The Funniest Podcast About Social Media
That Helps You Grow Your Business

A Couple of Horses, Mules, Weirdos and a Russian – Ep.78

Social Media Unscrambled

Welcome to Episode 78 of Social Media Unscrambled! Where a couple of weirdos, Chris Curran and David Deutsch, attempt (and oftentimes fail) at making social media accessible to individuals and professionals who are a little intimidated by using social media.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got a lead from a former Disney exec! It works!

We learned from the old maintenance guy Barry that, to start a podcast, you’re “gonna need a couple of horses, a couple of mules.” Just so you know.

Chris Curran started it off by talking about how Apple has dominated podcasting so far. But now Google will get with the times and include podcasts in the Google Play Music app (soon). A HUGE development in podcasting for sure!

Chris then mentioned another podcast he co-hosts called The Profit First Podcast with Mike Michalowicz. Chris went to promote an episode of that show and found that the guest had blocked him on Twitter! (Turns out, by mistake)! Chris had never been blocked online before. Fortunately Gabrielle Fontaine (the guest) unblocked him, because this really hurt Chris’ feelings. In the email exchange between Mike, Chris and Gabrielle we found out that Chris is, in fact, a Russian porn star.

Also, Chris talks about how Twitter rolled out a new feature which allows you to poll your audience. Chris posted a poll about how they feel about auto direct messages. 4 out of 4 respondents — 190% of them, according to Barry — said they hate auto-DMs. It’s a cool feature to try; look for the “pie chart’ icon when you’re composing a tweet.

David then talked about a fundamental but very important question he often gets: Which social media platform is right for me and my business? The answer is, in a nutshell – it depends on where your audience is. And, crucially, when you are there you can’t just sell but instead give to them. Although this might be counterintuitive it is important that you spend your time on social media offering something to your audience rather than getting something from them. So ask your audience what they want: more money, better job, but mostly they want to eat. So feed them free food and they will come!

Chris then talked about his experience with Yelp after moving. He recently moved to Colorado from exotic New Jersey and went to change his business address on Yelp. Yelp however would not approve the change because (they said) the new address had to be put somewhere else online or they wouldn’t believe it. To fix the problem, Chris had to change the address on his website which allowed them to fix the address issue. While a little annoying it does make some sense – after all, not everybody is as nice and honest as Chris, and oftentimes they will use little tricks to try to scam people.

Speaking of Yelp, David talks about South Park’s episode which takes down Yelp’s business model. It is NSFW (Not Safe For Work.) A must-watch episode: http://southpark.cc.com/full-episodes/s19e04-youre-not-yelping

Chris then shared a difficulty he has with social media: Too many accounts with not enough time to use all of them, coupled with having “content out the wazoo,” as he says. To manage this, Chris uses the Buffer app, which schedules your Tweets in advance. So he dedicates 30-60 minutes every Tuesday morning to schedule his social media content to publish automatically over the next week. It’s a great time-saving tool which takes a lot of his stress away from sharing so much content. The key: Don’t be spammy. Spammy is basically repeating the same content 7x/day and overly self-promotional.

David then talked about Streak, a gmail CRM integration (customer relationship management helps keep track of your sales pipeline.) It also helps schedule emails and see if someone viewed your email. David would also love to see a CRM integration with LinkedIn, which doesn’t seem likely in the near future. David also talked about how the hacker group Anonymous outed several people on Twitter as members of the KKK. Follow #opkkk for more information.

Anyhoo, Chris discussed an event at an event at a local Colorado Springs radio station (KCMJ) and how a woman named JL delivered a presentation. JL did a live Periscope broadcast to connect with her fans before her in-person presentation. It served as a hello and a commercial of sorts for her fan base, allowing them to hear directly from her on location.

David brought up how his friend, Brian, believes that Twitter is useless. One of the greatest ways to use Twitter is using hashtags at conferences and association meetings. This allows people to have open conversations using these hashtags, which allows for a potentially huge global conversation about all kinds of topics. Chris added that people can have their own micro-conversations with their own audiences, too. Chris brought up the issue of Facebook hashtags. Are they useful? Chris doesn’t even know how to search hashtags on Facebook. David says he doesn’t know anyone who uses it effectively; it’s mostly used ironically.

Then Chris discussed LastPass, a way to share passwords securely with others without actually giving away your passwords. Primarily though, it’s a great way to keep all your own usernames and passwords in one safe place. After you allow LastPass to remember your username and password for a particular website, in the future when you log in LastPass will fill in your username and password for you. If you have lots of accounts everywhere this is a great tool.

Chris also mentioned that he’s a member of many Facebook groups and was concerned about how to keep up-to-date with all of them. Good Facebook groups can keep people in touch with each other and foster important, fun conversations. Chris belongs to ABBO (accountants, bookkeepers and business owners) and Voice-Over Camp. He wasn’t sure how to stay in touch with the group. David suggested Chris turns on alerts for those groups which will keep him up-to-date of the discussions happening there. When he gets an alert, he can quickly scan the message and comment if he wants to, and ignore the conversations he doesn’t want to participate in.

Finally, a letter to the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

The other day I was on LinkedIn and got a marriage proposal from a person in Russia. They are quite attractive and claim they have a lot of money in a Nigerian bank account, which I could also access, but only if I became a co-depositor on the account and put $5,000 into it first.

What should I do?

Sincerely,
Lonely on LinkedIn

In a nutshell: don’t do it.

See you next time! #UnscrambledArmy

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A Social Network Anonymously Connecting Individuals Affected by Any Illness – Ep.59

Wonderful chat with Amy Ohm, Founder and CEO of Treatment Diaries! The social network she created is Social but PRIVATE, with complete privacy for those living with illness, newly diagnosed or caring for someone with a medical condition.  …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amy Ohm - Founder and CEO of Treatment Diaries

Amy Ohm – Founder and CEO of Treatment Diaries

Amy is a melanoma survivor and she felt a need to create something for those who are ill – a platform for people to speak anonymously (if they wish.) As David so eloquently put it, she took chicken poop and turned it into chicken salad.

But first we had our news item: nearly everyone knows about the ALS Ice Bucket Challenge. While it is no doubt a good thing that people are donating money for ALS research it turns out the A:S foundation spends nearly half of their annual revenue on staff salaries alone, and another $1 million on lobbying Washington, DC. And they support research on stem cells which people who are anti-abortion will not be pleased with.

Treatment Diaries

We went back to Amy who spoke in detail about some of the benefits of her site. One of the main benefits of Treatment Diaries is that once people who sign up and engage with other patients they learn from others. This leads to better behavior which then makes them feel better. The key with this tool is that you can be an anonymous user if you do not want to share your illness with the wider world. You can be public but you can also be private. This could allow people who otherwise would not seek help be more likely to do so. This may surprise you: Many individuals don’t feel comfortable sharing every single experience and symptom with their doctors but feel completely free to do so here.

She also said that humor plays a big role in the platform as well. Some users specifically focus on making other users laugh so that people can take their minds off their illness and so they have the illness but the illness does not have them.

After having this serious (and sometimes funny) discussion we decided to end the episode with our weekly news item: how to disconnect from someone on LinkedIn, if you so choose.

This was a very important episode and can be very useful; almost all of us know someone, or will know someone, who is sick. This tool can help them engage in the community, feel better and hopefully get better too.

Treatment Diaries

Amy Ohm

After surviving a cancer diagnosis of Melanoma, Amy uncovered an unmet need in the market to keep health experiences private while looking for ways to make is social through the anonymous connections with those navigating a similar experience. Amy was inspired to create Treatment Diaries – an online patient community built at the intersection of personal health, privacy, and social communication. Individual patients, caregivers and health advocates from around the world connect on Treatment Diaries to share their journey and bring personal insight to resources, treatment options and outcomes. The platform now serves as a way to bring personalized adherence, compliance and disease awareness materials to patients in a way that brings each individual closer to the center of their care. Treatment Diaries believes sharing health experiences can help lead to improved adherence and better health.
Amy is committed to the mission of making the Treatment Diaries experience lasting for those in need of support – where they can make authentic, quality, lifelong, and if they wish anonymous connections, and inspire others to live life to the fullest, no matter what their condition.

Amy currently resides in TX with her husband and teenage daughter and is a proud mother to a US Soldier. Amy has a background in software, marketing and is a graduate of California Polytechnic University, Pomona along with a passion for helping those in need of real information, from actual patients and caregivers at a difficult time.

Thanks again, Amy!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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