The Funniest Podcast About Social Media
That Helps You Grow Your Business

Combining On-and-Offline Business Networking, with Dave Delaney – Ep.33

Great chat with Dave Delaney, Author of New Business Networking, www.daveadelaney.com. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

davedelaney headshot

Dave is a recognized leader, author, consultant, and keynote speaker on digital marketing, social media strategy, and business networking. His book, New Business Networking, explores online and offline tools, tips and techniques to grow and nurture your professional network for your business and career.

We talked about building relationships, because that’s what business is all about, right? Dave spelled out many tips and strategies, which was only scratching the surface of what’s in his book, which we like a lot.

Dave also mentioned a bunch of tidbits along the way which you probably didn’t know. We covered local events, LinkedIn, your database, Google+, and Dave also mentioned two products that he’s loving: The “unCRM” called Nimble, and the Rapportive tool, which David Deutsch loves too 😉

Thanks Dave!!!

New Business Networking by Dave Delaney

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Social Strategy, Tactics, Content and Google+, with Amy Nowacoski – Ep.29

WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.

News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…

Couple of notes about Facebook:

  • Facebook is currently giving you less access to the fans you fought and paid so much to get.
  • Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.

Some of Amy’s ideas:

Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”

You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.

Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”

Topic for the future: How do you build a social business where most employees are sharing on social, etc?

Google+

  • Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
  • Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
  • The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!

Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.

Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com

Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.

*BONUSDavid Deutsch revealed his 4-pillar approach to Social Media:

  1. Lead Generation
  2. Thought Leadership
  3. Reputation Management
  4. Engagement

He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉

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Holiday Mashup of Experts: An Overabundance of Content Tips, Plus 2014 Predictions – Ep.26

Hold onto your socks for this Holiday Mashup episode!!! (never been done before)

content-marketing-mashup from Ryans site

Four experts discussing The Life Cycle of Content – giving SO MANY ideas, tips and case studies, etc.  **Big Outline of the discussion points at the bottom**.  Thanks to the three distinguished gentlemen who teamed up with me to create this magical episode:

Even though our co-host David Deutsch wasn’t able to join us for this historic event, I felt inspired by being a part of creating this Holiday Mashup.  It felt like a fun mastermind group that was illuminating SO MANY valuable takeaways with regards to creating and marketing content online.  My favorite ideas were: 1. How to get noticed without being shocking, 2. The value of Outtakes, and 3. Going Bacterial instead of Viral.

About Ryan Hanley and his Content Warfare Podcast:

Content Warfare Podcast

Ryan Hanley founded the Content Warfare Podcast, an ongoing conversation on how marketers and business owners attract, captivate and convert a profitable online audience. Connect on Google+.

What Ryan thought about this Mashup: In what turned out to be an epic conversation in content marketing, there was one take-away which stood out above all others: There is no silver bullet to content marketing success. There are case studies and best practices which help set us on the path… but the individuals and organizations reaping the full benefit of content marketing are those putting in the work to hone their craft, build deep relationships and serve their audience with each piece of new content.

About Mike Brooks and his Nuclear Chowder Marketing podcast:

Nuclear Chowder Marketing

Mike Brooks is the owner of Nuclear Chowder Marketing providing small businesses with training and done for you online marketing services.  He is the host of the Nuclear Chowder Podcast as well as co-host of The Road To TED along with Dino Dogan.  Follow Mike on Twitter @michaelsbrooks

What Mike thought about this Mashup: This conversation went on well longer than my normal podcasts ever do.  It breaks all the rules by checking in at almost two hours.  But the content was fantastic. Chris mentioned the idea of this being a mastermind.  I have to agree with this big time. It helped me put things in perspective and reaffirms my own strategies.  We all agree on what it takes to make social media work for a business. It all starts with understanding your audience and giving them phenomenal content.  And then creating real relationships with people and groups who can help you get the message out.  It’s all about quality.

About Dino Dogan:

Dino Dogan, founder of Triberr

Dino Dogan is the Founder of Triberr, the Social Network for bloggers that sends over 2 million monthly visits (and growing) to its members. He is also the co-host of The Road To TED podcastDino is a recovering Network Engineer, Singer/Songwriter, and a Biz Blogger. By all accounts, he is a quiet reader but a loud Public Speaker. At this point, Dino and his company Triberr have been featured in so many business, tech and marketing publications that it’s easier to list who isn’t talking about them.

What Dino thought about this Mashup: I think Ryan said it best… we broke all the rules! This is the first ever, as far as I know, podcast being published across multiple podcasts with 4 different podcasters.  I love breaking the rules and seeing what happens.  I love that I get to see how the experiment plays out.

Some Discussion Points/Notes from this episode:

The Lifecycle of Content: Give Birth, Publishing, Marketing, Engaging, etc.

GIVING BIRTH:

  • Many of us overlook important facets of our expertise.  *Perception bias – you think everything you know, everyone else knows.  You think your reality is everyone else’s reality.
  • Who are you talking to?  (Who is your content for?)
  • Brainstorm a list of important questions, and then answer each one in a blog post.
  • Outtakes sometimes are more engaging, interesting, and comment-inducing than the actual content.
  • Integrate content creation into everything you do.  Record yourself (audio).
  • Benefits and dangers of having other people write your content for you.
  • Production quality: Amateurish content was OK 10 years ago, but not today.  Because the cost of producing high quality content has come way down.
  • Most important thing is to create content that people want to consume.  (regardless of the production quality)  Do you agree?  Ryan didn’t totally agree 😉
  • Before folks share your content, they will definitely evaluate, “How does sharing this piece of content make ME look?”

PUBLISHING:

  • Where should I put my content?  “Be where your audience is” is overrated.  Find the platform that’s the best for you to create content – the platform that most fits you.
  • Our content is like a tree in a forest.  Dino gave an example of a free event with an open bar that actually found it difficult to fill the place.  (Nobody cares what you’re up to because they’re doing their own thing).
  • What is the value to other people?  Social media is simply an amplifier.
  • Is it possible to get noticed without being extremely shocking?  Gary V. sells a belief structure.  Build a belief and tell story with your content.  (which is HARD work!)  If you are counting on shock value, folks only want to see the car wreck.
  • Most folks are not willing to put in the work, not willing to be honest and transparent, and therefor won’t be successful.

MARKETING:

  • Going Viral or going Bacterial 😉
  • What’s the magical moment are you creating for people?
  • Devra Prywes: Vice President, Marketing and Insight, Unruly.  They study how videos go viral.
  • Do you really want your content to go viral anyway?!
  • Are the current popular platforms here to stay?
  • Singlecasting – reaching out to people personally.  But if you’re on a giant mailing list, it’s totally different.
  • Have you ever produced content for a single person?
  • ThingsAreOkay.com
  • Mike’s Mom – Nobody appointed Mike’s mom a foreman, she appointed herself a foreman.  Maybe you can be bold and appoint yourself to the position you want to be in???
  • Willingness to fail.  WD-40 stands for Water Displacement 40th attempt.  Luckily, these days, failure is so inexpensive.

2014 PREDICTIONS:

  • Google’s 2014 changes – if you’re not creating fresh content, you’re in trouble.
  • Content production is now a required job skill like being able to type, etc.  All employees, etc.  A culture of content creation.
  • The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess
  • The dangers of employees creating content.
  • Our culture will complete the last mile for the creative class.

THANKS EVERYONE!!! HAPPY HOLIDAYS!

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B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

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SEO and Social Media, with Bill Treloar and Dino Dogan – Ep.12

How does social media affect your website’s search ranking? Well, our accomplished guests help make things clearer as they share some very effective methods and more – Thanks gentlemen!!

  • Bill Treloar – Owner and Principal SEO Consultant at Rank Magic, www.rankmagic.com
  • Dino Dogan – Founder of Triberr, www.triberr.com

 

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Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013

 

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Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

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Google+ Tips and Chrome Extensions – Ep.1

And we’re back! With the beta test show under their belts, Chris Curran and David Deutsch return for the first official Social Media Unscrambled broadcast, once again broadcast live via The Fractal Stream internet radio station. With their friendly demeanor, the hosts invite listeners to once again comment on the platform and “heart” posts as they appear.

Social Media Unscrambled, a live audio show and podcast, is dedicated to the interpretation and usage of social media for business owners, entrepreneurs and other listeners. David Deutsch, the founder of Synergi Social, which helps companies use social media platforms, combines his knowledge with the radio expertise of Chris Curran of Fractal Recording. The show, which is a half hour long and airs at 1:30PM EST on Tuesdays, spotlights current events in social media, posts, bloggers, ideas, and tools.

Thanks to gawker.com, David found a story about the allegedly crack smoking mayor of Toronto, Canada. The story unfolded through a crowd-funding initiative to find the video of the alleged smoking. This lead to a conversation about whether crowd-funding is a source of social media, but after discussion, Chris and David decided it wasn’t, since David concluded that social media is a conversation, which crowd-funding is not a contributor to, although they are obviously intertwined.

After some chitchat about the “evils” of Google and the fact that YouTube is the second most used browsing platform (after Google), the hosts declare that they will set out to unscramble social media. They introduce the topic of the day, a blog post entitled 9 Social Media Tools to Make Your Life Easier by Kim Reynolds. In her post, she focused on Google+, and specifically about a host of Google Chrome browser extensions that come with it. These extensions can be used immensely in the social media, marketing, and networking world in order to share content, view content and users, and create groups.

The chrome extensions mentioned included CircleCount, which shows the user details about others following the same ideas, people, or groups and gives detailed information on them, and Circloscope, which analyzes and updates users and followers for maximum outreach. Another extension, Replies and More, allows the user to share content more easily, and DoShare, which is similar to HootSuite, schedules Google+ updates and posts so that users can be reached at the most influential times, even if the owner is unavailable. Kim’s article continues about images on websites- feel free to read more. The hosts of the show read and paraphrased these tools, as well as explained to listeners the most optimal time, place, and network in which to use each tool.

David Deutsch then gave the SMU Tip of the Week about Google+ Hangouts. This platform allows for real time video chats with up to 9 people, surpassing Skype. It can also record these videos and allow the creator to post them to YouTube as well as their own website, a great way to promote a business or idea and help SEO rankings too. Google keeps their site very clean and easy to use, and as stated in the show; “the reason they’re dominating the world is because they keep things very simple.”

Chris and David, close to the end of their show, turned back to current events in the world of social media and technology, mentioning, throughout laughter, awe, and surprise, the idea of blimps with WiFi hovering over parts of Africa. This technological advance can lead to an empowerment of the people and businesses of the continent. Additionally, the connections it will provide for the citizens of African nations will help move the people forward and make great and lasting impacts on the world.

Social media takes users from all over the globe and creates one worldly family, allowing local identity to be enhanced, while also influencing with ideas and products from the other side of the globe. Chris and David comment that a duality with connecting throughout the world or maintaining a local identity can be established – all through the power of social media, in anyone’s hands.

Trivia fact of the week: The three most viewed YouTube videos of all time are “Gangnam Style” by Psy, “Baby” by Justin Beiber, and “On the Floor” by J-Lo ft. Pitbull 😉

Tune in next week at 1:30PM EST for the next Social Media Unscrambled and follow us on Facebook and Twitter!

—Post written by Naomi Barnett, May 28th 2013

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