The Funniest Podcast About Social Media
That Helps You Grow Your Business

New Media Pioneering by the Podcast Hosts of Her Fantasy Football – Ep.28

Big Thanks to our gracious guest, Brandon Marianne Lee (@BrandonHerFFB), co-host of Her Fantasy Football podcast, www.herfantasyfootball.com.

Brandon Marianne Lee

She hosts the show with her two sisters, too – Ashley Williams (@AshleyHerFFB) and Courtney Kirby (@CourtneyHerFFB)!  We found out how and why they started their show, as well as what social media approaches they are using. …Of course we talked about fantasy football and the Super Bowl a bit, too 😉

btw- Our news item this week was a bit disturbing – doctors taking pictures of patients who are laying knocked out in the emergency room, and then posting them on social media with pervy comments.  Sheesh…  And for our Tip of the Week, we quoted a plethora of tips from a cool infographic called The 36 Rules of Social Media (which is posted on our facebook page).

BrandonHerFFB-150x150

Brandon Marianne Lee is your average playwright/performer/executive assistant/fantasy analyst. You could say she loves Excel spreadsheets, but with a little flair. Born in Colorado, she now resides in the Big Apple. In 2013, Brandon and her sisters founded Her Fantasy Football. After playing fantasy football for six years she’s obtained four championships!!! Her fantasy philosophies are in order: 1. It’s a game. Have fun. 2. Excel spreadsheets are fun. 3. In the end, you should go with your gut / lady intuition.

Fantasy Football isn’t just a guy’s game anymore! With not a boy in sight, our father was determined to share his love and passion of football with his girls unaware of the quick-witted monsters he was about to create. Football is the cornerstone of our family, and you better run and hide if you want to question our mother on stats. Football is our life!

All 3 Sisters

Six years ago we started a family fantasy football league and things got seriously out of control.  We got to turn our love of the game into complete fantasy domination. Now we want to share that passion and knowledge with you! Not all the drama on TV is on the Bravo network, ladies! There is PLENTY of drama on and off the field in football and we will discuss it every week along with helping you set your fantasy line-ups to demolish others in your league.

In addition to their website, the girls are on Twitter (@BrandonHerFFB@AshleyHerFFB@CourtneyHerFFB), Facebook, iTunes, Stitcher, Instagram, Pinterest, Tumblr and Soundcloud.

Thanks Brandon!!!

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Customer Service via Social Media, with Peter Shankman – Ep.7

It’s been determined that good social media can’t make a bad company better, no matter how hard you try. Today your hosts Chris and David tap the enthusiasm and knowledge of the show’s special guest Peter Shankman to help make social media (especially in terms of customer service) more understandable, more useful, and more fun.

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Peter Shankman, founder of the PR, Social Media, and Marketing Strategy firm The Geek Factory, Inc. and writer behind the blog http://shankman.com/ is also a public speaker, entrepreneur, and author. He has written three books: Nice Companies Finish First, Customer Service, and Can We Do That?!  He is an international and national traveler with stories, experience, and tons of talent.

You’ve probably heard of Peter because of HARO – Help A Reporter Out – a database that allows reporters to find sources and experts to find reporters. He founded and ran the site until it was acquired by Vocus, Inc. In doing this, along with the rest of his acquired knowledge, he learned an important thing about business – it pays to be nice. He did some research and found that when you are even somewhat nice, it is shown that there are 40% product increases. Nice businesses makes loyal people.

This lead to his new book, published early 2013, Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration Is In. The book explains that the “authoritarian cowboy CEO era is over,” or in other words, Machiavelli’s famous thought that it is better to be feared than loved, is just a little outdated.

The discussion of this knowledge on the show lead to David’s assertation that many business people are reportedly sociopaths, but after some analytical chatting with Peter in the self-professed ADHD-fest of an episode, any listener can tell that Peter really wants to help. In fact, since he sold HARO, he’s been consulting with the goal of proving how companies around the world are reinventing customer service.

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Peter professes that although he loves social media, he believes that too many businesses are sacrificing customer service in order to use social media. “Social media doesn’t need its own special week, it needs a good swift kick in the ass;” he stated that nothing new can replace common sense or good quality service, and many businesses are now toying with social media based customer service instead of truly fixing problems.

(A fun fact to show that Peter practices what he preaches – see his Top 10 Tweet of 2011 about being met at the airport with a steak from his favorite restaurant, now that’s service!) http://www.cbsnews.com/8301-501465_162-20096527-501465.html

As the episode progressed, the hosts and Peter started to discuss new occurrences and issues in the social media world. Cars can allegedly tweet through your GPS to let people know where you are, and apparently is it now possible for a car to tweet to you that it needs an oil change or gas. As the new Graph Search (a more intensive search on past “likes,”) on Facebook comes about, we realize that any type of privacy died 30 years ago.

This creates a sense of catch 22; to use social media and lose your privacy, or to not use social media and not get ahead in business in this world. Additionally, technology makes us weaker and stronger at the same time – it does our work for us while we are still expected to do things ourselves. However, some lack of privacy is helpful, especially when it comes to revenue. A company that Peter has invested in is called Knod.es, which is up and coming in the fundraising world. The program looks at social media “likes” of the people one interacts with and registers any data they create in a way that will be helpful to an investor. It is using small data information in a smart, intelligent way.

Peter believes that the concepts of “like-ing, fan-ing, friend-ing” are going away. Instead, our relationships will be “seen” by our social media and make updates to our accounts based on the information it gathers about where we are, who we are interacting with, and what we are doing.

But, as David counters, what about narcissism? People will still be friending each other and liking what they choose for an aspect of control. This contributes to the blatant misuse of Facebook. However, due to the diagnosed FOMO, or Fear of Missing Out, everyone wants to be on Facebook, Twitter, Pinterest. Because of this, social media accounts are being used incorrectly, even if one has a good business.

However, we can probably all agree that in time, many of the negative “wrinkles” in social media will get ironed-out. And Peter Shankman definitely contributes to that positive evolution. Thanks Peter!

~ Naomi Barnett | July 9th, 2013

 

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Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

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Snapchat, Zynga, Instagram, Facebook, Tom Ando – Ep.3

We discussed Snapchat and their rumored optimistic growth plans, Zynga and their $200 million dollar investment which they shut down, as well as how Tom Ando (Up The Mountain Video) leveraged his Instagram and Facebook accounts to cultivate four significant relationships. Thanks Tom! (FYI- here’s Tom’s Facebook page that was mentioned: www.facebook.com/lostinamerica66)

The show hosts started the show by explaining some recent news in the area of social media. The first was that Snapchat, a smartphone app which allows users to send photos which disappear seconds after viewing, is trying to raise $500 million for their product.   This lead into a conversation about another piece of news; the collection of metadata by the government, and a recent online leakage. Then, in the world of Facebook, it was discussed that the company Zinga, which made the popular FarmVille, slashed 18% of its workforce, closing two offices. Two weeks ago they also shut down their branch, OMGPop, which they had bought for two million not too long beforehand.

The hosts then discussed Tom Ando and his use of Instagram, before focusing on other merits and demerits of social media, which has been active in America for close to eight years. Since Tom, along with many others, is using social media correctly and effectively, many observers attempt to quantify and understand social media uses. Although social media is an important and productive way to increase business and relationships, it is not the only answer. As Jason Falls wrote on his social media blog, “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” The purpose of social media, as discussed on the show, is not to use social media as a life, but to use it to help aid in the possibilities that life brings. As was wisely commented on air, “social media is just like talking, no different… it can open new doors but can’t close those deals.”

This idea, which seems to be the center piece of the show, expresses the idea that Social Media Unscrambled hopes to provide. Social media is useable and malleable for any purpose, but only if one uses it correctly. For example, content, or what you post, is king. One must know their audience and not only talk about themselves, which will not keep the audience interested. As Marc Shafter stated, “content is the currency of the social web.”

The show closed with the question of if “Likes” on Facebook were still important. It was discussed that good content is not about you, you have to “give ‘em what they want.” If likes are important to a user, they will work on their content to provide likable information for their audience. However, as Tom Ando shared, the importance behind social media is doing what you love to do. He would continue to photograph around the country no matter who was watching, (but you should go pay attention, since his photographs are beautiful.) Social media allows you to do something for yourself, but then you receive the gratification when you let the rest of the world comment, like, and share later.

More on Tom Ando:

Tom Ando is no longer your typical photographer. Even though he has been in photography for his whole career, (and even crosses into video production with his company Up the Mountain Productions,) he’s taking steps to change the way people share their photography experiences. Using the social media site Instagram, which allows users to share their photography in creative ways, Tom has used his passion to forge relationships, create memories, and even market his business.

Tom’s Instagram and Facebook page, “Lost In America,” highlights his photography from the American Midwest and especially Route 66. While Tom could simply post his photography on his professional website, using social media accounts allows him to connect with other users in a way a website never could. Social media sites allow anyone from anywhere to see the work of a user, and this has allowed Tom’s “Lost in America” set to become a small, yet growing, global fanbase.

Not only does social media enable Tom to post and share his photography, but it also provides him a tool in order to communicate and create conversation with his fellow photographers and travelers. They share each other’s photos, stories, and businesses, and are therefore inclined to use their love of the road in a way which helps each other.

Tom’s use of Instagram is a perfect example of how social media can be used to aid a person or business, as Social Media Unscrambled details. Social Media Unscrambled, hosted by Chris Curran of Fractal Recording and David Deutsch of Syngergi Social, serves to explain social media events, tips, and uses in an understandable, friendly way, so that even those who have a hard time with social media are able to appreciate its uses.

—Post written by Naomi Barnett, June 11, 2013

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Google+ Tips and Chrome Extensions – Ep.1

And we’re back! With the beta test show under their belts, Chris Curran and David Deutsch return for the first official Social Media Unscrambled broadcast, once again broadcast live via The Fractal Stream internet radio station. With their friendly demeanor, the hosts invite listeners to once again comment on the platform and “heart” posts as they appear.

Social Media Unscrambled, a live audio show and podcast, is dedicated to the interpretation and usage of social media for business owners, entrepreneurs and other listeners. David Deutsch, the founder of Synergi Social, which helps companies use social media platforms, combines his knowledge with the radio expertise of Chris Curran of Fractal Recording. The show, which is a half hour long and airs at 1:30PM EST on Tuesdays, spotlights current events in social media, posts, bloggers, ideas, and tools.

Thanks to gawker.com, David found a story about the allegedly crack smoking mayor of Toronto, Canada. The story unfolded through a crowd-funding initiative to find the video of the alleged smoking. This lead to a conversation about whether crowd-funding is a source of social media, but after discussion, Chris and David decided it wasn’t, since David concluded that social media is a conversation, which crowd-funding is not a contributor to, although they are obviously intertwined.

After some chitchat about the “evils” of Google and the fact that YouTube is the second most used browsing platform (after Google), the hosts declare that they will set out to unscramble social media. They introduce the topic of the day, a blog post entitled 9 Social Media Tools to Make Your Life Easier by Kim Reynolds. In her post, she focused on Google+, and specifically about a host of Google Chrome browser extensions that come with it. These extensions can be used immensely in the social media, marketing, and networking world in order to share content, view content and users, and create groups.

The chrome extensions mentioned included CircleCount, which shows the user details about others following the same ideas, people, or groups and gives detailed information on them, and Circloscope, which analyzes and updates users and followers for maximum outreach. Another extension, Replies and More, allows the user to share content more easily, and DoShare, which is similar to HootSuite, schedules Google+ updates and posts so that users can be reached at the most influential times, even if the owner is unavailable. Kim’s article continues about images on websites- feel free to read more. The hosts of the show read and paraphrased these tools, as well as explained to listeners the most optimal time, place, and network in which to use each tool.

David Deutsch then gave the SMU Tip of the Week about Google+ Hangouts. This platform allows for real time video chats with up to 9 people, surpassing Skype. It can also record these videos and allow the creator to post them to YouTube as well as their own website, a great way to promote a business or idea and help SEO rankings too. Google keeps their site very clean and easy to use, and as stated in the show; “the reason they’re dominating the world is because they keep things very simple.”

Chris and David, close to the end of their show, turned back to current events in the world of social media and technology, mentioning, throughout laughter, awe, and surprise, the idea of blimps with WiFi hovering over parts of Africa. This technological advance can lead to an empowerment of the people and businesses of the continent. Additionally, the connections it will provide for the citizens of African nations will help move the people forward and make great and lasting impacts on the world.

Social media takes users from all over the globe and creates one worldly family, allowing local identity to be enhanced, while also influencing with ideas and products from the other side of the globe. Chris and David comment that a duality with connecting throughout the world or maintaining a local identity can be established – all through the power of social media, in anyone’s hands.

Trivia fact of the week: The three most viewed YouTube videos of all time are “Gangnam Style” by Psy, “Baby” by Justin Beiber, and “On the Floor” by J-Lo ft. Pitbull 😉

Tune in next week at 1:30PM EST for the next Social Media Unscrambled and follow us on Facebook and Twitter!

—Post written by Naomi Barnett, May 28th 2013

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beta test show: Content Curation, Yahoo/Tumblr – Ep.0

There’s an easy way to stay in the know and up to date on the changing face of internet interactions. It is called Social Media Unscrambled (@smUnscrambled) – and unscramble is what it is setting out to do.

This talk show podcast, broadcast live on The Fractal Stream by Chris Curran and David Deutsch, will be a half-hour long, interactive show focusing on social media tips, top trends, big shots, and news. Chris Curran’s technological recording expertise from his studio, Fractal Recording, pairs with David Deutsch’s media-based background at Synergi Social, to which clients come if they are “terrified of Twitter, frightened of Facebook, or lost on LinkedIn.” The two complement each other as they chat and joke about the topics in a very “improv” style.

In the show’s test run on Tuesday, May 21, 2013, Chris and David covered a variety of topics, ranging from SEO (Search engine optimization), to Triberr, a site where bloggers can join “tribes” of writers who write about similar topics. They also covered news.me, which connects Facebook and Twitter accounts to allow the user to see what content their followers are sharing, and briefly discussed the importance of LinkedIn, the professional connection site, and Tumblr, a blog site, popular for teenagers, which has recently been purchased by Yahoo!

A goal of the show is to be implemented on other social media sties, especially Twitter, as listeners will be instructed to use #smUnscrambled as they listen and post ideas and questions. Special guests will be given an opportunity to share their knowledge and even promote their businesses, as Curran and Deutsch moderate and utilize their own skills.

Although the show was only a half hour beta test, it showed promise and initiative. In the half hour, the hosts ran out of time to talk about their planned topics, and therefore planned for the next show, giving the listeners something to come back for. As the show improves, it will also start to use the social media tips that it mentioned and the listeners commented on– perhaps leaving the listener with a question and an insight, and the motivation to come back for more.

—Post written by Naomi Barnett, May 21st, 2013

 

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