The Funniest Podcast About Social Media
That Helps You Grow Your Business

Lead Generation with Email, LeadPages and LeadBoxes – Ep.66

We were delighted to be joined by Tim Paige, Conversion Educator at LeadPages and Podcaster at ConversionCast! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Tim Paige - Conversion Educator at LeadPages, Podcaster at ConversionCast

Tim Paige – Conversion Educator at LeadPages, Podcaster at ConversionCast

This week we had two news items: Mark Zuckerberg donated $25 million to fight ebola. Good for him! Second, we learned that marketers are using your selfies to sell stuff back to yourself. Good times!

Then we turned to our guest Tim Paige, Conversion Educator at LeadPages. And FYI he is also a husband, father and a die-hard Syracuse fan.

At its core, LeadPages provides marketing software to help marketers convert web visitors into qualified leads. This is done by helping users instantly deploy landing pages for the purpose of capturing email addresses, registering for webinars and more. This gives businesses the chance to do effective marketing without having to hire people.

Tim says that the most powerful marketing channel is email marketing. David said he hasn’t done a good job of monetizing his weekly news round-up, but Tim said it functions well for thought-leadership purposes. If you are trying to monetize, however, building an email list of potential customers is very important.

Tim correctly says that the biggest problem with social media is that you don’t own it, whereas you own your website and email lists. And, if you are using social media instead of your own content then you are abiding by their rules, not yours.

Chris then circled back and asked what a landing page is. Tim said a landing page is a page with one single call-to-action, such as an opt-in page designed to collect information.

Tim then talked about LeadBoxes, which allow you to put a two-step opt-in form for your site. Basically instead of driving people to another landing page, clicking a link would cause a simple opt-in box to appear. This functions really well in a blog post, for example, where you could have a call-to-action within another post. Why has this method increased opt-ins 30% than regular landing page? Because…

  1. A two-step form appears to be more of a giving page, making people want to say yes to giving emails.
  2. Getting people to make a decision is critical. Clicking a form can make you (a) sign-up or (b) not sign-up. Giving a clear choice makes people decide to connect with you.
  3. Getting people onto the “yes ladder.” Getting people to say Yes over and over makes them more likely to buy/click/say Yes again.
Tim Paige

Tim Paige is the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, along with business owners looking to increase their marketing efforts. In his short time at LeadPages, Tim has already helped grow their customer-base to 25,000 and increase their list by another 20,000 leads.  He is a husband, a father, and a die-hard Syracuse Orange fan.

Thanks again, Tim!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Lead Generation from Your Social Networks, and Don’t be Stupid – Ep.21

Two great guests (and us) discussing the most important aspect of social media for business – Lead Generation. And that not only applies to finding and connecting with prospects, but connecting with and nurturing strategic partners and referral partners as well.

Thanks to our guests!

And of course we covered our weekly news story of people buying the wrong stock thinking that it was Twitter stock….ooops! And even though last weeks tip-of-the-week was “Don’t be a jerk,” this weeks is “Don’t be an idiot.” (or ‘don’t be stupid’, however you wish to say it 😉

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The Romance Between Email and Social Media, with John Tully – Ep.14

Which is more effective for marketing: email or social media? Well maybe that’s not the right question……

John Tully

Our special guest John Tully brings a wealth of experience with small business marketing and sales to this conversation – the up-to-date compare and contrast between the big two. At one point, I thought John and David were going to throw down right in the studio!! …not really…. Thanks John for enlightening us with simple truths that are way-too-overlooked!

  • John Tully – Owner of dsm-llc, www.dsm-llc.com, providing sales and marketing assistance for small business

dsm-llc is owned and operated by John Tully. John has worked for and with small businesses for the whole of his working life – in a variety of roles from technical management (VP-level) through sales and marketing as Product, Business Development and Marketing Managers. He understands small business and what makes them tick – what they need and what they don’t need.

..and congrats to The Fractal Stream for launching their internet radio station!!!

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Email and Social Working Together, with Mike Brooks – Ep.9

They know where your inbox is. They know how to grab your attention. And they’re going to make you want their product.  It’s time that you could do the same, don’t you think?

Even with the multitude of social media sites, users must not forget the power of the email list. Email marketing continues to be a powerful tool in reaching customers, clients, friends, and networks. An email serves as a medium that practically ensures a user’s eyes on the media; while a Facebook user might never scroll to see the post of a page they Liked three years ago, the same person could check their email daily to see personal notes, news, savings, and other media.

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Email marketing is the topic of this week’s Social Media Unscrambled broadcast, with special guest Mike Brooks of Nuclear Chowder Marketing, which focuses on Search Engine Optimization, Search Engine Marketing, Social Media, Email Marketing, and Integrated Online Marketing for small businesses.  Mike was able to give some great tips and insights about marketing via email, as well as other social media tools.

Mike’s background in marketing started as he set out to advertise his martial arts school in 2002. Within two years, the internet was booming, and people were flocking to Mike for help with even the simplest of tasks. By 2009, Mike was helping internet users with their marketing strategies all over the world, so he sold his share of the school and opened Nuclear Chowder Marketing, (which also has a great podcast!)

Mike explained that while some internet users are still stumped by social media sites, almost everyone has (and checks) their email. After all, in order to register on any other website, you need to enter your email address. Even if you’re not on Facebook or Google+, email is a surefire way to reach a client. After all, you’ll be reaching right into their inbox.

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Mike holds that email is not going away, and there’s still a lot of pull in using email advertising if you utilize it correctly. On many social media and internet sites, people are becoming wary. They realize that if they “Like” or “Follow” a page, they will receive tons of information that they don’t necessarily care about. In order to reach internet-wary users, there has to be something different in the email, something special, something unique. People have gotten smart; they don’t blindly enter their address into every white text-box any more.

As a business owner, you don’t want to waste your time on a program that won’t yield results. Although you might have numerous Twitter followers, the number of those who actually read your tweets every day may be fewer than you think. Facebook Likes are quick and mindless. With an email, your information is much more tangible to users, and safer for you. You know that the activity that comes from your emails will be from users who truly read and want to be a part of what you’re writing, as opposed to senseless Facebook ads. Where you put your energy, that’s where the money will come from.

The part of emailing that most miss is the importance of the “subject line.” For more examples on this, see Advertising Headlines That Make You Rich by David Garfinkel.

Mike stresses the use of word patterns, and taking people out of their comfort zone/haze. You need a title that is random and exciting, something that will make the receiver open the email.  But most folks stick with the boring standards… As Facebook creator Mark Zuckerberg once stated; “if you’re not breaking something, you’re not moving fast enough.”

While there is a term, social media ninja, ninja-like abilities on social media sites are far from what you want to exercise. Social media should never be discrete or silent. Its purpose is to get in the face of a client and interest them in what you have to offer, be it on Twitter, Facebook, or in their email inbox.

Speaking of other social media sites, there has been some important news in the world of social media this week. LinkedIn Signal, which is way to search updates across LinkedIn, whether you are connected to the other users or not, is being disabled. Additionally, the blogging platform Tumblr had a security breach and advised all users to change their security passwords immediately.

These problems in the world of social media emphasize how important it is to broadcast in a way that is not only via a public forum, but reaching customers directly – by email. Additionally, other tools such as Facebook Graph search are available as ways to find and reach connections. Graph search finds information based on your Facebook network and connections, and then gives results based on your network, not just everything on the internet like Google or Bing does. What a great way to cut down to see the most relevant social media information for your business!

To quote our hosts, “This show, as you might guess from the title, is all about figuring out social media.” And that it does. Hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial strive to create an entertaining medium for their listeners to learn about the many types of social media that can help them in their professional and personal lives. You can even reach them on email, or just tune in next week for another great guest on Social Media Unscrambled.

Thanks again to Mike Brooks, Owner of Nuclear Chowder Marketing  and Podcast Host.

 

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