The Funniest Podcast About Social Media
That Helps You Grow Your Business

Recording Artists and the Music Biz on Social Media, with Dave Philp – Ep.47

This week Chris Curran and David Deutsch hosted the one and only Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of Music Biz 101 & More radio show and podcast, and founder of YouChoose Music.

Dave Philp - Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

Dave Philp – Professor of Music Business and Popular Music Studies at William Paterson University, co-host of “Music Biz 101 & More” radio show and podcast, and founder of YouChoose Music

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

We started with a couple of news items: first, the co-founder of Rap Genius did something not-so-genius: he said the killer in Santa Barbara, CA had an excellent writing style, and of course left his company shortly thereafter. Lesson: don’t extol the virtues of mass killers on social media.

Also, Dennis Edwards connected with David Deutsch on LinkedIn; David asked if they had previously met (Mr. Edwards lives in Kansas City, MO) and Dennis said no, and added that he was a big fan of this show. He even recommended David on LinkedIn for the show! Very exciting.

Then we launched right into an in-depth talk about how bands can, and should, use social media. Prof. Philp spoke at length about various things he teaches in his classes (i.e. helping students use social media effectively for their bands). Then he mentioned the importance of making sure the content shared across various social media platforms is appropriate and respects each tools’ unique culture. We also talked about using the right social tools for where your audience is, including unlikely tools like Meetup to connect with others.

Prof. Philp then discussed his radio show for a little bit. He is co-host of Music Biz 101 & More, broadcast on WPSC 88.7FM from William Paterson University, and then posted as a podcast on Stitcher.

Finally we discussed how Philp is the co-founder of YouChoose Music which helps raise funds for CUMAC, Northern New Jersey’s most pivotal food bank. He hosts live events where music fans make donations to hear specific songs, etc. Great idea!

The Tip of the Week: make sure your content is emotional and not factual. Bands, for instance, can talk about their personal hardships which will make people more likely to know and trust (and ultimately listen to them) instead of only posting their music videos, etc.

It was a great episode, rich with content and useful ideas.

Dave Philp

20+ years experience in the entertainment world working for PolyGram Records, the Universal Music Group, New Video (home video distributor of the A&E Network, History Channel & Biography Channel content), The Edge With Jake Sasseville (independent television show), and Greater Media Broadcasting (WDHA & WMTR radio).  He is currently the music coordinator at the Wayne United Methodist Church and Chief Organizer Guy of YouChoose Music, a live music events company that raises oodles of big dollars for great non-profits.  He has one wife and two children.

Thanks again, Dave!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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The Man with the Coolest Name in Social Media: Ric Dragon – Ep.43

This week we had a really fun conversation with Ric Dragon (Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search) who just might have the coolest name in all of social media if not the world.

And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Ric Dragon - Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Ric Dragon – Author of Social Marketology, Speaker, Artist, CEO and Co-Founder of Dragon Search

Our episode began with our weekly news item, which was how the NYPD completely botched their use of a hashtag to get New York City residents engaged with local police officers. It predictably blew up in their collective faces, humiliating the NYPD with images of officer beating Occupy Wall Street protesters and random acts of violence perpetrated by the force.

Ric wisely noted that they could have taken that opportunity to engage with their citizens, made fun of themselves a little and taken other steps to mitigate the damage. However it seems that they are just not that social media savvy in the department so they wasted yet another opportunity to help themselves.

Also discussed in this episode: The crazy business potential of your “weak ties” on Twitter. Listen to hear more…

Later Ric described the five key elements to social media success, which are also on his DragonSearch website:

  • Brand Maintenance: Brand maintenance in social media means that the organization has all of the typical social media accounts and is posting and responding to mentions of their name. An organization that is fundamentally using social for customer service is using the brand maintenance approach.
  • Community: Community can be about building or nurturing community of all types, including brand ambassadors, people who love your brand, or people who share your passion points. You can be at the center or the periphery of a community, and be a passive or active member.
  • Influencer: The influencer approach is about identifying relevant influencers, closely monitoring their social media activities, and engaging with them as appropriate. It can be about building relationships, too, much in the same way that traditional PR was often based on building relationships with media.
  • Thought Leadership/Reputation: Thought leadership includes proactive and reactive reputation management work in which you are endeavoring to place the brand favorably as having credibility or expertise in your arena. Content marketing typically falls into this bucket.
  • Big Splash: Big Splash approaches are creative programs that are usually intended to get a lot of attention. These include contests, sweepstakes, and viral videos.  While these tactics don’t usually help to foster community or influence, they can be great for awareness and the creation of connections.

Finally we wrapped up with the Tip of the Week which involved aiming for the head, not the heart, when using social media. Most people don’t buy from what they know, but rather what they feel. To this point Ric indicated that no Red Bull ads feature how horrible their product tastes, but rather their ads surround the feelings they are trying to evoke around Red Bull.

Ric Dragon

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Thanks Ric!

And Barry said hello to @MissDestructo again, too 😉

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Social Strategy, Tactics, Content and Google+, with Amy Nowacoski – Ep.29

WOW – Amy Nowacoski rocks your world again! So many important social media distinctions in this episode.

News Item: Net Neutrality is gone. Now content providers can slow down your connection, shut off your internet, block content, etc. Kinda scary…

Couple of notes about Facebook:

  • Facebook is currently giving you less access to the fans you fought and paid so much to get.
  • Besides advertising, the only other way Facebook can earn money is to charge people just to have a profile on their platform. It could happen sometime in the future.

Some of Amy’s ideas:

Social Media is social – developing relationships and talking to human beings, instead of just talking to their “credit card numbers.”

You have to be content focused. Take into consideration what makes people buy and how people operate. Know where your audience hangs out, as well as where they are in the information/buying cycle. If you don’t know why people do business with you, how can you share relevant content? The big keys are Emotion and Relationship. What drives human beings: Creativity and connection. Here’s a great way to look at content on your website: Top of the page – creativity and connection. Bottom of the page – emotion and relationship. In between – content. And deliver content using “language” people can understand and absorb, instead of using more technical industry specific buzzwords, etc.

Strategy and tactics are not the same thing. Stop using Social as a tactic. Strategy is how to build deeper more meaningful relationships that lead to a purchasing decision, rather that a tactic like I have to put out 48 tweets this week. Ask yourself, “Is this single tweet going to further my overall strategy.”

Topic for the future: How do you build a social business where most employees are sharing on social, etc?

Google+

  • Google+ is the next big area to be developed in social. It has so many benefits that are wrapped up in it.
  • Most of us were forced to be on Facebook because everyone else was there. Same is happening with Google+.
  • The single biggest benefit of Google+, an individual (by creating great content) can outrank big companies in search results. HE who creates the best content wins!

Amy loves the Buffer app – it can share across platforms, and integrate with different forms of technology… One way scheduling posts helps: Individuals have to balance their online efforts and their lifestyle time resources. But so much of social requires manual labor – there’s no way around it. It simply cannot be automated or scheduled. Instagram, LinkedIn and Pinterest all require that you interact with them live in real time,for the most part.

Thank you Amy Nowacoski (@amynowacoski) for being an awesome guest!!! BTW- Amy is facilitating a blogging workshop in the first week of May. Check out the details on her website: www.gingersnapworks.com

Tip of the Week: on LinkedIn, go to Network, then Contacts, then sort through your connections to see who you want to talk to and why.

*BONUSDavid Deutsch revealed his 4-pillar approach to Social Media:

  1. Lead Generation
  2. Thought Leadership
  3. Reputation Management
  4. Engagement

He also mentioned that if you have a list of Dream Companies that you’d like to connect with and work with someday, it should really be considered a list of Shame if you haven’t already reached out to these companies and their people on social. There is literally nothing stopping you 😉

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Merlin U Ward, author of You Get What You Give – Ep.25

We were happy to welcome Merlin U Ward, author of You Get What You Give!

MUW

We discussed the future regarding big data, the importance of connecting emotionally, and Twitter Nearby, and MUCH MORE!!!

Thanks Merlin 🙂

Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at eighteen he found his knack for business process and marketing. He adopted the philosophy “marketing is a part of everything,” where marketing is approached as part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media as part of the marketing machine.

As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. There as acting social media strategist, he applied and enhanced processes for implementing, tracking, and improving a companies’ social media presences.

In 2013, Merlin published his book, “You Get What You Give” on social media principles and strategies for companies and brands of all sizes. In it is the framework for a social media presence in the true spirit of “marketing is a part of everything.” It outlines internal policy, metrics, and five strategies to make a brand successful online.

In his free time Merlin brews his own craft beer and travels with his wife. He is a geek and always enjoys a good strategy board game. You’ll also find him in the mix wearing funky socks!

You Get What You Give

You Get What You Give

Marketers are quick to jump to the “what” and “where” of social media marketing, but they are often late on answering “why.” Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book answers why. In the book, you will find the principles behind utilizing social media, the metrics framework needed to measure the success of your social media content, and practices for applying social media to meet your business goals — all in five distinct strategies to guide your social media presence. It is a straightforward, anecdotal book for community managers, social teams, agencies and their clients.

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