The Funniest Podcast About Social Media
That Helps You Grow Your Business

When Should I Pivot, and When Should I Quit? – Ep.70

This week on Social Media Unscrambled we didn’t talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

Anyway, for the entire episode Chris, David, Ralph and Carol Lynn discussed the importance of doing what you love first and finding a way to make that work into a viable, at least self-sustaining, business model. Chris and David freely admit they have no idea what they are doing, and at the conclusion of the show Ralph and Carol Lynn offered to facilitate a brainstorming session on what we need to do to make it work.

We then agreed that we should broadcast this episode on the air LIVE so people can offer us suggestions and we can walk through a marketing and social media campaign strategy session. Nothing like this exists that we know of so it should be fun.

Thanks for indulging. See you next time!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Start-Ups, Let-Downs, Entrepreneurs and Co-Working at JuiceTank – Ep.58

Today we featured an amazing guest – Charlie Patel, Serial Entrepreneur, Founder and CTO of JuiceTank! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Charlie Patel - Serial Entrepreneur, Founder and CTO of JuiceTank

Charlie Patel – Serial Entrepreneur, Founder and CTO of JuiceTank

Before launching into the specifics we talked about the news item of the day: Google apparently took $42,000 from a Morocco-based entrepreneur who was making money off his AdSense partnership but somehow Google decided he was violating his terms of service. And for no apparent or public reason his account was shut down and the money was returned to the advertisers.

This episode was full of fantastic information on how to succeed as an entrepreneur. We started the conversation asking about what JuiceTank is and does. In a nutshell, JuiceTank is a large coworking space and community of entrepreneurs in Somerset, NJ, which is very centrally located.

But: if you are just looking for a desk and a place to work, JuiceTank is probably not for you. The whole point of going there is to join a community of forward-thinkers who want to collaborate next to businesses and learn from one another. In addition, unlike how many people perceive these kinds of coworking spaces, you do not have to be a tech or social media startup to have space there. In fact there are many traditional businesses there such as financial advisors. So it is important that you have an entrepreneur and startup mindset more than a specific thing that you do.

JuiceTank Screenshot

JuiceTank.com

Moreover, Charlie told us that JuiceTank offers a wide variety of business incubation services, which means they have a long list of relationships with attorneys, CPAs, banks, consultants and other advisors who offer their services at a discount or for free. This is invaluable when it comes to starting a business because a lot of entrepreneurs are good at what they do but not necessarily at running a business.

Charlie also said that, if you are not in startup mode and you do not have what it takes to be an entrepreneur then don’t do it. You need to be self-motivated and willing to go through a hundred different challenges to come out on top. Our other guest, Ralph Rivera, suggested that you also have to be willing to clean up cat vomit, but that’s another story for another day.

We then talked about Charlie’s favorite social media home, and he said it was LinkedIn and Twitter, but he really, really loves Twitter, much like our co-host Chris and he talked about how he has used social media tools to grow JuiceTank and do all kinds of things that are important to him.

Chris then asked if Charlie, who is in his early 30s, has a credibility problem because he is so young. Apparently he does have some challenges with getting people to take him seriously because he is young (and has great hair.) He also asked if any startups in JuiceTank abuse social media and do it wrong, and not surprisingly he said they are using it wrong for their businesses because their branding is first off. And as David and Charlie agreed, your brand is nothing more than your promise.

Chris also taught us that the plural to “Y’all” is “All Y’all” thanks to his cousin Michelle on Facebook. That has nothing to do with the show, but it is funny.

Finally we wrapped up with a Tip of the Week: David said that every entrepreneur should have an Internet radio show like SM Unscrambled because it makes them a thought-leader in their field and allows them to invite prominent guests while offering something to them for free.

This was an excellent episode (one of David’s favorites) and it was the first time Charlie had ever been on any kind of radio show.  so please have a listen to the whole thing. You will learn a lot.

Charlie Patel

Charlie Patel is a serial entrepreneur recently listed in Entrepreneur.com “The Hot 30 Movers and Shakers of New York City’s Startup Scene.” He has 14 years of experience straddling business and technology and is the Founder and CTO of JuiceTank – a startup incubator and coworking space in NJ. He serves as an advisor to several startups and small businesses on technology, business growth and marketing. He is also the owner of several other companies such as Gabfire Themes – a popular WordPress theme shop – WPsite.net – a popular WordPress dev shop, and StratIQ – a web design and development agency.

Meetup Groups / Events:

Thanks again, Charlie!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Focus on Revenue and Growth More Than Social Tools, with Chris Brogan – Ep.32

Ever wonder if he’s a good singer? We cover that 😉 ..and FYI he posted this blog immediately after recording this episode with us.

chrisbrogan-2012-by Kris Krug

Chris Brogan oozes business and social media wisdom. Mostly because he’s been there and done that…and still doing lots. (Publisher of Owner Magazine, CEO & President of Human Business Works, His Blog: www.chrisbrogan.com, New York Times Bestselling author of six books, etc etc etc)

Fact: Chris Brogan was the 10,300th person on Twitter, and almost immediately witnessed it’s usefulness when he was following the happenings at a conference across the country by reading the tweets of participants who were actually on-site. 

Most folks consider Chris purely a social media guy, but he tells us he never really was. He’s a business person who uses social…. like Gary VHe admits social networks are really powerful, but they are not the business. In theory this statement makes all the sense in the world, but in practice I guess most of us get caught up playing with shiny new toys and then complain about our tiny revenue and growth.

Getting starting today on social media with the intention to build up a following: Chris concedes that it’s really hard to make a dent… Everyone seems to be studying each other and doing what everyone else is doing – how can you stand out and get noticed by following that strategy? Chris’s secret: Be helpful. (duh!) He actually gives away 90% of his content for free as a “gateway drug” to get people hooked. In a good way of course 😉

Chris is very focused on his Owner Magazine – a digital publication, a business “how-to” magazine in a world where most magazines are all about the “who” and quite often leave readers confused about how to benefit from what they just read. It’s sister magazine is BossFit – a digital magazine about health and fitness for busy professionals.

And  as Chris Curran hinted on the show, he just joined Chris’s Owner Mastery Foundation Group for owners (OMFG). And started getting the daily emails, etc. Good, practical, and helpful so far 😉 It’s all about more ownership of your life, your choices, and your business. Some of the subject matter covered: Foundation, Daily Practice, Own Your Business, Your Media Empire, Sales and the Owner, Your Digital Presence, Secrets and Stupid Ideas, Time Management, Money Money Money, Content Creation…

How does Chris prioritize his time and effort across so many business building channels? He spends the vast majority of his time talking to the people who he has the good fortune and ability to serve. He knows that the better he serves, the better his results. Period.

Does Chris bury his face in his smartphone everywhere he goes? Is that how he stays so connected? Uhh….No. “We choose not to focus – distraction is easier than focus. When we feel socially awkward, we can look at our device and pretend like we’re doing something important. It’s our pacifier.”

Overview of how he uses his social channels:

  • Twitter: He automates a great deal of business tweets
  • Facebook: only personal stuff
  • Google+: Not so much for business even though he wrote a book about it. He’s still waiting for some good Google+ automation tools
  • Instagram: Personal stuff only
  • YouTube: Only uses a little bit
  • And……..His number one platform: Email. Does that surprise you?! Some folks ask, “Is email social media.” Yes and no – depends how you use it.

From his recent blog post – What’s the difference between an Owner and a Marketer? Marketers look for mentions, reach, etc. Owners look for revenue and growth. “Marketing for the sake of marketing is never useful.”

Chris’s advice for Social Media Unscrambled: …..fyi, we did ask 😉

  • Have guests who are outside of the traditional guest profile, who are using social in new and unique ways to build business
  • Find really weird dudes
  • Go outside the normal story lines – the standard case studies, etc
  • Earn money via ads and sponsorship. Have a community and let the sponsors have access to it

Do you think this episode with Chris Brogan was worthwhile? Did you learn anything? Was it helpful to you?

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Rick Calvert, CEO and Co-Founder of BlogWorld and New Media Expo – Ep.24

Enjoy this special peek into the New Media Expo provided by Rick Calvert! Rick co-founded BlogWorld and New Media Expo in 2007, and our host Chris Curran is looking forward to attending this year’s Expo in Las Vegas, NV on Jan. 4-6th 🙂

Rick Calvert

We discussed the extremely high caliber of attendees – actual influencers in the new media space. And Rick also detailed the 4 different “tracks” that make up New Media Expo:

  • Blogging
  • Podcasting
  • Web TV and Video
  • Social Media Business

Thanks Rick!!

See ya in Vegas 😉

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Lead Generation from Your Social Networks, and Don’t be Stupid – Ep.21

Two great guests (and us) discussing the most important aspect of social media for business – Lead Generation. And that not only applies to finding and connecting with prospects, but connecting with and nurturing strategic partners and referral partners as well.

Thanks to our guests!

And of course we covered our weekly news story of people buying the wrong stock thinking that it was Twitter stock….ooops! And even though last weeks tip-of-the-week was “Don’t be a jerk,” this weeks is “Don’t be an idiot.” (or ‘don’t be stupid’, however you wish to say it 😉

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Inbound Marketing, Context/Content, and Mobile Medical, with Art Jones – Ep.20

Our guest Art Jones, Strategic Advisor & Creative Director at The ART of Marketing, has expertise in 3 critical areas – marketing, sales and technology! And in addition to admiring his innate knowledge of HOW technology continually changes the business landscape, it’s refreshing to hear that he gives the utmost importance to the idea that People Really Matter.

Art Jones

We discussed Inbound Marketing, Context along with Content, Mobile Media, a handful of astounding new Mobile Medical capabilities.

And check out some of Art’s lessons learned during his career:

  • Be authentic
  • Hire the best
  • Build strong teams
  • Listen to the marketplace
  • Create corporate culture where people are free to innovate, create and make magic for clients
  • Honor the Power of Words for they can change the fortunes of people and businesses
  • Be resilient, the pace of the always on and connected world will continue to quicken
  • Last and perhaps most important always remember, whatever we do “People Really Matter.”

Thanks Art!

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B2B Social with Brooke Ballard – Ep.15

Funniest episode yet?!?!  Hopefully valuable, too…talking about social ROI,  integrating social media to drive attendance to local in-person events, as well as how to choose which platform to have a presence on. And much more…including the growing importance of having visual elements in social media posts.

Brooke Ballard

Like many of you, Brooke Ballard, Chief Social Strategist and Founder of B Squared Media, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for every company? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation, collaboration and conversation. Simply put: Think Conversation, Not Campaign.

Thanks Brooke!!! @madSMscientist

PS- here’s the website Brooke mentioned: https://www.canva.com/

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SEO and Social Media, with Bill Treloar and Dino Dogan – Ep.12

How does social media affect your website’s search ranking? Well, our accomplished guests help make things clearer as they share some very effective methods and more – Thanks gentlemen!!

  • Bill Treloar – Owner and Principal SEO Consultant at Rank Magic, www.rankmagic.com
  • Dino Dogan – Founder of Triberr, www.triberr.com

 

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Instagram Insights with Jenn Herman – Ep.10

It is no longer surprising to anyone that photos are being shared with friends and strangers all over the world, all through the miraculous technology that is the internet. Smartphones and cameras enable their owners to take pictures and instantly post them on various webpages. With this interactivity, and just a little bit of narcissism, you can channel these photographic skills into a social media marketing technique that will be fresh and unique – unlike anything you’ve done before.

Jenn Herman

The premier photo sharing website to date is Instagram. It allows users to upload their photography with searchable hashtags, filters to make the photography look professional, and even Cinema, a camera stabilization feature. It has recently developed into a video sharing site as well, allowing users to loop twelve second videos.

Instagram, to the average businessperson, sounds like a “cute idea,” or a nice way for people to display their hobby. But used correctly, as Jenn Herman (http://jennstrends.wordpress.com/) explained on this week’s Social Media Unscrambled, it can be an innovative way to share your product and ideas.

Jenn originally thought that Instagram was kind of a waste of time. She could take and publish her own photography – she was already an avid photographer. She didn’t need to see everyone’s picture of their latest outfit or favorite recipe. But when she became more deeply involved in social media marketing, and started a blog to help others understand social media trends, applications, and benefits, she realized how much Instagram had to offer to her and her readers. She created her own Instagram handle – jennherman31.

When Jenn works with clients, her purpose is to enable them to use social media – correctly. While most business people know that social media is the way to go, they don’t realize the best procedure, policies, and platforms for them. For a while, Instagram fit into a category of seldom used social media practices. However, she now advocates the fun and creative outlet.

Instagram is a photo sharing version of Twitter; a user can constantly post their pictures in real time. Both smartphone owners and digital camera users have the opportunity to upload and edit photography. The feed containing the instant photographs is updated constantly for fresh content. While posting, the photographer can also use a hashtag to label the picture, in order for people to find, like, and share the photograph even after the feed has extended past that time period.

Instagram is comparable with a tweet or Facebook text post in many ways; it shares a concise message of an idea or product that can create conversation and interaction. However, it is also very different; Instagram is meant to be fun. It is meant to be creative in a different way from text posts, even ones with catchy slogans and puns. Pictures, such as those published through Instagram, change the type of interaction that a business can have with its consumers, and enables a more behind-the-scenes look. Clients enjoy an exclusivity factor that a picture can provide – an update on a product, a window into the factory or studio, and an insight to who the producers truly are. Instagram, put simply, is a fun and different way to share content that will make clients feel that they have an extra place.

about-jenn

Instagram is similar to and can be connected with other social media features, especially Facebook. Similar to Facebook, you can find users and photography by searching, or in this case, using the “explore” button. However, Instagram does not have EdgeRank (a fancy Facebook algorithm), so it allows literally anything to come up in the feed, and even allows for more visibility than Facebook posts.

To clarify, Facebook’s EdgeRank determines whether or not certain posts come up in a user’s feed. When a fan interacts with your page, it gives your page a higher ranking to them. The algorithm determines which of your posts to display to them based on when they are online, their other preferences, and many other factors. This can be frustrating to page moderators, since some fans will not see the content.

Jenn gave some great advice on helping your Facebook page get more views and avoid the pitfalls of EdgeRank. Facebook wants you to stay on their site, so links to external pictures, blog posts, and websites will be featured less than simple text posts. However, if you put a link to a blog post or picture, and then later post a link back to that Facebook post, it will enable more viewers to see the post. Additionally, because Instagram is owned by Facebook, Facebook’s EdgeRank will publish Instagram photo links more prominently than links to photos on other photo viewing platforms.

With Instagram, Jenn has informed us that you can allow your customers to see the real you, behind your product or business. It’s a great way to engage, no matter what you are selling. However, make sure to use it appropriately and correctly – yes, Anthony Weiner, we’re looking at you! No more sexting with photos through Twitter.

Thanks for tuning in to the 10th episode of Social Media Unscrambled! As always, you can hear the podcast live on Tuesdays at 1:30 PM EST on The Fractal Stream internet radio station, or anytime on iTunes as a podcast! As hosts Chris Curran of Fractal Recording and David Deutsch of SynergiSocial depart for the month of August, they leave a final Social Media Tip of the Week.

David recommends using bitly.com in order to shorten your links. This not only leaves more room for content in your social media post, but also tracks the amount of people who click the link. This will allow you to determine what type of post is best for your viewers, as well as the social media platforms where your posts receive the most attention. Google, too, has a link shortener, but it does not track the clicks.

Once again, thanks Jenn! Keep smiling for those photographs!

 

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