The Funniest Podcast About Social Media
That Helps You Grow Your Business

Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Davin Rosenblatt - Comedian, Writer, Producer

Davin Rosenblatt – Comedian, Writer, Producer

Our first troubled call-in guest in search of social media therapy was “Steve” (Ralph Rivera from Web.Search.Social) and his wife “Janice” (Carol Lynn Rivera from Web.Search.Social). After some silliness and a pretend cover-up on the air we cut away to another caller, “Cletus” (Mike Brooks of Nuclear Chowder) where we made sure he loved his own Tweets over and above any response or engagement he might get or not get 😉

After that goofiness was done we switched to the “real” show where we interviewed Davin about his radio show, comedy career and how he helps the Pentagon identify and stop Internet scams. He also talked about the perils of cyberbullying while on social and how kids can take this too personally.

We spoke about his favorite platforms: he likes Facebook but finds Twitter unsatisfying. And he spoke about how his online community turned into a community of people who communicate with one another and has taken on a life of its own.

He also spoke about how he and his team help expose Internet scams and prevent problems from happening, saying that scammers set up fake profiles, lure people to faraway places and rob, rape and murder them. He works with the Pentagon to identify and stop these crimes from happening, which is a large divergence from his comedy work.

His radio show is on Tuesday evenings from 6:30 – 9:30 PM ET, and its called Davin’s Den.

Davin Rosenblatt

New York based comedian Davin has been entertaining audiences throughout the world for over 15 years. His likeable, yet confident, style leaves audiences wanting more of his unique perspective on current events, social issues, every day life and more. “He is not your stereotypical mild-mannered Jewish comic. He is bold, full of confidence, and in complete control of the audience and the stage,” raved one prominent New York comedy club manager. He is always in tune with whatever is going on in the room and often deviates from the “script” and engages in off the cuff, unscripted comedy which makes every show a unique experience. Davin has experienced many things that his audiences have and a few that nobody should ever experience. Either way, his enthusiasm and love of the craft will leave everybody sharing in his life.

Davin’s versatility enables him to perform in a vast variety of venues. He routinely works in destination resorts, private parties, major clubs, colleges, and corporate events. It is the constant work in the kaleidoscope of venues that makes him the chameleon of comedy. You may have seen him performing at New York Comedy Club, NY; Ha Comedy Club, NY; Funny Business Comedy Clubs, various; Comedy Zone, various; Catch a Rising Star, various; Many universities & colleges including Montclair State University, NJ; Cornell University, NY; Johnson & Wales University, RI; A few prestigious festivals including New York Underground Comedy Festival, and the Toyota Comedy Festival. Davin was featured on Comedy Central’s “Fresh Faces of Comedy.” He headlined a tour on Liberty Travel’s Cruise Line, “The Regal Empress.” Davin also excels in live radio. He hosts his own weekly radio show, Davin’s Den, which has been carried by WTBQ in NY and for a time was broadcast out of Anthony Cumia’s (Opie & Anthony) studio. Davin’s Den is currently carried by I Heart Radio. The show has received awards and been credited in newspapers for investigative reporting. Davin was also featured on New York’s number one drive time radio show, WFAN’s Mike’d Up “The Mike Francesa Show.” He has also been featured on News 12 NJ & Channel 10 News in NJ & the YES Network. Davin has also gone to Iraq, Japan, Korea, & Kuwait to perform for our troops. In addition, Davin has worked with such nationally recognized talents as Jimmy “JJ” Walker, Judy Tenuta, John DiResta, Pam Stone, Aries Spears, & The Shirelles.

When Davin was asked why he abandoned a promising career in the profession of law to pursue comedy fulltime he remarked, “I’d rather make people laugh than cry.” This former Romper Room star did not peak at age 4. He is a rising star. If you are looking for something completely captivating, Davin is your man.

Thanks Davin!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Kevin O’Connell Insists: Skip Your Career Fair – Ep.54

We welcomed a prolific and well-informed guest Kevin O’Connell. He is the founder of The Niche Movement, a TEDx speaker and is passionate about using various social tools to manage social media. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Kevin O'Connell - Founder of The Niche Movement, TEDx Speaker

Kevin O’Connell – Founder of The Niche Movement, TEDx Speaker

First we discussed the news item of the day: Facebook now allows you to “save” posts in your news feed. If you come across something you like, you can save that content to read it later. You like this idea?

Today’s episode was packed with useful information. First, Kevin is imploring students to skip their career fair. He has worked with various career centers in colleges and is encouraging students to stop going to their career fairs because they just aren’t as useful. Instead, identify something you are passionate about and try to do that for a few months. He shared a great story of one student who followed her passion and ended up working with Netflix!

Next we discussed Kevin’s TEDx speech on getting rid of career fairs. His was well-attended and it correlates with his upcoming book called The Niche Movement: The New Rules to Finding the Career You Love (see his Kickstarter campaign for this). Very much looking forward to reading his book!

His other other passion is using social tools to manage your social media effectiveness. He loves the Buffer App and spoke in great depth and detail about it’s usefulness. This inspired Chris to start using it!

Finally our tip of the week comes from Dino Dogan: How to remove the automatic video playing/previewing feature on Facebook. Click here to see the blog post where Dino shows you how to disable that. Thanks Dino!

This was an information-packed episode so Enjoy Listening!

Kevin O’Connell

Kevin O’Connell is a rising leader in marketing and digital media for Gen Y. He is a TEDx speaker with over 8 years of experience in designing high impact social media strategies. Kevin is a contributing editor for Socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He has extensive experience building the digital capabilities of organizations in the education and non-profit space. Kevin is a leading expert in the highly visual social media landscape and has worked with a variety of clients, including #1 best-selling author Erik Qualman, on creating dynamic photo and video content. He is passionate about teaching organizations and individuals how to be creative on social media and find their digital voice.

Kevin’s passion project is The Niche Movement. When he is not launching compelling social media strategies to engage twenty-something’s, Kevin is helping this generation find the work they love. He is determined to end employment unhappiness for recent college graduates and young professionals. He recently launched a Kickstarter campaign to raise funds to publish his book, The Niche Movement: The New Rules to Finding a Career You Love.

Thanks Kevin!!!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Triberr, Cashtags and Honing Your Message. Oh my! – Ep.51

Our show was graced by THE global force of badassery known as Dino Dogan! (Founder of Triberr.com) …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Dino Dogan

Dino Dogan – Founder of Triberr

First we started with the news item that Facebook conducted a psychological experiment, without users’ knowledge, to see how they react to various positive and negative content sent to them. While controversial and angering many, David and Dino both agreed that a company has the right to say whatever they want, and there is no obligation to do so.

Then David asked a question about posting something that is not business-friendly on social media. Dino said yes, Chris said no. Will he post it? Time will tell!

Dino then went into great depth and detail about the importance of presenting a good strong message, since social media (and business) is only as good as your message. Dino has, in fact, spent months getting his message together for customers as well as investors. It was a great conversation that should be heard to be fully appreciated because it went into so much great detail.

Finally the Tip of the Week: Twitter has a feature called Cashtags which operate like Hashtags but feature a dollar sign before the word, and these Cashtags are used to monitor stock activity based on ticker symbols. David just learned about this last week, and neither Chris nor Dino had heard of them. So even though we are all fairly Twitter savvy we all learned something new 😉

Dino Dogan

…is a professional speaker with a real job as the Founder and CEO of Triberr, the social network for content creators that sends millions of monthly visitors to its members.

Dino has been the subject of stories pertaining to business and technology in publications like Forbes, Yahoo!News, and BizJournal. His startup has been featured on thousands of blogs, including The Next Web, Yahoo, Technorati, Huffington Post, Business Insider, and INC.

Dino has spoken or consulted for a variety of companies and audiences, including IBM, Rutgers University, Vocus, New Media Expo, 140conf, and many others.

A prolific content creator himself, Dino has been referred to as a “raconteur and champion of bloggers everywhere,” by writer Rosemary O’Neill.

Frequently featured as an expert commentator on new technologies and the latest social media developments on sites like ReadWriteWeb, Dino is also the co-author of the book Engagement From Scratch along with Guy Kawasaki, Mitch Joel, and other notable authors and community builders.

His blog has been profiled by Technorati on multiple occasions and offers an insider’s view into his social networking expertise.

A recovering network engineer and a failed musician, Dino spends his free time doing Mixed Martial Arts, and walking his german shepherd named Dojo.

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Recording Artists and the Music Biz on Social Media, with Dave Philp – Ep.47

This week Chris Curran and David Deutsch hosted the one and only Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of Music Biz 101 & More radio show and podcast, and founder of YouChoose Music.

Dave Philp - Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

We started with a couple of news items: first, the co-founder of Rap Genius did something not-so-genius: he said the killer in Santa Barbara, CA had an excellent writing style, and of course left his company shortly thereafter. Lesson: don’t extol the virtues of mass killers on social media.

Also, Dennis Edwards connected with David Deutsch on LinkedIn; David asked if they had previously met (Mr. Edwards lives in Kansas City, MO) and Dennis said no, and added that he was a big fan of this show. He even recommended David on LinkedIn for the show! Very exciting.

Then we launched right into an in-depth talk about how bands can, and should, use social media. Prof. Philp spoke at length about various things he teaches in his classes (i.e. helping students use social media effectively for their bands). Then he mentioned the importance of making sure the content shared across various social media platforms is appropriate and respects each tools’ unique culture. We also talked about using the right social tools for where your audience is, including unlikely tools like Meetup to connect with others.

Prof. Philp then discussed his radio show for a little bit. He is co-host of Music Biz 101 & More, broadcast on WPSC 88.7FM from William Paterson University, and then posted as a podcast on Stitcher.

Finally we discussed how Philp is the co-founder of YouChoose Music which helps raise funds for CUMAC, Northern New Jersey’s most pivotal food bank. He hosts live events where music fans make donations to hear specific songs, etc. Great idea!

The Tip of the Week: make sure your content is emotional and not factual. Bands, for instance, can talk about their personal hardships which will make people more likely to know and trust (and ultimately listen to them) instead of only posting their music videos, etc.

It was a great episode, rich with content and useful ideas.

Dave Philp

20+ years experience in the entertainment world working for PolyGram Records, the Universal Music Group, New Video (home video distributor of the A&E Network, History Channel & Biography Channel content), The Edge With Jake Sasseville (independent television show), and Greater Media Broadcasting (WDHA & WMTR radio).  He is currently the music coordinator at the Wayne United Methodist Church and Chief Organizer Guy of YouChoose Music, a live music events company that raises oodles of big dollars for great non-profits.  He has one wife and two children.

Thanks again, Dave!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Our Oldest (and Coolest) Guest Yet, Doc South – Ep.45

This week we welcomed LIVE in-studio – the estimable Doc South (Radio Show Host and DJ). Doc brought such a fresh perspective on some of the basics of using social media that he forced Chris and David to ask some basic questions.

Doc South - Radio Show Host and Oldies DJ

Doc South – Radio Show Host and Oldies DJ

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

First, our news of the week: Nature Valley Granola Bars was hijacked by Anime fans on Twitter. Apparently someone made a comment on their page and someone from the company replied, giving them Anime street cred. Suddenly their entire feed was inundated with Anime fan art and references. Chris asked if this was good; David replied that it is good as long as it doesn’t become tribal resulting in shunning so-called outsiders.

The episode quickly became an excellent exercise in how to effectively use social media. Doc rightly, and intuitively, said that although he doesn’t really use social media (except Facebook) that you should use it as a forum to connect and talk to people while only giving small tidbits every so often about what you are up to. That, in David’s opinion, is at the heart of an excellent social media strategy.

David then explained to Doc the basics of Twitter being a microblog and how powerful they can be. David and Chris then explained how we were engaging in real conversations with Twitter #Hashtags which we also explained to him (and you.)

[we also had some fun with popular acronyms, which Doc knew nothing about ;]

Chris then asked Doc why he doesn’t have a cell phone. In a nutshell Doc doesn’t want to add another expense, nor does he want another addiction. Good thinking Doc.

Later we circled back to discussing how to effectively use social media by almost never talking about yourself but instead giving on social. The Tip of the Week tied directly into that, saying that we should instead of just talking about ourselves we should use social media to search for topics we are interested in, answer questions, ask them ourselves and follow what others are saying. That will improve your social media effectiveness tremendously.

Doc was an excellent guest. Chris and David look forward to having him back on the air!

Doc on Doc:

Most people who meet me after hearing one of my shows will be surprised to find me to be a quiet kind of person. I really don’t talk much. I’m certainly not a highly social creature or a snappy dresser. I tend not to stand out in a crowd at all. I enjoy watching other people go about their day. I don’t smoke or drink (anymore). It’s very important to me to be as kind to others as possible, no matter what their status is in life. I try very hard to see the other person’s point of view.

Although I don’t belong to any one religion, I believe very much in a supreme being. I think our earth is a kind of school for becoming good hearted souls. I can’t imagine how people don’t see all the proof of God’s existence right before their eyes.

I have always loved playing records for people. I got my first record player at the age of three. I’m very awkward, sloppy, and always in total disarray. I love to work at hard jobs with good people. I started doing radio at WVOT in Wilson, NC back in early 1981. I was also a DJ at the Hackettstown-based college radio station, WNTI. And WRNJ also in Hackettstown.

I owe these stations a lot for the experience they gave me, but I’m much happier running my own operation. It just works better for me. Folks can find me being the DJ at all kinds of events in North Jersey. I see I’m using way too many “I”‘s in this self description of me. I think I’d better stop. Anyone who listens to my station will get their own pretty good description of me after a show or two.

As the Chatterbox Drive-In’s Don Hall once said, “With Doc, what you see is what you get!”

Thanks again, Doc!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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LinkedIn Tips and Facebook’s Tricks, with Neal Schaffer – Ep.42

This week we dove deep with Neal Schaffer from Maximize your Social. He is a global social media speaker and author of 3 books – Maximize Your Social, Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Maximizing LinkedIn.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Neal Schaffer - global social media speaker and author of Maximize Your Social

Neal Schaffer – global social media speaker and author of Maximize Your Social

The episode started with an in-depth discussion of Facebook’s newest rollout, Nearby Friends, which can alert you when your Facebook friends are nearby – physically. We all agreed that Facebook’s innovation is healthy and critical for their survival, but David thought they should do a better job of telling the public about big changes like these. Neal countered that they are innovating daily and it would be nearly impossible to tell us about everything they did. Some may perceive this feature as being a bit outside of their privacy boundaries; just because we post content on social that doesn’t mean we should know everything about users, including where they are physically this very moment. Nobody was bashing Facebook outright however, and we all thought that they are doing some very innovative stuff.

Then the conversation turned to LinkedIn. Neal shared with us that you can now tag profiles on LinkedIn to save them for later searches, which is very useful. And that you can integrate your Google account into your LinkedIn account so that your relevant calendar reminders now appear there too.

Neal also talked about LinkedIn Publishing which allows you to publish content on LinkedIn itself. While David would prefer to own the content he creates (because everything posted on social media becomes the property of that platform), Neal found it useful because you can reach thousands of people which you probably could not reach by publishing a regular blog post on your own website.

We wrapped up the talk with a tip of the week, which basically involved how to best use your leftover Easter candy. No, seriously. Kinda useless, but hey. The show ended with David and Neal speaking Mandarin to each other, leaving Chris, and our listeners to wonder what they were saying. Chris still doesn’t trust David and for good reason.

Neal Schaffer

A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog Maximize Social Business, Neal is a global social media speaker who has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization – Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Wiley) and has also published two other award-winning and critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn.

As a leading social media speaker, Neal currently speaks on social media at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since launching his social media strategy consulting business in January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Thanks Neal!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Pinterest is the New Chocolate, with Cynthia Sanchez – Ep.35

Cynthia Sanchez

Tremendously fun discussion with Cynthia Sanchez, Founder and CEO of Oh So Pinteresting, National Speaker, Writer and Podcast Host! **Lots of info below…

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉 We’re using it for the show’s Twitter account, too.

Brief News Item: The company Birds Eye (Frozen foods, etc) is now selling “Mashtags,” which are potato shapes for the social media generation. They are shaped like hashtags, @ signs, smiley faces, hearts, stars, and more! I guess they’re like tater tots, or hash browns???

OK, so, Cynthia admits there are a lot of recipes on Pinterest – and that’s actually why she got started on there in the first place! It was a good resource for her mommy duties 😉

OSP

What exactly is Pinterest? A social public visual bookmarking tool. And Cynthia does a lot of Pinterest training – how to begin, how to optimize, participate and grow. Pinterest is a unique and wildly successful platform – as of the Fall of 2013 there were 70 million users worldwide! And it’s growing fast. Regarding referral traffic, it’s one of the major players online. It refers out more traffic than Google+, YouTube, LinkedIn and Reddit COMBINED!

Folks love finding inspiration online and then pinning the different elements to their Pinterest pinboards. Can we call that “Pinspiration?”

Have you heard that Pinterest is mostly for the ladies? But it’s not specifically FOR women. Women are just the early adopters. David initially saw pinterest as “window shopping,” and since men don’t like to window shop, that’s why he thinks women have been more attracted to Pinterest.

Some of the hot topics on Pinterest:

  • Fashion
  • Jewelry
  • Designing your dream house
  • Recipes
  • Animals
  • Electronics
  • Designing your bathroom remodel (For instance, you could have one board for fixtures, one for showers, tile, etc)
  • and a TON more!

BTW- David’s “little lady” is actually planning his 40th birthday party (in New York City) on a Pinterest board. She’s booking hotels, reserving places to eat, etc. Cynthia enlightened us that this would be a good opportunity to use Place Pins. Within Pinterest, drop a pin on a map, then when you are in the actual physical area you can pull up the map and see all the info, etc.

FACT: Although Pinterest is mostly visual, it’s not ALL visual – SoundCloud audio files can be pinned as well.

Via Twitter, Stephanie McCratic commented that Talking to boys about pinterest is so hard,but you guys are doing very well. Why thank you, Stephanie 😉

On Cynthia’s podcast, called Oh So Pinteresting, she interviews various people and delivers many useful tidbits and tips on how her listeners can use Pinterest more effectively. Cynthia also attends many social media conferences and speaks at them, too.

Is there a steep learning curve for Pinterest? No, it’s easy to jump on for personal use and pin things as you go. Have fun with it!

*Tip: Have a “Pin It” button on your website site so folks can easily pin your site onto their pinboards.

Cynthia says it’s pretty straight forward with regards to the best way to grow your pinterest audience:

  • Tell people what you’re pinning
  • Pin/share content that is helpful, useful
  • Re-pin and follow other people on Pinterest
  • Engage with other pinterest users

Would introducing conversation within Pinterest between users ruin the dynamic? The Pinterest creators have said that instead of becoming a traditional social network enabling more conversations, they see Pinterest as a search and discovery tool, like a visual human-curated Google, rather than a Facebook or Twitter.

Did you know there are “secret boards”???…..oooooo…. (not public)

Platforms that work really well together: Pinterest and Facebook. Direct your Facebook folks back to your Pinterest boards, …although in a way, Facebook and Pinterest have a kind of Love-Hate thing going.  Google and Pinterest, however, really love each other 🙂

Pinterest for B2B marketing? The best approach is probably to try to appeal to the lifestyle of the people you’re trying to reach as it’s related to your business or your industry. Cynthia actually gets a bit more personal on her Pinterest account because she wants her audience to know a little more about her.

And let’s not forget – most businesses want to Pincrease their Pincome!!! Yeah….totally stretching…….. 🙂

Tip of the Week: Connect emotionally as well as visually. For example, Buzzfeed’s categories are OMG, WTF, etc. OMG is actually an emotion! Make your content emotionally compelling – make them laugh, make them cry – make it visual too because visual content is much more likely to be shared.

Thanks to Cynthia for so many Pinsights!

Cynthia Sanchez

Cynthia Sanchez is the founder and CEO of Oh So Pinteresting. She and her team work with businesses to create and implement Pinterest and social media solutions. Her clients range from companies in the sports apparel industry to Beverly Hills jewelers. She is a national speaker, writer and podcaster and has been featured in Social Media Examiner and Entrepreneur as a leading Pinterest expert.

And thanks to all our listeners for tweeting along LIVE with hashtag #unscrambled!

Also, check out Jenn Herman’s new eBook: The Ultimate Beginner’s Guide to Instagram.

The Ultimate Beginner’s Guide to Instagram by Jenn Herman

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Generating Engagement and Leads on Facebook, with Mike Gingerich – Ep.34

Fun, content-packed episode with Mike Gingerich, Digital Marketing Strategist (www.MikeGingerich.com) and Co-Founder of Tabsite. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Gingerich

We talked a lot about Facebook – engaging folks with contests and promotions, which is what Tabsite helps with. Whether you want more Likes or to capture email addresses or some other result, running promotions on your Facebook page has been proven to work. Mike explained that you can create custom tabs on your page, and that’s where you build your offer. It’s all about leads and leverage 😉

BTW- Imagine getting off a plane, finding your car in the parking lot, and having to dig it out of 2 feet of snow BY HAND! Yeah, Mike did that this winter…. wow…

Then Chris asked a question about the practical difference between a Facebook Page and a Facebook Group. Chris created a Facebook Page for his Pause Your Life organization (which hosts Meetups and Retreats), but someone suggested a Facebook Group. Mike and David agreed that, in general, a Page serves the overall organization well, and a Group could be used for smaller, more specific groups within the organization to allow them to communicate back and forth easily.

[ fyi, during the Live show, lots of folks were tweeting their questions with hashtag #unscrambled ]

Mike also sees real power in the custom audiences feature for your Facebook ads. Basically you share ads with your audience, and then the individuals that respond favorably are grouped as a custom audience so that you can target them specifically for future ads or offers, etc.

Tip of the Week: News.me looks over the shoulder of the people you’re following on Twitter, and then sends you an email summarizing the most shared content of your followers. BTW- As a listener, for our Tip of the Week do you prefer the label “Tip of the Week” or “Sage Advice from David Deutsch?”

News Item: Facebook bought WhatsApp for $19 Billion, and WhatsApp may be adding phone calls to it’s list of services, which may compete with Google Voice.

 Thanks Mike!!!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Chaos Reigns. Thank Goodness for Stephanie McCratic, EvolvedMommy.com – Ep.30

Crazy intelligent conversation thanks to our guest, Stephanie McCratic (@evolvedmommy) – content and social media marketer and blogger at EvolvedMommy.com. Chris met Stephanie in person at New Media Expo 2014 in Las Vegas literally 5 minutes after tweeting with her. …cool.

After replaying Chris’s question and Penn Jillette’s funny answer from NMX (at 52:45 in this video), which of course features Barry’s voice, we talk with Stephanie about her blog, EvolvedMommy.com, which came into existence due to many of her female friends asking her lifestyle and tech advice. You know, gadgets, phones, etc. She started the blog in 2008 and now covers even more diverse topics as well. Fun site – check it out.

Stephanie explained Chomecast, which Chris mistakenly heard as “Crumb-cast!” ….sheesh… She also throws some light on influence marketing and blogger campaigns. This is a powerful emerging topic, which of course has been around for a while, but now there are more tools for brands to use to make their lives easier – like Triberr.com and others.

Chris asked a Facebook question: How to cleanse my Facebook account of “friends” that I don’t even know?” Obviously he accepted them as friends at some point, but now his timeline is flooded with all kinds of people and their “stuff.”

Your hosts also (awkwardly) hinted at the show’s new hashtag (who HINTS at a hashtag?!?!)…..anyhow, it was too late in the show and next week they’ll officially kick off the #unscram hashtag! (for questions and comments for the show)

David's Utter Coolness

Tip of the week: David shared a delicate story of how his 7-years deceased mother was recently suggested to him as a connection on LinkedIn. Tip: don’t have a meltdown if you see your deceased loved ones profiles appearing/reappearing on social media. Sometimes there’s nothing you can do to have it taken down. Stephanie tweeted after the show, “Google Inactive Account Manager is the tool I was trying to think of that let’s you designate a contact after you are gone.”

Thanks Stephanie!

Stephanie McCratic is a content and social media marketing pioneer. She launched her popular lifestyle and tech blog EvolvedMommy.com in 2008 and has worked with over 1,000 bloggers, including The Pioneer Woman and Brit.Co. EvolvedMommy.com has become a nationally recognized source of information on all things tech from gadgets to apps to productivity skills. Stephanie has been featured on BlogWorld, Brit, Dot Complicated (Randi Zuckerberg’s blog), PopSugar, and eBay, and she is a frequent guest speaker at conferences across the country. In 2012 she joined Acumen Holdings, helping propel their popular store CountryOutfitter.com to over 6 million Facebook fans in one year and a 400% increase in organic search traffic in one quarter. In 2013 Stephanie joined with the founding team at GrowthWise, a business growth accelerator, as VP of Digital & Social Engagement where she exemplifies her belief in the power of real relationships with online influencers and in leveraging that power for the good of any brand. An Arkansas native, Stephanie earned her B.A. in Journalism, Advertising, and PR at the University of Arkansas.

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Social Strategy, Tactics, Content and Google+, with Amy Nowacoski – Ep.29

WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.

News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…

Couple of notes about Facebook:

  • Facebook is currently giving you less access to the fans you fought and paid so much to get.
  • Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.

Some of Amy’s ideas:

Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”

You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.

Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”

Topic for the future: How do you build a social business where most employees are sharing on social, etc?

Google+

  • Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
  • Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
  • The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!

Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.

Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com

Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.

*BONUSDavid Deutsch revealed his 4-pillar approach to Social Media:

  1. Lead Generation
  2. Thought Leadership
  3. Reputation Management
  4. Engagement

He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉

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Lead Generation from Your Social Networks, and Don’t be Stupid – Ep.21

Two great guests (and us) discussing the most important aspect of social media for business – Lead Generation. And that not only applies to finding and connecting with prospects, but connecting with and nurturing strategic partners and referral partners as well.

Thanks to our guests!

And of course we covered our weekly news story of people buying the wrong stock thinking that it was Twitter stock….ooops! And even though last weeks tip-of-the-week was “Don’t be a jerk,” this weeks is “Don’t be an idiot.” (or ‘don’t be stupid’, however you wish to say it 😉

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The Future of Social Media and Net Neutrality, with Amy Nowacoski – Ep.19

Our special guest Amy Nowacoski, Digital Strategist and Founder of Ginger Snap Works, makes a gaggle of good points as to why Twitter’s going public is significantly different than Facebook’s model. How is Twitter going to make money for their shareholders? And how will all social media companies deal with the fact that almost no one is clicking on obvious ads anymore? You’re becoming a smarter surfer, right?

Amy Nowacoski

Then Amy and co-host David Deutsch explore the possibilities of different internet money-making strategies including the freemium and pay to play models. The quality of content can also be radically different depending on the model…and the platform, too.

Net Neutrality (the idea that internet access should be equal to all) is about to be abolished in court, possibly. This could have a big impact on YOUR internet experience, actually. And mobile device data flow, since it’s growing so quickly, seems to be the issue that is turning the tide of the internet access issue. Amy and David make excellent points on this! Do you happen to agree?

Thanks Amy!

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