A Podcast About Social Media
That Helps You Grow Your Business

A Couple of Horses, Mules, Weirdos and a Russian – Ep.78

Social Media Unscrambled

Welcome to Episode 78 of Social Media Unscrambled! Where a couple of weirdos, Chris Curran and David Deutsch, attempt (and oftentimes fail) at making social media accessible to individuals and professionals who are a little intimidated by using social media.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got a lead from a former Disney exec! It works!

We learned from the old maintenance guy Barry that, to start a podcast, you’re “gonna need a couple of horses, a couple of mules.” Just so you know.

Chris Curran started it off by talking about how Apple has dominated podcasting so far. But now Google will get with the times and include podcasts in the Google Play Music app (soon). A HUGE development in podcasting for sure!

Chris then mentioned another podcast he co-hosts called The Profit First Podcast with Mike Michalowicz. Chris went to promote an episode of that show and found that the guest had blocked him on Twitter! (Turns out, by mistake)! Chris had never been blocked online before. Fortunately Gabrielle Fontaine (the guest) unblocked him, because this really hurt Chris’ feelings. In the email exchange between Mike, Chris and Gabrielle we found out that Chris is, in fact, a Russian porn star.

Also, Chris talks about how Twitter rolled out a new feature which allows you to poll your audience. Chris posted a poll about how they feel about auto direct messages. 4 out of 4 respondents — 190% of them, according to Barry — said they hate auto-DMs. It’s a cool feature to try; look for the “pie chart’ icon when you’re composing a tweet.

David then talked about a fundamental but very important question he often gets: Which social media platform is right for me and my business? The answer is, in a nutshell – it depends on where your audience is. And, crucially, when you are there you can’t just sell but instead give to them. Although this might be counterintuitive it is important that you spend your time on social media offering something to your audience rather than getting something from them. So ask your audience what they want: more money, better job, but mostly they want to eat. So feed them free food and they will come!

Chris then talked about his experience with Yelp after moving. He recently moved to Colorado from exotic New Jersey and went to change his business address on Yelp. Yelp however would not approve the change because (they said) the new address had to be put somewhere else online or they wouldn’t believe it. To fix the problem, Chris had to change the address on his website which allowed them to fix the address issue. While a little annoying it does make some sense – after all, not everybody is as nice and honest as Chris, and oftentimes they will use little tricks to try to scam people.

Speaking of Yelp, David talks about South Park’s episode which takes down Yelp’s business model. It is NSFW (Not Safe For Work.) A must-watch episode: http://southpark.cc.com/full-episodes/s19e04-youre-not-yelping

Chris then shared a difficulty he has with social media: Too many accounts with not enough time to use all of them, coupled with having “content out the wazoo,” as he says. To manage this, Chris uses the Buffer app, which schedules your Tweets in advance. So he dedicates 30-60 minutes every Tuesday morning to schedule his social media content to publish automatically over the next week. It’s a great time-saving tool which takes a lot of his stress away from sharing so much content. The key: Don’t be spammy. Spammy is basically repeating the same content 7x/day and overly self-promotional.

David then talked about Streak, a gmail CRM integration (customer relationship management helps keep track of your sales pipeline.) It also helps schedule emails and see if someone viewed your email. David would also love to see a CRM integration with LinkedIn, which doesn’t seem likely in the near future. David also talked about how the hacker group Anonymous outed several people on Twitter as members of the KKK. Follow #opkkk for more information.

Anyhoo, Chris discussed an event at an event at a local Colorado Springs radio station (KCMJ) and how a woman named JL delivered a presentation. JL did a live Periscope broadcast to connect with her fans before her in-person presentation. It served as a hello and a commercial of sorts for her fan base, allowing them to hear directly from her on location.

David brought up how his friend, Brian, believes that Twitter is useless. One of the greatest ways to use Twitter is using hashtags at conferences and association meetings. This allows people to have open conversations using these hashtags, which allows for a potentially huge global conversation about all kinds of topics. Chris added that people can have their own micro-conversations with their own audiences, too. Chris brought up the issue of Facebook hashtags. Are they useful? Chris doesn’t even know how to search hashtags on Facebook. David says he doesn’t know anyone who uses it effectively; it’s mostly used ironically.

Then Chris discussed LastPass, a way to share passwords securely with others without actually giving away your passwords. Primarily though, it’s a great way to keep all your own usernames and passwords in one safe place. After you allow LastPass to remember your username and password for a particular website, in the future when you log in LastPass will fill in your username and password for you. If you have lots of accounts everywhere this is a great tool.

Chris also mentioned that he’s a member of many Facebook groups and was concerned about how to keep up-to-date with all of them. Good Facebook groups can keep people in touch with each other and foster important, fun conversations. Chris belongs to ABBO (accountants, bookkeepers and business owners) and Voice-Over Camp. He wasn’t sure how to stay in touch with the group. David suggested Chris turns on alerts for those groups which will keep him up-to-date of the discussions happening there. When he gets an alert, he can quickly scan the message and comment if he wants to, and ignore the conversations he doesn’t want to participate in.

Finally, a letter to the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

The other day I was on LinkedIn and got a marriage proposal from a person in Russia. They are quite attractive and claim they have a lot of money in a Nigerian bank account, which I could also access, but only if I became a co-depositor on the account and put $5,000 into it first.

What should I do?

Lonely on LinkedIn

In a nutshell: don’t do it.

See you next time! #UnscrambledArmy

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Australian Chickens and Unscrambled Armies – Ep.77


Welcome to the return of Social Media Unscrambled! Episode 77 is about the 3rd rebirth of our show where we show you how to use social media effectively for your business. Not only are we talking social media, we are building a community called The Unscrambled Army where we will leverage each other’s knowledge to grow our respective businesses.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Amber Osborne, aka Miss Destructo, shared on Facebook a story about an Australian fast food restaurant that is using a chicken pecking on a keyboard to compose tweets. The results were hilarious and are worth checking out: https://twitter.com/ChickenTreat …enjoy

Chris Curran then talked about how he used TribeBoost to actually generate a high quality lead for his business – a business author and former Disney executive. TribeBoost had connected with the woman on Twitter on behalf of Chris, so she followed Chris back, then checked out his website and called him! How cool is that? Also, David offered the following tip: DON’T SEND AUTO DIRECT MESSAGES ON TWITTER! They are annoying. Just don’t do it.

Chris followed-up with an interesting story about how he is getting involved in voice-overs in part because of his amazing audio equipment. He signed up for a webinar based on his contacts’ referral (Jared Easley). Chris enjoyed the webinar presentation but forgot the woman’s name (which, it turns out, is Carrie Olsen), at which point David made the declaration that “Nobody cares about you.” Chris remembered the content from the webinar, not who delivered it. So when we go on social media, we have to remember that nobody cares about us and we should keep our audience in mind.

After a series of weird transitions, David spoke about the stupid girl in Florida who used Periscope to boast about her drunk driving (LIVE while she was doing it) and was later arrested. Note to friends: DON’T BOAST ABOUT DRUNK DRIVING ON SOCIAL MEDIA EVER!

About 20 years ago Chris Curran was working as a music engineer in NYC. One studio where he worked, Soundtrack NY, became like family but everyone lost touch. Recently he got re-friended on Facebook by someone at the studio who began organizing a reunion party! After being added to a Facebook group to discuss the reunion, Chris got so many notifications that he turned off the notifications, and sadly and mistakenly keeps forgetting to check that group discussion. Deep question: How to minimize notifications but not lose track of the discussion?…?

David also belongs to a bunch of Facebook groups including the Social Media Managers group. Recently David got onto a thread where a woman insisted that LinkedIn was useless. After a bit of back and forth David ended the conversation with the idiotic woman. But then, a woman from New Zealand, Jenny Wilmshurst (He said Willburn on the episode, sorry!!!) actually jumped into the argument on David’s behalf. David and Jenny later had a few Skype conversations and began exploring ways to work together.

Chris then talked about how he is looking to expand his national Meetup group (Pause Your Life) from 3 cities to many more. Apparently Meetup is slowly rolling out “Meetup Pro” which allows an organizer to have unlimited Meetups groups as well as advanced communication tools. It is for far more flexibility, although for businesses it costs a fair bit ($35/month/group). Interesting inside scoop!

Then Chris mentioned a community radio station in Colorado Springs (KCMJ) where he will be volunteering a bit. He may even host a local live show there. He is also going to meet the volunteers who are managing the stations social media accounts and see what magic they are performing using social media. David chimed in and wanted to know if terrestrial radio relevant.

David smoothly transitioned to talk about his friend, a Los Angeles-based attorney named Gregory Rutchik, posted on Facebook about a recent complex transaction he executed for a family office. (A family office is a company which is exclusively designed to preserve the wealth of very wealthy families.) David called Gregory out of the blue and offered to connect him with some people he knew who also work with family offices. This led to more conversations and Gregory ended up sending two good leads to David in return. So it goes to show you that giving first is the best way to use social media, and that paying attention to what other people say on social can benefit them and you.

Finally David read a letter addressed to the Social Media Therapists, Dr. David and Cathartic Chris:

Dear Cathartic Chris and Dr. David:

With the elections only 13 months away I am not sure who to vote for. My Facebook friends said I should vote for Donald Trump. But then I read on Twitter that I should vote for Bernie Sanders. I think I am suffering from social media electile dysfunction.

What do I do?

Socially Confused (aka Sagging Socially)

Our advice? Don’t bother, it’s stupid. And we have no idea what we are talking about.

It was a great episode – see you all in a couple of weeks!

Now go join The Unscrambled Army!

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