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Lori Cheek: Shark Tank Alum, Founder of The Mobile Dating App, CHEEKD – Ep.69

We welcome Lori Cheek from CHEEKD, a mobile dating app which actually alerts you when other singles are in your immediate vicinity! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Lori Cheek - Founder and CEO of the mobile dating app CHEEKD

Lori Cheek – Founder and CEO of the mobile dating app CHEEKD

First we talked about our news item: the sad passing of Tom Magliozzi, co-host of Car Talk on NPR. Car Talk is one of the best radio programs on NPR (and probably off NPR too) and served as a major inspiration for Social Media Unscrambled. We were heartbroken to learn of Tom’s passing and send our condolences to Ray and the entire Magliozzi family.

Our guest Lori Cheek, founder and CEO of CHEEKD, allows singles to engage in conversations offline and then connect online to a profile with the hope that they will like what they see and then take the relationship offline again.

Lori came up with the idea for CHEEKD when she went out to dinner with a colleague who slipped a note to someone else on their way out the door. This single experience launched her entire company which she has worked on for five years now and simply won’t give up out of sheer stubbornness.

Lori also made an appearance on the popular show Shark Tank and discussed that experience as well. When she applied to appear on Shark Tank, out of 40,000 submissions she was selected as one out of 150 to fly to LA and appear. And there is only a 50/50 chance her episode would appear on the air (which it did) and Kevin O’Leary hated the idea.

She then pivoted from physical cards to a smartphone app which operates by Bluetooth instead of WiFi so people on the subway can connect even if they don’t have an Internet connection.

Then we reviewed her 3 1/2 tips for busy entrepreneurs:

  1. Schedule everything
  2. Put on blinders, shut off the world and get where you are most productive
  3. Embrace your mistakes — make them quickly, don’t do them again

(3-1/2th tip)  The best way to deal with a flooded inbox is _________. (fill in the blank)

David thinks the best way is to take a nap. Peter Borbas chimed in from Twitter who said: “Realize that you can never answer them all. Delete anything that you choose not to deal with or has no benefit to you!”

Finally David chimed in with his business networking advice: When meeting with someone, always follow-up and offer to give something first. If you give first you will always be top of mind for them and they may (or may not) offer to help in return.

Thanks again, Lori!!!

Lori Cheek

A NYC based Architect turned Entrepreneur, Founder and CEO of the mobile dating app, CHEEKD. Lori, a Shark Tank Veteran, coined as “The Digital Dating Disruptor” is no longer building structures, she’s now building relationships.

Connect with Lori:

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Brooks - founder of Nuclear Chowder Marketing

Mike Brooks – founder of Nuclear Chowder Marketing

First we started with the News Item: a kid in England is making 2,000 pounds (approx. $4,000) every second on Vine. His Vine videos are so popular that brands are paying him that much to promote their brands on his six-second Vine videos. Crazy.

We then spoke with Mike Brooks who discussed in some detail about the website rescue operations he has had to perform because Google has hurt the sites rankings in a seemingly arbitrary way. Indeed about half of his current clients are on the rebound from other SEO companies who have harmed their SEO rankings even if the other company wasn’t really doing anything shady. In fact, Mike said that oftentimes these other companies are doing a good job, but Google’s changes give them a bad reputation. Thus, although he like Google a lot, he also hates them, because you can’t really rely on anything they do or say. One minute you could be on their good side and the next your search rankings fall.

Sometimes, if the SEO damage is substantial, you have to ask “forgiveness” from Google. Mike mentioned how this is done. Even then it may take a long time – months – until they restore your website to good standing and stop removing your website from people search results.

How to know when a website is being harmed by Google’s changes? Mike said the only way to tell is to consistently monitor your SEO rankings in their Analytics tool. Chris remarked that many companies probably don’t check their search rankings regularly, but they could probably tell if their Internet sales suddenly start slipping.

David asked if Google might be a target for antitrust violations but Mike and Ralph Rivera both agreed that the political environment would not allow for such things to take place.

Nuclear Chowder Marketing

We also discussed the role social media plays in SEO as well as the ability to be found online.

Here are the few sites Mike mentioned are useful:

Finally we came to our Tip of the Week: to borrow an earlier tip from friend-of-the-show Dino Dogan, your true social media metrics should not be about the number of likes, followers and connections you amass, but by the number you give instead. The way to gain value on social media is to give first and then receive later.

Thanks Mike and Ralph!!!

Mike Brooks – Founder of Nuclear Chowder Marketing, Podcast Host, www.NuclearChowderMarketing.com

Ralph M. Rivera – Branding, web, search & social marketing at Rahvalor Interactive and Web Search Social. Teacher at @manhattanedu, Developer at @Triberr

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit