The Funniest Podcast About Social Media
That Helps You Grow Your Business

When Should I Pivot, and When Should I Quit? – Ep.70

This week on Social Media Unscrambled we didn’t talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

Anyway, for the entire episode Chris, David, Ralph and Carol Lynn discussed the importance of doing what you love first and finding a way to make that work into a viable, at least self-sustaining, business model. Chris and David freely admit they have no idea what they are doing, and at the conclusion of the show Ralph and Carol Lynn offered to facilitate a brainstorming session on what we need to do to make it work.

We then agreed that we should broadcast this episode on the air LIVE so people can offer us suggestions and we can walk through a marketing and social media campaign strategy session. Nothing like this exists that we know of so it should be fun.

Thanks for indulging. See you next time!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Kevin O’Connell Insists: Skip Your Career Fair – Ep.54

We welcomed a prolific and well-informed guest Kevin O’Connell. He is the founder of The Niche Movement, a TEDx speaker and is passionate about using various social tools to manage social media. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Kevin O'Connell - Founder of The Niche Movement, TEDx Speaker

Kevin O’Connell – Founder of The Niche Movement, TEDx Speaker

First we discussed the news item of the day: Facebook now allows you to “save” posts in your news feed. If you come across something you like, you can save that content to read it later. You like this idea?

Today’s episode was packed with useful information. First, Kevin is imploring students to skip their career fair. He has worked with various career centers in colleges and is encouraging students to stop going to their career fairs because they just aren’t as useful. Instead, identify something you are passionate about and try to do that for a few months. He shared a great story of one student who followed her passion and ended up working with Netflix!

Next we discussed Kevin’s TEDx speech on getting rid of career fairs. His was well-attended and it correlates with his upcoming book called The Niche Movement: The New Rules to Finding the Career You Love (see his Kickstarter campaign for this). Very much looking forward to reading his book!

His other other passion is using social tools to manage your social media effectiveness. He loves the Buffer App and spoke in great depth and detail about it’s usefulness. This inspired Chris to start using it!

Finally our tip of the week comes from Dino Dogan: How to remove the automatic video playing/previewing feature on Facebook. Click here to see the blog post where Dino shows you how to disable that. Thanks Dino!

This was an information-packed episode so Enjoy Listening!

Kevin O’Connell

Kevin O’Connell is a rising leader in marketing and digital media for Gen Y. He is a TEDx speaker with over 8 years of experience in designing high impact social media strategies. Kevin is a contributing editor for Socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He has extensive experience building the digital capabilities of organizations in the education and non-profit space. Kevin is a leading expert in the highly visual social media landscape and has worked with a variety of clients, including #1 best-selling author Erik Qualman, on creating dynamic photo and video content. He is passionate about teaching organizations and individuals how to be creative on social media and find their digital voice.

Kevin’s passion project is The Niche Movement. When he is not launching compelling social media strategies to engage twenty-something’s, Kevin is helping this generation find the work they love. He is determined to end employment unhappiness for recent college graduates and young professionals. He recently launched a Kickstarter campaign to raise funds to publish his book, The Niche Movement: The New Rules to Finding a Career You Love.

Thanks Kevin!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Effectiveness for Blogging and Twitter, with Mark Schaefer – Ep.8

Many people still have trouble getting a handle on what social media truly is, and besides how to work the basics, what it can be used for. They know that there is Twitter, LinkedIn and Facebook, but what is the purpose of having friends and followers? Blogspot is simple enough to use, but what should you say? How can a small business monetize the increasing social media activity in the world?  Social Media Unscrambled, the podcast radio show broadcast live on The Fractal Stream internet radio station, seeks to help solve many of the questions that the average user has about his or her media.

Mark twitter_4

For these heavy questions, the hosts of Social Media Unscrambled, Chris Curran and David Deutsch, seek advice from another influencer in the social media world. Mark Schaefer, of http://www.businessesgrow.com/, joined the show via Skype from his home in Tennessee. Mark has many claims to his name; besides his successful blog, he also runs a thriving consulting business, teaches at Rutgers, and has authored and co-authored multiple books in the area of social media. And he certainly contributed valuable insights in this episode.

Social media is a constantly updating story, and the news this week proves that. Episodes ago, the hosts shared a story about a Texas student who made a nasty comment on Facebook and subsequently was sent to jail, and was left in there for many months. Recently though, someone (a good Samaritan?!) bailed him out for $500,000. This story once again exaggerates the viewfinder of social media; any comment can be used to reach across the globe, both positively and negatively. Meanwhile, on the other side of the country, sharks were attacking from the air… through the television, at least. “SharkNado,” a movie about falling sharks on Los Angeles, did not do nearly as well on the television as it did on the internet. Twitter users blew up the tag, and it was reported that more people were tweeting about the movie than actually watching it.

This proves that traditional media is being officially dwarfed by the social media. The question @smUnscrambled had for its guest, Mark Schaefer, was- “but how do you monetize that?” Netflix, too, has been using social media to monetize as well as to determine what’s working in their media streaming business.

Mark Schaefer on Fox News

Schaefer started to explain that the most important part of social media is to promote a passion. While people love products, they don’t necessarily talk about them. What a business needs to do is turn their product into a conversation and receive impressions, using social media. New studies by Ogilvy are examining passion for products and consequently how users are sharing about them online. As Mark says, all information can be monetized, because everything “means something, you just have to figure out what.” Twitter is doing this with Nielsen (the market research and ratings company), as they determine that most people have “two screens” in front of them (TV and smartphone/tablet, etc), and are deciding how to monetize that.

Schaefer has also found a different way to monetize– to take his knowledge and publish it into books. He proclaims that he wants a “MarkNado” to rain his books and blog posts all over the world as a tornado, but, as one of his books is already the most sold book about Twitter worldwide, you could already say that he’s had some fair weather. (His internet goal is to eventually become a meme, and through today’s show, he definitely has the spunk.)

51I6eTg-EsL._BBorn to Blog

One of Mark’s books is Born to Blog: Building Your Blog for Personal and Business Success one Post at a Time. Mark frustratingly comments on the lack of business people with blogs. He maintains that anyone seeking a job should have a blog to showcase their talent, especially if they are going into PR, marketing, HR, customer service, or sales. A blog will stay with an interviewer long after the 45 minute interview time slot is up. Being able to move community and make cohesive thoughts based on your passions, emotions, and experience is a very important job skill. Of course some people have no writing ability, and if that’s you, understand it’s not that difficult to write when you have a passion and personal experiences.

Because many of the traditional ways of advertising such as TV, newspaper and radio are going away, a new type of connection is needed with one’s customers.  Content such as blogging, podcasting, and video marketing will help save money. Use your life and stories to explain and connect with people; be emotional more than technical. Every company has the ability to do that, and if they do it will help them be successful. Do they have the courage? Do you?

The Tao of Twitter

The discussion then turned to another one of Mark’s books, The Tao of Twitter: Changing Your Life and Business 140 Characters At a Time. He explains that Taoism, an Eastern religion, means “path,” and there is a path to correctly using any type of media. The first step is to get appropriate content, meaning posting topics and thoughts that are relevant and insightful. After that, you have to grab the right audience and market to them; if you do the work in making yourself an appropriate source of information, people will come to you. Finally, be thoughtful. People don’t want to be sold your ideas, they want to be helped.

If you make your social media activity a conversation instead of marketing, you will establish relationships in order to help others. Once you establish relationships, people will see small, consistent provocations, and eventually you will be able to make sales and establish loyalty.

From speaking with Mark, it is obvious that he enjoys helping people understand social media; that’s why he does consultations. He believes that his competitive advantage is that he’s older than the average user. He has enough perspective to look at an internet marketing strategy and suggest proven ways to help companies get from A to B. He believes that the biggest deficit in business is marketing. While people know how to create something, they don’t always know how to spread and connect it to others. Getting a consultant for help can be very beneficial.

Chris Curran of Fractal Recording and David Deutsch of SynergiSocial signed off with their tip of the week segment. On LinkedIn, you can see who is “stalking you,” or in other words, viewing your profile. Don’t be shy! You can reach out to people with notes such as “thank you for viewing my profile! Is there anything I can help you with?” You can turn their curiosity in a relationship and opportunity. They’re “stalking” you for a reason!

We were overjoyed to have Mark Schaefer as a guest today, and we really appreciated his experience, knowledge and expertise in the world of social media and marketing. Social media can be used to monetize any product, if you learn how to use it correctly – and there’s a ton of help out there.

~ Naomi Barnett, July 16th, 2013

 

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Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013

 

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Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

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Snapchat, Zynga, Instagram, Facebook, Tom Ando – Ep.3

We discussed Snapchat and their rumored optimistic growth plans, Zynga and their $200 million dollar investment which they shut down, as well as how Tom Ando (Up The Mountain Video) leveraged his Instagram and Facebook accounts to cultivate four significant relationships. Thanks Tom! (FYI- here’s Tom’s Facebook page that was mentioned: www.facebook.com/lostinamerica66)

The show hosts started the show by explaining some recent news in the area of social media. The first was that Snapchat, a smartphone app which allows users to send photos which disappear seconds after viewing, is trying to raise $500 million for their product.   This lead into a conversation about another piece of news; the collection of metadata by the government, and a recent online leakage. Then, in the world of Facebook, it was discussed that the company Zinga, which made the popular FarmVille, slashed 18% of its workforce, closing two offices. Two weeks ago they also shut down their branch, OMGPop, which they had bought for two million not too long beforehand.

The hosts then discussed Tom Ando and his use of Instagram, before focusing on other merits and demerits of social media, which has been active in America for close to eight years. Since Tom, along with many others, is using social media correctly and effectively, many observers attempt to quantify and understand social media uses. Although social media is an important and productive way to increase business and relationships, it is not the only answer. As Jason Falls wrote on his social media blog, “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” The purpose of social media, as discussed on the show, is not to use social media as a life, but to use it to help aid in the possibilities that life brings. As was wisely commented on air, “social media is just like talking, no different… it can open new doors but can’t close those deals.”

This idea, which seems to be the center piece of the show, expresses the idea that Social Media Unscrambled hopes to provide. Social media is useable and malleable for any purpose, but only if one uses it correctly. For example, content, or what you post, is king. One must know their audience and not only talk about themselves, which will not keep the audience interested. As Marc Shafter stated, “content is the currency of the social web.”

The show closed with the question of if “Likes” on Facebook were still important. It was discussed that good content is not about you, you have to “give ‘em what they want.” If likes are important to a user, they will work on their content to provide likable information for their audience. However, as Tom Ando shared, the importance behind social media is doing what you love to do. He would continue to photograph around the country no matter who was watching, (but you should go pay attention, since his photographs are beautiful.) Social media allows you to do something for yourself, but then you receive the gratification when you let the rest of the world comment, like, and share later.

More on Tom Ando:

Tom Ando is no longer your typical photographer. Even though he has been in photography for his whole career, (and even crosses into video production with his company Up the Mountain Productions,) he’s taking steps to change the way people share their photography experiences. Using the social media site Instagram, which allows users to share their photography in creative ways, Tom has used his passion to forge relationships, create memories, and even market his business.

Tom’s Instagram and Facebook page, “Lost In America,” highlights his photography from the American Midwest and especially Route 66. While Tom could simply post his photography on his professional website, using social media accounts allows him to connect with other users in a way a website never could. Social media sites allow anyone from anywhere to see the work of a user, and this has allowed Tom’s “Lost in America” set to become a small, yet growing, global fanbase.

Not only does social media enable Tom to post and share his photography, but it also provides him a tool in order to communicate and create conversation with his fellow photographers and travelers. They share each other’s photos, stories, and businesses, and are therefore inclined to use their love of the road in a way which helps each other.

Tom’s use of Instagram is a perfect example of how social media can be used to aid a person or business, as Social Media Unscrambled details. Social Media Unscrambled, hosted by Chris Curran of Fractal Recording and David Deutsch of Syngergi Social, serves to explain social media events, tips, and uses in an understandable, friendly way, so that even those who have a hard time with social media are able to appreciate its uses.

—Post written by Naomi Barnett, June 11, 2013

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