A Podcast About Social Media
That Helps You Grow Your Business

Pinterest is the New Chocolate, with Cynthia Sanchez – Ep.35

Cynthia Sanchez

Tremendously fun discussion with Cynthia Sanchez, Founder and CEO of Oh So Pinteresting, National Speaker, Writer and Podcast Host! **Lots of info below…

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉 We’re using it for the show’s Twitter account, too.

Brief News Item: The company Birds Eye (Frozen foods, etc) is now selling “Mashtags,” which are potato shapes for the social media generation. They are shaped like hashtags, @ signs, smiley faces, hearts, stars, and more! I guess they’re like tater tots, or hash browns???

OK, so, Cynthia admits there are a lot of recipes on Pinterest – and that’s actually why she got started on there in the first place! It was a good resource for her mommy duties 😉


What exactly is Pinterest? A social public visual bookmarking tool. And Cynthia does a lot of Pinterest training – how to begin, how to optimize, participate and grow. Pinterest is a unique and wildly successful platform – as of the Fall of 2013 there were 70 million users worldwide! And it’s growing fast. Regarding referral traffic, it’s one of the major players online. It refers out more traffic than Google+, YouTube, LinkedIn and Reddit COMBINED!

Folks love finding inspiration online and then pinning the different elements to their Pinterest pinboards. Can we call that “Pinspiration?”

Have you heard that Pinterest is mostly for the ladies? But it’s not specifically FOR women. Women are just the early adopters. David initially saw pinterest as “window shopping,” and since men don’t like to window shop, that’s why he thinks women have been more attracted to Pinterest.

Some of the hot topics on Pinterest:

  • Fashion
  • Jewelry
  • Designing your dream house
  • Recipes
  • Animals
  • Electronics
  • Designing your bathroom remodel (For instance, you could have one board for fixtures, one for showers, tile, etc)
  • and a TON more!

BTW- David’s “little lady” is actually planning his 40th birthday party (in New York City) on a Pinterest board. She’s booking hotels, reserving places to eat, etc. Cynthia enlightened us that this would be a good opportunity to use Place Pins. Within Pinterest, drop a pin on a map, then when you are in the actual physical area you can pull up the map and see all the info, etc.

FACT: Although Pinterest is mostly visual, it’s not ALL visual – SoundCloud audio files can be pinned as well.

Via Twitter, Stephanie McCratic commented that Talking to boys about pinterest is so hard,but you guys are doing very well. Why thank you, Stephanie 😉

On Cynthia’s podcast, called Oh So Pinteresting, she interviews various people and delivers many useful tidbits and tips on how her listeners can use Pinterest more effectively. Cynthia also attends many social media conferences and speaks at them, too.

Is there a steep learning curve for Pinterest? No, it’s easy to jump on for personal use and pin things as you go. Have fun with it!

*Tip: Have a “Pin It” button on your website site so folks can easily pin your site onto their pinboards.

Cynthia says it’s pretty straight forward with regards to the best way to grow your pinterest audience:

  • Tell people what you’re pinning
  • Pin/share content that is helpful, useful
  • Re-pin and follow other people on Pinterest
  • Engage with other pinterest users

Would introducing conversation within Pinterest between users ruin the dynamic? The Pinterest creators have said that instead of becoming a traditional social network enabling more conversations, they see Pinterest as a search and discovery tool, like a visual human-curated Google, rather than a Facebook or Twitter.

Did you know there are “secret boards”???…..oooooo…. (not public)

Platforms that work really well together: Pinterest and Facebook. Direct your Facebook folks back to your Pinterest boards, …although in a way, Facebook and Pinterest have a kind of Love-Hate thing going.  Google and Pinterest, however, really love each other 🙂

Pinterest for B2B marketing? The best approach is probably to try to appeal to the lifestyle of the people you’re trying to reach as it’s related to your business or your industry. Cynthia actually gets a bit more personal on her Pinterest account because she wants her audience to know a little more about her.

And let’s not forget – most businesses want to Pincrease their Pincome!!! Yeah….totally stretching…….. 🙂

Tip of the Week: Connect emotionally as well as visually. For example, Buzzfeed’s categories are OMG, WTF, etc. OMG is actually an emotion! Make your content emotionally compelling – make them laugh, make them cry – make it visual too because visual content is much more likely to be shared.

Thanks to Cynthia for so many Pinsights!

Cynthia Sanchez

Cynthia Sanchez is the founder and CEO of Oh So Pinteresting. She and her team work with businesses to create and implement Pinterest and social media solutions. Her clients range from companies in the sports apparel industry to Beverly Hills jewelers. She is a national speaker, writer and podcaster and has been featured in Social Media Examiner and Entrepreneur as a leading Pinterest expert.

And thanks to all our listeners for tweeting along LIVE with hashtag #unscrambled!

Also, check out Jenn Herman’s new eBook: The Ultimate Beginner’s Guide to Instagram.

The Ultimate Beginner’s Guide to Instagram by Jenn Herman

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Instagram Insights with Jenn Herman – Ep.10

It is no longer surprising to anyone that photos are being shared with friends and strangers all over the world, all through the miraculous technology that is the internet. Smartphones and cameras enable their owners to take pictures and instantly post them on various webpages. With this interactivity, and just a little bit of narcissism, you can channel these photographic skills into a social media marketing technique that will be fresh and unique – unlike anything you’ve done before.

Jenn Herman

The premier photo sharing website to date is Instagram. It allows users to upload their photography with searchable hashtags, filters to make the photography look professional, and even Cinema, a camera stabilization feature. It has recently developed into a video sharing site as well, allowing users to loop twelve second videos.

Instagram, to the average businessperson, sounds like a “cute idea,” or a nice way for people to display their hobby. But used correctly, as Jenn Herman (http://jennstrends.wordpress.com/) explained on this week’s Social Media Unscrambled, it can be an innovative way to share your product and ideas.

Jenn originally thought that Instagram was kind of a waste of time. She could take and publish her own photography – she was already an avid photographer. She didn’t need to see everyone’s picture of their latest outfit or favorite recipe. But when she became more deeply involved in social media marketing, and started a blog to help others understand social media trends, applications, and benefits, she realized how much Instagram had to offer to her and her readers. She created her own Instagram handle – jennherman31.

When Jenn works with clients, her purpose is to enable them to use social media – correctly. While most business people know that social media is the way to go, they don’t realize the best procedure, policies, and platforms for them. For a while, Instagram fit into a category of seldom used social media practices. However, she now advocates the fun and creative outlet.

Instagram is a photo sharing version of Twitter; a user can constantly post their pictures in real time. Both smartphone owners and digital camera users have the opportunity to upload and edit photography. The feed containing the instant photographs is updated constantly for fresh content. While posting, the photographer can also use a hashtag to label the picture, in order for people to find, like, and share the photograph even after the feed has extended past that time period.

Instagram is comparable with a tweet or Facebook text post in many ways; it shares a concise message of an idea or product that can create conversation and interaction. However, it is also very different; Instagram is meant to be fun. It is meant to be creative in a different way from text posts, even ones with catchy slogans and puns. Pictures, such as those published through Instagram, change the type of interaction that a business can have with its consumers, and enables a more behind-the-scenes look. Clients enjoy an exclusivity factor that a picture can provide – an update on a product, a window into the factory or studio, and an insight to who the producers truly are. Instagram, put simply, is a fun and different way to share content that will make clients feel that they have an extra place.


Instagram is similar to and can be connected with other social media features, especially Facebook. Similar to Facebook, you can find users and photography by searching, or in this case, using the “explore” button. However, Instagram does not have EdgeRank (a fancy Facebook algorithm), so it allows literally anything to come up in the feed, and even allows for more visibility than Facebook posts.

To clarify, Facebook’s EdgeRank determines whether or not certain posts come up in a user’s feed. When a fan interacts with your page, it gives your page a higher ranking to them. The algorithm determines which of your posts to display to them based on when they are online, their other preferences, and many other factors. This can be frustrating to page moderators, since some fans will not see the content.

Jenn gave some great advice on helping your Facebook page get more views and avoid the pitfalls of EdgeRank. Facebook wants you to stay on their site, so links to external pictures, blog posts, and websites will be featured less than simple text posts. However, if you put a link to a blog post or picture, and then later post a link back to that Facebook post, it will enable more viewers to see the post. Additionally, because Instagram is owned by Facebook, Facebook’s EdgeRank will publish Instagram photo links more prominently than links to photos on other photo viewing platforms.

With Instagram, Jenn has informed us that you can allow your customers to see the real you, behind your product or business. It’s a great way to engage, no matter what you are selling. However, make sure to use it appropriately and correctly – yes, Anthony Weiner, we’re looking at you! No more sexting with photos through Twitter.

Thanks for tuning in to the 10th episode of Social Media Unscrambled! As always, you can hear the podcast live on Tuesdays at 1:30 PM EST on The Fractal Stream internet radio station, or anytime on iTunes as a podcast! As hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial depart for the month of August, they leave a final Social Media Tip of the Week.

David recommends using bitly.com in order to shorten your links. This not only leaves more room for content in your social media post, but also tracks the amount of people who click the link. This will allow you to determine what type of post is best for your viewers, as well as the social media platforms where your posts receive the most attention. Google, too, has a link shortener, but it does not track the clicks.

Once again, thanks Jenn! Keep smiling for those photographs!


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