The Funniest Podcast About Social Media
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The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Brooks - founder of Nuclear Chowder Marketing

Mike Brooks – founder of Nuclear Chowder Marketing

First we started with the News Item: a kid in England is making 2,000 pounds (approx. $4,000) every second on Vine. His Vine videos are so popular that brands are paying him that much to promote their brands on his six-second Vine videos. Crazy.

We then spoke with Mike Brooks who discussed in some detail about the website rescue operations he has had to perform because Google has hurt the sites rankings in a seemingly arbitrary way. Indeed about half of his current clients are on the rebound from other SEO companies who have harmed their SEO rankings even if the other company wasn’t really doing anything shady. In fact, Mike said that oftentimes these other companies are doing a good job, but Google’s changes give them a bad reputation. Thus, although he like Google a lot, he also hates them, because you can’t really rely on anything they do or say. One minute you could be on their good side and the next your search rankings fall.

Sometimes, if the SEO damage is substantial, you have to ask “forgiveness” from Google. Mike mentioned how this is done. Even then it may take a long time – months – until they restore your website to good standing and stop removing your website from people search results.

How to know when a website is being harmed by Google’s changes? Mike said the only way to tell is to consistently monitor your SEO rankings in their Analytics tool. Chris remarked that many companies probably don’t check their search rankings regularly, but they could probably tell if their Internet sales suddenly start slipping.

David asked if Google might be a target for antitrust violations but Mike and Ralph Rivera both agreed that the political environment would not allow for such things to take place.

Nuclear Chowder Marketing

We also discussed the role social media plays in SEO as well as the ability to be found online.

Here are the few sites Mike mentioned are useful:

Finally we came to our Tip of the Week: to borrow an earlier tip from friend-of-the-show Dino Dogan, your true social media metrics should not be about the number of likes, followers and connections you amass, but by the number you give instead. The way to gain value on social media is to give first and then receive later.

Thanks Mike and Ralph!!!

Mike Brooks – Founder of Nuclear Chowder Marketing, Podcast Host, www.NuclearChowderMarketing.com

Ralph M. Rivera – Branding, web, search & social marketing at Rahvalor Interactive and Web Search Social. Teacher at @manhattanedu, Developer at @Triberr

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Some Pearls and Opinions from the Expert Speakers at New Media Expo – Ep.27

New Media Expo was awesome! Jan. 4-6th, 2014 in Las Vegas, NV. As a content creator and business owner, Chris had fun and learned a ton. Listen as he shares some of the highlights with co-host David.

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Of course Chris met up with friend of the show, Dino Dogan, and also attended Dino’s eye-opening presentation on Crowdsourcing Influence. Triberr.com is totally pushing the envelope, actually.

Scott Stratten (of UnMarketing) gave the funniest and most helpful keynote! He encouraged us to do things worth talking about, as well as to focus on what matters – and the nuances of your logo don’t really matter compared to what’s really important to your business or brand. David commented that your “brand” is nothing more than your promise, and your social media can only be as good as your brand.

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Chase Reeves (of fizzle.co) was part of a helpful presentation about the structure of producing a podcast show – bits, clocks, working with producers, sound clips, etc.

We discussed Marshall Sylver, hypnotist and platinum sponsor of NMX, too.

It may be obvious, but Chris liked the simple idea of talking to your audience, getting to know them and finding out what they actually NEED. Then find a way to give it to them! Ha!

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The most high-level keynote was the impressive panel of Noah Shanok (Stitcher), Norman Pattiz (Podcast One), and Leo Laporte (TWiT). They discussed the future of podcasting, which seems bright since Norm, who started Westwood One 30 years ago, recently launched Podcast One which promotes a stable of popular podcasts and boasts “Madison Avenue” advertisers. And Stitcher is already in the dashboard radios of some Ford, GM, BMW, some Mercedes automobiles, and there will be over 4 million stitcher enabled cars in 2014!

Chris had the privilege of meeting Chris Brogan (Publisher of Owner Magazine, New York Times Bestselling author, and more) and was ecstatic that Chris is willing to be a future guest of this show!!!

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Chris was also honored to meet, in person, these tremendously inspiring individuals:

And many more impressive individuals who we’ll discuss soon 😉

You know any of these folks??

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Holiday Mashup of Experts: An Overabundance of Content Tips, Plus 2014 Predictions – Ep.26

Hold onto your socks for this Holiday Mashup episode!!! (never been done before)

content-marketing-mashup from Ryans site

Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc.  **Big Outline of the discussion points at the bottom**.  Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:

Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup.  It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online.  My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.

About Ryan Hanley and his Content Warfare Podcast:

Content Warfare Podcast

Ryan Hanley founded the Content Warfare Podcast, an ongoing conversation on how marketers and business owners attract, captivate and convert a profitable online audience. Connect on Google+.

What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.

About Mike Brooks and his Nuclear Chowder Marketing podcast:

Nuclear Chowder Marketing

Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services.  He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan.  Follow Mike on Twitter @michaelsbrooks

What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do.  It breaks all the rules by checking in at almost two hours.  But the content was fantastic. Chris mentioned the idea of this being a mastermind.  I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies.  We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content.  And then creating real relationships with people and groups who can help you get the message out.  It’s all about quality.

About Dino Dogan:

Dino Dogan, founder of Triberr

Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcastDino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.

What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters.  I love breaking the rules and seeing what happens.  I love that I get to see how the experiment plays out.

Some Discussion Points/Notes from this episode:

The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.

GIVING BIRTH:

  • Many of us overlook important facets of our expertise.  *Perception bias – you think everything you know, everyone else knows.  You think your reality is everyone else’s reality.
  • Who are you talking to?  (Who is your content for?)
  • Brainstorm a list of important questions, and then answer each one in a blog post.
  • Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
  • Integrate content creation into everything you do.  Record yourself (audio).
  • Benefits and dangers of having other people write your content for you.
  • Production quality: Amateurish content was OK 10 years ago, but not today.  Because the cost of producing high quality content has come way down.
  • Most important thing is to create content that people want to consume.  (regardless of the production quality)  Do you agree?  Ryan didn’t totally agree 😉
  • Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”

PUBLISHING:

  • Where should I put my content?  “Be where your audience is” is overrated.  Find the platform that’s the best for you to create content – the platform that most fits you.
  • Our content is like a tree in a forest.  Dino gave an example of a free event with an open bar that actually found it difficult to fill the place.  (Nobody cares what you’re up to because they’re doing their own thing).
  • What is the value to other people?  Social media is simply an amplifier.
  • Is it possible to get noticed without being extremely shocking?  Gary V. sells a belief structure.  Build a belief and tell story with your content.  (which is HARD work!)  If you are counting on shock value, folks only want to see the car wreck.
  • Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.

MARKETING:

  • Going Viral or going Bacterial 😉
  • What’s the magical moment are you creating for people?
  • Devra Prywes: Vice President, Marketing and Insight, Unruly.  They study how videos go viral.
  • Do you really want your content to go viral anyway?!
  • Are the current popular platforms here to stay?
  • Singlecasting – reaching out to people personally.  But if you’re on a giant mailing list, it’s totally different.
  • Have you ever produced content for a single person?
  • ThingsAreOkay.com
  • Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman.  Maybe you can be bold and appoint yourself to the position you want to be in???
  • Willingness to fail.  WD-40 stands for Water Displacement 40th attempt.  Luckily, these days, failure is so inexpensive.

2014 PREDICTIONS:

  • Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
  • Content production is now a required job skill like being able to type, etc.  All employees, etc.  A culture of content creation.
  • The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
  • The dangers of employees creating content.
  • Our culture will complete the last mile for the creative class.

THANKS EVERYONE!!! HAPPY HOLIDAYS!

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