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Generating Engagement and Leads on Facebook, with Mike Gingerich – Ep.34

Fun, content-packed episode with Mike Gingerich, Digital Marketing Strategist (www.MikeGingerich.com) and Co-Founder of Tabsite. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Gingerich

We talked a lot about Facebook – engaging folks with contests and promotions, which is what Tabsite helps with. Whether you want more Likes or to capture email addresses or some other result, running promotions on your Facebook page has been proven to work. Mike explained that you can create custom tabs on your page, and that’s where you build your offer. It’s all about leads and leverage 😉

BTW- Imagine getting off a plane, finding your car in the parking lot, and having to dig it out of 2 feet of snow BY HAND! Yeah, Mike did that this winter…. wow…

Then Chris asked a question about the practical difference between a Facebook Page and a Facebook Group. Chris created a Facebook Page for his Pause Your Life organization (which hosts Meetups and Retreats), but someone suggested a Facebook Group. Mike and David agreed that, in general, a Page serves the overall organization well, and a Group could be used for smaller, more specific groups within the organization to allow them to communicate back and forth easily.

[ fyi, during the Live show, lots of folks were tweeting their questions with hashtag #unscrambled ]

Mike also sees real power in the custom audiences feature for your Facebook ads. Basically you share ads with your audience, and then the individuals that respond favorably are grouped as a custom audience so that you can target them specifically for future ads or offers, etc.

Tip of the Week: News.me looks over the shoulder of the people you’re following on Twitter, and then sends you an email summarizing the most shared content of your followers. BTW- As a listener, for our Tip of the Week do you prefer the label “Tip of the Week” or “Sage Advice from David Deutsch?”

News Item: Facebook bought WhatsApp for $19 Billion, and WhatsApp may be adding phone calls to it’s list of services, which may compete with Google Voice.

 Thanks Mike!!!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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