A Weekly Podcast Show

Helping Attorneys, CPAs & Professional Services
Use Social Media to Grow Their Firms

Timing and Targeting Your Email Marketing – Ep.76

Welcome to this final installment of Social Media Unscrambled with our fantastic guests Bob Bianchi and David Bruno from the Bianchi Law Group! In this installment we spoke with Carol Lynn Rivera from Web Search Social!

…And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month 😉

Carol Lynn Rivera - Founder of Web Search Social

Carol Lynn Rivera – Founder of Web Search Social

In our first episode with Bob and David, Ep.72, we interviewed them to identify their business objectives using social media. In the following episodes we learned from Chris Curran of Fractal Recording about podcasting (Ep.73) – and Ralph M. Rivera of Web Search Social about branding and marketing (Ep.74) – and Dino Dogan of Triberr (Ep.75) about amplifying your content!

Here on Social Media Unscrambled we help attorneys, CPAs and other professional services firms. The Bianchi Law Group focuses on criminal defense and personal injury clients and has a very specific audience they want to target, including (but not limited to) drug and alcohol counselors. Also, they would like to be found by people who do Google searches on a regular basis.

Carol Lynn came to talk about the importance of email marketing. First, Carol Lynn says they should not use iCloud, but traditional email marketing tools such as MailChimp (recommended), Constant Contact etc. One of the biggest challenges firms have is categorizing their contacts, but Bob and David have already done this, making their lives easier. Breaking this down will make their outreach efforts much easier to target their messages. MailChimp also allows you to break down your contacts even further based on relationship, warmth of the lead etc.

The overall message for this episode: know your audience and give them what they want. Using a targeted mailing list with specific messages for each segment is their best way to get them to engage with you, which allows you to get them to take a certain action.

There was a lot in this episode, and this is just a brief overview. Please have a listen to this episode and the others before this to learn how social media can help your law firm!

Robert A. Bianchi, Esq. - Partner at The Bianchi Law Group

Robert A. Bianchi, Esq. – Partner at The Bianchi Law Group

Bob Bianchi and David Bruno are Partners at The Bianchi Law Group. Bob was the Morris County Prosecutor and David was Assistant Prosecutor until 2013. They then leveraged their experience to private practice where they represent criminal defense clients, personal injury and business litigation. In addition they take a more holistic approach to law and offer motivational speaking and established a community affairs outreach program for faith based organizations, minority groups, colleges and more.

David J. Bruno, Esq. - Partner at The Bianchi Law Group

David J. Bruno, Esq. – Partner at The Bianchi Law Group

Their strategic goals are to:

  • Drive people to their website
  • Get in front of key decision makers for public speaking
  • Continue to improve the quality of their clients and partners

Thanks again, Bob and David and Carol Lynn!

*and THANKS to all our listeners!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month 😉

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How to Amplify Your Social Media Content – Ep.75

Dino Dogan - CEO and Founder of Triberr

We welcome the one, the only, DINO DOGAN from TRIBERRRRRRR!!!  Just kidding, it’s just Triberr. In this episode Dino helps our lucky guests, Bob Bianchi and David Bruno from The Bianchi Law Group how to amplify their content to their audience so they … [Continue reading]

Laying a Solid Foundation When Building Your Social Media Empire – Ep.74

In this episode we brought back our good friends Bob Bianchi and David Bruno from The Bianchi Law Group: former prosecutors, now defense (and personal injury) attorneys fighting for the "common man!" In our first episode with Bob and David, … [Continue reading]

Helping Attorneys Podcast to Grow Their Firm – Ep.73

Fractal Recording

*If you're not familiar with podcasting, check out this page with info and statistics, etc: The Power of Podcasting We welcomed back Bob Bianchi and David Bruno from The Bianchi Law Group! In our first episode we interviewed Bob and David to … [Continue reading]

Breaking Out of (social media) Jail, featuring Robert A. Bianchi, Esq. and David J. Bruno, Esq. – Ep.72

Robert A. Bianchi, Esq. - Partner at The Bianchi Law Group

This week on Social Media Unscrambled, David Deutsch and Chris Curran unveiled a new strategy and platform after a three-month hiatus reassessing how we will approach the show. Thanks to Ralph and Carol Lynn Rivera, Aaron Mandelbaum and Joe Apfelbaum … [Continue reading]

Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! ...And a quick Thank You to our sponsor, … [Continue reading]

When Should I Pivot, and When Should I Quit? – Ep.70

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

This week on Social Media Unscrambled we didn't talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. ...And a quick Thank You to our sponsor, TribeBoost! … [Continue reading]

Lori Cheek: Shark Tank Alum, Founder of The Mobile Dating App, CHEEKD – Ep.69

Lori Cheek - Founder and CEO of the mobile dating app CHEEKD

We welcome Lori Cheek from CHEEKD, a mobile dating app which actually alerts you when other singles are in your immediate vicinity! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and … [Continue reading]

SM Advertising, Targeting Options and Etiquette, with Mandy Edwards – Ep.68

Mandy Edwards - Owner of ME Marketing Services

Mandy Edwards, super-knowledgeable owner of ME Marketing Services, gives us a ton of SM advertising gold nuggets. Her lovely Southern / Midwestern accent spiced up the show, too ;) ...And a quick Thank You to our sponsor, TribeBoost! A great way … [Continue reading]

Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate … [Continue reading]

Lead Generation with Email, LeadPages and LeadBoxes – Ep.66

Tim Paige - Conversion Educator at LeadPages

We were delighted to be joined by Tim Paige, Conversion Educator at LeadPages and Podcaster at ConversionCast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More … [Continue reading]

A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Mandy McEwen - Founder and President of Mod Girl Marketing

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]