deutsch, the founder of Synergi Social, which helps companies use social media platforms, combines his knowledge with the radio expertise of Chris Curran of Fractal Recording. The show, which is a half hour long and airs at 1:30PM EST on Tuesdays, spotlights current events in social media, posts, bloggers, ideas, and tools.

Thanks to gawker.com, David found a story about the allegedly crack smoking mayor of Toronto, Canada. The story unfolded through a crowd-funding initiative to find the video of the alleged smoking. This lead to a conversation about whether crowd-funding is a source of social media, but after discussion, Chris and David decided it wasn’t, since David concluded that social media is a conversation, which crowd-funding is not a contributor to, although they are obviously intertwined.

After some chitchat about the “evils” of Google and the fact that YouTube is the second most used browsing platform (after Google), the hosts declare that they will set out to unscramble social media. They introduce the topic of the day, a blog post entitled 9 Social Media Tools to Make Your Life Easier by Kim Reynolds. In her post, she focused on Google+, and specifically about a host of Google Chrome browser extensions that come with it. These extensions can be used immensely in the social media, marketing, and networking world in order to share content, view content and users, and create groups.

The chrome extensions mentioned included CircleCount, which shows the user details about others following the same ideas, people, or groups and gives detailed information on them, and Circloscope, which analyzes and updates users and followers for maximum outreach. Another extension, Replies and More, allows the user to share content more easily, and DoShare, which is similar to HootSuite, schedules Google+ updates and posts so that users can be reached at the most influential times, even if the owner is unavailable. Kim’s article continues about images on websites- feel free to read more. The hosts of the show read and paraphrased these tools, as well as explained to listeners the most optimal time, place, and network in which to use each tool.

David Deutsch then gave the SMU Tip of the Week about Google+ Hangouts. This platform allows for real time video chats with up to 9 people, surpassing Skype. It can also record these videos and allow the creator to post them to YouTube as well as their own website, a great way to promote a business or idea and help SEO rankings too. Google keeps their site very clean and easy to use, and as stated in the show; “the reason they’re dominating the world is because they keep things very simple.”

Chris and David, close to the end of their show, turned back to current events in the world of social media and technology, mentioning, throughout laughter, awe, and surprise, the idea of blimps with WiFi hovering over parts of Africa. This technological advance can lead to an empowerment of the people and businesses of the continent. Additionally, the connections it will provide for the citizens of African nations will help move the people forward and make great and lasting impacts on the world.

Social media takes users from all over the globe and creates one worldly family, allowing local identity to be enhanced, while also influencing with ideas and products from the other side of the globe. Chris and David comment that a duality with connecting throughout the world or maintaining a local identity can be established – all through the power of social media, in anyone’s hands.

Trivia fact of the week: The three most viewed YouTube videos of all time are “Gangnam Style” by Psy, “Baby” by Justin Beiber, and “On the Floor” by J-Lo ft. Pitbull 😉

Tune in next week at 1:30PM EST for the next Social Media Unscrambled and follow us on Facebook and Twitter!

—Post written by Naomi Barnett, May 28th 2013

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