Today we welcome Danni Eickenhorst – President & Digital Strategist with Blank Page Marketing! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉
After we introduced Danni, we learned that Chris skipped the news item which David had to passive-aggressively remind him about it. Today’s news item featured an article in Wired Magazine where the author just clicked Like on every Facebook post that came up. The result? Both his news feed and his friends’ news feeds got completely overwhelmed and changed.Conclusion: don’t try this at home.
Then we got back to Danni who spoke in some depth about content when it comes to social media. We have talked about content in previous episodes but Danni spoke about the need to generate good quality content, but Danni provided some specific hints and tips about the best kind of content: visual.
When you share content on social media you have to make sure it is consistently good, fresh and visual. To that end, Danni recommends two different websites: canva and easel.ly. Canva is a site which helps you create visual content quickly and cost-effectively without having to hire a full-time designer. Easel.ly helps you create quality visual content but more in an infographic-type format. Indeed, Canva seems to have been a very popular tip among our listeners.
David suggested that the future of social media is going to be visual and emotional: make people feel something powerful and evoke that emotion with visual content. Our guest agreed.
Finally we came to our Tip of the Week: as harsh as it might sound, when it comes to business (including social business) it is important to keep in mind that nobody cares about you. Instead they care about what you can do for them. (This is a bit of a different spin on our regular mantra about knowing your audience and giving them what they want.) So keep that in mind when sharing on social.
Danni Eickenhorst is the President of Blank Page Marketing and also serves as an instructor in the Digital Marketing Strategy program at the University of Missouri St. Louis. She has built her career working in small businesses, nonprofits and government entities to raise funds and brand awareness through social and digital media. She now works as a consultant with multiple clients, helping to empower them with the tools they need to amplify their message in a digital world.
Clients past and present include Go! St. Louis, Great Rivers Greenway, The OASIS Institute, The Salvation Army, Steve’s Hot Dogs on the Hill, Auto Trim Restyling, Shear Grace Designs and others.
In January of this year, she was awarded the Governor’s Inaugural Leadership Award for her social strategy work on the 2013 100 Missouri Miles campaign, which resulted in more than 1,000,000 miles logged on Missouri Trails during the campaign.
Thanks again, Danni!
*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!