The Funniest Podcast About Social Media
That Helps You Grow Your Business

Chattin’ about Vocus and Hootsuite with Kimberly Penney, Y’all – Ep.48

We welcome eCommerce, PR and Internet Marketing expert Kimberly Penney, Owner of Visage Inc.!

Kimberly Penney - Owner of Visage, Inc.

Kimberly Penney – Owner of Visage, Inc.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

As always we started the show with a news item – in fact, this week we had two news items to share. The first came from listener and previous guest Kathy Kelly who submitted this very interesting news item: A guy who stole a woman’s purse later added her as a friend on Facebook causing him to be caught. David suggested that you should never rob someone. But if you must, by all means, friend them on Facebook as soon as possible! The other news item came from a homophobic restaurant in Texas whose tactics backfired when people went online and announced that the restaurant (which does not accept gay customers) was in fact a very gay-friendly place, so far as calling it “Big Gay Al’s” (which is a reference to South Park).

Then we dove right into talking with our guest Kimberly Penney who (among many other services) manages various social media accounts for her clients. We were surprised to learn that most of her clients were actually remote and not local to Texas. She primarily uses two social media management tools: Vocus and Hootsuite. We discussed each platform, some of their capabilities and differences. Kimberly said you have to be careful using each because you really have to respect the culture of each platform as well as the social media sites they are posting to. Sometimes it’s important to share on the native site, especially when it comes to LinkedIn groups, which does not allow posting from either of these 3rd party tools.

Our tip of the week: What do you do when someone adds you on LinkedIn and you don’t know them? Well, our approach is to simply reach out to them and ask them who they are and how you can help them (before you accept their connection request!). David explained how to do this, and this actually generated a potential lead for David a couple of hours before this episode.

This was a content-rich episode with lots of conversation happening on Twitter real-time. Join us live next time so you can join in too! …with #unscrambled

Kimberly Penney

Kimberly Penney is the owner of Visage Inc. She is a Certified Software Project Manager and has 20 years of experience with eCommerce Development, Project Management, Public Relations Search Engine Optimization and Social Media Management. She currently commands a team of 20 developers and Social Media / SEO professionals. She also owns a bathroom remodeling company called SafeShowers.com and is an owner / investor in a Bertram, Texas winery and tasting room called PilotKnobVineyard.com.

In her spare time, she enjoys appearing on TMZ Live as a guest commentator, going to music festivals, wine tasting, cooking, and mocking her pets named Dangerpants, Bruiser and Bevo.

Thanks again, Kimberly!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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New Tools and Strategies, with Social Media Tools Guy Ian Cleary – Ep.37

Today we featured Ian Cleary, the founder of RazorSocial, an award-winning blog providing unbiased information about social media tools and technology! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Ian Cleary - Social Media Tools Guy and CEO of RazorSocial

Ian Cleary – Social Media Tools Guy and CEO of RazorSocial

Ian is considered a thought leader in the area of social media tools and presents at the largest social media events in the world on this topic. He is also due to publish a book on social media tools and technology very soon. Ian wants to be known as the social media tools guy. In addition to being our farthest guest to date (he joined us via Skype from Dublin, Ireland) he was also a super-knowledgeable social media specialist. Chris met Ian at — wait for it — New Media Expo in January!

 Ian’s niche is using third-party tools to help make your social media usage more powerful, time-saving and useful for your organization. Both Chris and David were very impressed by his level of knowledge in terms of suing various social tools. We also had a special in-studio guest, Christine Clifton from Client Centric Growth. Christine was initially very reluctant to get into the social media space but she is warming up to using the tools effectively and is doing a great job getting onto the social web.

The episode started like it did last week, with two hilarious phone calls from Dino Dogan of Triberr and his input about the history of the Internet among other topics. Then finally we got into our guest who shared an abundance of information about leveraging tools nobody in the studio had really heard of, including:

Each of these tools does something interesting and useful. As usual we had a lot of fun too and shared some good laughs along the way.

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Lead Generation from Your Social Networks, and Don’t be Stupid – Ep.21

Two great guests (and us) discussing the most important aspect of social media for business – Lead Generation. And that not only applies to finding and connecting with prospects, but connecting with and nurturing strategic partners and referral partners as well.

Thanks to our guests!

And of course we covered our weekly news story of people buying the wrong stock thinking that it was Twitter stock….ooops! And even though last weeks tip-of-the-week was “Don’t be a jerk,” this weeks is “Don’t be an idiot.” (or ‘don’t be stupid’, however you wish to say it 😉

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Perspective: The Olden Days of a Social Media Giant – Ep.11

In between covering some tweeting guidelines for Jewish folks during High Holiday, the latest viral prank video, and why NOT to use a 3rd party social media publishing tool (like HootSuite), we delve deep into the fascinating “social media formative years” of David Deutsch, Founder and Chief Strategist of Synergi Social. David- thanks for giving us a valuable perspective, and as always, lacing it with current tips and tricks, etc!!!

btw- this was our first show broadcasting LIVE on The Fractal Stream!

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Google+ Tips and Chrome Extensions – Ep.1

And we’re back! With the beta test show under their belts, Chris Curran and David Deutsch return for the first official Social Media Unscrambled broadcast, once again broadcast live via The Fractal Stream internet radio station. With their friendly demeanor, the hosts invite listeners to once again comment on the platform and “heart” posts as they appear.

Social Media Unscrambled, a live audio show and podcast, is dedicated to the interpretation and usage of social media for business owners, entrepreneurs and other listeners. David Deutsch, the founder of Synergi Social, which helps companies use social media platforms, combines his knowledge with the radio expertise of Chris Curran of Fractal Recording. The show, which is a half hour long and airs at 1:30PM EST on Tuesdays, spotlights current events in social media, posts, bloggers, ideas, and tools.

Thanks to gawker.com, David found a story about the allegedly crack smoking mayor of Toronto, Canada. The story unfolded through a crowd-funding initiative to find the video of the alleged smoking. This lead to a conversation about whether crowd-funding is a source of social media, but after discussion, Chris and David decided it wasn’t, since David concluded that social media is a conversation, which crowd-funding is not a contributor to, although they are obviously intertwined.

After some chitchat about the “evils” of Google and the fact that YouTube is the second most used browsing platform (after Google), the hosts declare that they will set out to unscramble social media. They introduce the topic of the day, a blog post entitled 9 Social Media Tools to Make Your Life Easier by Kim Reynolds. In her post, she focused on Google+, and specifically about a host of Google Chrome browser extensions that come with it. These extensions can be used immensely in the social media, marketing, and networking world in order to share content, view content and users, and create groups.

The chrome extensions mentioned included CircleCount, which shows the user details about others following the same ideas, people, or groups and gives detailed information on them, and Circloscope, which analyzes and updates users and followers for maximum outreach. Another extension, Replies and More, allows the user to share content more easily, and DoShare, which is similar to HootSuite, schedules Google+ updates and posts so that users can be reached at the most influential times, even if the owner is unavailable. Kim’s article continues about images on websites- feel free to read more. The hosts of the show read and paraphrased these tools, as well as explained to listeners the most optimal time, place, and network in which to use each tool.

David Deutsch then gave the SMU Tip of the Week about Google+ Hangouts. This platform allows for real time video chats with up to 9 people, surpassing Skype. It can also record these videos and allow the creator to post them to YouTube as well as their own website, a great way to promote a business or idea and help SEO rankings too. Google keeps their site very clean and easy to use, and as stated in the show; “the reason they’re dominating the world is because they keep things very simple.”

Chris and David, close to the end of their show, turned back to current events in the world of social media and technology, mentioning, throughout laughter, awe, and surprise, the idea of blimps with WiFi hovering over parts of Africa. This technological advance can lead to an empowerment of the people and businesses of the continent. Additionally, the connections it will provide for the citizens of African nations will help move the people forward and make great and lasting impacts on the world.

Social media takes users from all over the globe and creates one worldly family, allowing local identity to be enhanced, while also influencing with ideas and products from the other side of the globe. Chris and David comment that a duality with connecting throughout the world or maintaining a local identity can be established – all through the power of social media, in anyone’s hands.

Trivia fact of the week: The three most viewed YouTube videos of all time are “Gangnam Style” by Psy, “Baby” by Justin Beiber, and “On the Floor” by J-Lo ft. Pitbull 😉

Tune in next week at 1:30PM EST for the next Social Media Unscrambled and follow us on Facebook and Twitter!

—Post written by Naomi Barnett, May 28th 2013

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