The Funniest Podcast About Social Media
That Helps You Grow Your Business

Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Evan Dunn - Digital Marketing, PR, Performance Poetry, Linguistics,  and the Intersection of Each

Evan Dunn – Digital Marketing, PR, Performance Poetry, Linguistics,
and the Intersection of Each

First we started with our news item: SnapChat is partnering with Square to launch SnapCash, a quick way to send money to others. VentureBeat says

Snapcash is initially only available to Snapchat users 18 years and up in the U.S., though it will presumably expand to other countries later. The only other requirement you need to fulfill is having a Visa or MasterCard debit card. After you enter your debit card number into Snapchat, the company says it is securely stored by Square, which handles the actual payment processing.

This is an interesting development. We’ll see where it goes.

On this episode, our discussion addressed two main broad topics: 1. What exactly is social listening and what does it encompass, and 2. How can small business use it to grow.

Evan spoke at length about the need for businesses to use social media listening tools to monitor their reputation through sentiment analysis, research competitors, conduct market research and dive deep into data about current and potential customers. Using proactive social listening doesn’t have to be very time-consuming or expensive: while some tools cost $50,000 a year and aren’t necessarily very good, Mention.com is a great way to inexpensively monitor your reputation by setting alerts etc. While this does not have as deep data like Radian6, but it does offer fairly robust information at a low price point. (Or you can just hire Evan’s company.)

Other tools Evan mentioned –>

Top enterprise social listening tools:

Small biz listening tools:

We also discussed the future of the show. Basically for the rest of the year we will not be hosting live shows, but focusing on rebranding and relaunching our show. This will involve a series of brainstorming sessions with various professionals which we will share with you as podcasts and relaunch the show next year. We will still have the same philosophy of laughing and learning but in a much-needed rethink of how to take us to the next level.

See you LIVE in 2015!

Thanks again, Evan!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Merlin U Ward, author of You Get What You Give – Ep.25

We were happy to welcome Merlin U Ward, author of You Get What You Give!

MUW

We discussed the future regarding big data, the importance of connecting emotionally, and Twitter Nearby, and MUCH MORE!!!

Thanks Merlin 🙂

Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at eighteen he found his knack for business process and marketing. He adopted the philosophy “marketing is a part of everything,” where marketing is approached as part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media as part of the marketing machine.

As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. There as acting social media strategist, he applied and enhanced processes for implementing, tracking, and improving a companies’ social media presences.

In 2013, Merlin published his book, “You Get What You Give” on social media principles and strategies for companies and brands of all sizes. In it is the framework for a social media presence in the true spirit of “marketing is a part of everything.” It outlines internal policy, metrics, and five strategies to make a brand successful online.

In his free time Merlin brews his own craft beer and travels with his wife. He is a geek and always enjoys a good strategy board game. You’ll also find him in the mix wearing funky socks!

You Get What You Give

You Get What You Give

Marketers are quick to jump to the “what” and “where” of social media marketing, but they are often late on answering “why.” Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book answers why. In the book, you will find the principles behind utilizing social media, the metrics framework needed to measure the success of your social media content, and practices for applying social media to meet your business goals — all in five distinct strategies to guide your social media presence. It is a straightforward, anecdotal book for community managers, social teams, agencies and their clients.

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