Mandy Edwards, super-knowledgeable owner of ME Marketing Services, gives us a ton of SM advertising gold nuggets. Her lovely Southern / Midwestern accent spiced up the show, too 😉 …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉
First our news item: www.tsu.co is a new social network that actually offers to pay users. So rather than just making money just in ads, or offering a free network like Ello, tsu promises to pay you for using it. Very interesting model.
So then we went right into talking with Mandy, an excellent and well-informed guest. First we went through our weekly Three and a Half Tips:
- Always respond.
- Always test ads to see what works
- Have a professional appearance across platforms
3-1/2th tip: The worst thing a business can do on social media is ____________________. (fill in the blank) #unscrambled
Some answers to this fill-in-the-blank from our listeners included:
- Setting up an account and doing nothing
- Being a jerk / posting provocative comments
- Ignoring conversations
- Deleting criticism
- Unknowingly promoting competitors
We discussed all three, and the third one about professional appearance launched into a conversation and David sharing the most epic LinkedIn profile he’s ever seen. Here it is!
We also talked about social media advertisements. In a nutshell, while people complain about paying for social media ads on Facebook etc., the comparative cost / benefit of a Facebook ad vs. an ad on TV or in the newspaper can’t even be calculated. Social ads help you target your exact audience and it tells you how many people see it. You just can’t get those kinds of results with traditional advertising.
Mandy shared exactly how narrowly you can target people on Facebook and Twitter. Listen to the episode for the astonishing truth.
Finally David ended with our business growth tip-of-the-week: when networking in the real world, make sure you pin down a follow-up meeting with the person on the spot. Include their name, company, and choose a location and take down their phone number as well. That way your follow-up is done and you can continue networking.
Mandy Edwards is the owner of ME Marketing Services, a social media marketing company that provides consulting, management and coaching to businesses in the United States and Canada. A graduate of the University of Georgia’s Terry College of Business, Mandy has 12+ years of sales & marketing experience. Past work experience has included print advertising and local store marketing for Chick-fil-A and Bruster’s Ice Cream. Mandy is a founding board member of the online social media organization, the Social Solutions Collective. Locally, she is involved in Professional Women of Statesboro, the Statesboro-Bulloch County Chamber of Commerce, the Statesboro Chapter of the University of Georgia Alumni Association serving as President and First Baptist Church. Mandy is a 2008 graduate of Leadership Bulloch and was named to the Statesboro Herald’s Top 20 Under 40 for 2013. She has also been mentioned in Crain’s Chicago Business, Forbes and the Huffington Post. Mandy is married to prosecuting attorney Ben Edwards and is the proud mother of two redheaded daughters.
- Website: www.memarketingservices.com
- Facebook: www.facebook.com/memarketingservices
- Twitter: www.twitter.com/memktgservices
- LinkedIn: www.linkedin.com/in/mandyedwards
- Google Plus: plus.google.com/+Mandyedwards
- Pinterest: pinterest.com/memarketing
- Instagram: Instagram.com/mandyedwards0821 (personal)
Thanks again, Mandy!!!
*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!