Live Radio Show: Tuesdays 1:30PM ET --- Making Sense of Social Media

SM Advertising, Targeting Options and Etiquette, with Mandy Edwards – Ep.68

Mandy Edwards, super-knowledgeable owner of ME Marketing Services, gives us a ton of SM advertising gold nuggets. Her lovely Southern / Midwestern accent spiced up the show, too ;) …And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month ;)

Mandy Edwards - Owner of ME Marketing Services

Mandy Edwards – Owner of ME Marketing Services

First our news item: www.tsu.co is a new social network that actually offers to pay users. So rather than just making money just in ads, or offering a free network like Ello, tsu promises to pay you for using it. Very interesting model.

So then we went right into talking with Mandy, an excellent and well-informed guest. First we went through our weekly Three and a Half Tips:

  1. Always respond.
  2. Always test ads to see what works
  3. Have a professional appearance across platforms

3-1/2th tip: The worst thing a business can do on social media is ____________________. (fill in the blank)  #unscrambled

Some answers to this fill-in-the-blank from our listeners included:

  • Setting up an account and doing nothing
  • Being a jerk / posting provocative comments
  • Ignoring conversations
  • Deleting criticism
  • Unknowingly promoting competitors

We discussed all three, and the third one about professional appearance launched into a conversation and David sharing the most epic LinkedIn profile he’s ever seen. Here it is!

We also talked about social media advertisements. In a nutshell, while people complain about paying for social media ads on Facebook etc., the comparative cost / benefit of a Facebook ad vs. an ad on TV or in the newspaper can’t even be calculated. Social ads help you target your exact audience and it tells you how many people see it. You just can’t get those kinds of results with traditional advertising.

Mandy shared exactly how narrowly you can target people on Facebook and Twitter. Listen to the episode for the astonishing truth.

Finally David ended with our business growth tip-of-the-week: when networking in the real world, make sure you pin down a follow-up meeting with the person on the spot. Include their name, company, and choose a location and take down their phone number as well. That way your follow-up is done and you can continue networking.

Mandy Edwards

Mandy Edwards is the owner of ME Marketing Services, a social media marketing company that provides consulting, management and coaching to businesses in the United States and Canada. A graduate of the University of Georgia’s Terry College of Business, Mandy has 12+ years of sales & marketing experience. Past work experience has included print advertising and local store marketing for Chick-fil-A and Bruster’s Ice Cream. Mandy is a founding board member of the online social media organization, the Social Solutions Collective. Locally, she is involved in Professional Women of Statesboro, the Statesboro-Bulloch County Chamber of Commerce, the Statesboro Chapter of the University of Georgia Alumni Association serving as President and First Baptist Church. Mandy is a 2008 graduate of Leadership Bulloch and was named to the Statesboro Herald’s Top 20 Under 40 for 2013. She has also been mentioned in Crain’s Chicago Business, Forbes and the Huffington Post. Mandy is married to prosecuting attorney Ben Edwards and is the proud mother of two redheaded daughters.

Thanks again, Mandy!!!

*and THANKS to all our listeners for tweeting along LIVE with hashtag #unscrambled!

And Thanks again to our sponsor, TribeBoost! (helping you grow your Twitter audience….and be sure to use Coupon Code “unscrambled” for 15% OFF the first month ;)

Social Media on College Campuses, with Grad Student Jaclyn Antonacci – Ep.67

Jaclyn Antonacci - Graduate student at William Paterson University

We welcomed Jaclyn Antonacci, Grad student at William Paterson University in Wayne, NJ, studying for her Masters in Digital Marketing and Professional Writing. She is also a grad assistant for the communications department and has an undergraduate … [Continue reading]

Lead Generation with Email, LeadPages and LeadBoxes – Ep.66

Tim Paige - Conversion Educator at LeadPages

We were delighted to be joined by Tim Paige, Conversion Educator at LeadPages and Podcaster at ConversionCast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More … [Continue reading]

A’ttracting More Traffic to Your Blog Posts Using Social, with Mandy McEwen – Ep.65

Mandy McEwen - Founder and President of Mod Girl Marketing

Meet Mandy McEwen, Founder and President of Mod Girl Marketing! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]

Fun and APPsolutely Helpful Apps with The App Guy, Paul Kemp – Ep.64

Paul Kemp - Host of The App Guy Podcast

Thank goodness for our excellent guest Paul Kemp, host of The App Guy Podcast! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon … [Continue reading]

Social Media and News Credibility, with Warren Whitlock and Brett Bumeter – Ep.63

Warren Whitlock - Forbes Power Influencer, Radio Host, Author, Speaker, Blogger and Friend

Enjoy this Mashup of our show and The ZetaMining Show with Warren Whitlock (Forbes Power Influencer, Radio Host, Author, Speaker, Blogger, www.dailywarren.com) and Brett Bumeter (Professional Philosopher, WordPress CMS Guy, www.softduit.com). ...And … [Continue reading]

Social Media Therapy, Cyberbullying and Stopping the Terrorists – Ep.62

Davin Rosenblatt - Comedian, Writer, Producer

This week on Social Media Unscrambled we started with a wacky new concept: The Social Media Therapists with Cathartic Chris and Doctor David, and special guest comedian (Dr.) Davin Rosenblatt! ...And a quick Thank You to our sponsor, TribeBoost! A … [Continue reading]

Social Customer Service Now Critical for Hotels – Ep.61

DJ Vallauri - Founder & President of SocialVoices.com, Lodging Interactive and The Interactive Firm

We proudly welcome DJ Vallauri - Founder & President of SocialVoices.com, Lodging Interactive and The Interactive Firm! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality … [Continue reading]

Three Youngsters Teach Us Middle-Aged Folks about Social Media – Ep.60.5

Vanessa, Elly and Emma (L to R)

Vanessa (12), Elly (11) and Emma (15) took David and I to school! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, and be sure to use Coupon Code … [Continue reading]

The Reality of Being Punished by Google with SEO Penalties – Ep.60

A chaotic, fun episode with special guest Mike Brooks, founder of Nuclear Chowder Marketing and host of the Nuclear Chowder Podcast! Plus we had Ralph Rivera sitting in, too! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow … [Continue reading]

A Social Network Anonymously Connecting Individuals Affected by Any Illness – Ep.59

Amy Ohm - Founder and CEO of Treatment Diaries

Wonderful chat with Amy Ohm, Founder and CEO of Treatment Diaries! The social network she created is Social but PRIVATE, with complete privacy for those living with illness, newly diagnosed or caring for someone with a medical condition.  ...And a … [Continue reading]

Start-Ups, Let-Downs, Entrepreneurs and Co-Working at JuiceTank – Ep.58

Charlie Patel - Serial Entrepreneur, Founder and CTO of JuiceTank

Today we featured an amazing guest - Charlie Patel, Serial Entrepreneur, Founder and CTO of JuiceTank! ...And a quick Thank You to our sponsor, TribeBoost! A great way to grow your Twitter audience with relevant and quality people. Learn More Here, … [Continue reading]