The Funniest Podcast About Social Media
That Helps You Grow Your Business

LinkedIn Tips and Facebook’s Tricks, with Neal Schaffer – Ep.42

This week we dove deep with Neal Schaffer from Maximize your Social. He is a global social media speaker and author of 3 books – Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Maximizing LinkedIn.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Neal Schaffer - global social media speaker and author of Maximize Your Social

Neal Schaffer – global social media speaker and author of Maximize Your Social

The episode started with an in-depth discussion of Facebook’s newest rollout, Nearby Friends, which can alert you when your Facebook friends are nearby – physically. We all agreed that Facebook’s innovation is healthy and critical for their survival, but David thought they should do a better job of telling the public about big changes like these. Neal countered that they are innovating daily and it would be nearly impossible to tell us about everything they did. Some may perceive this feature as being a bit outside of their privacy boundaries; just because we post content on social that doesn’t mean we should know everything about users, including where they are physically this very moment. Nobody was bashing Facebook outright however, and we all thought that they are doing some very innovative stuff.

Then the conversation turned to LinkedIn. Neal shared with us that you can now tag profiles on LinkedIn to save them for later searches, which is very useful. And that you can integrate your Google account into your LinkedIn account so that your relevant calendar reminders now appear there too.

Neal also talked about LinkedIn Publishing which allows you to publish content on LinkedIn itself. While David would prefer to own the content he creates (because everything posted on social media becomes the property of that platform), Neal found it useful because you can reach thousands of people which you probably could not reach by publishing a regular blog post on your own website.

We wrapped up the talk with a tip of the week, which basically involved how to best use your leftover Easter candy. No, seriously. Kinda useless, but hey. The show ended with David and Neal speaking Mandarin to each other, leaving Chris, and our listeners to wonder what they were saying. Chris still doesn’t trust David and for good reason.

Neal Schaffer

A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization – Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Wiley) and has also published two other award-winning and critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn.

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Thanks Neal!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Protecting Your Online Content with Cyber-Security Attorney Khizar Sheikh – Ep.41

This week’s show is packed with excellent information on how to protect yourself online. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Khizar Sheikh - Privacy and Cyber-Security Attorney

Khizar Sheikh – Privacy and Cyber-Security Attorney

We were thrilled to feature Khizar Sheikh from the Law Offices of Mandelbaum Salzberg.

First we started with a news item where Twitter had one of its oddest and most difficult few days in its history. First US Airways sent a Tweet with a toy airplane located in a place toy airplanes were never meant to go. And a girl in Amsterdam sent a threatening tweet and ended up getting arrested the next morning.

We then began speaking about social media and privacy online with Khizar. It quickly went over David’s head as he discussed — in general, non-legally-binding language — various legal questions. Previous guest Amy Nowacoski asked, via our Facebook group, about who owns social media content when it is created and posted on a clients behalf. Khizar pointed out that the ownership rights should be clearly specified in each contract itself…..or else it could get dicey.

Sheikh also said that, in general, if you post something on social media it is technically no longer yours because it is public domain. So the next time you think about blogging on someone else’s platform, consider using your own platform so you can own and control it.

Chris asked about video rights: if you record random other people with Google Glass, for instance, would you get in trouble by posting their faces online? Khizar mentioned that one person actually got punched in the face for refusing to stop recording with their Google Glass! And the Glass wasn’t actually recording anything – the puncher just thought it was!!! …Nobody is really sure where all of this is going.

Khizar also talked about how there is a law pending in California that would allow people under 18 to delete social media content off the Internet — or at least not let it be used against them — because they are (were) under age.

So in a nutshell, online privacy issues are only now beginning to be discussed and the future of these changes is very uncertain. So hire Khizar if you have any questions! hehe

Finally we ended, like we always, do, with a Social Media Tip of the Week. This week was: Don’t do what the idiots did in our news items: Do not post threats to airlines, and don’t allow x-rated content to be shared on your social media accounts.

Khizar Sheikh

Khizar Sheikh is Counsel to the Firm and the chairperson of the Privacy, Cybersecurity & Information Management Group. Khizar provides counsel to his clients in the areas of cybersecurity, fraud, eDiscovery, and corporate governance. He also serves as outside litigation and general counsel. He has a particular focus on technology and healthcare organizations, and the privacy, data security, and confidentiality obligations that these organizations are facing today.

Khizar has been selected as a fellow of Lead NJ and Leadership Morris, published articles and given lectures in the areas of privacy, cybersecurity, records retention, confidentiality, leadership, and civics education, and taught at Seton Hall Law School as an adjunct professor. Khizar has been appointed by the New Jersey Supreme Court to the District XA Ethics Committee.

Thanks again Khizar!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit