WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.
- Amy Nowacoski (@amynowacoski) – Digital Strategist, Founder of Ginger Snap Works, Speaker and Author.
News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…
Couple of notes about Facebook:
- Facebook is currently giving you less access to the fans you fought and paid so much to get.
- Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.
Some of Amy’s ideas:
Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”
You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.
Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”
Topic for the future: How do you build a social business where most employees are sharing on social, etc?
- Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
- Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
- The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!
Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.
Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com
Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.
*BONUS – David Deutsch revealed his 4-pillar approach to Social Media:
- Lead Generation
- Thought Leadership
- Reputation Management
He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉