For some reason unknown to anybody, we had a return guest: Ms. Amber Osborne, CMO of Meshfire! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉
She is an amazing guest, not just because of her wealth of knowledge and experience, but because she actually managed to endure two — count them TWO — appearances here!
We started today with a news item: that Sir Mix-a-Lot turned his seminal song Baby Got Back into a classical music piece. This segued into a conversation about how Amber actually knows Mister Mix-a-Lot (whose real name is Anthony) and how they had a barbecue with him a couple of days ago.
The conversation then turned into a discussion about celebrities on Twitter and how to engage with them. Amber’s advice is to treat celebrities like regular people and give them something valuable. Because of this approach, she is followed by megastars like Sir Mix-a-Lot himself as well as Joss Whedon. Very cool stuff.
When it comes to using Twitter she also suggested that you bundle different Twitter followers into lists which allows you to keep track of those people. So if you attend a trade show you can put attendees into that list and stay in touch. She also recommended that bands use Twitter to help other bands which, in the long run, will help them as well.
Amber Osborne, a.k.a @MissDestructo
…is the Chief Marketing Officer at Meshfire in Seattle and former Vice President at Head of Lettuce Media in Tampa, Florida. An award-winning Social Media strategist with years of consistently delivering pioneering digital media solutions. Diverse client exposure ranging from small start-ups to internationally-known brands. Specializing in community management, brand development and creating engaging, unforgettable online personalities behind social media accounts such as Bruce’s Yams and social media promotion for events like Foursquare Day, the Audi Roadtrip and the Honda Grand Prix of St. Petersburg.
Miss Destructo has been featured in Forbes, Time, Huffington Post, Mashable, Puget Sound Business Journal, St. Pete Times, MSNBC, ABCnews, LA Weekly, CNN Headline News, Search Engine Journal andFast Company Online. Also recently, a panelist at CES, SXSW 2011, a keynote panelist at IStrategy Amsterdam and voted Creative Loafing’s Best of The Bay 2010 Best Tampa Twitter Personality. Also featured as one of the Top CMO’s On Twitter by Social Media Marketing Magazine.
*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!