The Funniest Podcast About Social Media
That Helps You Grow Your Business

Inbound Marketing, Context/Content, and Mobile Medical, with Art Jones – Ep.20

Our guest Art Jones, Strategic Advisor & Creative Director at The ART of Marketing, has expertise in 3 critical areas – marketing, sales and technology! And in addition to admiring his innate knowledge of HOW technology continually changes the business landscape, it’s refreshing to hear that he gives the utmost importance to the idea that People Really Matter.

Art Jones

We discussed Inbound Marketing, Context along with Content, Mobile Media, a handful of astounding new Mobile Medical capabilities.

And check out some of Art’s lessons learned during his career:

  • Be authentic
  • Hire the best
  • Build strong teams
  • Listen to the marketplace
  • Create corporate culture where people are free to innovate, create and make magic for clients
  • Honor the Power of Words for they can change the fortunes of people and businesses
  • Be resilient, the pace of the always on and connected world will continue to quicken
  • Last and perhaps most important always remember, whatever we do “People Really Matter.”

Thanks Art!

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Driving Traffic to Your Blog, with John Paul Aguiar – Ep.18

Experts blurting out social media wisdom all over the place….the fastest 30 minutes EVER… Of course this episode went way past 30 minutes because we were on a roll delivering the goods, and oh yeah a few laughs too 😉

John Paul Aguiar

Our guest John Paul Aguiar, Blogging Entrepreneur helping bloggers with blog marketing and Twitter marketing (@JohnAguiar), helps us understand actual strategies and techniques to grow any online presence using social media and a blog. We get the drift that he transforms companies on a regular basis, and he also has a deep understanding of where social media is and where it will probably go.

Enjoy the madness! Thanks John Paul!!!

By the way – here’s The Fractal Scream’s you heard:

Fractal Scream

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B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

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Blog Amplification with Triberr.com founder Dino Dogan – Ep.4

[Special guest: Dino Dogan, founder of Triberr, triberr.com]

Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.

While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.

DinoOne of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.

But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?

If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

David, Naomi, Chris and Dino! .. Copyright AndoPhotography.com

For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.

In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.

TriberrIt is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.

And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.

But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.

Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!

Join us each Tuesday at 1:30PM EST for Social Media Unscrambled.

*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)

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Increased Twitter Engagement with Dorien Morin-van Dam – Ep.2

Are you tweeting, or are you merely chirping? What are the best ways to attract Twitter followers, make your Twitter useful, and manage your feed?

In this week’s episode of Social Media Unscrambled, hosts Chris Curran and David Deutsch are joined by the intelligent and talented Dorien Morin-van Dam to discover some tips for using the microblogging platform Twitter, including Lists, Hashtags and more.

dorien_fullsize

One of Dorien’s recent popular posts is called “11 S(t)weet Tips for Increased Twitter Engagement,” and focuses on the aspect of interacting with followers. This knowledge attracted the team of Chris Curran of Fractal Recording and David Deutsch of Synergi Social to invite Dorien to Skype into their podcast, Social Media Unscrambled, which airs weekly on The Fractal Stream internet radio station on Tuesday afternoons at 1:30PM EST. Social Media Unscrambled takes Curran’s broadcasting knowledge and Deutsch’s profession of social media in order to create an interactive experience for listeners who are interested in utilizing social media in the most efficient way possible.

In the previous episode, Chris and David spoke about the benefits of Google+ and sited various social networking bloggers. In this episode, they were able to host Dorien Morin van-Dam, who brought a different voice and feel to the show, in addition to her knowledge.

Dorien Morin van-Dam is a social networking consultant who uses her own experience in order to assist friends, clients, and businesses in proper and efficient social media strategies. Since 2010, she has been the founder and moderator of MoreInMedia.com, in which she blogs and creates workshops involving social media. She focuses primarily on twitter and LinkedIn, since they are the two most commonly misused and misunderstood platforms.

Dorien currently lives and works in South Carolina, and when she started speaking on the show, the hosts were surprised to hear no Southern accent. She related her roots from the Netherlands and her move to Boston, where she met her husband and lost her accent. After the friendly jabber that makes their show enjoyable and unique, David, Chris, and Dorien started talking about the first of the eleven tips on Dorien’s twitter post.

The first tip reads, “Twitter announced an update to their lists –>You can now make up to 1,000 lists (up from 20), and each list can include up to 5,000 accounts (up from 500). Can we say ‘wow’?! If you are NOT using lists yet, get to it. We use Twitter lists for curation purposes and improved interaction!” Dorien and David focused on explaining the useful aspect of twitter list. A twitter list allows the user to group the twitters they follow into certain categories, and then when they wish to find a post or idea, they are easily able to track who it might come from, rather than scrolling through an entire feed with thousands of tweets. Business owners and those who choose to connect using social media have a tendency to have many followers and follow many others, and scrolling through an entire list of tweets can be daunting and time consuming. Users can place bloggers on many lists, and due to the new update on Twitter, lists can be even more utilized.

A few listeners wanted to know how lists were made and if they were truly manageable. Lists are made manually by the user, and are as manageable as the creator allows them to be. Lists can be either public or private, and therefore can be utilized by other twitter bloggers. Dorien explained that the most useful feature of lists is to see what is popular and being talked about by various groups.

After a lengthy discussion, the hosts move on to the second point on Dorien’s list, which is, in short, politeness on twitter. “Thank those who tweet out your content, whether it’s a re-tweet or your blog posts. Acknowledgment can lead to great conversations and those can lead to meaningful connections.” Showing a follower that you appreciate them can start a lasting relationship which will make great business connections and partnerships in the future. And it’s as easy as typing “thank you,” or an original variation of that.

The third bullet that was discussed on the show had to do with the hashtag. The hosts explained what a hashtag was and its usefulness for the twitter user. “Twitter chats are a fun way to make new connections on Twitter. A chat happens when a group of people tweet about the same topic using a hashtag (#). The chats are at a specific predetermined time and often repeat weekly (or bi-weekly).” While a hashtag can be very useful, the hosts of #smUnscrambled did not have enough time in the half hour show to expand upon it.

The show is growing, after only two episodes, in a way that exceeds the boundaries of a half hour, and the limits of any one social media topic. As the show draws to a close, Chris and David mention their plans for the founder of Triberr to speak in person on the show in a couple weeks, as well as their excitement for its future. They thank Dorien for speaking about her post and for sharing her useful social media knowledge – even if it was only 3 of her 11 useful tips. The only thing left to do is to go tweet about it!

The rest of Dorien’s post can be found at http://moreinmedia.com/11-stweet-tips-increased-twitter-engagement/ on her website.
Her Google+ site is bit.ly/MoreInMedia
and you can tweet her at @MoreInMedia.

Tune in next week at 1:30PM EST for the next Social Media Unscrambled and follow us on Facebook and Twitter!

—Post written by Naomi Barnett, June 4th 2013

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beta test show: Content Curation, Yahoo/Tumblr – Ep.0

There’s an easy way to stay in the know and up to date on the changing face of internet interactions. It is called Social Media Unscrambled (@smUnscrambled) – and unscramble is what it is setting out to do.

This talk show podcast, broadcast live on The Fractal Stream by Chris Curran and David Deutsch, will be a half-hour long, interactive show focusing on social media tips, top trends, big shots, and news. Chris Curran’s technological recording expertise from his studio, Fractal Recording, pairs with David Deutsch’s media-based background at Synergi Social, to which clients come if they are “terrified of Twitter, frightened of Facebook, or lost on LinkedIn.” The two complement each other as they chat and joke about the topics in a very “improv” style.

In the show’s test run on Tuesday, May 21, 2013, Chris and David covered a variety of topics, ranging from SEO (Search engine optimization), to Triberr, a site where bloggers can join “tribes” of writers who write about similar topics. They also covered news.me, which connects Facebook and Twitter accounts to allow the user to see what content their followers are sharing, and briefly discussed the importance of LinkedIn, the professional connection site, and Tumblr, a blog site, popular for teenagers, which has recently been purchased by Yahoo!

A goal of the show is to be implemented on other social media sties, especially Twitter, as listeners will be instructed to use #smUnscrambled as they listen and post ideas and questions. Special guests will be given an opportunity to share their knowledge and even promote their businesses, as Curran and Deutsch moderate and utilize their own skills.

Although the show was only a half hour beta test, it showed promise and initiative. In the half hour, the hosts ran out of time to talk about their planned topics, and therefore planned for the next show, giving the listeners something to come back for. As the show improves, it will also start to use the social media tips that it mentioned and the listeners commented on– perhaps leaving the listener with a question and an insight, and the motivation to come back for more.

—Post written by Naomi Barnett, May 21st, 2013

 

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