The Funniest Podcast About Social Media
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The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Brooks - founder of Nuclear Chowder Marketing

Mike Brooks – founder of Nuclear Chowder Marketing

First we started with the News Item: a kid in England is making 2,000 pounds (approx. $4,000) every second on Vine. His Vine videos are so popular that brands are paying him that much to promote their brands on his six-second Vine videos. Crazy.

We then spoke with Mike Brooks who discussed in some detail about the website rescue operations he has had to perform because Google has hurt the sites rankings in a seemingly arbitrary way. Indeed about half of his current clients are on the rebound from other SEO companies who have harmed their SEO rankings even if the other company wasn’t really doing anything shady. In fact, Mike said that oftentimes these other companies are doing a good job, but Google’s changes give them a bad reputation. Thus, although he like Google a lot, he also hates them, because you can’t really rely on anything they do or say. One minute you could be on their good side and the next your search rankings fall.

Sometimes, if the SEO damage is substantial, you have to ask “forgiveness” from Google. Mike mentioned how this is done. Even then it may take a long time – months – until they restore your website to good standing and stop removing your website from people search results.

How to know when a website is being harmed by Google’s changes? Mike said the only way to tell is to consistently monitor your SEO rankings in their Analytics tool. Chris remarked that many companies probably don’t check their search rankings regularly, but they could probably tell if their Internet sales suddenly start slipping.

David asked if Google might be a target for antitrust violations but Mike and Ralph Rivera both agreed that the political environment would not allow for such things to take place.

Nuclear Chowder Marketing

We also discussed the role social media plays in SEO as well as the ability to be found online.

Here are the few sites Mike mentioned are useful:

Finally we came to our Tip of the Week: to borrow an earlier tip from friend-of-the-show Dino Dogan, your true social media metrics should not be about the number of likes, followers and connections you amass, but by the number you give instead. The way to gain value on social media is to give first and then receive later.

Thanks Mike and Ralph!!!

Mike Brooks – Founder of Nuclear Chowder Marketing, Podcast Host, www.NuclearChowderMarketing.com

Ralph M. Rivera – Branding, web, search & social marketing at Rahvalor Interactive and Web Search Social. Teacher at @manhattanedu, Developer at @Triberr

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Holiday Mashup of Experts: An Overabundance of Content Tips, Plus 2014 Predictions – Ep.26

Hold onto your socks for this Holiday Mashup episode!!! (never been done before)

content-marketing-mashup from Ryans site

Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc.  **Big Outline of the discussion points at the bottom**.  Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:

Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup.  It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online.  My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.

About Ryan Hanley and his Content Warfare Podcast:

Content Warfare Podcast

Ryan Hanley founded the Content Warfare Podcast, an ongoing conversation on how marketers and business owners attract, captivate and convert a profitable online audience. Connect on Google+.

What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.

About Mike Brooks and his Nuclear Chowder Marketing podcast:

Nuclear Chowder Marketing

Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services.  He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan.  Follow Mike on Twitter @michaelsbrooks

What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do.  It breaks all the rules by checking in at almost two hours.  But the content was fantastic. Chris mentioned the idea of this being a mastermind.  I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies.  We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content.  And then creating real relationships with people and groups who can help you get the message out.  It’s all about quality.

About Dino Dogan:

Dino Dogan, founder of Triberr

Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcastDino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.

What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters.  I love breaking the rules and seeing what happens.  I love that I get to see how the experiment plays out.

Some Discussion Points/Notes from this episode:

The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.

GIVING BIRTH:

  • Many of us overlook important facets of our expertise.  *Perception bias – you think everything you know, everyone else knows.  You think your reality is everyone else’s reality.
  • Who are you talking to?  (Who is your content for?)
  • Brainstorm a list of important questions, and then answer each one in a blog post.
  • Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
  • Integrate content creation into everything you do.  Record yourself (audio).
  • Benefits and dangers of having other people write your content for you.
  • Production quality: Amateurish content was OK 10 years ago, but not today.  Because the cost of producing high quality content has come way down.
  • Most important thing is to create content that people want to consume.  (regardless of the production quality)  Do you agree?  Ryan didn’t totally agree 😉
  • Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”

PUBLISHING:

  • Where should I put my content?  “Be where your audience is” is overrated.  Find the platform that’s the best for you to create content – the platform that most fits you.
  • Our content is like a tree in a forest.  Dino gave an example of a free event with an open bar that actually found it difficult to fill the place.  (Nobody cares what you’re up to because they’re doing their own thing).
  • What is the value to other people?  Social media is simply an amplifier.
  • Is it possible to get noticed without being extremely shocking?  Gary V. sells a belief structure.  Build a belief and tell story with your content.  (which is HARD work!)  If you are counting on shock value, folks only want to see the car wreck.
  • Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.

MARKETING:

  • Going Viral or going Bacterial 😉
  • What’s the magical moment are you creating for people?
  • Devra Prywes: Vice President, Marketing and Insight, Unruly.  They study how videos go viral.
  • Do you really want your content to go viral anyway?!
  • Are the current popular platforms here to stay?
  • Singlecasting – reaching out to people personally.  But if you’re on a giant mailing list, it’s totally different.
  • Have you ever produced content for a single person?
  • ThingsAreOkay.com
  • Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman.  Maybe you can be bold and appoint yourself to the position you want to be in???
  • Willingness to fail.  WD-40 stands for Water Displacement 40th attempt.  Luckily, these days, failure is so inexpensive.

2014 PREDICTIONS:

  • Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
  • Content production is now a required job skill like being able to type, etc.  All employees, etc.  A culture of content creation.
  • The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
  • The dangers of employees creating content.
  • Our culture will complete the last mile for the creative class.

THANKS EVERYONE!!! HAPPY HOLIDAYS!

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Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.

mikebcropped-200x267

Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.

nukelogonew2

Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.

 

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