The Funniest Podcast About Social Media
That Helps You Grow Your Business

Inbound Marketing, Context/Content, and Mobile Medical, with Art Jones – Ep.20

Our guest Art Jones, Strategic Advisor & Creative Director at The ART of Marketing, has expertise in 3 critical areas – marketing, sales and technology! And in addition to admiring his innate knowledge of HOW technology continually changes the business landscape, it’s refreshing to hear that he gives the utmost importance to the idea that People Really Matter.

Art Jones

We discussed Inbound Marketing, Context along with Content, Mobile Media, a handful of astounding new Mobile Medical capabilities.

And check out some of Art’s lessons learned during his career:

  • Be authentic
  • Hire the best
  • Build strong teams
  • Listen to the marketplace
  • Create corporate culture where people are free to innovate, create and make magic for clients
  • Honor the Power of Words for they can change the fortunes of people and businesses
  • Be resilient, the pace of the always on and connected world will continue to quicken
  • Last and perhaps most important always remember, whatever we do “People Really Matter.”

Thanks Art!

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The Future of Social Media and Net Neutrality, with Amy Nowacoski – Ep.19

Our special guest Amy Nowacoski, Digital Strategist and Founder of Ginger Snap Works, makes a gaggle of good points as to why Twitter’s going public is significantly different than Facebook’s model. How is Twitter going to make money for their shareholders? And how will all social media companies deal with the fact that almost no one is clicking on obvious ads anymore? You’re becoming a smarter surfer, right?

Amy Nowacoski

Then Amy and co-host David Deutsch explore the possibilities of different internet money-making strategies including the freemium and pay to play models. The quality of content can also be radically different depending on the model…and the platform, too.

Net Neutrality (the idea that internet access should be equal to all) is about to be abolished in court, possibly. This could have a big impact on YOUR internet experience, actually. And mobile device data flow, since it’s growing so quickly, seems to be the issue that is turning the tide of the internet access issue. Amy and David make excellent points on this! Do you happen to agree?

Thanks Amy!

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Integrated Marketing Ideas with Joseph Ruiz – Ep.6

Like most settlers of new spaces, there is always more to learn, especially about how to use social media effectively in a business to drive costumer communication. Social media is ever expanding and growing, and as discussed in the news portion of the show, the wrong status update can get you in serious trouble. However, social media can also be an important aspect of business strategy – if you know how to use it. To showcase someone who does, our hosts called upon the expertise of Joseph Ruiz (@SMSJOE) from Strategic Marketing Solutions.

joseph-ruiz

Joseph Ruiz – Strategic Marketing Solutions

Strategic Marketing Solutions, started in 2001, is a service marketing and consulting firm. They “create and execute integrated marketing strategies to build brand-consumer relationships that are engaging, measurable and profitable.” This means that they take all of the mountains and deserts that their customers have and pave the roads to reach new heights.

Ruiz stressed that in order to have effective social media strategies, you must have proper data, timing, and most importantly, the right message. You must know your target audience and proposition, and of course, who you want to appear as. As Deutsch and Ruiz discussed, companies no longer get to control their brands – the people do. Those who are on top of the social media world are able to make and spread messages about companies. The best thing to do in a case like this? Find out what these people are saying and move with it. New sites such as Vizify, which makes a portrait of all of a user’s social media, can help with that.

Joe Ruiz mentioned two large companies that are using social media in different, but equally effective ways – Nike and Starbucks. Nike’s integrative marketing strategy is known as #makeitcount, which focuses on the consumer as the athlete instead of a professional. This makes the social media much more local and mobile, and the people are able to experience the product and spread it to each other in a way that a simple ad would not do.

Starbucks, too, uses social media to communicate with its customers, but in a different way. Starbucks uses email, texting, phone payment, and rewards as a way to spread data and relevant information to their customers. Additionally, Walmart has a mobile app that allows the shopper to access their shopping list and receive help finding their items in the store. (!) Verizon has a twitter based costumer service, as do many others. The big businesses have the right idea. Whichever way you use social media, to get people to speak and engage or to give them correct information, doing it effectively will help a business immensely.

So how do you use social media correctly? The first thing to do is to ask the right questions; the answers will not just appear. Start exploring. You have to understand the costumer, where they want to go, and what platforms they are already using. Make a map. Then you can go into what Joe is fluent in: Integrated marketing ideas, or “how to tie everything together.” Start moving. You can measure the effectiveness by collecting data in any way that works for you; there’s no perfect way. Reflect on how far you’ve traveled.

Anyone can discover use the new foundations of social media for their business, big or small. As long as you know what you’re looking for and what you want it to do, you can keep on exploring. …Bon Voyage!

~ Naomi Barnett | July 2nd, 2013

 

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