Thank goodness for our excellent guest Paul Kemp, host of The App Guy Podcast! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉
This week our news item was that GM released the first line of cars to be 4G LTE internet Wi-Fi hotspots. While this sounds like a good idea we are not sure car companies should be encouraging Internet usage while driving.
And then we went to our guest. Since Paul is from the UK David brought up his new favorite show on Netflix called An Idiot Abroad, starring Ricky Gervais and two of his friends. David said it was the funniest show he has ever seen, which Paul tended to agree with.
Chris asked whether apps are all social media, to which Paul and David said no, only that apps offer certain kinds of functionality and some of those functions are social. Chris also asked what Paul’s podcast was about and David took a wild guess that it was about apps and not, say, crocheting. Just a hunch. 🙂
After getting through with these pleasantries, Paul started talking about the apps that he helps users apply to their lives. First was the app called Kindara that has helped 100,000 women get pregnant! While we do not think an app can actually create children by itself (which would be quite a feature) APParently it helps women identify their ovulation cycle so they know when to get pregnant.
(Did we mention the episode was full of APP pun jokes? Yes, it was.)
He also talked about the app that took a one-second video every day for a year which was stitched together by the end of the year. Let’s hope you don’t forget to take a day!
Paul mentioned that he helps connect people around the world to help them which, in the long-run, benefits him. He specifically spoke of connecting someone in Japan with someone in Europe to help a project along which added value to everyone involved.
Speaking of which, Paul actually found our show via our sponsor TribeBoost. He then gave our show a five-star rating and sent a personal audio recording to Chris which was, of course, extremely well-received. Chris then asked him to join us on the show which Paul did — an excellent example of how making personal connections is the most important part of any social media strategy.
Chris then asked why someone should use an app instead of a responsive-design website. Paul responded that 80% of smartphone time is spent in apps where only 20% is spent using browsers. The key to making a successful app is to make sure users are offered something so they want to download it. The issue that remains unresolved, however, is how to build an app for Droid, iOS and Microsoft and also maintain and update all of them on a regular basis while running a business.
A few of Paul’s favorite apps:
- An abusive alarm clock called Carrot
- Chronos, which tracks how much time you are spending where
- An app called Relate.ly which scans your social feeds and gives reminders for you to contact and followup with folks
*Here’s the link to Paul’s website which includes links to the stuff we mentioned: http://TheAppGuy.co/social-media-unscrambled-listeners
One of David’s favorite apps is the Historical Marker Database (HMDb) which tells you the nearest historical marker to your position, thus allowing you to (in Paul’s words) know whose dead bodies you are walking over.
Finally our Tip of the Week: David wrote a blog post saying that content is king. He disagrees, saying that contact is king. Content can support (or destroy!) contact with people but ultimately it comes down to the contact you have with your stakeholders.
Paul Kemp is the Host of The App Guy Podcast which helps app entrepreneurs and developers take inspiration from the journeys of startup founders, millionaires, authors, developers and entrepreneurs.
*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!