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Pinterest is the New Chocolate, with Cynthia Sanchez – Ep.35

Cynthia Sanchez

Tremendously fun discussion with Cynthia Sanchez, Founder and CEO of Oh So Pinteresting, National Speaker, Writer and Podcast Host! **Lots of info below…

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉 We’re using it for the show’s Twitter account, too.

Brief News Item: The company Birds Eye (Frozen foods, etc) is now selling “Mashtags,” which are potato shapes for the social media generation. They are shaped like hashtags, @ signs, smiley faces, hearts, stars, and more! I guess they’re like tater tots, or hash browns???

OK, so, Cynthia admits there are a lot of recipes on Pinterest – and that’s actually why she got started on there in the first place! It was a good resource for her mommy duties 😉


What exactly is Pinterest? A social public visual bookmarking tool. And Cynthia does a lot of Pinterest training – how to begin, how to optimize, participate and grow. Pinterest is a unique and wildly successful platform – as of the Fall of 2013 there were 70 million users worldwide! And it’s growing fast. Regarding referral traffic, it’s one of the major players online. It refers out more traffic than Google+, YouTube, LinkedIn and Reddit COMBINED!

Folks love finding inspiration online and then pinning the different elements to their Pinterest pinboards. Can we call that “Pinspiration?”

Have you heard that Pinterest is mostly for the ladies? But it’s not specifically FOR women. Women are just the early adopters. David initially saw pinterest as “window shopping,” and since men don’t like to window shop, that’s why he thinks women have been more attracted to Pinterest.

Some of the hot topics on Pinterest:

  • Fashion
  • Jewelry
  • Designing your dream house
  • Recipes
  • Animals
  • Electronics
  • Designing your bathroom remodel (For instance, you could have one board for fixtures, one for showers, tile, etc)
  • and a TON more!

BTW- David’s “little lady” is actually planning his 40th birthday party (in New York City) on a Pinterest board. She’s booking hotels, reserving places to eat, etc. Cynthia enlightened us that this would be a good opportunity to use Place Pins. Within Pinterest, drop a pin on a map, then when you are in the actual physical area you can pull up the map and see all the info, etc.

FACT: Although Pinterest is mostly visual, it’s not ALL visual – SoundCloud audio files can be pinned as well.

Via Twitter, Stephanie McCratic commented that Talking to boys about pinterest is so hard,but you guys are doing very well. Why thank you, Stephanie 😉

On Cynthia’s podcast, called Oh So Pinteresting, she interviews various people and delivers many useful tidbits and tips on how her listeners can use Pinterest more effectively. Cynthia also attends many social media conferences and speaks at them, too.

Is there a steep learning curve for Pinterest? No, it’s easy to jump on for personal use and pin things as you go. Have fun with it!

*Tip: Have a “Pin It” button on your website site so folks can easily pin your site onto their pinboards.

Cynthia says it’s pretty straight forward with regards to the best way to grow your pinterest audience:

  • Tell people what you’re pinning
  • Pin/share content that is helpful, useful
  • Re-pin and follow other people on Pinterest
  • Engage with other pinterest users

Would introducing conversation within Pinterest between users ruin the dynamic? The Pinterest creators have said that instead of becoming a traditional social network enabling more conversations, they see Pinterest as a search and discovery tool, like a visual human-curated Google, rather than a Facebook or Twitter.

Did you know there are “secret boards”???…..oooooo…. (not public)

Platforms that work really well together: Pinterest and Facebook. Direct your Facebook folks back to your Pinterest boards, …although in a way, Facebook and Pinterest have a kind of Love-Hate thing going.  Google and Pinterest, however, really love each other 🙂

Pinterest for B2B marketing? The best approach is probably to try to appeal to the lifestyle of the people you’re trying to reach as it’s related to your business or your industry. Cynthia actually gets a bit more personal on her Pinterest account because she wants her audience to know a little more about her.

And let’s not forget – most businesses want to Pincrease their Pincome!!! Yeah….totally stretching…….. 🙂

Tip of the Week: Connect emotionally as well as visually. For example, Buzzfeed’s categories are OMG, WTF, etc. OMG is actually an emotion! Make your content emotionally compelling – make them laugh, make them cry – make it visual too because visual content is much more likely to be shared.

Thanks to Cynthia for so many Pinsights!

Cynthia Sanchez

Cynthia Sanchez is the founder and CEO of Oh So Pinteresting. She and her team work with businesses to create and implement Pinterest and social media solutions. Her clients range from companies in the sports apparel industry to Beverly Hills jewelers. She is a national speaker, writer and podcaster and has been featured in Social Media Examiner and Entrepreneur as a leading Pinterest expert.

And thanks to all our listeners for tweeting along LIVE with hashtag #unscrambled!

Also, check out Jenn Herman’s new eBook: The Ultimate Beginner’s Guide to Instagram.

The Ultimate Beginner’s Guide to Instagram by Jenn Herman

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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