The Funniest Podcast About Social Media
That Helps You Grow Your Business

LIONs, Deer, Models, Social Media Breakups – Ep.80

Big Daddy

On this exciting episode of Social Media Unscrambled we talked a lot about social media, naturally.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got ANOTHER 2 lead via TribeBoost!

Our first story comes from Neal Schaeffer, a previous guest on the show who is a LinkedIn expert. He talks about the LION movement on LinkedIn which, as stated above, stands for LinkedIn Open Networker. What this basically means is that anyone who is a LION will accept connection requests with anyone who asks. Neil correctly points out that this movement should go away because simply having connections for their own sake has nothing to do with generating real results. After all, social networking should be social, and we need to start using these tools to engage with people rather than simply trying to have as many connections as possible. Chris was a LION, got a bunch of contacts but got no money from it. So, LION needs to go away.

Chris then discussed about how a picture of a deer got incredible engagement on his Facebook account, far more than most. Out here on the East Coast it is rather common to see deer all over the place, but very rare to see large males with many-pointed antlers. Chris took some shots of his backyard where he saw a HUGE buck with many points following around and annoying the females, just like humans do. Interestingly these pictures of the large buck got the most reaction out of Chris’ Facebook posts.

David found a story about a model on Instagram who decided to post honest images of herself rather than glamorized ones. She posted pictures of waxing her mustache, for instance, instead of all the feel-good glamor shots we are so accustomed to. Her honesty got her lots of people to unfollow her and created a bit of a negative backlash. This creates a real dilemma: people complain that others (especially models and celebrities) only post positive images of themselves on social. So this brings up a question: what on earth do we want? On the one hand, we give models a hard time for being fake, and then give them a hard time for being real. Which do we want? What is wrong with us? We can’t keep it real, and we can’t keep it too fake.

On the topic of Instagram, Chris then went on to talk about the struggles he has faced when managing multiple Instagram accounts. Instagram recently made some changes to how their third-party apps are being managed on their platform. Because of this, Chris has found it difficult to manage multiple accounts because now he has to log in to each account every time he wants to post something, rather than updating all Instagram messages from one centralized login, such as TweetDeck for Twitter. David’s educated guess is that Instagram is trying to keep it real and dissuade marketers from simply spamming all Instagram accounts.

David found a story about Facebook testing a new feature where if you break up with someone you will limit what you see on your news feed from them. David found the Unfriend or Unfollow features to work perfectly well, but for whatever reason some people don’t want to do that. Chris brought up that this is why some people are not on social media at all, since they want to be left alone and do not want to broadcast anything about themselves.

Chris asked a question about getting in touch with a gentleman named Brian Scuddamore, the CEO of 1-800-GOT-JUNK, a nationwide company which hauls people’s junk away. Brian was a guest on another podcast Chris does, called the Profit First Podcast with Mike Mackalewicz. He then brought this up to some other podcast co-hosts, Pam and Scott Harper from Growth Igniter’s Radio. Pam and Scott wanted to see if Brian can also appear on the Growth Igniter’s podcast. Chris’ question: how can we do this? David said the way to get Brian on the show isn’t to frame this as a favor for Brian, but rather an opportunity. So instead of saying “Please be on my show!” they can frame it as, “Hey, here’s a new opportunity to come on another podcast!” This can be done via Twitter, LinkedIn, Facebook or really whatever.

Finally, David found a story about an Australian of Vietnamese descent who could not get onto Facebook because his name is, wait for it, Phuc Dat Bich. Facebook thought he was being sarcastic so they refused to let him on. After much ado about something hilarious he was finally allowed on Facebook. What’s the point? It’s hilarious. That’s all.

Then our letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I suffer from Attention Deficit Disorder and I like to play video games. One day I saw a squirrel, and realized there was a funny Vine video about animals. When searching for the video I commented on a friend’s political rant on Facebook. And I like Joe’s new profile pic on LinkedIn but wondered why hasn’t he responded to my connection request? Then I got hungry but forgot about my video game, and I let my whole gaming party die.

Do you like comic books?

Sincerely,
Please Love Me >sniff<

If you are ADHD on social media, get help. We are here for you.

See you next time! #UnscrambledArmy

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Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

Jaclyn Antonacci – Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate degree in journalism. She joined us live in-studio (which we love) and had a great conversation about what social media is like on college campuses today. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

First we started with a news item: Monica Lewinsky just joined Twitter. Now you can sleep better knowing that I’m sure.

Then we got to Jaclyn who spoke in-depth about the experience college students have using social media. This is important because young people are using these tools daily and we, the rest of society, should pay attention to what is happening amongst America’s young people.

We then spoke about her @TwillyP project which is run by students and for students to improve the college’s image among students. This is an authentic movement which comes from other students and was not started by anyone in the upper echelons of management — in other words, it wasn’t started by old people like Chris and David.

Then we talked about our 3-1/2 tips which were:

  • Know your own brand
  • Realize everyone is watching
  • Network
  • When you see a student with a private account it usually means _________. (fill in the blank)

We had some good responses on Twitter and in-studio so please listen to the episode to learn what was said.

Jaclyn then talked about the ad-free social network called Ello. Jaclyn made an excellent observation: occasional ads are a very small price to pay for access to amazing social networks like Facebook and Twitter and she doesn’t mind being marketed to in order to gain access to the networks.

Along these lines, we talked about the important and newly-available Yik Yak which allows people to post stories and items without even setting up accounts so you have complete anonymity. Well, not completely, since someone threatened the school with a shooting on Yik Yak and was arrested. So, as David said, it is completely anonymous until it isn’t.

Jaclyn also enlightened us about Regram.  It’s an app that let’s you re-instagram someone else’s instagram picture.  (kinda like a re-tweet but on Instagram 😉

We also talked about the importance of storytelling when marketing ourselves and how Chris doesn’t really do a good job of it. Jaclyn said to “start with why” to get people to understand you and buy-in to your story.

Finally we discussed our Tip of the Week: if you want to network (as Jacyln said above) use Meetup.com to find different people and places to network and find new business and career opportunities.

As always this was a great episode and we look forward to engaging with more young people to see how they use social media!

Jaclyn Antonacci

Jaclyn is a graduate student in William Paterson University’s digital media and professional writing program. She completed her undergraduate at WPUNJ last May, and holds dual degrees in print journalism and media studies.

She currently works part-time as a graduate assistant for WPUNJ’s communication department, and as a social media coordinator for the marketing department where she focuses on Twillyp, a student-led campaign she co-created by Jaclyn in 2012. Twillyp has been successful in encouraging positive online discourse among the community.

In 2013, Jaclyn received the Mac Borg New Media Award, allowing her to work as a feature writer and blogger for the Bergen Record / NorthJersey.com. She was the fourth top influencer at 2014’s NYC Social Media Week after creating an account that posted as the voice of Highline Studios’ elevator.

She is an overall digital media enthusiast who specializes in journalism, higher education and personal branding.

Thanks again, Jaclyn!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Three Youngsters Teach Us Middle-Aged Folks about Social Media – Ep.60.5

Vanessa (12), Elly (11) and Emma (15) took David and I to school! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Vanessa, Elly and Emma (L to R)

Vanessa, Elly and Emma (L to R)

We discussed Instagram and Snapchat mostly, although we meandered into Facebook a Twitter a bit.

Your hosts got answers regarding:

  • Are you allowed to use your phone or tablet in school?
  • How do Snapchat’s disappearing photos work?
  • Which app is your favorite?
  • Do girls talk to their boyfriends (and vice versa) using these apps?
  • Has Instagram’s video feature killed the Vine app?

Also, here are two of the other apps we discussed:

  • Squaready (iOS only) – Smart Layouter for Instagram
  • YouNow (iOS & Android) – Broadcast, Chat and Watch Live Video

Thanks Vanessa, Elly and Emma!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Recording Artists and the Music Biz on Social Media, with Dave Philp – Ep.47

This week Chris Curran and David Deutsch hosted the one and only Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of Music Biz 101 & More radio show and podcast, and founder of YouChoose Music.

Dave Philp - Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

We started with a couple of news items: first, the co-founder of Rap Genius did something not-so-genius: he said the killer in Santa Barbara, CA had an excellent writing style, and of course left his company shortly thereafter. Lesson: don’t extol the virtues of mass killers on social media.

Also, Dennis Edwards connected with David Deutsch on LinkedIn; David asked if they had previously met (Mr. Edwards lives in Kansas City, MO) and Dennis said no, and added that he was a big fan of this show. He even recommended David on LinkedIn for the show! Very exciting.

Then we launched right into an in-depth talk about how bands can, and should, use social media. Prof. Philp spoke at length about various things he teaches in his classes (i.e. helping students use social media effectively for their bands). Then he mentioned the importance of making sure the content shared across various social media platforms is appropriate and respects each tools’ unique culture. We also talked about using the right social tools for where your audience is, including unlikely tools like Meetup to connect with others.

Prof. Philp then discussed his radio show for a little bit. He is co-host of Music Biz 101 & More, broadcast on WPSC 88.7FM from William Paterson University, and then posted as a podcast on Stitcher.

Finally we discussed how Philp is the co-founder of YouChoose Music which helps raise funds for CUMAC, Northern New Jersey’s most pivotal food bank. He hosts live events where music fans make donations to hear specific songs, etc. Great idea!

The Tip of the Week: make sure your content is emotional and not factual. Bands, for instance, can talk about their personal hardships which will make people more likely to know and trust (and ultimately listen to them) instead of only posting their music videos, etc.

It was a great episode, rich with content and useful ideas.

Dave Philp

20+ years experience in the entertainment world working for PolyGram Records, the Universal Music Group, New Video (home video distributor of the A&E Network, History Channel & Biography Channel content), The Edge With Jake Sasseville (independent television show), and Greater Media Broadcasting (WDHA & WMTR radio).  He is currently the music coordinator at the Wayne United Methodist Church and Chief Organizer Guy of YouChoose Music, a live music events company that raises oodles of big dollars for great non-profits.  He has one wife and two children.

Thanks again, Dave!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Pinterest is the New Chocolate, with Cynthia Sanchez – Ep.35

Cynthia Sanchez

Tremendously fun discussion with Cynthia Sanchez, Founder and CEO of Oh So Pinteresting, National Speaker, Writer and Podcast Host! **Lots of info below…

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉 We’re using it for the show’s Twitter account, too.

Brief News Item: The company Birds Eye (Frozen foods, etc) is now selling “Mashtags,” which are potato shapes for the social media generation. They are shaped like hashtags, @ signs, smiley faces, hearts, stars, and more! I guess they’re like tater tots, or hash browns???

OK, so, Cynthia admits there are a lot of recipes on Pinterest – and that’s actually why she got started on there in the first place! It was a good resource for her mommy duties 😉

OSP

What exactly is Pinterest? A social public visual bookmarking tool. And Cynthia does a lot of Pinterest training – how to begin, how to optimize, participate and grow. Pinterest is a unique and wildly successful platform – as of the Fall of 2013 there were 70 million users worldwide! And it’s growing fast. Regarding referral traffic, it’s one of the major players online. It refers out more traffic than Google+, YouTube, LinkedIn and Reddit COMBINED!

Folks love finding inspiration online and then pinning the different elements to their Pinterest pinboards. Can we call that “Pinspiration?”

Have you heard that Pinterest is mostly for the ladies? But it’s not specifically FOR women. Women are just the early adopters. David initially saw pinterest as “window shopping,” and since men don’t like to window shop, that’s why he thinks women have been more attracted to Pinterest.

Some of the hot topics on Pinterest:

  • Fashion
  • Jewelry
  • Designing your dream house
  • Recipes
  • Animals
  • Electronics
  • Designing your bathroom remodel (For instance, you could have one board for fixtures, one for showers, tile, etc)
  • and a TON more!

BTW- David’s “little lady” is actually planning his 40th birthday party (in New York City) on a Pinterest board. She’s booking hotels, reserving places to eat, etc. Cynthia enlightened us that this would be a good opportunity to use Place Pins. Within Pinterest, drop a pin on a map, then when you are in the actual physical area you can pull up the map and see all the info, etc.

FACT: Although Pinterest is mostly visual, it’s not ALL visual – SoundCloud audio files can be pinned as well.

Via Twitter, Stephanie McCratic commented that Talking to boys about pinterest is so hard,but you guys are doing very well. Why thank you, Stephanie 😉

On Cynthia’s podcast, called Oh So Pinteresting, she interviews various people and delivers many useful tidbits and tips on how her listeners can use Pinterest more effectively. Cynthia also attends many social media conferences and speaks at them, too.

Is there a steep learning curve for Pinterest? No, it’s easy to jump on for personal use and pin things as you go. Have fun with it!

*Tip: Have a “Pin It” button on your website site so folks can easily pin your site onto their pinboards.

Cynthia says it’s pretty straight forward with regards to the best way to grow your pinterest audience:

  • Tell people what you’re pinning
  • Pin/share content that is helpful, useful
  • Re-pin and follow other people on Pinterest
  • Engage with other pinterest users

Would introducing conversation within Pinterest between users ruin the dynamic? The Pinterest creators have said that instead of becoming a traditional social network enabling more conversations, they see Pinterest as a search and discovery tool, like a visual human-curated Google, rather than a Facebook or Twitter.

Did you know there are “secret boards”???…..oooooo…. (not public)

Platforms that work really well together: Pinterest and Facebook. Direct your Facebook folks back to your Pinterest boards, …although in a way, Facebook and Pinterest have a kind of Love-Hate thing going.  Google and Pinterest, however, really love each other 🙂

Pinterest for B2B marketing? The best approach is probably to try to appeal to the lifestyle of the people you’re trying to reach as it’s related to your business or your industry. Cynthia actually gets a bit more personal on her Pinterest account because she wants her audience to know a little more about her.

And let’s not forget – most businesses want to Pincrease their Pincome!!! Yeah….totally stretching…….. 🙂

Tip of the Week: Connect emotionally as well as visually. For example, Buzzfeed’s categories are OMG, WTF, etc. OMG is actually an emotion! Make your content emotionally compelling – make them laugh, make them cry – make it visual too because visual content is much more likely to be shared.

Thanks to Cynthia for so many Pinsights!

Cynthia Sanchez

Cynthia Sanchez is the founder and CEO of Oh So Pinteresting. She and her team work with businesses to create and implement Pinterest and social media solutions. Her clients range from companies in the sports apparel industry to Beverly Hills jewelers. She is a national speaker, writer and podcaster and has been featured in Social Media Examiner and Entrepreneur as a leading Pinterest expert.

And thanks to all our listeners for tweeting along LIVE with hashtag #unscrambled!

Also, check out Jenn Herman’s new eBook: The Ultimate Beginner’s Guide to Instagram.

The Ultimate Beginner’s Guide to Instagram by Jenn Herman

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Instagram Insights with Jenn Herman – Ep.10

It is no longer surprising to anyone that photos are being shared with friends and strangers all over the world, all through the miraculous technology that is the internet. Smartphones and cameras enable their owners to take pictures and instantly post them on various webpages. With this interactivity, and just a little bit of narcissism, you can channel these photographic skills into a social media marketing technique that will be fresh and unique – unlike anything you’ve done before.

Jenn Herman

The premier photo sharing website to date is Instagram. It allows users to upload their photography with searchable hashtags, filters to make the photography look professional, and even Cinema, a camera stabilization feature. It has recently developed into a video sharing site as well, allowing users to loop twelve second videos.

Instagram, to the average businessperson, sounds like a “cute idea,” or a nice way for people to display their hobby. But used correctly, as Jenn Herman (http://jennstrends.wordpress.com/) explained on this week’s Social Media Unscrambled, it can be an innovative way to share your product and ideas.

Jenn originally thought that Instagram was kind of a waste of time. She could take and publish her own photography – she was already an avid photographer. She didn’t need to see everyone’s picture of their latest outfit or favorite recipe. But when she became more deeply involved in social media marketing, and started a blog to help others understand social media trends, applications, and benefits, she realized how much Instagram had to offer to her and her readers. She created her own Instagram handle – jennherman31.

When Jenn works with clients, her purpose is to enable them to use social media – correctly. While most business people know that social media is the way to go, they don’t realize the best procedure, policies, and platforms for them. For a while, Instagram fit into a category of seldom used social media practices. However, she now advocates the fun and creative outlet.

Instagram is a photo sharing version of Twitter; a user can constantly post their pictures in real time. Both smartphone owners and digital camera users have the opportunity to upload and edit photography. The feed containing the instant photographs is updated constantly for fresh content. While posting, the photographer can also use a hashtag to label the picture, in order for people to find, like, and share the photograph even after the feed has extended past that time period.

Instagram is comparable with a tweet or Facebook text post in many ways; it shares a concise message of an idea or product that can create conversation and interaction. However, it is also very different; Instagram is meant to be fun. It is meant to be creative in a different way from text posts, even ones with catchy slogans and puns. Pictures, such as those published through Instagram, change the type of interaction that a business can have with its consumers, and enables a more behind-the-scenes look. Clients enjoy an exclusivity factor that a picture can provide – an update on a product, a window into the factory or studio, and an insight to who the producers truly are. Instagram, put simply, is a fun and different way to share content that will make clients feel that they have an extra place.

about-jenn

Instagram is similar to and can be connected with other social media features, especially Facebook. Similar to Facebook, you can find users and photography by searching, or in this case, using the “explore” button. However, Instagram does not have EdgeRank (a fancy Facebook algorithm), so it allows literally anything to come up in the feed, and even allows for more visibility than Facebook posts.

To clarify, Facebook’s EdgeRank determines whether or not certain posts come up in a user’s feed. When a fan interacts with your page, it gives your page a higher ranking to them. The algorithm determines which of your posts to display to them based on when they are online, their other preferences, and many other factors. This can be frustrating to page moderators, since some fans will not see the content.

Jenn gave some great advice on helping your Facebook page get more views and avoid the pitfalls of EdgeRank. Facebook wants you to stay on their site, so links to external pictures, blog posts, and websites will be featured less than simple text posts. However, if you put a link to a blog post or picture, and then later post a link back to that Facebook post, it will enable more viewers to see the post. Additionally, because Instagram is owned by Facebook, Facebook’s EdgeRank will publish Instagram photo links more prominently than links to photos on other photo viewing platforms.

With Instagram, Jenn has informed us that you can allow your customers to see the real you, behind your product or business. It’s a great way to engage, no matter what you are selling. However, make sure to use it appropriately and correctly – yes, Anthony Weiner, we’re looking at you! No more sexting with photos through Twitter.

Thanks for tuning in to the 10th episode of Social Media Unscrambled! As always, you can hear the podcast live on Tuesdays at 1:30 PM EST on The Fractal Stream internet radio station, or anytime on iTunes as a podcast! As hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial depart for the month of August, they leave a final Social Media Tip of the Week.

David recommends using bitly.com in order to shorten your links. This not only leaves more room for content in your social media post, but also tracks the amount of people who click the link. This will allow you to determine what type of post is best for your viewers, as well as the social media platforms where your posts receive the most attention. Google, too, has a link shortener, but it does not track the clicks.

Once again, thanks Jenn! Keep smiling for those photographs!

 

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Snapchat, Zynga, Instagram, Facebook, Tom Ando – Ep.3

We discussed Snapchat and their rumored optimistic growth plans, Zynga and their $200 million dollar investment which they shut down, as well as how Tom Ando (Up The Mountain Video) leveraged his Instagram and Facebook accounts to cultivate four significant relationships. Thanks Tom! (FYI- here’s Tom’s Facebook page that was mentioned: www.facebook.com/lostinamerica66)

The show hosts started the show by explaining some recent news in the area of social media. The first was that Snapchat, a smartphone app which allows users to send photos which disappear seconds after viewing, is trying to raise $500 million for their product.   This lead into a conversation about another piece of news; the collection of metadata by the government, and a recent online leakage. Then, in the world of Facebook, it was discussed that the company Zinga, which made the popular FarmVille, slashed 18% of its workforce, closing two offices. Two weeks ago they also shut down their branch, OMGPop, which they had bought for two million not too long beforehand.

The hosts then discussed Tom Ando and his use of Instagram, before focusing on other merits and demerits of social media, which has been active in America for close to eight years. Since Tom, along with many others, is using social media correctly and effectively, many observers attempt to quantify and understand social media uses. Although social media is an important and productive way to increase business and relationships, it is not the only answer. As Jason Falls wrote on his social media blog, “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” The purpose of social media, as discussed on the show, is not to use social media as a life, but to use it to help aid in the possibilities that life brings. As was wisely commented on air, “social media is just like talking, no different… it can open new doors but can’t close those deals.”

This idea, which seems to be the center piece of the show, expresses the idea that Social Media Unscrambled hopes to provide. Social media is useable and malleable for any purpose, but only if one uses it correctly. For example, content, or what you post, is king. One must know their audience and not only talk about themselves, which will not keep the audience interested. As Marc Shafter stated, “content is the currency of the social web.”

The show closed with the question of if “Likes” on Facebook were still important. It was discussed that good content is not about you, you have to “give ‘em what they want.” If likes are important to a user, they will work on their content to provide likable information for their audience. However, as Tom Ando shared, the importance behind social media is doing what you love to do. He would continue to photograph around the country no matter who was watching, (but you should go pay attention, since his photographs are beautiful.) Social media allows you to do something for yourself, but then you receive the gratification when you let the rest of the world comment, like, and share later.

More on Tom Ando:

Tom Ando is no longer your typical photographer. Even though he has been in photography for his whole career, (and even crosses into video production with his company Up the Mountain Productions,) he’s taking steps to change the way people share their photography experiences. Using the social media site Instagram, which allows users to share their photography in creative ways, Tom has used his passion to forge relationships, create memories, and even market his business.

Tom’s Instagram and Facebook page, “Lost In America,” highlights his photography from the American Midwest and especially Route 66. While Tom could simply post his photography on his professional website, using social media accounts allows him to connect with other users in a way a website never could. Social media sites allow anyone from anywhere to see the work of a user, and this has allowed Tom’s “Lost in America” set to become a small, yet growing, global fanbase.

Not only does social media enable Tom to post and share his photography, but it also provides him a tool in order to communicate and create conversation with his fellow photographers and travelers. They share each other’s photos, stories, and businesses, and are therefore inclined to use their love of the road in a way which helps each other.

Tom’s use of Instagram is a perfect example of how social media can be used to aid a person or business, as Social Media Unscrambled details. Social Media Unscrambled, hosted by Chris Curran of Fractal Recording and David Deutsch of Syngergi Social, serves to explain social media events, tips, and uses in an understandable, friendly way, so that even those who have a hard time with social media are able to appreciate its uses.

—Post written by Naomi Barnett, June 11, 2013

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