And we’re back! With the beta test show under their belts, Chris Curran and David Deutsch return for the first official Social Media Unscrambled broadcast, once again broadcast live via The Fractal Stream internet radio station. With their friendly demeanor, the hosts invite listeners to once again comment on the platform and “heart” posts as they appear.
Social Media Unscrambled, a live audio show and podcast, is dedicated to the interpretation and usage of social media for business owners, entrepreneurs and other listeners. David Deutsch, the founder of Synergi Social, which helps companies use social media platforms, combines his knowledge with the radio expertise of Chris Curran of Fractal Recording. The show, which is a half hour long and airs at 1:30PM EST on Tuesdays, spotlights current events in social media, posts, bloggers, ideas, and tools.
Thanks to gawker.com, David found a story about the allegedly crack smoking mayor of Toronto, Canada. The story unfolded through a crowd-funding initiative to find the video of the alleged smoking. This lead to a conversation about whether crowd-funding is a source of social media, but after discussion, Chris and David decided it wasn’t, since David concluded that social media is a conversation, which crowd-funding is not a contributor to, although they are obviously intertwined.
After some chitchat about the “evils” of Google and the fact that YouTube is the second most used browsing platform (after Google), the hosts declare that they will set out to unscramble social media. They introduce the topic of the day, a blog post entitled 9 Social Media Tools to Make Your Life Easier by Kim Reynolds. In her post, she focused on Google+, and specifically about a host of Google Chrome browser extensions that come with it. These extensions can be used immensely in the social media, marketing, and networking world in order to share content, view content and users, and create groups.
The chrome extensions mentioned included CircleCount, which shows the user details about others following the same ideas, people, or groups and gives detailed information on them, and Circloscope, which analyzes and updates users and followers for maximum outreach. Another extension, Replies and More, allows the user to share content more easily, and DoShare, which is similar to HootSuite, schedules Google+ updates and posts so that users can be reached at the most influential times, even if the owner is unavailable. Kim’s article continues about images on websites- feel free to read more. The hosts of the show read and paraphrased these tools, as well as explained to listeners the most optimal time, place, and network in which to use each tool.
David Deutsch then gave the SMU Tip of the Week about Google+ Hangouts. This platform allows for real time video chats with up to 9 people, surpassing Skype. It can also record these videos and allow the creator to post them to YouTube as well as their own website, a great way to promote a business or idea and help SEO rankings too. Google keeps their site very clean and easy to use, and as stated in the show; “the reason they’re dominating the world is because they keep things very simple.”
Chris and David, close to the end of their show, turned back to current events in the world of social media and technology, mentioning, throughout laughter, awe, and surprise, the idea of blimps with WiFi hovering over parts of Africa. This technological advance can lead to an empowerment of the people and businesses of the continent. Additionally, the connections it will provide for the citizens of African nations will help move the people forward and make great and lasting impacts on the world.
Social media takes users from all over the globe and creates one worldly family, allowing local identity to be enhanced, while also influencing with ideas and products from the other side of the globe. Chris and David comment that a duality with connecting throughout the world or maintaining a local identity can be established – all through the power of social media, in anyone’s hands.
Trivia fact of the week: The three most viewed YouTube videos of all time are “Gangnam Style” by Psy, “Baby” by Justin Beiber, and “On the Floor” by J-Lo ft. Pitbull 😉
—Post written by Naomi Barnett, May 28th 2013