The Funniest Podcast About Social Media
That Helps You Grow Your Business

Giving – Not Getting – on Social Media, with Michael Stelzner – Ep.84

Michael Stelzner - CEO and Founder of Social Media Examiner

Michael Stelzner – CEO and Founder of Social Media Examiner

Thanks to Michael Stelzner for coming on our show and having a good time with us knuckleheads. Well, Chris is the knucklehead and David Deutsch is the……..well…, probably also a knucklehead 😉

And we hope to meet Michael in person at his Social Media Marketing World 3-day conference this April in San Diego, CA! Everyone we’ve ever spoken to about this conference says it’s the best social media conference in the world by far.

As the of CEO and Founder of Social Media Examiner, Michael had a lot to share about our grand-daddy of all social media topics, Giving on Social Media – including a phenomenal real life example thanks to John Lee Dumas!

Social Media Marketing World

There are too many valuable insights from Michael and David to list here. Listen to the full episode and experience for yourself the #DelightfulDisaster that is our show.

This may be our last show for a while, so we want to thank you for indulging us over the past 2-1/2 years. Here’s to your future building your business using social media, and if you need any help don’t hesitate to call David Deutsch.

And big thanks to our faithful sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people who you can connect with and grow your business. Simple as that. Learn More Here about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month.

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To Thine Own Self Be True, on Social Media! – Ep.83

social_icons

We show our true delightful-disaster selves for the whole world to see, as we flub and fumble through the first ten minutes, then barely add any value to anyone about anything, ever.

Okay, perhaps that was an exaggeration.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month.

Chris and David then talk about their mutual friend, Ralph M. Rivera, about the Star Wars phenomenon. Chris said he really enjoyed Episode VII: The Force Awakens, where David thought it was sub-par, in contrast to the sheer number of fans who disagreed with him on that topic. (He still claims to be right.)

So finally we got to the meat of the conversation! David started out by discussing CNN International Affairs expert Fareed Zakaria and how he was the victim of a major trolling effort, initiated by white supremacists who created a fake Tweet which was attributed to him. Nothing he did could stop the onslaught: when he denied ever writing the Tweet, he was accused of deleting it, thus deepening the rage directed toward him. The nonstop swarm of hatred from these people led to Zakaria’s young daughters getting death threats! What can we learn from this? Getting on social media requires embracing all of it, both good and bad. Hopefully you can build your reputation to be good enough to withstand an onslaught. And, if you are not a famous person, this is less likely to happen to you, although it’s not impossible.

Chris then talked about a pretty big error which came from the Seattle Seahawks’ Twitter feed during one of their recent games. Evidently somebody set up their Twitter to have some automatic updates to take place during the game – and as we shall learn in a second, this was a big mistake. So apparently about ½ way through the game someone said “The Panthers are going to have their hands full with Seattle” or something to that effect. This Tweet went out in the middle of the game when the Seahawks were getting crushed! David and Chris talked about this and came to a conclusion: you should never send automatic updates during any live event. If you must, perhaps you could simply add some simple messages and templates which you can copy and paste live during the event to save time. But setting these notifications in advance is a huge mistake. Yuge!

David found an infographic on the best times to share on social media. The results are surprising. This is not a complete breakdown as the article has more detail. But here’s a primer:

Facebook

  • 3:00 PM on Wednesday
  • 12:00–1:00 PM on Saturdays and Sundays
  • 1:00–4:00 PM on Thursdays and Fridays

Twitter

  • Weekdays from 12:00–3:00 PM and 5:00 PM

LinkedIn

  • Tuesdays from 10:00–11:00 AM
  • Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 AM, at 12:00 PM , and from 5:00–6:00 PM

Pinterest

  • Saturdays from 8:00–11:00 PM
  • Every day from 2:00–4:00 AM and 2:00–4:00 PM
  • Fridays at 3:00 PM

Instagram

Chris discussed a rather bad business model for a “podcast” by three co-hosts that he had heard about. Shall we count the ways this was a bad model?

  1. It was supposed to be one show, but they call each one different things
  2. They charge money to listen to their podcasts except for one they call one “The Free Show”
  3. It’s not even a podcast, because technically a podcast goes through an RSS feed which can be received by a podcatcher such as iTunes, Stitcher etc. This was just recorded audio on their website.
  4. Again, they charged for podcasts! It’s like charging money to listen to 104.3 FM but can get the other stations for free!
  5. Did we say they were charging for episodes? Because THAT’S NOT A PODCAST!!!!

There, we feel better.

David found an article from Forbes which says that “social media is no longer a marketing channel, but a customer experience channel.” Well, this is right and wrong. First, according to David, social media was never strictly a marketing channel, but good for Forbes for recognizing this. Second, social media is indeed a customer experience channel, but it is so much more than that. Over and over David has said social media is a conversation which is where he thinks firms could get the most value.

Chris shared a story about when he went on Facebook and asked his friends to share what music they were listening to. He got overwhelmed by the responses! People were sharing all kinds of wonderful genres and ideas for Chris to listen to. Chris’ friend John Cogan Coot (yo Coot!) said he wasn’t a big Taylor Swift fan but Ryan Adams covered an entire Swift album! Here’s a link to the album. By the way here’s the song David was referring to in the show: Frank Turner’s song Photosynthesis!

David then heard about a cool thing Metallica did. A Canadian tribute band Sandman got a cease and desist letter from Metallica, which devastated them. Metallica heard about this and publicly said they had nothing to do with it but it came from an overzealous lawyer, whom they later fired. They also gave a big shout-out to Sandman which I’m sure made them very, very happy.

Finally, a letter for the Social Media Therapists:

Dear Cathartic Chris at Doctor David:

I’m not sure, but I think I have social media amnesia. I keep forgetting that I post things, so I say the same things over and over.

Anyway, I’m concerned because… uh, what was I saying? I think it had something to do with hot dogs.

Whatever I was talking about, can you help?

Thanks,

Dory

Chris and David suggest the following remedies:

  • Activities Log in Facebook
  • Can make changes to things you posted

Hope this episode brightened your day – see ya next time, #UnscrambledArmy!

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And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….*14 day FREE Trial Offer… and be sure to use Coupon Code “unscrambled” for 15% OFF the first month when you sign up 😉

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You’re using WHAT to draw on your Snapchat? – Ep.82

Chris and David and friends in Central Park, NYC

Chris and David and friends in Central Park, NYC

In this very fine episode of Social Media Unscrambled Chris and David discussed myriad topics about social media and how it can grow your business.

Yeah right.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month.

OK, so, MOST importantly, David and Chris are giving back to you! Yes we want to have some fun helping you – if you sign up at www.socialmediaunscrambled.com/givingback we will promote your business on Twitter, and another secret marketing channel as well  ; ) …So sign up!

We kicked off this episode by discussing current events in our lives. David recently saw Star Wars: The Force Awakens and was not impressed. Neither was Chris, and although the movie is clearly well made, we both felt it repeated the previous movies too closely.

Chris just landed a new client, Dr. Dan Peters, who will be launching a podcast show to support his Parent Footprint platform. He got a rousing round of applause from the #UnscrambledArmy – even if it was a bit delayed applause 😉

David kicked off today’s stories talking about how honest is the best policy on social media, and brutal honesty can do amazing things. On a previous SMUN episode (79 to be exact) David talked about how he got fired from a client. He then shared this as the headline of his weekly news round-up and got the most amount of clicks on that particular item. Chris asked when a person should be brutally honest about their experience, and David’s response is: Whenever a mistake is made and you learn something from it, share that experience. Microsoft once hired Robert Scoble to be an evangelist but was allowed to be critical of the firm. So honesty is the best policy on social media, and brutal honesty can be fantastic.

Chris shared his frustration with attempts to promote his business colleagues and acquaintances on Twitter only to find out that they are not on Twitter! Why, Chris asks, would anyone not want to be on Twitter these days? It is among the most powerful information (not just social) network. David then reminded everyone that they do not need to be on Twitter or any other social media. They also don’t need a phone. All they need is food, water, shelter and clothing. That’s all.  So you can certainly skip using social media, but those people are missing potentially amazing opportunities.

David then mentioned his colleague Rachel Durkan who posted on LinkedIn about the top-rated social media apps of 2015. The list included:

  1. Facebook Messenger
  2. Timehop
  3. Periscope
  4. Pinterest
  5. Instagram
  6. What’s App
  7. Snapchat

Based on this list Chris discussed how he found SnapChat to be completely baffling and didn’t understand its  impact or usage. David wondered if people actually used their fingers to draw on snaps, leading Chris to nearly choke on himself. Also, neither David nor Chris had used Timehop, which allows users to look back at their social media content from that day in the past.

Chris then talked about the second season of the Serial podcast, a highly-produced and very popular series in which an investigative reporter examines various criminal cases. In Series 1 the show was looking into a case where a teenager was probably wrongfully convicted of murder. In the second season, which started a few weeks ago, the show is reviewing the puzzling story of Bowe Bergdahl, including his 5 years of captivity with the Taliban and his recent court marshall. Chris believes this season, although very good, isn’t as compelling as the first season, a view critics share as well. This turned into an extended riff on how sequels are almost always inferior to the original, especially when it comes to movies.

David shared an article from Mashable where a taco shop in Las Vegas used security footage of someone breaking into their restaurant as a commercial for their place. It went viral and ended up being a brilliant marketing move. The lesson? This social media marketing stuff is only as limited as your imagination. In this case, the idea was brilliant.

Chris shared his thoughts on those times when you have a ton of time to participate on social media but you just don’t want to. First of all, if you don’t feel like doing it, then don’t try to force it. People can tell when you are trying too hard. Second, if you don’t feel like “speaking,” maybe you can use that time to listen instead. You can get great value from social listening, not just speaking.

Finally, our letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I have been told I have Oppositional Defiant Disorder on my social media posts. It’s not true! It’s not true at all! And if you agree with me, then you will be wrong, and then I do have the disorder!

What should I do? Or not do?

Sincerely,
It’s Not My Fault!

Clearly this relates to their mother.

ALL THE BEST in 2016, and we’ll be with you soon! #UnscrambledArmy

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And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….*14 day FREE Trial Offer… and be sure to use Coupon Code “unscrambled” for 15% OFF the first month when you sign up 😉

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Size Doesn’t Matter… When It Comes to Your Social Media Audience at Least! – Ep.81

Bigfoot

Today’s episode started with a bizarre Barry flashback. Chris went nuts and it was awesome. Barry Barry everywhere!

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got ANOTHER 2 lead via TribeBoost!

Chris Curran began by talking about how he got a ticket from a cop while trying to dial Ralph M. Rivera on the phone (M stands for Moses, incidentally), by speeding right past the cop! And then David happened to call him right in the middle of getting this ticket! It was Chris’ first speeding ticket ever; so much for laid back Colorado!

Meanwhile David will be traveling to Washington, DC to visit friends such as Mike Ogden, Mike Miller among others because Mike Miller and his wife Sarah will be moving to Georgia – the country, not the state – for a couple of years.

And we have an update from Episode 80: Chris was trying to determine the best way to approach the CEO of 1-800-GOT-JUNK. David suggested that Chris frame this as an opportunity, not a favor. Chris reached out via Twitter and is now in the process of booking him. Great job Chris!

Another special update: Chris and David started working with David’s friend and business coach extraordinaire Jean Oursler. Together we are looking to build an amazing new platform to help people become amazing at what they do. The details are not yet all fleshed out, but we are definitely working on it!

Finally, we got to the content of the show! Have you ever noticed you get some odd advertisements on your Facebook profile? Well, Facebook has been quietly storing keywords it thinks you are interested in based on your interactions, status updates, friends, interests and so much more. You can click on this link to find out where the information is actually being stored about you. What’s the lesson? Just because you are paranoid that does not mean you are not being followed. Also, when something is free, you are the product. Jaclyn Antonacci – a previous guest on the show – said she felt that was a very low price to pay to access such an amazing tool. Incidentally, she is quite young, thus dispelling the myth that young people are not on Facebook anymore.

Chris shared an interesting story – he spoke with Christine Clifton, a messaging and branding expert. Chris spoke with her the morning of the show because they meet weekly for an hour for brainstorming and masterminding. Chris asked her how she was getting leads through social media. She said she gets referrals primarily from Facebook. Interestingly, someone in her community Liked her business page and suddenly sent her three warm introductions, all of whom became clients! Lesson: you never know who is looking at your social media content

Getting followers is not a strategy! David found an article from the Social MS. Instead of trying to get the most Likes, Followers and/or Shares, build a quality audience that engages in real conversations with you. And then have conversations with them. And then get the on the phone or in your sales cycle or whatever. But don’t just try to get followers!

Chris shared a problem which happens quite a bit: when you share a link on Facebook, every so often a different image pops up which does not correlate with the content you shared! Our friend and colleague Amy Nowacoski showed Chris how to “scrape” the photo and add one which is aligned with the posting you are sharing. The solution is somewhat technical but not difficult – Here’s Amy’s instructions with the link: Try forcing Facebook to scrape new image data from that page. https://developers.facebook.com/tools/debug/ . This is a common and known problem. Go to this link and paste the URL that has the image that won’t show up correctly. Then click debug. Then look for the button that says “fetch new scrape information”. This will force an update in the Facebook cache.

David flagged an article from The Atlantic where they identified the most popular social media applications for young people. They found that texting is the most popular social app! There is some debate as to whether texting is in fact social media (we’re not convinced) but also Facebook remains very popular for young people, in spite of the belief that youngsters aren’t on there anymore. Meetup.com didn’t even appear on the list!

And this brings us to Chris’ complaint about Meetup, that people will join groups but 70-80% of people never even bother to sign up for Meetups, much less attend them! On the other hand, he recently made friends with some other podcasters through a local Colorado Springs Podcasting Meetup! (What’s up Drew Smith and Brittany!) So although imperfect (there are some really creepy people out there, as Nicola Saltzman, Shalu Bhojwani and others can testify to), it can be a great way to make lifelong friends the way David has.

Then another friend and former guest, Dorien Morin-van Dam, shared on a blog post how she was able to host a Blab chat and succeeded even though only four people showed up. Again, it’s all about quality people, not quantity!

Chris’s wife, Malar, shared a story with us about how social media has been used to save lives in Chennai, India, where they have experienced awful rain and flooding. By using social media and Hashtags like #ChennaiRains and other social media tactics, they were able to help save lives in India. The same thing happened during the Egyptian riots and the Occupy Wall Street protests of 2011. Social media really has changed the way we talk, and even rescue, one another.

And finally, a letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I suffer from social media narcolepsy, which means I fall asleep in the middle of posting to social media. My problem is…

Have a great one folks, and see you next time! #UnscrambledArmy

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And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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LIONs, Deer, Models, Social Media Breakups – Ep.80

Big Daddy

On this exciting episode of Social Media Unscrambled we talked a lot about social media, naturally.

First a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got ANOTHER 2 lead via TribeBoost!

Our first story comes from Neal Schaeffer, a previous guest on the show who is a LinkedIn expert. He talks about the LION movement on LinkedIn which, as stated above, stands for LinkedIn Open Networker. What this basically means is that anyone who is a LION will accept connection requests with anyone who asks. Neil correctly points out that this movement should go away because simply having connections for their own sake has nothing to do with generating real results. After all, social networking should be social, and we need to start using these tools to engage with people rather than simply trying to have as many connections as possible. Chris was a LION, got a bunch of contacts but got no money from it. So, LION needs to go away.

Chris then discussed about how a picture of a deer got incredible engagement on his Facebook account, far more than most. Out here on the East Coast it is rather common to see deer all over the place, but very rare to see large males with many-pointed antlers. Chris took some shots of his backyard where he saw a HUGE buck with many points following around and annoying the females, just like humans do. Interestingly these pictures of the large buck got the most reaction out of Chris’ Facebook posts.

David found a story about a model on Instagram who decided to post honest images of herself rather than glamorized ones. She posted pictures of waxing her mustache, for instance, instead of all the feel-good glamor shots we are so accustomed to. Her honesty got her lots of people to unfollow her and created a bit of a negative backlash. This creates a real dilemma: people complain that others (especially models and celebrities) only post positive images of themselves on social. So this brings up a question: what on earth do we want? On the one hand, we give models a hard time for being fake, and then give them a hard time for being real. Which do we want? What is wrong with us? We can’t keep it real, and we can’t keep it too fake.

On the topic of Instagram, Chris then went on to talk about the struggles he has faced when managing multiple Instagram accounts. Instagram recently made some changes to how their third-party apps are being managed on their platform. Because of this, Chris has found it difficult to manage multiple accounts because now he has to log in to each account every time he wants to post something, rather than updating all Instagram messages from one centralized login, such as TweetDeck for Twitter. David’s educated guess is that Instagram is trying to keep it real and dissuade marketers from simply spamming all Instagram accounts.

David found a story about Facebook testing a new feature where if you break up with someone you will limit what you see on your news feed from them. David found the Unfriend or Unfollow features to work perfectly well, but for whatever reason some people don’t want to do that. Chris brought up that this is why some people are not on social media at all, since they want to be left alone and do not want to broadcast anything about themselves.

Chris asked a question about getting in touch with a gentleman named Brian Scuddamore, the CEO of 1-800-GOT-JUNK, a nationwide company which hauls people’s junk away. Brian was a guest on another podcast Chris does, called the Profit First Podcast with Mike Mackalewicz. He then brought this up to some other podcast co-hosts, Pam and Scott Harper from Growth Igniter’s Radio. Pam and Scott wanted to see if Brian can also appear on the Growth Igniter’s podcast. Chris’ question: how can we do this? David said the way to get Brian on the show isn’t to frame this as a favor for Brian, but rather an opportunity. So instead of saying “Please be on my show!” they can frame it as, “Hey, here’s a new opportunity to come on another podcast!” This can be done via Twitter, LinkedIn, Facebook or really whatever.

Finally, David found a story about an Australian of Vietnamese descent who could not get onto Facebook because his name is, wait for it, Phuc Dat Bich. Facebook thought he was being sarcastic so they refused to let him on. After much ado about something hilarious he was finally allowed on Facebook. What’s the point? It’s hilarious. That’s all.

Then our letter for the Social Media Therapists:

Dear Cathartic Chris and Dr. David:

I suffer from Attention Deficit Disorder and I like to play video games. One day I saw a squirrel, and realized there was a funny Vine video about animals. When searching for the video I commented on a friend’s political rant on Facebook. And I like Joe’s new profile pic on LinkedIn but wondered why hasn’t he responded to my connection request? Then I got hungry but forgot about my video game, and I let my whole gaming party die.

Do you like comic books?

Sincerely,
Please Love Me >sniff<

If you are ADHD on social media, get help. We are here for you.

See you next time! #UnscrambledArmy

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Ghost Apps, Cutting Thru Noise, Your SM Identity, and David Got Fired – Ep.79

Chris and David

This picture has absolutely nothing to do with this episode

Welcome to episode 79 of Social Media Unscrambled, featuring Chris Curran, founder of Fractal Recording, and David Deutsch, Social Media Director at Whitman Business Advisors, talking about social media and having a great time along the way.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got ANOTHER lead via TribeBoost!

To kick things off, we had a conversation with Barry about our friends Ralph M. Rivera and Carol Lynn Rivera of the Web.Search.Social podcast. Barry was quite intrigued by Ralph’s, er, appearance and demeanor to say the least.

We then got an update from our last episode regarding Chris joining Facebook groups and was wondering how to monitor them with a busy schedule. With one group he did indeed scan the notifications but did not feel compelled to actually comment on anything. In the other group, he asked a question (in a comment) and got zero responses. Chris believes it was because he asked a common question and group members were probably tired of answering that “same-old question.”  David suggested that groups have an FAQ section, even though he doesn’t ever read those anyway.

Chris mentioned that Twitter has made a change: Instead of “favorites” we now have “Likes,” which beyond being just a Like, is a soft and easy way of making a touch point with someone – a subtle message to acknowledge that you are seeing and reading what someone posted. Liking a tweet also allows you to save that content for later review under the “Like” tab on Twitter.

David brought up an important item: Recently there was a sexting scandal at a high school and it involved something called “Ghost Apps.” These are apps that appear to be normal apps (i.e. calculators etc.) but when you click on them and add a secret code you can save and share all kinds of content, much of which can be lurid. So parents, you need to know that these things exist. Chris and David both wondered why smartphones were even allowed in schools and both firmly believe that they are unnecessary.

So, what does it take to cut through all the social media noise? Given that there are so many conversations taking place on the Internet, how do you stand out? Chris used the example of one of his other shows, The Mystic Show, to illustrate. He has recorded over 150 episodes as of this writing and is now starting to gain traction. He is starting to get emails from people from all over the world. His point: Longevity, consistency and good quality content will eventually lead to the kind of contact that you want to hear. Because David believes that Content is NOT King, but Contact is King, because your Content should drive Contact.

Along these lines, David talked about how he was fired by a client who only used his services for two months. David discussed in some detail (without diving too deeply into what happened) about this clients’ business goals and was surprised when they cut the contract short. Ultimately the client spent a whole lot more money at trade shows and received no money from attending but was only willing to give social media lead generation a two-month window. To be successful on social media, you need to spend a lot more time and energy making sure than simply two months.

Chris brought up a model from Australia who had a meltdown because only 14 people liked her Instagram picture. She started bashing her audience for not paying close enough attention to her. This cracked both David and Chris up because it illustrated just how narcissistic people can be on social media. Ultimately, who cares about her and her vacation, other than her? This kind of self-deluded nonsense is really one of the worst parts of social media in Dvid’s opinion. Also, if you make a mistake on social media, you shouldn’t try to blame your audience for not understanding or make up excuses. Instead, just own up to it and your audience will respect you more.

Recently David heard about a new scam that is really just a play on an old scam: The Secret Sisters Gift Exchange. Evidently if you send in some money, about $10, to this exchange they will send you back 26 gifts in return. This is the same thing that has been done for years and the same thing is happening to this day.  If you see something on social media that is too good to be true, it probably is. David’s buddy Elliott, for instance, recently sent out a notice about some Ray Ban sunglasses that he was allegedly selling. Knowing Elliott, David figured this was false, which it was. So, use the smell test: if an offer seems too good to be true, ignore or report it.

Chris then found a very interesting publishing house called Keyword Press. This is a press agency which publishes only for people who have a built large online audiences. This is a neat new way that people are going back and forth from the online world and the real world. Chris’ point is that, if someone has lots of subscribers on YouTube, it would be very easy for their followers to buy a book, and this publishing house is capitalizing on this new trend. Very interesting model.

Another update: Chris has fully implemented the Getting Things Done system of stress-free productivity and it has changed his life. His main tool is an app called Wunderlist which helps him stay fully organized. He said his life is much less cluttered because all of his to-do’s and ideas are all in one reliable system. This has helped Chris reduce the stress in his life considerably, and you can (and probably should) do the same thing.

Finally, we read a letter for Cathartic Chris and Dr. David, the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

I am a Brooklyn hipster with a big bushy beard and Geek Squad glasses which I say I bought at a thrift store but actually cost me 1 month’s salary. Some people even mistake me for an Orthodox Rabbi, which is totally cool according to my friends who I really don’t care about.

Anyway, I am looking for an ironic social network that nobody else uses but I can brag to my other douchebag friends about because I’m the only one there. In other words, I need to brag about something on social media without anyone knowing about it.

What should I do?

Sincerely,

Notta Douchebag

Notta’s solutions:

  • Shave your splotchy beard and get a real job
  • Stop being such a pretentious jerkface

See you next time! #UnscrambledArmy

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A Couple of Horses, Mules, Weirdos and a Russian – Ep.78

Social Media Unscrambled

Welcome to Episode 78 of Social Media Unscrambled! Where a couple of weirdos, Chris Curran and David Deutsch, attempt (and oftentimes fail) at making social media accessible to individuals and professionals who are a little intimidated by using social media.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉 …Chris Curran recently got a lead from a former Disney exec! It works!

We learned from the old maintenance guy Barry that, to start a podcast, you’re “gonna need a couple of horses, a couple of mules.” Just so you know.

Chris Curran started it off by talking about how Apple has dominated podcasting so far. But now Google will get with the times and include podcasts in the Google Play Music app (soon). A HUGE development in podcasting for sure!

Chris then mentioned another podcast he co-hosts called The Profit First Podcast with Mike Michalowicz. Chris went to promote an episode of that show and found that the guest had blocked him on Twitter! (Turns out, by mistake)! Chris had never been blocked online before. Fortunately Gabrielle Fontaine (the guest) unblocked him, because this really hurt Chris’ feelings. In the email exchange between Mike, Chris and Gabrielle we found out that Chris is, in fact, a Russian porn star.

Also, Chris talks about how Twitter rolled out a new feature which allows you to poll your audience. Chris posted a poll about how they feel about auto direct messages. 4 out of 4 respondents — 190% of them, according to Barry — said they hate auto-DMs. It’s a cool feature to try; look for the “pie chart’ icon when you’re composing a tweet.

David then talked about a fundamental but very important question he often gets: Which social media platform is right for me and my business? The answer is, in a nutshell – it depends on where your audience is. And, crucially, when you are there you can’t just sell but instead give to them. Although this might be counterintuitive it is important that you spend your time on social media offering something to your audience rather than getting something from them. So ask your audience what they want: more money, better job, but mostly they want to eat. So feed them free food and they will come!

Chris then talked about his experience with Yelp after moving. He recently moved to Colorado from exotic New Jersey and went to change his business address on Yelp. Yelp however would not approve the change because (they said) the new address had to be put somewhere else online or they wouldn’t believe it. To fix the problem, Chris had to change the address on his website which allowed them to fix the address issue. While a little annoying it does make some sense – after all, not everybody is as nice and honest as Chris, and oftentimes they will use little tricks to try to scam people.

Speaking of Yelp, David talks about South Park’s episode which takes down Yelp’s business model. It is NSFW (Not Safe For Work.) A must-watch episode: http://southpark.cc.com/full-episodes/s19e04-youre-not-yelping

Chris then shared a difficulty he has with social media: Too many accounts with not enough time to use all of them, coupled with having “content out the wazoo,” as he says. To manage this, Chris uses the Buffer app, which schedules your Tweets in advance. So he dedicates 30-60 minutes every Tuesday morning to schedule his social media content to publish automatically over the next week. It’s a great time-saving tool which takes a lot of his stress away from sharing so much content. The key: Don’t be spammy. Spammy is basically repeating the same content 7x/day and overly self-promotional.

David then talked about Streak, a gmail CRM integration (customer relationship management helps keep track of your sales pipeline.) It also helps schedule emails and see if someone viewed your email. David would also love to see a CRM integration with LinkedIn, which doesn’t seem likely in the near future. David also talked about how the hacker group Anonymous outed several people on Twitter as members of the KKK. Follow #opkkk for more information.

Anyhoo, Chris discussed an event at an event at a local Colorado Springs radio station (KCMJ) and how a woman named JL delivered a presentation. JL did a live Periscope broadcast to connect with her fans before her in-person presentation. It served as a hello and a commercial of sorts for her fan base, allowing them to hear directly from her on location.

David brought up how his friend, Brian, believes that Twitter is useless. One of the greatest ways to use Twitter is using hashtags at conferences and association meetings. This allows people to have open conversations using these hashtags, which allows for a potentially huge global conversation about all kinds of topics. Chris added that people can have their own micro-conversations with their own audiences, too. Chris brought up the issue of Facebook hashtags. Are they useful? Chris doesn’t even know how to search hashtags on Facebook. David says he doesn’t know anyone who uses it effectively; it’s mostly used ironically.

Then Chris discussed LastPass, a way to share passwords securely with others without actually giving away your passwords. Primarily though, it’s a great way to keep all your own usernames and passwords in one safe place. After you allow LastPass to remember your username and password for a particular website, in the future when you log in LastPass will fill in your username and password for you. If you have lots of accounts everywhere this is a great tool.

Chris also mentioned that he’s a member of many Facebook groups and was concerned about how to keep up-to-date with all of them. Good Facebook groups can keep people in touch with each other and foster important, fun conversations. Chris belongs to ABBO (accountants, bookkeepers and business owners) and Voice-Over Camp. He wasn’t sure how to stay in touch with the group. David suggested Chris turns on alerts for those groups which will keep him up-to-date of the discussions happening there. When he gets an alert, he can quickly scan the message and comment if he wants to, and ignore the conversations he doesn’t want to participate in.

Finally, a letter to the Social Media Therapists:

Dear Cathartic Chris and Doctor David,

The other day I was on LinkedIn and got a marriage proposal from a person in Russia. They are quite attractive and claim they have a lot of money in a Nigerian bank account, which I could also access, but only if I became a co-depositor on the account and put $5,000 into it first.

What should I do?

Sincerely,
Lonely on LinkedIn

In a nutshell: don’t do it.

See you next time! #UnscrambledArmy

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Australian Chickens and Unscrambled Armies – Ep.77

Foursome

Welcome to the return of Social Media Unscrambled! Episode 77 is about the 3rd rebirth of our show where we show you how to use social media effectively for your business. Not only are we talking social media, we are building a community called The Unscrambled Army where we will leverage each other’s knowledge to grow our respective businesses.

…a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Amber Osborne, aka Miss Destructo, shared on Facebook a story about an Australian fast food restaurant that is using a chicken pecking on a keyboard to compose tweets. The results were hilarious and are worth checking out: https://twitter.com/ChickenTreat …enjoy

Chris Curran then talked about how he used TribeBoost to actually generate a high quality lead for his business – a business author and former Disney executive. TribeBoost had connected with the woman on Twitter on behalf of Chris, so she followed Chris back, then checked out his website and called him! How cool is that? Also, David offered the following tip: DON’T SEND AUTO DIRECT MESSAGES ON TWITTER! They are annoying. Just don’t do it.

Chris followed-up with an interesting story about how he is getting involved in voice-overs in part because of his amazing audio equipment. He signed up for a webinar based on his contacts’ referral (Jared Easley). Chris enjoyed the webinar presentation but forgot the woman’s name (which, it turns out, is Carrie Olsen), at which point David made the declaration that “Nobody cares about you.” Chris remembered the content from the webinar, not who delivered it. So when we go on social media, we have to remember that nobody cares about us and we should keep our audience in mind.

After a series of weird transitions, David spoke about the stupid girl in Florida who used Periscope to boast about her drunk driving (LIVE while she was doing it) and was later arrested. Note to friends: DON’T BOAST ABOUT DRUNK DRIVING ON SOCIAL MEDIA EVER!

About 20 years ago Chris Curran was working as a music engineer in NYC. One studio where he worked, Soundtrack NY, became like family but everyone lost touch. Recently he got re-friended on Facebook by someone at the studio who began organizing a reunion party! After being added to a Facebook group to discuss the reunion, Chris got so many notifications that he turned off the notifications, and sadly and mistakenly keeps forgetting to check that group discussion. Deep question: How to minimize notifications but not lose track of the discussion?…?

David also belongs to a bunch of Facebook groups including the Social Media Managers group. Recently David got onto a thread where a woman insisted that LinkedIn was useless. After a bit of back and forth David ended the conversation with the idiotic woman. But then, a woman from New Zealand, Jenny Wilmshurst (He said Willburn on the episode, sorry!!!) actually jumped into the argument on David’s behalf. David and Jenny later had a few Skype conversations and began exploring ways to work together.

Chris then talked about how he is looking to expand his national Meetup group (Pause Your Life) from 3 cities to many more. Apparently Meetup is slowly rolling out “Meetup Pro” which allows an organizer to have unlimited Meetups groups as well as advanced communication tools. It is for far more flexibility, although for businesses it costs a fair bit ($35/month/group). Interesting inside scoop!

Then Chris mentioned a community radio station in Colorado Springs (KCMJ) where he will be volunteering a bit. He may even host a local live show there. He is also going to meet the volunteers who are managing the stations social media accounts and see what magic they are performing using social media. David chimed in and wanted to know if terrestrial radio relevant.

David smoothly transitioned to talk about his friend, a Los Angeles-based attorney named Gregory Rutchik, posted on Facebook about a recent complex transaction he executed for a family office. (A family office is a company which is exclusively designed to preserve the wealth of very wealthy families.) David called Gregory out of the blue and offered to connect him with some people he knew who also work with family offices. This led to more conversations and Gregory ended up sending two good leads to David in return. So it goes to show you that giving first is the best way to use social media, and that paying attention to what other people say on social can benefit them and you.

Finally David read a letter addressed to the Social Media Therapists, Dr. David and Cathartic Chris:

Dear Cathartic Chris and Dr. David:

With the elections only 13 months away I am not sure who to vote for. My Facebook friends said I should vote for Donald Trump. But then I read on Twitter that I should vote for Bernie Sanders. I think I am suffering from social media electile dysfunction.

What do I do?

Sincerely,
Socially Confused (aka Sagging Socially)

Our advice? Don’t bother, it’s stupid. And we have no idea what we are talking about.

It was a great episode – see you all in a couple of weeks!

Now go join The Unscrambled Army!

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Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Evan Dunn - Digital Marketing, PR, Performance Poetry, Linguistics,  and the Intersection of Each

Evan Dunn – Digital Marketing, PR, Performance Poetry, Linguistics,
and the Intersection of Each

First we started with our news item: SnapChat is partnering with Square to launch SnapCash, a quick way to send money to others. VentureBeat says

Snapcash is initially only available to Snapchat users 18 years and up in the U.S., though it will presumably expand to other countries later. The only other requirement you need to fulfill is having a Visa or MasterCard debit card. After you enter your debit card number into Snapchat, the company says it is securely stored by Square, which handles the actual payment processing.

This is an interesting development. We’ll see where it goes.

On this episode, our discussion addressed two main broad topics: 1. What exactly is social listening and what does it encompass, and 2. How can small business use it to grow.

Evan spoke at length about the need for businesses to use social media listening tools to monitor their reputation through sentiment analysis, research competitors, conduct market research and dive deep into data about current and potential customers. Using proactive social listening doesn’t have to be very time-consuming or expensive: while some tools cost $50,000 a year and aren’t necessarily very good, Mention.com is a great way to inexpensively monitor your reputation by setting alerts etc. While this does not have as deep data like Radian6, but it does offer fairly robust information at a low price point. (Or you can just hire Evan’s company.)

Other tools Evan mentioned –>

Top enterprise social listening tools:

Small biz listening tools:

We also discussed the future of the show. Basically for the rest of the year we will not be hosting live shows, but focusing on rebranding and relaunching our show. This will involve a series of brainstorming sessions with various professionals which we will share with you as podcasts and relaunch the show next year. We will still have the same philosophy of laughing and learning but in a much-needed rethink of how to take us to the next level.

See you LIVE in 2015!

Thanks again, Evan!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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When Should I Pivot, and When Should I Quit? – Ep.70

This week on Social Media Unscrambled we didn’t talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

Anyway, for the entire episode Chris, David, Ralph and Carol Lynn discussed the importance of doing what you love first and finding a way to make that work into a viable, at least self-sustaining, business model. Chris and David freely admit they have no idea what they are doing, and at the conclusion of the show Ralph and Carol Lynn offered to facilitate a brainstorming session on what we need to do to make it work.

We then agreed that we should broadcast this episode on the air LIVE so people can offer us suggestions and we can walk through a marketing and social media campaign strategy session. Nothing like this exists that we know of so it should be fun.

Thanks for indulging. See you next time!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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Lori Cheek: Shark Tank Alum, Founder of The Mobile Dating App, CHEEKD – Ep.69

We welcome Lori Cheek from CHEEKD, a mobile dating app which actually alerts you when other singles are in your immediate vicinity! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Lori Cheek - Founder and CEO of the mobile dating app CHEEKD

Lori Cheek – Founder and CEO of the mobile dating app CHEEKD

First we talked about our news item: the sad passing of Tom Magliozzi, co-host of Car Talk on NPR. Car Talk is one of the best radio programs on NPR (and probably off NPR too) and served as a major inspiration for Social Media Unscrambled. We were heartbroken to learn of Tom’s passing and send our condolences to Ray and the entire Magliozzi family.

Our guest Lori Cheek, founder and CEO of CHEEKD, allows singles to engage in conversations offline and then connect online to a profile with the hope that they will like what they see and then take the relationship offline again.

Lori came up with the idea for CHEEKD when she went out to dinner with a colleague who slipped a note to someone else on their way out the door. This single experience launched her entire company which she has worked on for five years now and simply won’t give up out of sheer stubbornness.

Lori also made an appearance on the popular show Shark Tank and discussed that experience as well. When she applied to appear on Shark Tank, out of 40,000 submissions she was selected as one out of 150 to fly to LA and appear. And there is only a 50/50 chance her episode would appear on the air (which it did) and Kevin O’Leary hated the idea.

She then pivoted from physical cards to a smartphone app which operates by Bluetooth instead of WiFi so people on the subway can connect even if they don’t have an Internet connection.

Then we reviewed her 3 1/2 tips for busy entrepreneurs:

  1. Schedule everything
  2. Put on blinders, shut off the world and get where you are most productive
  3. Embrace your mistakes — make them quickly, don’t do them again

(3-1/2th tip)  The best way to deal with a flooded inbox is _________. (fill in the blank)

David thinks the best way is to take a nap. Peter Borbas chimed in from Twitter who said: “Realize that you can never answer them all. Delete anything that you choose not to deal with or has no benefit to you!”

Finally David chimed in with his business networking advice: When meeting with someone, always follow-up and offer to give something first. If you give first you will always be top of mind for them and they may (or may not) offer to help in return.

Thanks again, Lori!!!

Lori Cheek

A NYC based Architect turned Entrepreneur, Founder and CEO of the mobile dating app, CHEEKD. Lori, a Shark Tank Veteran, coined as “The Digital Dating Disruptor” is no longer building structures, she’s now building relationships.

Connect with Lori:

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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SM Advertising, Targeting Options and Etiquette, with Mandy Edwards – Ep.68

Mandy Edwards, super-knowledgeable owner of ME Marketing Services, gives us a ton of SM advertising gold nuggets. Her lovely Southern / Midwestern accent spiced up the show, too 😉 …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Mandy Edwards - Owner of ME Marketing Services

Mandy Edwards – Owner of ME Marketing Services

First our news item: www.tsu.co is a new social network that actually offers to pay users. So rather than just making money just in ads, or offering a free network like Ello, tsu promises to pay you for using it. Very interesting model.

So then we went right into talking with Mandy, an excellent and well-informed guest. First we went through our weekly Three and a Half Tips:

  1. Always respond.
  2. Always test ads to see what works
  3. Have a professional appearance across platforms

3-1/2th tip: The worst thing a business can do on social media is ____________________. (fill in the blank)  #unscrambled

Some answers to this fill-in-the-blank from our listeners included:

  • Setting up an account and doing nothing
  • Being a jerk / posting provocative comments
  • Ignoring conversations
  • Deleting criticism
  • Unknowingly promoting competitors

We discussed all three, and the third one about professional appearance launched into a conversation and David sharing the most epic LinkedIn profile he’s ever seen. Here it is!

We also talked about social media advertisements. In a nutshell, while people complain about paying for social media ads on Facebook etc., the comparative cost / benefit of a Facebook ad vs. an ad on TV or in the newspaper can’t even be calculated. Social ads help you target your exact audience and it tells you how many people see it. You just can’t get those kinds of results with traditional advertising.

Mandy shared exactly how narrowly you can target people on Facebook and Twitter. Listen to the episode for the astonishing truth.

Finally David ended with our business growth tip-of-the-week: when networking in the real world, make sure you pin down a follow-up meeting with the person on the spot. Include their name, company, and choose a location and take down their phone number as well. That way your follow-up is done and you can continue networking.

Mandy Edwards

Mandy Edwards is the owner of ME Marketing Services, a social media marketing company that provides consulting, management and coaching to businesses in the United States and Canada. A graduate of the University of Georgia’s Terry College of Business, Mandy has 12+ years of sales & marketing experience. Past work experience has included print advertising and local store marketing for Chick-fil-A and Bruster’s Ice Cream. Mandy is a founding board member of the online social media organization, the Social Solutions Collective. Locally, she is involved in Professional Women of Statesboro, the Statesboro-Bulloch County Chamber of Commerce, the Statesboro Chapter of the University of Georgia Alumni Association serving as President and First Baptist Church. Mandy is a 2008 graduate of Leadership Bulloch and was named to the Statesboro Herald’s Top 20 Under 40 for 2013. She has also been mentioned in Crain’s Chicago Business, Forbes and the Huffington Post. Mandy is married to prosecuting attorney Ben Edwards and is the proud mother of two redheaded daughters.

Thanks again, Mandy!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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