[Special guest: Dino Dogan, founder of Triberr, triberr.com]
Without the listening community, Social Media Unscrambled, much like other social networking platforms, would be nothing. While it has been coined the “single best 30 minute chunk of time you can invest in your social media effectiveness,” without anyone to hear the catchy slogan, what point would there be? The motor behind all social media is the amount of eyes viewing it, as the effective social media user understands.
While hosts Chris and David have created something innovative with #smUnscrambled as a way for listeners to understand effective social media use, they still seek to expand their reach. They are looking towards developed entrepreneurs and advancers of the industry. The hosts were therefore proud to welcome Dino Dogan, whose site triberr.com is a recent yet massively influential development in the blogosphere.
One of Dino’s original blogs, diyblogger.net, (which is still going strong!) is a jewel of information on marketing, media and content. Dino got the idea for Triberr when he was trying to market his own blog. He had people who were helping him get his content out, and he was helping them, it was complicated and confusing – he decided there had to be a better way. But there wasn’t. So he made it.
But what exactly is Triberr? How can an average, everyday blogger use it to do what social media is supposed to do – to expand reach? The first thing to ask; are you a blogger or not?
If you’re not a blogger, Triberr is a site that allows you to read (and share) many blogs on similar topics of interest, all found conveniently grouped.
For bloggers, Triberr is a social network in itself; a way to interact and create traffic and attention to their posts. Triberr allows bloggers to form groups, called “tribes,” of blogs in the same genre. A tribal chief, who can be anyone using the site, can create a tribe based on a topic, and then allow users to join the tribe. The blogger can then interact with people who write and post similar content, and will expand their outreach and help keep eyes on their site. Triberr, in short, is blog amplification.
In Dino’s opinion, blogs started back with the stone ages, when people made cave paintings on the walls. It was a way for early humans to express themselves, and that desire has not ceased. Triberr simply makes it easier for a person’s form of expression to be reachable. Based on the type of tribe a person has joined and which posts they “approve,” triberr takes care of publishing the post to gain maximum reach.
It is not only the number of readers that Triberr helps the blogger increase; it is the quality of the reader. Too many social media users focus on their number of followers, when they should be writing for a specific type of reader. Triberr allows a user to be published to people who truly care about what they’re reading – community members of the same type of thought.
And what is next for triberr.com? Soon it will allow companies to recruit bloggers and tribes into their marketing campaigns, which, for bloggers, is a far better way to monetize their blog content than traditional ads.
But most importantly, Triberr wants to help you and your thoughts to reach their maximum potential, starting with your community and expanding to the whole world.
Many thanks to Dino Dogan for coming by Fractal Recording and sharing so many pearls and nuggets!
*AND HERE’S THE VIDEO HIGHLIGHTS FROM DINO’S APPEARANCE:
(9 minutes from the 37 minute full show)