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Social Media Listening: Your Small Business Needs It – Ep.71

This week on Social Media Unscrambled we welcomed guest Evan Dunn from Transform, a social media marketing and listening agency. His was the third appearance, which we called an Unscrambled Hat Trick! …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month ;)

Evan Dunn - Digital Marketing, PR, Performance Poetry, Linguistics,  and the Intersection of Each

Evan Dunn – Digital Marketing, PR, Performance Poetry, Linguistics,
and the Intersection of Each

First we started with our news item: SnapChat is partnering with Square to launch SnapCash, a quick way to send money to others. VentureBeat says

Snapcash is initially only available to Snapchat users 18 years and up in the U.S., though it will presumably expand to other countries later. The only other requirement you need to fulfill is having a Visa or MasterCard debit card. After you enter your debit card number into Snapchat, the company says it is securely stored by Square, which handles the actual payment processing.

This is an interesting development. We’ll see where it goes.

On this episode, our discussion addressed two main broad topics: 1. What exactly is social listening and what does it encompass, and 2. How can small business use it to grow.

Evan spoke at length about the need for businesses to use social media listening tools to monitor their reputation through sentiment analysis, research competitors, conduct market research and dive deep into data about current and potential customers. Using proactive social listening doesn’t have to be very time-consuming or expensive: while some tools cost $50,000 a year and aren’t necessarily very good, Mention.com is a great way to inexpensively monitor your reputation by setting alerts etc. While this does not have as deep data like Radian6, but it does offer fairly robust information at a low price point. (Or you can just hire Evan’s company.)

Other tools Evan mentioned –>

Top enterprise social listening tools:

Small biz listening tools:

We also discussed the future of the show. Basically for the rest of the year we will not be hosting live shows, but focusing on rebranding and relaunching our show. This will involve a series of brainstorming sessions with various professionals which we will share with you as podcasts and relaunch the show next year. We will still have the same philosophy of laughing and learning but in a much-needed rethink of how to take us to the next level.

See you LIVE in 2015!

Thanks again, Evan!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month ;)

When Should I Pivot, and When Should I Quit? – Ep.70

David Deutsch and Chris Curran, hosts of Social Media Unscrambled

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Lori Cheek: Shark Tank Alum, Founder of The Mobile Dating App, CHEEKD – Ep.69

Lori Cheek - Founder and CEO of the mobile dating app CHEEKD

We welcome Lori Cheek from CHEEKD, a mobile dating app which actually alerts you when other singles are in your immediate vicinity! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and … [Continue reading]

SM Advertising, Targeting Options and Etiquette, with Mandy Edwards – Ep.68

Mandy Edwards - Owner of ME Marketing Services

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Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate … [Continue reading]

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Tim Paige - Conversion Educator at LeadPages

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A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Mandy McEwen - Founder and President of Mod Girl Marketing

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]

Fun and APPsolutely Helpful Apps with The App Guy, Paul Kemp – Ep.64

Paul Kemp - Host of The App Guy Podcast

Thank goodness for our excellent guest Paul Kemp, host of The App Guy Podcast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon … [Continue reading]

Social Media and News Credibility, with Warren Whitlock and Brett Bumeter – Ep.63

Warren Whitlock - Forbes Power Influencer, Radio Host, Author, Speaker, Blogger and Friend

Enjoy this Mashup of our show and The ZetaMining Show with Warren Whitlock (Forbes Power Influencer, Radio Host, Author, Speaker, Blogger, www.dailywarren.com) and Brett Bumeter (Professional Philosopher, WordPress CMS Guy, www.softduit.com). ...And … [Continue reading]

Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

Davin Rosenblatt - Comedian, Writer, Producer

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! ...And a quick Thank You to our sponsor, TribeBoost! A … [Continue reading]

Social Customer Service Now Critical for Hotels – Ep.61

DJ Vallauri - Founder & President of SocialVoices.com, Lodging Interactive and The Interactive Firm

We proudly welcome DJ Vallauri - Founder & President of SocialVoices.com, Lodging Interactive and The Interactive Firm! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality … [Continue reading]

Three Youngsters Teach Us Middle-Aged Folks about Social Media – Ep.60.5

Vanessa, Elly and Emma (L to R)

Vanessa (12), Elly (11) and Emma (15) took David and I to school! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]