The Funniest Podcast About Social Media
That Helps You Grow Your Business

New Media Pioneering by the Podcast Hosts of Her Fantasy Football – Ep.28

Big Thanks to our gracious guest, Brandon Marianne Lee (@BrandonHerFFB), co-host of Her Fantasy Football podcast, www.herfantasyfootball.com.

Brandon Marianne Lee

She hosts the show with her two sisters, too – Ashley Williams (@AshleyHerFFB) and Courtney Kirby (@CourtneyHerFFB)!  We found out how and why they started their show, as well as what social media approaches they are using. …Of course we talked about fantasy football and the Super Bowl a bit, too 😉

btw- Our news item this week was a bit disturbing – doctors taking pictures of patients who are laying knocked out in the emergency room, and then posting them on social media with pervy comments.  Sheesh…  And for our Tip of the Week, we quoted a plethora of tips from a cool infographic called The 36 Rules of Social Media (which is posted on our facebook page).

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Brandon Marianne Lee is your average playwright/performer/executive assistant/fantasy analyst. You could say she loves Excel spreadsheets, but with a little flair. Born in Colorado, she now resides in the Big Apple. In 2013, Brandon and her sisters founded Her Fantasy Football. After playing fantasy football for six years she’s obtained four championships!!! Her fantasy philosophies are in order: 1. It’s a game. Have fun. 2. Excel spreadsheets are fun. 3. In the end, you should go with your gut / lady intuition.

Fantasy Football isn’t just a guy’s game anymore! With not a boy in sight, our father was determined to share his love and passion of football with his girls unaware of the quick-witted monsters he was about to create. Football is the cornerstone of our family, and you better run and hide if you want to question our mother on stats. Football is our life!

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Six years ago we started a family fantasy football league and things got seriously out of control.  We got to turn our love of the game into complete fantasy domination. Now we want to share that passion and knowledge with you! Not all the drama on TV is on the Bravo network, ladies! There is PLENTY of drama on and off the field in football and we will discuss it every week along with helping you set your fantasy line-ups to demolish others in your league.

In addition to their website, the girls are on Twitter (@BrandonHerFFB@AshleyHerFFB@CourtneyHerFFB), Facebook, iTunes, Stitcher, Instagram, Pinterest, Tumblr and Soundcloud.

Thanks Brandon!!!

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Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.

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Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.

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Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.

 

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Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013

 

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