Welcome to this final installment of Social Media Unscrambled with our fantastic guests Bob Bianchi and David Bruno from the Bianchi Law Group! In this installment we spoke with Carol Lynn Rivera from Web Search Social!
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In our first episode with Bob and David, Ep.72, we interviewed them to identify their business objectives using social media. In the following episodes we learned from Chris Curran of Fractal Recording about podcasting (Ep.73) – and Ralph M. Rivera of Web Search Social about branding and marketing (Ep.74) – and Dino Dogan of Triberr (Ep.75) about amplifying your content!
Here on Social Media Unscrambled we help attorneys, CPAs and other professional services firms. The Bianchi Law Group focuses on criminal defense and personal injury clients and has a very specific audience they want to target, including (but not limited to) drug and alcohol counselors. Also, they would like to be found by people who do Google searches on a regular basis.
Carol Lynn came to talk about the importance of email marketing. First, Carol Lynn says they should not use iCloud, but traditional email marketing tools such as MailChimp (recommended), Constant Contact etc. One of the biggest challenges firms have is categorizing their contacts, but Bob and David have already done this, making their lives easier. Breaking this down will make their outreach efforts much easier to target their messages. MailChimp also allows you to break down your contacts even further based on relationship, warmth of the lead etc.
The overall message for this episode: know your audience and give them what they want. Using a targeted mailing list with specific messages for each segment is their best way to get them to engage with you, which allows you to get them to take a certain action.
There was a lot in this episode, and this is just a brief overview. Please have a listen to this episode and the others before this to learn how social media can help your law firm!
Bob Bianchi and David Bruno are Partners at The Bianchi Law Group. Bob was the Morris County Prosecutor and David was Assistant Prosecutor until 2013. They then leveraged their experience to private practice where they represent criminal defense clients, personal injury and business litigation. In addition they take a more holistic approach to law and offer motivational speaking and established a community affairs outreach program for faith based organizations, minority groups, colleges and more.
Their strategic goals are to:
- Drive people to their website
- Get in front of key decision makers for public speaking
- Continue to improve the quality of their clients and partners
Thanks again, Bob and David and Carol Lynn!
*and THANKS to all our listeners!