This week we dove deep with Neal Schaffer from Maximize your Social. He is a global social media speaker and author of 3 books – Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Maximizing LinkedIn.
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The episode started with an in-depth discussion of Facebook’s newest rollout, Nearby Friends, which can alert you when your Facebook friends are nearby – physically. We all agreed that Facebook’s innovation is healthy and critical for their survival, but David thought they should do a better job of telling the public about big changes like these. Neal countered that they are innovating daily and it would be nearly impossible to tell us about everything they did. Some may perceive this feature as being a bit outside of their privacy boundaries; just because we post content on social that doesn’t mean we should know everything about users, including where they are physically this very moment. Nobody was bashing Facebook outright however, and we all thought that they are doing some very innovative stuff.
Then the conversation turned to LinkedIn. Neal shared with us that you can now tag profiles on LinkedIn to save them for later searches, which is very useful. And that you can integrate your Google account into your LinkedIn account so that your relevant calendar reminders now appear there too.
Neal also talked about LinkedIn Publishing which allows you to publish content on LinkedIn itself. While David would prefer to own the content he creates (because everything posted on social media becomes the property of that platform), Neal found it useful because you can reach thousands of people which you probably could not reach by publishing a regular blog post on your own website.
We wrapped up the talk with a tip of the week, which basically involved how to best use your leftover Easter candy. No, seriously. Kinda useless, but hey. The show ended with David and Neal speaking Mandarin to each other, leaving Chris, and our listeners to wonder what they were saying. Chris still doesn’t trust David and for good reason.
A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization – Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Wiley) and has also published two other award-winning and critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn.
As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.
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