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The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Brooks - founder of Nuclear Chowder Marketing

Mike Brooks – founder of Nuclear Chowder Marketing

First we started with the News Item: a kid in England is making 2,000 pounds (approx. $4,000) every second on Vine. His Vine videos are so popular that brands are paying him that much to promote their brands on his six-second Vine videos. Crazy.

We then spoke with Mike Brooks who discussed in some detail about the website rescue operations he has had to perform because Google has hurt the sites rankings in a seemingly arbitrary way. Indeed about half of his current clients are on the rebound from other SEO companies who have harmed their SEO rankings even if the other company wasn’t really doing anything shady. In fact, Mike said that oftentimes these other companies are doing a good job, but Google’s changes give them a bad reputation. Thus, although he like Google a lot, he also hates them, because you can’t really rely on anything they do or say. One minute you could be on their good side and the next your search rankings fall.

Sometimes, if the SEO damage is substantial, you have to ask “forgiveness” from Google. Mike mentioned how this is done. Even then it may take a long time – months – until they restore your website to good standing and stop removing your website from people search results.

How to know when a website is being harmed by Google’s changes? Mike said the only way to tell is to consistently monitor your SEO rankings in their Analytics tool. Chris remarked that many companies probably don’t check their search rankings regularly, but they could probably tell if their Internet sales suddenly start slipping.

David asked if Google might be a target for antitrust violations but Mike and Ralph Rivera both agreed that the political environment would not allow for such things to take place.

Nuclear Chowder Marketing

We also discussed the role social media plays in SEO as well as the ability to be found online.

Here are the few sites Mike mentioned are useful:

Finally we came to our Tip of the Week: to borrow an earlier tip from friend-of-the-show Dino Dogan, your true social media metrics should not be about the number of likes, followers and connections you amass, but by the number you give instead. The way to gain value on social media is to give first and then receive later.

Thanks Mike and Ralph!!!

Mike Brooks – Founder of Nuclear Chowder Marketing, Podcast Host, www.NuclearChowderMarketing.com

Ralph M. Rivera – Branding, web, search & social marketing at Rahvalor Interactive and Web Search Social. Teacher at @manhattanedu, Developer at @Triberr

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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The Usefulness of a Good Infographic for Marketing, with Brian Wallace – Ep.31

Our guest is a premier authority on infographics and their value: Brian Wallace, President of NowSourcing specializing in infographic design, development and content marketing promotion.

brian-wallace

Chris actually met Brian at his NowSourcing booth at the 2014 New Media Expo last month.

NEWS ITEM: Facebook Paper, which is only for iOS, is being enjoyed by many and discussed online quite a bit recently. The viewer can’t actually add any content, but it’s fun distraction (not essential) with a good user experience. Also, David answered a question by clarifying that Facebook Paper is completely different from paper.li (which is an automatic online newspaper that aggregates content from what people post).

Back to infographics.. One main aim of an infographic is to take a whole bunch of data and research and create a nice graphic that presents the data to the viewer in a simple digestible format. Brian mentioned that a good infographic can cut through the noise of everyday marketing. “The world needs more ‘librarians’ for this mess of a landfill of data and content that’s smacking us in the face daily.”

Great Examples of Infographics:

One strategy: Start with an amazing topic. As viewers read the infographic, present the data to take them on a journey. At the top, have more global/general information. Toward the bottom, have more specific information for qualifying your leads.

David told us he once had an idea for an infographic, but that’s where it ended… * Reminder: Tweet along with the Live show using hashtag #unscrambled (Tuesdays at 1:30pm ET)

Brian Wallace started NowSourcing in 2005. He has extensive online experience in web, tech, marketing and more. He mentioned that every 2-3 years there’s a cycle where the overall internet infrastructure takes a jump forward. Speed of the internet, capabilities of computers, new online platforms, etc. And as everything improves, so will infographics. Most infographics these days are static. In the future they will be interactive in many ways: animation, html5 capabilities, computational, better displays, etc.

TIP OF THE WEEK: Turn off auto direct messaging on Twitter. Ever follow someone and then you get an automatic pre-programmed message in return? Yeah, that. If you REALLY need to reach out to people who just followed you, simply mention them in a regular tweet and say thanks for following, or whatever. Also, “TrueTwit validation” is one of the auto-messages we get a lot which asks you to validate that you’re actually human. Last week Chris asked Evan Dunn about it and he said don’t bother actually doing it because no one does. Sigh… 

Also, David asked what is Google Fiber, so Brian explained it’s Google’s fiber-optic Gigabit ethernet active in only 3 cities: Austin TX, Kansas City, and Provo UT. We did not know that 😉  …Sounds like a breakfast cereal, no?

Thanks for a great appearance on the show, Brian!

Brian Wallace is the President of NowSourcing, a firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from startups to Fortune 500.

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