*If you’re not familiar with podcasting, check out this page with info and statistics, etc: The Power of Podcasting
We welcomed back Bob Bianchi and David Bruno from The Bianchi Law Group! In our first episode we interviewed Bob and David to identify their business objectives using social media. Based on that conversation we invited our very own Chris Curran from Fractal Recording to talk about how podcasting can help them grow their business!
…And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month
When a company starts thinking about hosting a podcast show to attract leads, develop fruitful relationships, become an authority in their field, and generate lots of content – there is a lot to consider. In this episode we previewed all the pre-launch decisions and discussion points. The real-world conversations would take longer because we would go into specific details, etc.
Here’s the basic high-level outline:
- Purpose – Why would you host a show? To attract leads, generate lots of content, become an authority, develop relationships, build a fan base?
- Interview people – prospects, thought leaders, key contacts, repeat clients, booking agents, etc.
- Monologue presenting content – shorter episodes
- Team – Who will…
- Book guests
- Host the show
- Write and post the text which will accompany the audio
- Market and share episodes
- The Show itself
- Theme music
- Types of content to present, segments
- Length – 30 minute episodes, 15 min., etc
- Frequency – weekly, bi-monthly or monthly
- Social Media
- Facebook ads
Chris, being a real audio engineer, podcast producer and show host, spoke a lot about how these various aspects of your show impact each other and how to setup the workflow properly from the start. FYI- Check out his “Fractal Family” of clients podcast shows, made up of diverse businesses and purposes.
Remember, our format is as follows: we interview someone in the legal / CPA space, ask them about their business challenges and come up with some suggestions on how they can better use social media to grow their firm. We then invite other experts to come in and share their thoughts on how to use social media effectively.
Bob Bianchi and David Bruno are Partners at The Bianchi Law Group. Bob was the Morris County Prosecutor and David was Assistant Prosecutor until 2013. They then leveraged their experience to private practice where they represent criminal defense clients, personal injury and business litigation. In addition they take a more holistic approach to law and offer motivational speaking and established a community affairs outreach program for faith based organizations, minority groups, colleges and more.
Their strategic goals are to:
- Drive people to their website
- Get in front of key decision makers for public speaking
- Continue to improve the quality of their clients and partners
In the next few episodes we will feature additional experts including Ralph M. Rivera (Marketing), Dino Dogan (Blogging), and a mystery Email Marketing expert to be named later.
Thanks again, Bob and David!
*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!