A Podcast About Social Media
That Helps You Grow Your Business

Some Pearls and Opinions from the Expert Speakers at New Media Expo – Ep.27

New Media Expo was awesome! Jan. 4-6th, 2014 in Las Vegas, NV. As a content creator and business owner, Chris had fun and learned a ton. Listen as he shares some of the highlights with co-host David.


Of course Chris met up with friend of the show, Dino Dogan, and also attended Dino’s eye-opening presentation on Crowdsourcing Influence. Triberr.com is totally pushing the envelope, actually.

Scott Stratten (of UnMarketing) gave the funniest and most helpful keynote! He encouraged us to do things worth talking about, as well as to focus on what matters – and the nuances of your logo don’t really matter compared to what’s really important to your business or brand. David commented that your “brand” is nothing more than your promise, and your social media can only be as good as your brand.


Chase Reeves (of fizzle.co) was part of a helpful presentation about the structure of producing a podcast show – bits, clocks, working with producers, sound clips, etc.

We discussed Marshall Sylver, hypnotist and platinum sponsor of NMX, too.

It may be obvious, but Chris liked the simple idea of talking to your audience, getting to know them and finding out what they actually NEED. Then find a way to give it to them! Ha!


The most high-level keynote was the impressive panel of Noah Shanok (Stitcher), Norman Pattiz (Podcast One), and Leo Laporte (TWiT). They discussed the future of podcasting, which seems bright since Norm, who started Westwood One 30 years ago, recently launched Podcast One which promotes a stable of popular podcasts and boasts “Madison Avenue” advertisers. And Stitcher is already in the dashboard radios of some Ford, GM, BMW, some Mercedes automobiles, and there will be over 4 million stitcher enabled cars in 2014!

Chris had the privilege of meeting Chris Brogan (Publisher of Owner Magazine, New York Times Bestselling author, and more) and was ecstatic that Chris is willing to be a future guest of this show!!!


Chris was also honored to meet, in person, these tremendously inspiring individuals:

And many more impressive individuals who we’ll discuss soon 😉

You know any of these folks??

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Social Media Productivity with Erik J. Fisher – Ep.5

Guest: Erik J. Fisher, host of Beyond The To-Do List.

On this week’s Social Media Unscrambled, the show hosts got a visit from a “cousin;” another podcaster in the world of social media. “Beyond the To-Do List” host Erik J. Fisher (@erikjfisher), a source of social media and entrepreneurial knowledge, was welcomed onto the show with open arms by Chris Curran of Fractal Recording and David Deutsch of Synergi Social. (once Chris figured out that pesky Skype issue.. 😉

Erik J. Fisher You know you’ve made it on the internet when your podcast is listed in the top 20-50 in its category in iTunes. Erik’s show focuses on personal productivity perspective, which, in short, is understanding what a person can do to be productive and effective in their own way. In his entertaining half hour with Chris and Dave on #smUnscrambled, Erik shared some of his social media knowledge, what platforms he uses, how he defines productivity, and one of his most compelling interview guests . Thankfully Erik also shared what his typical social media day and week are like. And did you know he’s the social media correspondent for The Podcast Answer Man 😉

The show started out lively and friendly as usual, as the hosts discussed a missing red panda (and the zoo’s use of social media to find it!) before introducing their guest. Erik used some of his time as well as examples to demonstrate that without a proper idea and goal for one’s social media activities, it can be a huge waste of time. For a small business owner, social media can get in the way of clients and sales, instead of acting as a way to drive revenue.

The question to ask yourself: Is your social media a distraction for you, or a driving force? Productivity, to Erik, is doing the right things at the right time, not only doing many things in a timely manner. As he stated, what’s the point of being productive if you’re not doing the right things – the things that actually help your business? Social media, as the hosts realized, can either be a time suck, or it can do miraculous things such as clinch a deal or find a red panda – just as long as objectives and timing are planned to maximize usefulness.
BeyondTheToDoListErik mentioned his most influential podcast guest- the author of Getting Things Done, David Allen. He emphasized that in order to be successful, one must identify and utilize a trusted system, which usually requires planning, practice and tweaking. A system for social media interaction is unique to everyone, definitely not one-size-fits-all. The most important thing to do is to be you.

The show went on to discuss the new usage of the hashtag on Facebook, and what exactly a hashtag is. A hashtag, according to Erik and David, adds meta-data and media to a post, can make a point, and makes it easy to find stories, articles, ads, and people. The hashtag, contrary to common belief, is not owned by twitter, and is now being used all over the internet.

The most unique part of SMU is the host’s ability to interact with their listeners. As the talk about the hashtag occurred, two listeners posted comments, one about helpful tips on how to use hashtags, and the other to emphasize the point that hashtags make it easier to connect on Facebook without ads. And EdgeRank got a mention too; EdgeRank is a kind of Search Engine Optimization within Facebook itself, which determines how many people actually see your posts.

The soundest piece of advice that was given on the show was to just be yourself. Using your time management, unique skills, and resources is the best way to get attention and create business. Businesses can learn a lot from other people, as David Deutsch told the story of a listener who found a typo on his SynergiSocial.com website, and instead of becoming defensive, etc, David cultivated a beneficial relationship with this person. (FYI- This listener can be found at www.karmabridge.com providing acupuncture and herbals….and fyi David DID fix the typo 😉 Using skills and personality allows a businessperson to make friends with their clients efficiently and naturally.

Erik J. Fisher made a plethora of good points on the show. Remember to figure out what your business needs, and do it. Oh, and have you been jotting all of this advice down? I hear to-do lists are helpful…

~Naomi Barnett | June 25th, 2013


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