The Funniest Podcast About Social Media
That Helps You Grow Your Business

Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

Jaclyn Antonacci – Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate degree in journalism. She joined us live in-studio (which we love) and had a great conversation about what social media is like on college campuses today. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

First we started with a news item: Monica Lewinsky just joined Twitter. Now you can sleep better knowing that I’m sure.

Then we got to Jaclyn who spoke in-depth about the experience college students have using social media. This is important because young people are using these tools daily and we, the rest of society, should pay attention to what is happening amongst America’s young people.

We then spoke about her @TwillyP project which is run by students and for students to improve the college’s image among students. This is an authentic movement which comes from other students and was not started by anyone in the upper echelons of management — in other words, it wasn’t started by old people like Chris and David.

Then we talked about our 3-1/2 tips which were:

  • Know your own brand
  • Realize everyone is watching
  • Network
  • When you see a student with a private account it usually means _________. (fill in the blank)

We had some good responses on Twitter and in-studio so please listen to the episode to learn what was said.

Jaclyn then talked about the ad-free social network called Ello. Jaclyn made an excellent observation: occasional ads are a very small price to pay for access to amazing social networks like Facebook and Twitter and she doesn’t mind being marketed to in order to gain access to the networks.

Along these lines, we talked about the important and newly-available Yik Yak which allows people to post stories and items without even setting up accounts so you have complete anonymity. Well, not completely, since someone threatened the school with a shooting on Yik Yak and was arrested. So, as David said, it is completely anonymous until it isn’t.

Jaclyn also enlightened us about Regram.  It’s an app that let’s you re-instagram someone else’s instagram picture.  (kinda like a re-tweet but on Instagram 😉

We also talked about the importance of storytelling when marketing ourselves and how Chris doesn’t really do a good job of it. Jaclyn said to “start with why” to get people to understand you and buy-in to your story.

Finally we discussed our Tip of the Week: if you want to network (as Jacyln said above) use Meetup.com to find different people and places to network and find new business and career opportunities.

As always this was a great episode and we look forward to engaging with more young people to see how they use social media!

Jaclyn Antonacci

Jaclyn is a graduate student in William Paterson University’s digital media and professional writing program. She completed her undergraduate at WPUNJ last May, and holds dual degrees in print journalism and media studies.

She currently works part-time as a graduate assistant for WPUNJ’s communication department, and as a social media coordinator for the marketing department where she focuses on Twillyp, a student-led campaign she co-created by Jaclyn in 2012. Twillyp has been successful in encouraging positive online discourse among the community.

In 2013, Jaclyn received the Mac Borg New Media Award, allowing her to work as a feature writer and blogger for the Bergen Record / NorthJersey.com. She was the fourth top influencer at 2014’s NYC Social Media Week after creating an account that posted as the voice of Highline Studios’ elevator.

She is an overall digital media enthusiast who specializes in journalism, higher education and personal branding.

Thanks again, Jaclyn!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Lead Generation with Email, LeadPages and LeadBoxes – Ep.66

We were delighted to be joined by Tim Paige, Conversion Educator at LeadPages and Podcaster at ConversionCast! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Tim Paige - Conversion Educator at LeadPages, Podcaster at ConversionCast

Tim Paige – Conversion Educator at LeadPages, Podcaster at ConversionCast

This week we had two news items: Mark Zuckerberg donated $25 million to fight ebola. Good for him! Second, we learned that marketers are using your selfies to sell stuff back to yourself. Good times!

Then we turned to our guest Tim Paige, Conversion Educator at LeadPages. And FYI he is also a husband, father and a die-hard Syracuse fan.

At its core, LeadPages provides marketing software to help marketers convert web visitors into qualified leads. This is done by helping users instantly deploy landing pages for the purpose of capturing email addresses, registering for webinars and more. This gives businesses the chance to do effective marketing without having to hire people.

Tim says that the most powerful marketing channel is email marketing. David said he hasn’t done a good job of monetizing his weekly news round-up, but Tim said it functions well for thought-leadership purposes. If you are trying to monetize, however, building an email list of potential customers is very important.

Tim correctly says that the biggest problem with social media is that you don’t own it, whereas you own your website and email lists. And, if you are using social media instead of your own content then you are abiding by their rules, not yours.

Chris then circled back and asked what a landing page is. Tim said a landing page is a page with one single call-to-action, such as an opt-in page designed to collect information.

Tim then talked about LeadBoxes, which allow you to put a two-step opt-in form for your site. Basically instead of driving people to another landing page, clicking a link would cause a simple opt-in box to appear. This functions really well in a blog post, for example, where you could have a call-to-action within another post. Why has this method increased opt-ins 30% than regular landing page? Because…

  1. A two-step form appears to be more of a giving page, making people want to say yes to giving emails.
  2. Getting people to make a decision is critical. Clicking a form can make you (a) sign-up or (b) not sign-up. Giving a clear choice makes people decide to connect with you.
  3. Getting people onto the “yes ladder.” Getting people to say Yes over and over makes them more likely to buy/click/say Yes again.
Tim Paige

Tim Paige is the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, along with business owners looking to increase their marketing efforts. In his short time at LeadPages, Tim has already helped grow their customer-base to 25,000 and increase their list by another 20,000 leads.  He is a husband, a father, and a die-hard Syracuse Orange fan.

Thanks again, Tim!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Mandy McEwen - Founder and President of Mod Girl Marketing

Mandy McEwen – Founder and President of Mod Girl Marketing

First our news item: most people know about how the iPhone6 is allegedly bending in people’s pockets. Now reports are coming out that they are also sticking to people’s hair and beards, prompting the #HairGate hashtag, as if it is some sort of scandal on par with Nixon’s illegal break-ins and his subsequent resignation from the Presidency.

Then we went right into speaking with Mandy who gave lots of tips on how to blog effectively for your business. In fact she took us straight into our new segment: 3-1/2 tips for busy entrepreneurs!

Tip #1: Get organized: content calendars are key! We LOVE Google Docs. I have been using Google Docs religiously since day 1 of starting my business years ago.  Create content schedules so you aren’t stressed about creating last minute content b/c you forgot the night before! Do your research ahead of time. Of course improvising is great so if there is news you want to blog about last minute or post on social, awesome – but  you can’t base your content strategy off breaking news stories, unless of course you are the Huffington Post!

Tip #2: Plan ahead: this goes along with #1 if you have content calendars you can plan ahead. Schedule blog posts ahead of time. Schedule tweets, FB posts, linkedin posts , all social media posts ahead of time. We also post spontaneously but always make sure we have daily posts going out that are scheduled. You can use tools or you can use the platforms like WordPress, FB and Twitter ads to schedule posts ahead of time.

Tip #3: Use tools: This goes with #2 and #1 –  Take advantage of content management tools like hootsuite, manageflitter, wordpress, raven tools, sprout social – the list goes on and on!

And the 1/2 tip: I find auto-direct messaging on Twitter to be _________.

Many audience members filled in the blank on Twitter and the consensus can be summarized by saying auto-direct messaging on Twitter are annoying, unfriendly and not cool. Although Mandy did mention that in some RARE creative cases they could be useful.

In terms of sharing blog content, Mandy suggested the best time to share is Monday through Thursday before 3PM EST is the best, and that you should post to multiple accounts several times. She even suggested that you post the same blog three times on the first day with different descriptions, and then the rest of the week.

A question from Twitter asked: how does she come up with content? Ideally the clients come up with content (and a schedule) but sometimes they will create content for companies who are too busy to do so for themselves. When this happens she will create content that is in line with Google’s keywords to maximize SEO for search.

Mandy also said advertising on Facebook is very powerful because you can micro-target exactly who you want to view your content. However you have to offer something to your audience on your social ads because if you don’t you will be ignored.

Finally we are altering our Tip of the Week and first asked Mandy on how to set up a Twitter profile. She suggested you add in links to your best online presence.

David also provided a tip of the week which is non-social media related, at least directly: he said you should network at least once per week to make real relationships with real people and then convert them to online contacts.

Mandy McEwen

Founder and President of Mod Girl Marketing and author/blogger of 8 Ways in 8 Days. Experienced Digital Marketing and SEO Consultant. She excels at building brands from scratch and boosting existing brands from virtual obscurity to top Google rankings and prominent social media exposure.

Thanks again, Mandy!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Fun and APPsolutely Helpful Apps with The App Guy, Paul Kemp – Ep.64

Thank goodness for our excellent guest Paul Kemp, host of The App Guy Podcast! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Paul Kemp - Host of The App Guy Podcast

Paul Kemp – Host of The App Guy Podcast

This week our news item was that GM released the first line of cars to be 4G LTE internet Wi-Fi hotspots. While this sounds like a good idea we are not sure car companies should be encouraging Internet usage while driving.

And then we went to our guest. Since Paul is from the UK David brought up his new favorite show on Netflix called An Idiot Abroad, starring Ricky Gervais and two of his friends. David said it was the funniest show he has ever seen, which Paul tended to agree with.

Chris asked whether apps are all social media, to which Paul and David said no, only that apps offer certain kinds of functionality and some of those functions are social. Chris also asked what Paul’s podcast was about and David took a wild guess that it was about apps and not, say, crocheting. Just a hunch.  🙂

After getting through with these pleasantries, Paul started talking about the apps that he helps users apply to their lives. First was the app called Kindara that has helped 100,000 women get pregnant! While we do not think an app can actually create children by itself (which would be quite a feature) APParently it helps women identify their ovulation cycle so they know when to get pregnant.

(Did we mention the episode was full of APP pun jokes? Yes, it was.)

He also talked about the app that took a one-second video every day for a year which was stitched together by the end of the year. Let’s hope you don’t forget to take a day!

Paul mentioned that he helps connect people around the world to help them which, in the long-run, benefits him. He specifically spoke of connecting someone in Japan with someone in Europe to help a project along which added value to everyone involved.

Speaking of which, Paul actually found our show via our sponsor TribeBoost. He then gave our show a five-star rating and sent a personal audio recording to Chris which was, of course, extremely well-received. Chris then asked him to join us on the show which Paul did — an excellent example of how making personal connections is the most important part of any social media strategy.

Chris then asked why someone should use an app instead of a responsive-design website. Paul responded that 80% of smartphone time is spent in apps where only 20% is spent using browsers. The key to making a successful app is to make sure users are offered something so they want to download it. The issue that remains unresolved, however, is how to build an app for Droid, iOS and Microsoft and also maintain and update all of them on a regular basis while running a business.

A few of Paul’s favorite apps:

  • An abusive alarm clock called Carrot
  • Chronos, which tracks how much time you are spending where
  • An app called Relate.ly which scans your social feeds and gives reminders for you to contact and followup with folks

*Here’s the link to ​Paul’s website which includes links to the stuff we mentioned: http://TheAppGuy.co/social-media-unscrambled-listeners

One of David’s favorite apps is the Historical Marker Database (HMDb) which tells you the nearest historical marker to your position, thus allowing you to (in Paul’s words) know whose dead bodies you are walking over.

Finally our Tip of the Week: David wrote a blog post saying that content is king. He disagrees, saying that contact is king. Content can support (or destroy!) contact with people but ultimately it comes down to the contact you have with your stakeholders.

Paul Kemp

Paul Kemp is the Host of The App Guy Podcast which helps app entrepreneurs and developers take inspiration from the journeys of startup founders, millionaires, authors, developers and entrepreneurs.

Click here for the iTunes listing for The App Guy Podcast.

Thanks Paul!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Social Media and News Credibility, with Warren Whitlock and Brett Bumeter – Ep.63

Enjoy this Mashup of our show and The ZetaMining Show with Warren Whitlock (Forbes Power Influencer, Radio Host, Author, Speaker, Blogger, www.dailywarren.com) and Brett Bumeter (Professional Philosopher, WordPress CMS Guy, www.softduit.com). …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Warren Whitlock - Forbes Power Influencer, Radio Host, Author, Speaker, Blogger and Friend

Warren Whitlock – Forbes Power Influencer, Radio Host, Author, Speaker, Blogger and Friend

The episode started with Brett asking about how to handle inaccurate media reports going viral on social media. After much discussion on the nature of the news and knowing how we can (and should) filter information we concluded that:

  • We must look to those people we trust to filter out good vs. bad information
  • The most trustworthy people are the ones who admit to errors as opposed to those who blame others for their mistakes
  • Our national news media is not doing its job of communicating what is true and what is false
  • The best way to handle an argument online is to let it happen until it gets too out-of-control and threaten to cut the conversation off (Godwin’s Law came into the conversation here.)
  • Chris quoted Jane’s Addiction who said the news is just another show
Brett Bumeter - Professional Philosopher, WordPress CMS Guy

Brett Bumeter – Professional Philosopher, WordPress CMS Guy

Next we talked about getting social media mileage off dead celebrities. David talked about his posting on his personal Facebook page — not professional — and how he got tons of likes and shares, far more than anything he posted on his personal page before. Here’s the text of what he wrote:

It’s not often that a celebrity death punches me in the gut. Obviously I never knew the guy. But my heart is truly broken today. Not just because he just *felt* like family to so many of us. It’s also because many of his movies — Good Will Hunting, Dead Poets Society, Hook, What Dreams May Come, to name a few — conveyed some simple, eternal truths: Life is wonderful. Life is precious. Live, love and laugh. Laugh at yourself. Laugh at the world. It’s okay to cry too. But above all, don’t ever stop laughing, and don’t throw it away. Because somehow you will get through it, no matter how dire the circumstance. You might even laugh about it some day in retrospect. There was a genuine hopefulness in his movies. Sadly, his reality was nothing like his movies. Many comedians suffer from depression and use comedy as a way to mask their realities. It seems he was no different. Knowing that this world was too much for him to handle is beyond heartbreaking. RIP Robin Williams.

While Warren said that everyone must broadcast their opinions on everything — especially celebrity deaths — David said he did log his thoughts about Robin Williams but didn’t make it about himself but the audience, which is the key to using social media correctly. Warren also said that talking about suicide and imploring people to seek help does not actually help.

Warren Whitlock

Digital Business, Content Marketing and Social Media Expert, Top 10 of Forbes list of Social Media Power Influencers, Growth Consultant, achieving real world business goals from digital marketing. Speaker, Blogger and Marketing Strategist.

Author of:

Brett Bumeter

Brett H. Bumeter, LLM is the President & Founder of Softduit Partners. Brett Bumeter is a business developer, wordpress developer, writer, blogger, and works in YouTube SEO. He has written tens of thousands of articles, run social media marketing campaigns, built, launched, repaired and salvaged several business over the last two decades, and he works from a WiFi Fishing Dock.

Thanks Warren and Brett!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Davin Rosenblatt - Comedian, Writer, Producer

Davin Rosenblatt – Comedian, Writer, Producer

Our first troubled call-in guest in search of social media therapy was “Steve” (Ralph Rivera from Web.Search.Social) and his wife “Janice” (Carol Lynn Rivera from Web.Search.Social). After some silliness and a pretend cover-up on the air we cut away to another caller, “Cletus” (Mike Brooks of Nuclear Chowder) where we made sure he loved his own Tweets over and above any response or engagement he might get or not get 😉

After that goofiness was done we switched to the “real” show where we interviewed Davin about his radio show, comedy career and how he helps the Pentagon identify and stop Internet scams. He also talked about the perils of cyberbullying while on social and how kids can take this too personally.

We spoke about his favorite platforms: he likes Facebook but finds Twitter unsatisfying. And he spoke about how his online community turned into a community of people who communicate with one another and has taken on a life of its own.

He also spoke about how he and his team help expose Internet scams and prevent problems from happening, saying that scammers set up fake profiles, lure people to faraway places and rob, rape and murder them. He works with the Pentagon to identify and stop these crimes from happening, which is a large divergence from his comedy work.

His radio show is on Tuesday evenings from 6:30 – 9:30 PM ET, and its called Davin’s Den.

Davin Rosenblatt

New York based comedian Davin has been entertaining audiences throughout the world for over 15 years. His likeable, yet confident, style leaves audiences wanting more of his unique perspective on current events, social issues, every day life and more. “He is not your stereotypical mild-mannered Jewish comic. He is bold, full of confidence, and in complete control of the audience and the stage,” raved one prominent New York comedy club manager. He is always in tune with whatever is going on in the room and often deviates from the “script” and engages in off the cuff, unscripted comedy which makes every show a unique experience. Davin has experienced many things that his audiences have and a few that nobody should ever experience. Either way, his enthusiasm and love of the craft will leave everybody sharing in his life.

Davin’s versatility enables him to perform in a vast variety of venues. He routinely works in destination resorts, private parties, major clubs, colleges, and corporate events. It is the constant work in the kaleidoscope of venues that makes him the chameleon of comedy. You may have seen him performing at New York Comedy Club, NY; Ha Comedy Club, NY; Funny Business Comedy Clubs, various; Comedy Zone, various; Catch a Rising Star, various; Many universities & colleges including Montclair State University, NJ; Cornell University, NY; Johnson & Wales University, RI; A few prestigious festivals including New York Underground Comedy Festival, and the Toyota Comedy Festival. Davin was featured on Comedy Central’s “Fresh Faces of Comedy.” He headlined a tour on Liberty Travel’s Cruise Line, “The Regal Empress.” Davin also excels in live radio. He hosts his own weekly radio show, Davin’s Den, which has been carried by WTBQ in NY and for a time was broadcast out of Anthony Cumia’s (Opie & Anthony) studio. Davin’s Den is currently carried by I Heart Radio. The show has received awards and been credited in newspapers for investigative reporting. Davin was also featured on New York’s number one drive time radio show, WFAN’s Mike’d Up “The Mike Francesa Show.” He has also been featured on News 12 NJ & Channel 10 News in NJ & the YES Network. Davin has also gone to Iraq, Japan, Korea, & Kuwait to perform for our troops. In addition, Davin has worked with such nationally recognized talents as Jimmy “JJ” Walker, Judy Tenuta, John DiResta, Pam Stone, Aries Spears, & The Shirelles.

When Davin was asked why he abandoned a promising career in the profession of law to pursue comedy fulltime he remarked, “I’d rather make people laugh than cry.” This former Romper Room star did not peak at age 4. He is a rising star. If you are looking for something completely captivating, Davin is your man.

Thanks Davin!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Social Customer Service Now Critical for Hotels – Ep.61

We proudly welcome DJ Vallauri – Founder & President of SocialVoices.com, Lodging Interactive and The Interactive Firm! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

DJ Vallauri - Founder and President of SocialVoices.com, Lodging Interactive and The Interactive Firm

DJ Vallauri – Founder and President of SocialVoices.com, Lodging Interactive and The Interactive Firm

Nowadays hotel guests expect customer service via social media pre and post stay, and a lack of engagement on the hotels part can damage their brand considerably. DJ explains…

But first – our news item: a judge declared that Yelp, a business rating website, can change its ratings based on whether businesses pay them money or not. This is especially frustrating because Yelp adds businesses to their site without the owner’s consent and you cannot take it down — unless you pay them. David said he uninstalled Yelp after hearing this because they are no longer a trustworthy source of objective information.

Then on to our guest: DJ from Social Voices. DJ’s company offers social customer service support to hotels with a fully-staffed, US-based company that monitors customers complaints in real-time, 24/7. This is remarkable by itself, but what really stands out is the return that hotels get who use his service.

DJ shared specific stories of how hotels have turned a social media complaint into something positive. The effect that these cases have on a hotels online ratings is enormous. [Listen to the episode to hear the stories]

First and foremost, people expect to be heard on social media, and if they are not they get frustrated and will oftentimes move to another service, quickly. Chirs asked David if he ever complained on Twitter about a company and David said yes, he complained about a conference hosted by Salesforce. They gave horrible service and David said he does not want to work with them because of that.

DJ says he uses Salesforce and other tools such as Radian6 (owned by Salesforce), HootSuite, SproutSocial and more to monitor hospitality complaints for clients such as Starwood Hotels, Hilton, Marriott and more.

Once a complaint comes in, they have an “escalation process” which allows for prompt replies from hotels to their guests. This process they have developed has helped hotels in many ways. As Chris pointed out, this means hotels do not have to hire full-time staff to monitor social accounts 24/7, saving them time and money.

The results for their clients are excellent: a happy guest will share their satisfaction across their social networks which increases brand loyalty. (Insert stats here.)

Finally our Tip of the Week: LinkedIn allows you to keep track of what everyone in your network is doing with the “Keep in Touch” feature, found under the “Connections” tab. Once you click on Keep in Touch, you can see what changes your entire network have made in terms of career changes, promotions, etc.

DJ Vallauri

DJ Vallauri - Lodging Interactive, The Interactive Firm, and SocialVoices.com

DJ Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines‘ – AMR Information Services, Cendant’s subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999. twitter.com/djvallauri

Thanks DJ!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Three Youngsters Teach Us Middle-Aged Folks about Social Media – Ep.60.5

Vanessa (12), Elly (11) and Emma (15) took David and I to school! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Vanessa, Elly and Emma (L to R)

Vanessa, Elly and Emma (L to R)

We discussed Instagram and Snapchat mostly, although we meandered into Facebook a Twitter a bit.

Your hosts got answers regarding:

  • Are you allowed to use your phone or tablet in school?
  • How do Snapchat’s disappearing photos work?
  • Which app is your favorite?
  • Do girls talk to their boyfriends (and vice versa) using these apps?
  • Has Instagram’s video feature killed the Vine app?

Also, here are two of the other apps we discussed:

  • Squaready (iOS only) – Smart Layouter for Instagram
  • YouNow (iOS & Android) – Broadcast, Chat and Watch Live Video

Thanks Vanessa, Elly and Emma!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Mike Brooks - founder of Nuclear Chowder Marketing

Mike Brooks – founder of Nuclear Chowder Marketing

First we started with the News Item: a kid in England is making 2,000 pounds (approx. $4,000) every second on Vine. His Vine videos are so popular that brands are paying him that much to promote their brands on his six-second Vine videos. Crazy.

We then spoke with Mike Brooks who discussed in some detail about the website rescue operations he has had to perform because Google has hurt the sites rankings in a seemingly arbitrary way. Indeed about half of his current clients are on the rebound from other SEO companies who have harmed their SEO rankings even if the other company wasn’t really doing anything shady. In fact, Mike said that oftentimes these other companies are doing a good job, but Google’s changes give them a bad reputation. Thus, although he like Google a lot, he also hates them, because you can’t really rely on anything they do or say. One minute you could be on their good side and the next your search rankings fall.

Sometimes, if the SEO damage is substantial, you have to ask “forgiveness” from Google. Mike mentioned how this is done. Even then it may take a long time – months – until they restore your website to good standing and stop removing your website from people search results.

How to know when a website is being harmed by Google’s changes? Mike said the only way to tell is to consistently monitor your SEO rankings in their Analytics tool. Chris remarked that many companies probably don’t check their search rankings regularly, but they could probably tell if their Internet sales suddenly start slipping.

David asked if Google might be a target for antitrust violations but Mike and Ralph Rivera both agreed that the political environment would not allow for such things to take place.

Nuclear Chowder Marketing

We also discussed the role social media plays in SEO as well as the ability to be found online.

Here are the few sites Mike mentioned are useful:

Finally we came to our Tip of the Week: to borrow an earlier tip from friend-of-the-show Dino Dogan, your true social media metrics should not be about the number of likes, followers and connections you amass, but by the number you give instead. The way to gain value on social media is to give first and then receive later.

Thanks Mike and Ralph!!!

Mike Brooks – Founder of Nuclear Chowder Marketing, Podcast Host, www.NuclearChowderMarketing.com

Ralph M. Rivera – Branding, web, search & social marketing at Rahvalor Interactive and Web Search Social. Teacher at @manhattanedu, Developer at @Triberr

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

A Social Network Anonymously Connecting Individuals Affected by Any Illness – Ep.59

Wonderful chat with Amy Ohm, Founder and CEO of Treatment Diaries! The social network she created is Social but PRIVATE, with complete privacy for those living with illness, newly diagnosed or caring for someone with a medical condition.  …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Amy Ohm - Founder and CEO of Treatment Diaries

Amy Ohm – Founder and CEO of Treatment Diaries

Amy is a melanoma survivor and she felt a need to create something for those who are ill – a platform for people to speak anonymously (if they wish.) As David so eloquently put it, she took chicken poop and turned it into chicken salad.

But first we had our news item: nearly everyone knows about the ALS Ice Bucket Challenge. While it is no doubt a good thing that people are donating money for ALS research it turns out the A:S foundation spends nearly half of their annual revenue on staff salaries alone, and another $1 million on lobbying Washington, DC. And they support research on stem cells which people who are anti-abortion will not be pleased with.

Treatment Diaries

We went back to Amy who spoke in detail about some of the benefits of her site. One of the main benefits of Treatment Diaries is that once people who sign up and engage with other patients they learn from others. This leads to better behavior which then makes them feel better. The key with this tool is that you can be an anonymous user if you do not want to share your illness with the wider world. You can be public but you can also be private. This could allow people who otherwise would not seek help be more likely to do so. This may surprise you: Many individuals don’t feel comfortable sharing every single experience and symptom with their doctors but feel completely free to do so here.

She also said that humor plays a big role in the platform as well. Some users specifically focus on making other users laugh so that people can take their minds off their illness and so they have the illness but the illness does not have them.

After having this serious (and sometimes funny) discussion we decided to end the episode with our weekly news item: how to disconnect from someone on LinkedIn, if you so choose.

This was a very important episode and can be very useful; almost all of us know someone, or will know someone, who is sick. This tool can help them engage in the community, feel better and hopefully get better too.

Treatment Diaries

Amy Ohm

After surviving a cancer diagnosis of Melanoma, Amy uncovered an unmet need in the market to keep health experiences private while looking for ways to make is social through the anonymous connections with those navigating a similar experience. Amy was inspired to create Treatment Diaries – an online patient community built at the intersection of personal health, privacy, and social communication. Individual patients, caregivers and health advocates from around the world connect on Treatment Diaries to share their journey and bring personal insight to resources, treatment options and outcomes. The platform now serves as a way to bring personalized adherence, compliance and disease awareness materials to patients in a way that brings each individual closer to the center of their care. Treatment Diaries believes sharing health experiences can help lead to improved adherence and better health.
Amy is committed to the mission of making the Treatment Diaries experience lasting for those in need of support – where they can make authentic, quality, lifelong, and if they wish anonymous connections, and inspire others to live life to the fullest, no matter what their condition.

Amy currently resides in TX with her husband and teenage daughter and is a proud mother to a US Soldier. Amy has a background in software, marketing and is a graduate of California Polytechnic University, Pomona along with a passion for helping those in need of real information, from actual patients and caregivers at a difficult time.

Thanks again, Amy!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Start-Ups, Let-Downs, Entrepreneurs and Co-Working at JuiceTank – Ep.58

Today we featured an amazing guest – Charlie Patel, Serial Entrepreneur, Founder and CTO of JuiceTank! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Charlie Patel - Serial Entrepreneur, Founder and CTO of JuiceTank

Charlie Patel – Serial Entrepreneur, Founder and CTO of JuiceTank

Before launching into the specifics we talked about the news item of the day: Google apparently took $42,000 from a Morocco-based entrepreneur who was making money off his AdSense partnership but somehow Google decided he was violating his terms of service. And for no apparent or public reason his account was shut down and the money was returned to the advertisers.

This episode was full of fantastic information on how to succeed as an entrepreneur. We started the conversation asking about what JuiceTank is and does. In a nutshell, JuiceTank is a large coworking space and community of entrepreneurs in Somerset, NJ, which is very centrally located.

But: if you are just looking for a desk and a place to work, JuiceTank is probably not for you. The whole point of going there is to join a community of forward-thinkers who want to collaborate next to businesses and learn from one another. In addition, unlike how many people perceive these kinds of coworking spaces, you do not have to be a tech or social media startup to have space there. In fact there are many traditional businesses there such as financial advisors. So it is important that you have an entrepreneur and startup mindset more than a specific thing that you do.

JuiceTank Screenshot

JuiceTank.com

Moreover, Charlie told us that JuiceTank offers a wide variety of business incubation services, which means they have a long list of relationships with attorneys, CPAs, banks, consultants and other advisors who offer their services at a discount or for free. This is invaluable when it comes to starting a business because a lot of entrepreneurs are good at what they do but not necessarily at running a business.

Charlie also said that, if you are not in startup mode and you do not have what it takes to be an entrepreneur then don’t do it. You need to be self-motivated and willing to go through a hundred different challenges to come out on top. Our other guest, Ralph Rivera, suggested that you also have to be willing to clean up cat vomit, but that’s another story for another day.

We then talked about Charlie’s favorite social media home, and he said it was LinkedIn and Twitter, but he really, really loves Twitter, much like our co-host Chris and he talked about how he has used social media tools to grow JuiceTank and do all kinds of things that are important to him.

Chris then asked if Charlie, who is in his early 30s, has a credibility problem because he is so young. Apparently he does have some challenges with getting people to take him seriously because he is young (and has great hair.) He also asked if any startups in JuiceTank abuse social media and do it wrong, and not surprisingly he said they are using it wrong for their businesses because their branding is first off. And as David and Charlie agreed, your brand is nothing more than your promise.

Chris also taught us that the plural to “Y’all” is “All Y’all” thanks to his cousin Michelle on Facebook. That has nothing to do with the show, but it is funny.

Finally we wrapped up with a Tip of the Week: David said that every entrepreneur should have an Internet radio show like SM Unscrambled because it makes them a thought-leader in their field and allows them to invite prominent guests while offering something to them for free.

This was an excellent episode (one of David’s favorites) and it was the first time Charlie had ever been on any kind of radio show.  so please have a listen to the whole thing. You will learn a lot.

Charlie Patel

Charlie Patel is a serial entrepreneur recently listed in Entrepreneur.com “The Hot 30 Movers and Shakers of New York City’s Startup Scene.” He has 14 years of experience straddling business and technology and is the Founder and CTO of JuiceTank – a startup incubator and coworking space in NJ. He serves as an advisor to several startups and small businesses on technology, business growth and marketing. He is also the owner of several other companies such as Gabfire Themes – a popular WordPress theme shop – WPsite.net – a popular WordPress dev shop, and StratIQ – a web design and development agency.

Meetup Groups / Events:

Thanks again, Charlie!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit

Fresh, Visual Content, and Two Handy Creation Tools – Ep.57

Today we welcome Danni Eickenhorst – President & Digital Strategist with Blank Page Marketing! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Danni Eickenhorst - President and Digital Strategist with Blank Page Marketing

Danni Eickenhorst – President and Digital Strategist with Blank Page Marketing

After we introduced Danni, we learned that Chris skipped the news item which David had to passive-aggressively remind him about it. Today’s news item featured an article in Wired Magazine where the author just clicked Like on every Facebook post that came up. The result? Both his news feed and his friends’ news feeds got completely overwhelmed and changed.Conclusion: don’t try this at home.

Then we got back to Danni who spoke in some depth about content when it comes to social media. We have talked about content in previous episodes but Danni spoke about the need to generate good quality content, but Danni provided some specific hints and tips about the best kind of content: visual.

When you share content on social media you have to make sure it is consistently good, fresh and visual. To that end, Danni recommends two different websites: canva and easel.ly. Canva is a site which helps you create visual content quickly and cost-effectively without having to hire a full-time designer.  Easel.ly helps you create quality visual content but more in an infographic-type format. Indeed, Canva seems to have been a very popular tip among our listeners.

David suggested that the future of social media is going to be visual and emotional: make people feel something powerful and evoke that emotion with visual content. Our guest agreed.

Finally we came to our Tip of the Week: as harsh as it might sound, when it comes to business (including social business) it is important to keep in mind that nobody cares about you. Instead they care about what you can do for them. (This is a bit of a different spin on our regular mantra about knowing your audience and giving them what they want.) So keep that in mind when sharing on social.

Danni Eickenhorst

Danni Eickenhorst is the President of Blank Page Marketing and also serves as an instructor in the Digital Marketing Strategy program at the University of Missouri St. Louis. She has built her career working in small businesses, nonprofits and government entities to raise funds and brand awareness through social and digital media. She now works as a consultant with multiple clients, helping to empower them with the tools they need to amplify their message in a digital world.

Clients past and present include Go! St. Louis, Great Rivers Greenway, The OASIS Institute, The Salvation Army, Steve’s Hot Dogs on the Hill, Auto Trim Restyling, Shear Grace Designs and others.

In January of this year, she was awarded the Governor’s Inaugural Leadership Award for her social strategy work on the 2013 100 Missouri Miles campaign, which resulted in more than 1,000,000 miles logged on Missouri Trails during the campaign.

Thanks again, Danni!

 *and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

Enjoy Sharing...Tweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Share on LinkedInEmail this to someoneBuffer this pageShare on Reddit