A Weekly Podcast Show

Helping Attorneys, CPAs & Professional Services
Use Social Media to Grow Their Firms

Helping Attorneys Podcast to Grow Their Firm – Ep.73

*If you’re not familiar with podcasting, check out this page with info and statistics, etc: The Power of Podcasting

Fractal Recording - Podcast Production for Businesses, and Podcast Consulting with Chris Curran

We welcomed back Bob Bianchi and David Bruno from The Bianchi Law Group! In our first episode we interviewed Bob and David to identify their business objectives using social media. Based on that conversation we invited our very own Chris Curran from Fractal Recording to talk about how podcasting can help them grow their business!

…And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month ;)

Chris Curran, founder of Fractal Recording

Chris Curran, founder of Fractal Recording

When a company starts thinking about hosting a podcast show to attract leads, develop fruitful relationships, become an authority in their field, and generate lots of content – there is a lot to consider. In this episode we previewed all the pre-launch decisions and discussion points. The real-world conversations would take longer because we would go into specific details, etc.

Here’s the basic high-level outline:

  • Purpose – Why would you host a show? To attract leads, generate lots of content, become an authority, develop relationships, build a fan base?
  • Strategy
    • Interview people – prospects, thought leaders, key contacts, repeat clients, booking agents, etc.
    • Monologue presenting content – shorter episodes
  • Team – Who will…
    • Book guests
    • Host the show
    • Write and post the text which will accompany the audio
    • Market and share episodes
  • The Show itself
    • Name
    • Logo
    • Theme music
    • Types of content to present, segments
    • Length – 30 minute episodes, 15 min., etc
    • Frequency – weekly, bi-monthly or monthly
  • Marketing
    • Email
    • Website
    • Social Media
    • Video
    • eBooks
    • Webinars
    • Facebook ads
    • Pay-Per-Click

Chris, being a real audio engineer, podcast producer and show host, spoke a lot about how these various aspects of your show impact each other and how to setup the workflow properly from the start. FYI- Check out his “Fractal Family” of clients podcast shows, made up of diverse businesses and purposes.

Robert A. Bianchi, Esq. - Partner at The Bianchi Law Group

Robert A. Bianchi, Esq. – Partner at The Bianchi Law Group

Remember, our format is as follows: we interview someone in the legal / CPA space, ask them about their business challenges and come up with some suggestions on how they can better use social media to grow their firm. We then invite other experts to come in and share their thoughts on how to use social media effectively.

Bob Bianchi and David Bruno are Partners at The Bianchi Law Group. Bob was the Morris County Prosecutor and David was Assistant Prosecutor until 2013. They then leveraged their experience to private practice where they represent criminal defense clients, personal injury and business litigation. In addition they take a more holistic approach to law and offer motivational speaking and established a community affairs outreach program for faith based organizations, minority groups, colleges and more.

David J. Bruno, Esq. - Partner at The Bianchi Law Group

David J. Bruno, Esq. – Partner at The Bianchi Law Group

Their strategic goals are to:

  • Drive people to their website
  • Get in front of key decision makers for public speaking
  • Continue to improve the quality of their clients and partners

In the next few episodes we will feature additional experts including Ralph M. Rivera (Marketing), Dino Dogan (Blogging), and a mystery Email Marketing expert to be named later.

Thanks again, Bob and David!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month ;)

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Breaking Out of (social media) Jail, featuring Robert A. Bianchi, Esq. and David J. Bruno, Esq. – Ep.72

Robert A. Bianchi, Esq. - Partner at The Bianchi Law Group

This week on Social Media Unscrambled, David Deutsch and Chris Curran unveiled a new strategy and platform after a three-month hiatus reassessing how we will approach the show. Thanks to Ralph and Carol Lynn Rivera, Aaron Mandelbaum and Joe Apfelbaum … [Continue reading]

Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! ...And a quick Thank You to our sponsor, … [Continue reading]

When Should I Pivot, and When Should I Quit? – Ep.70

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

This week on Social Media Unscrambled we didn't talk about social media at all. In fact it turned into a giant therapy / brainstorming session with our friend Ralph M. Rivera and Carol Lynn Rivera. ...And a quick Thank You to our sponsor, TribeBoost! … [Continue reading]

Lori Cheek: Shark Tank Alum, Founder of The Mobile Dating App, CHEEKD – Ep.69

Lori Cheek - Founder and CEO of the mobile dating app CHEEKD

We welcome Lori Cheek from CHEEKD, a mobile dating app which actually alerts you when other singles are in your immediate vicinity! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and … [Continue reading]

SM Advertising, Targeting Options and Etiquette, with Mandy Edwards – Ep.68

Mandy Edwards - Owner of ME Marketing Services

Mandy Edwards, super-knowledgeable owner of ME Marketing Services, gives us a ton of SM advertising gold nuggets. Her lovely Southern / Midwestern accent spiced up the show, too ;) ...And a quick Thank You to our sponsor, TribeBoost! A great way … [Continue reading]

Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate … [Continue reading]

Lead Generation with Email, LeadPages and LeadBoxes – Ep.66

Tim Paige - Conversion Educator at LeadPages

We were delighted to be joined by Tim Paige, Conversion Educator at LeadPages and Podcaster at ConversionCast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More … [Continue reading]

A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Mandy McEwen - Founder and President of Mod Girl Marketing

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]

Fun and APPsolutely Helpful Apps with The App Guy, Paul Kemp – Ep.64

Paul Kemp - Host of The App Guy Podcast

Thank goodness for our excellent guest Paul Kemp, host of The App Guy Podcast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon … [Continue reading]

Social Media and News Credibility, with Warren Whitlock and Brett Bumeter – Ep.63

Warren Whitlock - Forbes Power Influencer, Radio Host, Author, Speaker, Blogger and Friend

Enjoy this Mashup of our show and The ZetaMining Show with Warren Whitlock (Forbes Power Influencer, Radio Host, Author, Speaker, Blogger, www.dailywarren.com) and Brett Bumeter (Professional Philosopher, WordPress CMS Guy, www.softduit.com). ...And … [Continue reading]

Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

Davin Rosenblatt - Comedian, Writer, Producer

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! ...And a quick Thank You to our sponsor, TribeBoost! A … [Continue reading]