Crazy intelligent conversation thanks to our guest, Stephanie McCratic (@evolvedmommy) – content and social media marketer and blogger at EvolvedMommy.com. Chris met Stephanie in person at New Media Expo 2014 in Las Vegas literally 5 minutes after tweeting with her. …cool.
After replaying Chris’s question and Penn Jillette’s funny answer from NMX (at 52:45 in this video), which of course features Barry’s voice, we talk with Stephanie about her blog, EvolvedMommy.com, which came into existence due to many of her female friends asking her lifestyle and tech advice. You know, gadgets, phones, etc. She started the blog in 2008 and now covers even more diverse topics as well. Fun site – check it out.
Stephanie explained Chomecast, which Chris mistakenly heard as “Crumb-cast!” ….sheesh… She also throws some light on influence marketing and blogger campaigns. This is a powerful emerging topic, which of course has been around for a while, but now there are more tools for brands to use to make their lives easier – like Triberr.com and others.
Chris asked a Facebook question: How to cleanse my Facebook account of “friends” that I don’t even know?” Obviously he accepted them as friends at some point, but now his timeline is flooded with all kinds of people and their “stuff.”
Your hosts also (awkwardly) hinted at the show’s new hashtag (who HINTS at a hashtag?!?!)…..anyhow, it was too late in the show and next week they’ll officially kick off the #unscram hashtag! (for questions and comments for the show)
Tip of the week: David shared a delicate story of how his 7-years deceased mother was recently suggested to him as a connection on LinkedIn. Tip: don’t have a meltdown if you see your deceased loved ones profiles appearing/reappearing on social media. Sometimes there’s nothing you can do to have it taken down. Stephanie tweeted after the show, “Google Inactive Account Manager is the tool I was trying to think of that let’s you designate a contact after you are gone.”
Stephanie McCratic is a content and social media marketing pioneer. She launched her popular lifestyle and tech blog EvolvedMommy.com in 2008 and has worked with over 1,000 bloggers, including The Pioneer Woman and Brit.Co. EvolvedMommy.com has become a nationally recognized source of information on all things tech from gadgets to apps to productivity skills. Stephanie has been featured on BlogWorld, Brit, Dot Complicated (Randi Zuckerberg’s blog), PopSugar, and eBay, and she is a frequent guest speaker at conferences across the country. In 2012 she joined Acumen Holdings, helping propel their popular store CountryOutfitter.com to over 6 million Facebook fans in one year and a 400% increase in organic search traffic in one quarter. In 2013 Stephanie joined with the founding team at GrowthWise, a business growth accelerator, as VP of Digital & Social Engagement where she exemplifies her belief in the power of real relationships with online influencers and in leveraging that power for the good of any brand. An Arkansas native, Stephanie earned her B.A. in Journalism, Advertising, and PR at the University of Arkansas.