The Funniest Podcast About Social Media
That Helps You Grow Your Business

Smartify Your Digital Marketing, with Carla Bourque – Ep.44

This week we welcomed Carla Bourque, CEO of Smartify! Carla was very professional and, of course, Chris and David were not, so we think we scared her off. (just kidding, kind of…)

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Carla Bourque - CEO of Smartify

Carla Bourque – CEO of Smartify

First, the weekly news item: The New York Times listed social media platform usage by political beliefs. According to the data, we were surprised to learn that, except for Pinterest, nearly every popular social media platform is used by Democrats more frequently than Republicans. David thought Republicans were much more effective than Democrats on Twitter. Who knew?

Carla presented a lot of great content about using data to amplify your digital marketing reach. Her company, Smartify, is a technology that marketing agencies can use to help their brands engage in a, well, smarter way with their audience using a few key steps:

  • Defining Success
  • Creating and Launching
  • Motivating and Rewarding
  • Gaining Insight and Driving Action

Obviously this kind of technology will not be as effective if the client doesn’t know fully what they are trying to accomplish. And by the way, Carla also suggested that small businesses could use data more usefully than large brands.

Then we chatted with Carla about ‘Conversions.’ What does that word really mean? Because not all conversions are equal 😉 and quite often folks misuse this term. A must-know for businesses: What conversions matter most to you. Yes, that’s the beginning of any successful digital marketing effort.

We also talked about consumer behavior, too.

Our Tip of the Week was a few great ideas on how to optimize your LinkedIn profiles, including a professional profile picture, your tagline and creating a customized URL to your LinkedIn profile.

Carla Bourque

Carla Bourque brings 15 years of experience in sales, marketing, and business development for leading online marketing analytics and technology companies. Carla has held senior management roles directing revenue, operations, and partnerships for leading digital marketing companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, and Jupiter Media Metrix. Prior to joining Smartify, Carla was the Senior Vice President at Echo, a leading real-time content platform, where she led Sales and Marketing, and directed key client relationships including ESPN, AMC, Scripps, Universal Music, WWE and Sony.

Carla is a thought-leader and frequent guest speaker on data and analytics, brand strategy, social media, and digital advertising with key industry organizations, including: eTail, Internet Advertising Bureau (IAB), Digital Hollywood, Inside Network, Digiday, and the Online Media and Marketing Association (OMMA). Her most recent speaking engagements included a 2014 panelist spot at eTail West (on the topic of mobile conversions), 2012 panelist spots at OMMA Global, All Facebook Conference, eTail West, and MediaPost and Digiday Brand Summit in 2011.

Carla earned a B.A. in English from the University of New Hampshire, with a concentration in Media and Communications.

Thanks again, Carla!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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The Man with the Coolest Name in Social Media: Ric Dragon – Ep.43

This week we had a really fun conversation with Ric Dragon (Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search) who just might have the coolest name in all of social media if not the world.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Ric Dragon - Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Ric Dragon – Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Our episode began with our weekly news item, which was how the NYPD completely botched their use of a hashtag to get New York City residents engaged with local police officers. It predictably blew up in their collective faces, humiliating the NYPD with images of officer beating Occupy Wall Street protesters and random acts of violence perpetrated by the force.

Ric wisely noted that they could have taken that opportunity to engage with their citizens, made fun of themselves a little and taken other steps to mitigate the damage. However it seems that they are just not that social media savvy in the department so they wasted yet another opportunity to help themselves.

Also discussed in this episode: The crazy business potential of your “weak ties” on Twitter. Listen to hear more…

Later Ric described the five key elements to social media success, which are also on his DragonSearch website:

  • Brand Maintenance: Brand maintenance in social media means that the organization has all of the typical social media accounts and is posting and responding to mentions of their name. An organization that is fundamentally using social for customer service is using the brand maintenance approach.
  • Community: Community can be about building or nurturing community of all types, including brand ambassadors, people who love your brand, or people who share your passion points. You can be at the center or the periphery of a community, and be a passive or active member.
  • Influencer: The influencer approach is about identifying relevant influencers, closely monitoring their social media activities, and engaging with them as appropriate. It can be about building relationships, too, much in the same way that traditional PR was often based on building relationships with media.
  • Thought Leadership/Reputation: Thought leadership includes proactive and reactive reputation management work in which you are endeavoring to place the brand favorably as having credibility or expertise in your arena. Content marketing typically falls into this bucket.
  • Big Splash: Big Splash approaches are creative programs that are usually intended to get a lot of attention. These include contests, sweepstakes, and viral videos.  While these tactics don’t usually help to foster community or influence, they can be great for awareness and the creation of connections.

Finally we wrapped up with the Tip of the Week which involved aiming for the head, not the heart, when using social media. Most people don’t buy from what they know, but rather what they feel. To this point Ric indicated that no Red Bull ads feature how horrible their product tastes, but rather their ads surround the feelings they are trying to evoke around Red Bull.

Ric Dragon

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Thanks Ric!

And Barry said hello to @MissDestructo again, too 😉

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Combining On-and-Offline Business Networking, with Dave Delaney – Ep.33

Great chat with Dave Delaney, Author of New Business Networking, www.daveadelaney.com. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

davedelaney headshot

Dave is a recognized leader, author, consultant, and keynote speaker on digital marketing, social media strategy, and business networking. His book, New Business Networking, explores online and offline tools, tips and techniques to grow and nurture your professional network for your business and career.

We talked about building relationships, because that’s what business is all about, right? Dave spelled out many tips and strategies, which was only scratching the surface of what’s in his book, which we like a lot.

Dave also mentioned a bunch of tidbits along the way which you probably didn’t know. We covered local events, LinkedIn, your database, Google+, and Dave also mentioned two products that he’s loving: The “unCRM” called Nimble, and the Rapportive tool, which David Deutsch loves too 😉

Thanks Dave!!!

New Business Networking by Dave Delaney

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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